Paper Edge Protectors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210399
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Edge Protectors Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Paper Edge Protectors Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Signode, Mosca, StraPack, Cyklop, Fromm Pack

Market Summary

The paper edge protectors market is an integral segment within the broader packaging industry, specializing in the manufacturing and distribution of protective packaging solutions designed to safeguard the edges of various goods during storage and transportation. These products are predominantly crafted from paperboard or kraft paper, offering an eco-friendly alternative to plastic-based edge protection systems. The market caters to a diverse range of end-use sectors, including manufacturing, logistics, electronics, furniture, and glass industries, where product integrity is paramount. The demand is largely driven by the global expansion of trade and e-commerce, necessitating robust and sustainable packaging materials to prevent damage and reduce losses. Key manufacturers are continuously engaged in product innovation, focusing on enhancing durability, load-bearing capacity, and environmental credentials to meet evolving industry standards and consumer preferences for green packaging solutions.

Key Highlights

The paper edge protectors market is characterized by several pivotal aspects that underscore its significance and trajectory. A primary highlight is the strong shift towards sustainability, with paper-based protectors being fully recyclable, biodegradable, and often made from recycled content, aligning with stringent environmental regulations and corporate sustainability goals. The product's versatility is another critical feature, as it is available in various sizes, thicknesses, and lengths to accommodate different package dimensions and weights, ensuring optimal protection for a wide array of items. Furthermore, the ease of application and disposal, coupled with cost-effectiveness compared to other protective materials, enhances its appeal among businesses seeking efficient logistics solutions. The market also benefits from continuous technological advancements in paper engineering, leading to the development of high-performance protectors with improved resistance to compression and impact, thereby securing goods throughout complex supply chains.

Drivers, Opportunities & Restraints

The growth of the paper edge protectors market is propelled by several key drivers, with the exponential rise in e-commerce activities standing out as a major force. The need for secure packaging to prevent product damage during shipping and handling is paramount, directly boosting demand. Additionally, increasing environmental awareness and regulatory pressures against plastic packaging are steering companies towards paper-based solutions, further stimulating market expansion. The growing manufacturing output in emerging economies and the subsequent rise in intercontinental trade also contribute significantly to the increased adoption of these protectors. Opportunities abound in the development of advanced, customized protectors tailored to specific industrial needs and in the untapped potential of emerging markets where logistics infrastructure is rapidly developing. However, the market faces restraints such as the inherent limitations of paper in extremely humid or wet conditions, which can compromise its protective qualities. Competition from alternative materials like plastic and metal edge guards, along with fluctuations in raw material prices, also pose challenges to market growth.

Concentration Insights

The competitive landscape of the paper edge protectors market exhibits a mix of global players and regional manufacturers, creating a moderately concentrated environment. Leading companies such as Signode Industrial Group LLC, Smurfit Kappa Group, and Dynaric, Inc. hold significant market shares due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. These established players often compete on the basis of product quality, innovation, and the ability to provide comprehensive packaging solutions. Meanwhile, numerous small and medium-sized enterprises operate in specific regional markets, catering to local demands with cost-effective products. The market concentration is influenced by factors like technological expertise, production capabilities, and strategic partnerships with large end-users in sectors like logistics and manufacturing. Mergers and acquisitions are a common strategy for larger firms aiming to expand their geographic presence and enhance their product offerings.

Type Insights

Paper edge protectors are primarily categorized based on their material composition and structural design, with common types including single-face and double-face protectors. Single-face edge protectors consist of a single layer of paperboard and are typically used for lighter applications where moderate protection is sufficient. They are cost-effective and easy to handle. Double-face protectors, on the other hand, are constructed with multiple layers of paperboard laminated together, offering superior strength and rigidity. These are ideal for heavy-duty applications, providing excellent resistance to compression and impact for valuable or fragile goods. Another variation includes angle edge protectors, which are designed to fit neatly around the corners of packages, offering 90-degree protection. The choice between these types depends on factors such as the weight of the product, the mode of transportation, and the level of protection required, allowing businesses to select the most appropriate solution for their specific packaging needs.

Application Insights

The application of paper edge protectors spans a wide spectrum of industries, each with unique requirements for product safety. In the logistics and shipping sector, they are indispensable for unitizing and palletizing goods, preventing strap damage and maintaining load stability during transit. The manufacturing industry utilizes these protectors to safeguard metal sheets, glass panels, and wooden boards from edge impacts and abrasions during handling and storage. Within the electronics industry, they are critical for protecting sensitive equipment like televisions, monitors, and appliances from corner damages that could affect functionality. The furniture industry relies on them to preserve the pristine condition of items during moving and delivery. Additionally, the construction sector uses heavy-duty variants to protect building materials. This broad applicability underscores the product's role as a fundamental component in securing supply chains and reducing product loss across various economic segments.

