Paper Cushion Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210397
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Cushion Systems Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Paper Cushion Systems Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players Sealed Air, Pregis, Storopack, Macfarlane Group, FP International

Market Summary

The paper cushion systems market is an integral segment within the broader packaging industry, focusing on sustainable and protective packaging solutions. These systems utilize paper-based materials to create cushioning that safeguards products during transit and storage, addressing the growing demand for eco-friendly alternatives to plastic foams. The market is characterized by continuous innovation in machinery and material science, enabling the production of high-performance paper cushions that offer excellent void-fill and surface protection. Key end-users span across various sectors including electronics, automotive, consumer goods, and e-commerce, all of which prioritize product safety and sustainability. The industry is witnessing a shift towards automation, with companies investing in advanced paper cushioning machines that enhance operational efficiency and reduce labor costs. This market is competitive, with numerous players offering a range of systems from manual to fully automated solutions, catering to diverse business needs and packaging volumes.

Key Highlights

Several key highlights define the paper cushion systems market. A primary highlight is the strong emphasis on environmental sustainability, as paper cushions are fully recyclable, biodegradable, and made from renewable resources, aligning with global corporate sustainability goals and regulatory pressures against single-use plastics. Technological advancement is another significant highlight, with modern systems capable of producing a variety of cushioning shapes and densities on-demand, minimizing material waste and storage space. The versatility of these systems is notable; they can protect fragile, heavy, or irregularly shaped items with equal efficacy. Furthermore, the integration of these systems into existing packaging lines is seamless, promoting operational efficiency. The market is also marked by its responsiveness to the e-commerce boom, which demands robust and scalable packaging solutions to handle increased shipping volumes and reduce damage rates, thereby enhancing customer satisfaction and minimizing returns.

Drivers, Opportunities & Restraints

The growth of the paper cushion systems market is propelled by several powerful drivers. The most prominent driver is the escalating global demand for sustainable packaging, driven by stringent environmental regulations and increasing consumer awareness, which compels businesses to adopt green alternatives. The exponential growth of the e-commerce sector further accelerates this demand, as online retailers seek reliable, cost-effective, and protective packaging to ensure product integrity during shipping. However, the market faces certain restraints. The initial capital investment for high-end automated paper cushioning machines can be substantial, potentially deterring small and medium-sized enterprises. Additionally, in some cost-sensitive applications, traditional plastic foams may still hold a price advantage. Despite these challenges, significant opportunities abound. Innovation in material technology, such as developing stronger or water-resistant paper grades, presents a avenue for growth. There is also a vast opportunity in emerging economies, where industrialization and e-commerce penetration are rising rapidly, creating new markets for advanced packaging solutions.

Concentration Insights

The competitive landscape of the paper cushion systems market features a mix of global machinery manufacturers, packaging material producers, and specialized solution providers. The market concentration is moderate, with several established players holding significant shares due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. Companies like Sealed Air Corporation, Storopack Hans Reichenecker GmbH, and Ranpak Holdings Corp. are recognized leaders, often competing on the basis of machine reliability, speed, and the performance characteristics of the cushioning material produced. Alongside these giants, there are numerous regional and niche players who compete by offering customized solutions or targeting specific application areas. This dynamic creates a competitive environment that fosters innovation and helps in catering to the diverse and evolving needs of a global clientele across different industries.

Type Insights

Paper cushion systems are primarily categorized based on their level of automation and the type of cushion they produce. The main types include manual, semi-automatic, and fully automatic systems. Manual systems are often hand-held devices ideal for low-volume packaging needs, offering portability and a low upfront cost. Semi-automatic systems require some operator involvement to feed paper and initiate the cushioning process, providing a balance between cost and output for medium-volume operations. Fully automatic systems represent the high-end segment, integrated directly into packaging lines for high-volume production; these systems automatically feed paper, create the cushion, and place it into boxes with minimal human intervention, maximizing efficiency and consistency. The choice of system type is a critical decision for businesses, influenced by their daily packaging volume, available floor space, labor costs, and required production speed.

Application Insights

The application of paper cushion systems is vast and critical across multiple industries. In the electronics sector, they are indispensable for cushioning sensitive devices like smartphones, laptops, and televisions against shock and vibration during shipping. The automotive industry utilizes these systems to protect delicate components and parts from damage in transit. Consumer goods, including glassware, ceramics, and furniture, rely on paper cushions for surface protection and void fill within shipping containers. The pharmaceutical and healthcare sectors use them for securing glass vials and medical equipment. The most significant application driver recently has been the e-commerce and logistics industry, where the sheer volume of parcels necessitates automated, efficient, and highly protective packaging solutions to minimize product damage and associated costs, making paper cushion systems a cornerstone of modern fulfillment operations.

Regional Insights

Geographically, the demand for paper cushion systems is robust in developed regions with strong manufacturing and e-commerce bases. North America and Europe are mature markets characterized by high adoption rates of automated packaging solutions, stringent environmental policies favoring sustainable materials, and the presence of major market players. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, the expansion of manufacturing capabilities, and the booming e-commerce sector in countries like China and India. Government initiatives promoting sustainable packaging and investments in logistics infrastructure in this region are creating fertile ground for market expansion. Latin America and the Middle East & Africa are emerging markets showing promising growth potential as awareness of sustainable practices increases and their industrial and retail sectors continue to develop.

Company Insights

The paper cushion systems market is served by a roster of key companies that drive innovation and competition. Sealed Air Corporation is a major player known for its brand and extensive solutions in protective packaging. Storopack Hans Reichenecker GmbH offers a wide range of packaging systems and materials with a strong global footprint. Ranpak Holdings Corp. is historically significant as a pioneer in paper-based packaging solutions and maintains a strong market position. Other notable contributors include FP International, which provides various packaging products, and Pregis LLC, which focuses on innovative protective packaging solutions. These companies compete intensely through product development, aiming to create more efficient, faster, and versatile machines, while also expanding their geographic reach through strategic partnerships and acquisitions to serve a global customer base effectively.

Recent Developments

The paper cushion systems market is dynamic, with recent developments focusing on enhancing sustainability, efficiency, and smart capabilities. A key trend is the introduction of next-generation machines that consume less energy and use paper more efficiently, further reducing the environmental footprint. There is a growing integration of Industry 4.0 principles, with new systems featuring IoT connectivity for real-time monitoring of machine performance, predictive maintenance alerts, and data analytics to optimize packaging operations. Companies are also expanding their material offerings to include paper made from a higher percentage of recycled content or alternative fibers. Furthermore, strategic movements such as mergers and acquisitions have been observed as larger entities seek to consolidate their market position and acquire innovative technologies to offer more comprehensive and automated packaging solutions to their clients.

Report Segmentation

This market research report on the paper cushion systems market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation allows for a granular examination of the market dynamics. The report is segmented by type, categorizing the market into manual, semi-automatic, and fully automatic systems to analyze the demand and growth prospects for each. It is further segmented by application, delving into the specific usage across key industries such as electronics, automotive, consumer goods, healthcare, food & beverage, and e-commerce. This application-based segmentation helps in understanding the unique requirements and adoption patterns within each vertical. Additionally, the report offers a geographical segmentation, providing a regional analysis that covers North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting regional trends, growth drivers, and opportunities.

FAQs

What are paper cushion systems used for? Paper cushion systems are used to generate protective packaging material on-demand. This paper-based cushioning is primarily used for void fill, blocking, bracing, and surface protection to prevent damage to products during shipping, handling, and storage.

How does a paper cushioning machine work? A paper cushioning machine works by feeding a roll of kraft paper into a system of rollers and mechanics. The machine crumples, folds, or converts the flat paper into a three-dimensional cushioning material, such as loose-fill nuggets or continuous sheets, which is then dispensed for immediate use in packaging.

Are paper cushions environmentally friendly? Yes, paper cushions are considered highly environmentally friendly. They are made from renewable and recyclable kraft paper, are fully biodegradable, and can be easily recycled with standard cardboard, making them a sustainable alternative to plastic foam peanuts and bubble wrap.

What are the benefits of using paper cushioning? The benefits include excellent product protection, sustainability credentials, cost-effectiveness in reducing material waste and storage space, enhanced brand image through eco-friendly packaging, and improved safety in the workplace as they are non-static and non-toxic.

Can paper cushioning protect heavy items? Absolutely. Paper cushioning systems can be adjusted to produce cushions with different densities and strengths. By using multiple layers or specific folding techniques, these systems can create robust packaging solutions capable of effectively protecting heavy and industrial items.

What is the difference between paper cushioning and bubble wrap? The primary difference is the material and environmental impact. Paper cushioning is made from recyclable and biodegradable paper, while bubble wrap is a plastic film. Paper cushioning offers similar, and in some cases superior, protection without the environmental drawbacks associated with plastic waste.

Citius Research has developed a research report titled “Paper Cushion Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Cushion Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Cushion Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Cushion Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Cushion Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Cushion Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Cushion Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Cushion Systems Market
• Cost and Gross Margin Analysis of Paper Cushion Systems Market
• Paper Cushion Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Cushion Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Cushion Systems Market Key Stakeholders

Below are the key stakeholders for the Paper Cushion Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Cushion Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Cushion Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Cushion Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Cushion Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Cushion Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Cushion Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Cushion Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Cushion Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Cushion Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Cushion Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Cushion Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Cushion Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Cushion Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Cushion Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Cushion Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Cushion Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Cushion Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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