Regional Insights

Geographically, the demand for paper edge protectors is robust in regions with strong industrial and commercial activities. North America and Europe represent mature markets, characterized by high adoption rates driven by advanced logistics networks, strict packaging regulations, and a strong emphasis on sustainable practices. The presence of major e-commerce hubs and manufacturing bases in these regions further sustains demand. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, expanding manufacturing capabilities, and the booming e-commerce sector in countries like China and India. Increasing investments in infrastructure and a rising middle class are key factors propelling market growth in this area. Latin America and the Middle East and Africa are emerging markets, where growth is linked to developing trade activities and gradual shifts towards modern packaging solutions, though adoption rates are currently lower compared to other regions.

Company Insights

The paper edge protectors market features several prominent companies that lead through innovation and extensive market reach. Signode Industrial Group LLC is a global leader known for its comprehensive range of packaging solutions and strong technical expertise. Smurfit Kappa Group leverages its vast experience in paper-based packaging to offer high-quality edge protection products. Dynaric, Inc. is another key player recognized for its durable and reliable protectors catering to various industrial needs. Other significant contributors include PAKRO AG, which focuses on innovative and sustainable packaging, and Storopack Hans Reichenecker GmbH, offering a diverse portfolio of protective packaging materials. These companies compete intensely by investing in product development to enhance performance characteristics like load-bearing capacity and environmental sustainability. They also engage in strategic initiatives such as capacity expansions and partnerships to strengthen their market position and cater to the evolving demands of a global clientele.

Recent Developments

The paper edge protectors market has witnessed notable recent developments focused on innovation and sustainability. Leading manufacturers are increasingly introducing products made from 100% recycled paper and promoting circular economy models. There is a growing trend towards the development of lighter yet stronger protectors through advanced paper engineering techniques, reducing material usage without compromising on protection. Companies are also expanding their production capacities in high-growth regions like Asia-Pacific to better serve local markets and reduce logistics costs. Furthermore, strategic collaborations and acquisitions are prevalent, as firms seek to broaden their product portfolios and enhance their technological capabilities. The integration of digital printing for custom branding on edge protectors is another emerging trend, adding value for clients by turning packaging into a marketing tool. These developments reflect the industry's adaptive response to global sustainability trends and the increasing complexity of supply chain requirements.

Report Segmentation

This market research report on the paper edge protectors market provides a detailed analysis segmented across multiple dimensions to offer comprehensive insights. The segmentation is structured by type, distinguishing between single-face and double-face protectors, among other variants, to analyze the demand and growth patterns for each product category. It is further segmented by application, covering key sectors such as logistics & shipping, manufacturing, electronics, furniture, and others, providing an in-depth understanding of usage across different industries. The report also includes a regional segmentation, breaking down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic trends, growth rates, and market dynamics in each area. Additionally, the competitive landscape is segmented to profile major players, their market shares, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify specific growth opportunities and make informed strategic decisions.

FAQs

What are paper edge protectors used for? Paper edge protectors are used to safeguard the edges and corners of packaged goods during storage, handling, and transportation. They prevent damage from strapping, impacts, and compression, ensuring products arrive in perfect condition.

Are paper edge protectors recyclable? Yes, paper edge protectors are fully recyclable and biodegradable. They are an environmentally sustainable packaging solution often made from recycled paper materials.

What industries use paper edge protectors? Key industries include logistics and shipping, manufacturing, electronics, furniture, glass, and construction. They are essential for any business that requires secure and stable packaging for transportation.

How do paper edge protectors compare to plastic ones? Paper edge protectors are more environmentally friendly, recyclable, and often cost-effective. While plastic protectors may offer higher moisture resistance, paper variants provide sufficient protection for most applications and align better with sustainability goals.

Can paper edge protectors be customized? Yes, many manufacturers offer customization in terms of size, thickness, length, and even printed logos or information to meet specific branding and protective requirements of businesses.

What are the different types of paper edge protectors? The main types include single-face protectors for lighter loads and double-face protectors for heavy-duty applications. There are also angle protectors designed specifically for corner protection.

Citius Research has developed a research report titled “Paper Edge Protectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Edge Protectors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Edge Protectors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Edge Protectors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Edge Protectors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Edge Protectors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Edge Protectors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Edge Protectors Market
• Cost and Gross Margin Analysis of Paper Edge Protectors Market
• Paper Edge Protectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Edge Protectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Edge Protectors Market Key Stakeholders

Below are the key stakeholders for the Paper Edge Protectors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Edge Protectors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Edge Protectors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Edge Protectors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Edge Protectors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Edge Protectors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Edge Protectors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Edge Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Edge Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Edge Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Edge Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Edge Protectors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Edge Protectors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Edge Protectors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Edge Protectors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Edge Protectors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Edge Protectors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Edge Protectors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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