Paper Based Consumer Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210390
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Based Consumer Bags Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 10.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Paper Based Consumer Bags Market

(Market Size)
$6.2 billion
$10.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 6.2 billion
2030 Market Size USD 10.5 billion
Key Players Mondi, Smurfit Kappa, International Paper, WestRock, Georgia-Pacific

Market Summary

The paper based consumer bags market is a significant segment within the global packaging industry, characterized by the production and distribution of bags made from paper materials for consumer use. These bags are widely utilized across various retail and commercial applications due to their eco-friendly properties and recyclability. The market is driven by increasing environmental awareness among consumers and stringent government regulations aimed at reducing plastic waste. Key players in this market are continuously innovating to enhance the durability, printability, and aesthetic appeal of paper bags to meet evolving consumer preferences. The demand is particularly strong in regions with robust retail sectors and growing emphasis on sustainable packaging solutions. The market is competitive, with numerous manufacturers focusing on product differentiation and cost-effectiveness to gain a competitive edge. Additionally, the rise of e-commerce has further bolstered the need for efficient and sustainable packaging options, contributing to market growth. The paper based consumer bags market is expected to witness steady expansion as businesses and consumers alike prioritize environmental sustainability.

Key Highlights

The paper based consumer bags market showcases several key highlights that underscore its dynamic nature and growth potential. A prominent trend is the shift towards sustainable packaging, driven by consumer demand for environmentally friendly alternatives to plastic bags. Innovations in material science have led to the development of stronger and more durable paper bags, capable of handling heavier loads and offering better print quality for branding purposes. The market is also influenced by the increasing adoption of paper bags in the food and beverage sector, particularly for takeaway and delivery services. Furthermore, regulatory policies in various countries banning or taxing single-use plastics have significantly boosted the demand for paper based alternatives. The versatility of paper bags, available in various shapes, sizes, and handle types, caters to diverse consumer needs across different retail segments. Companies are also investing in advanced manufacturing technologies to improve production efficiency and reduce costs, thereby enhancing market competitiveness. These factors collectively highlight the robust growth trajectory and innovation-driven evolution of the paper based consumer bags market.

Drivers, Opportunities & Restraints

The paper based consumer bags market is propelled by several key drivers, including growing environmental consciousness among consumers and stringent government regulations against plastic usage. The increasing adoption of sustainable packaging solutions by retailers and brands to enhance their corporate social responsibility profiles is another significant driver. Opportunities in this market abound, particularly in the development of innovative and customized paper bag designs that offer superior functionality and aesthetic appeal. The expanding e-commerce sector presents a substantial growth opportunity, as paper bags are increasingly used for packaging and shipping products. However, the market faces certain restraints, such as the higher cost of paper bags compared to plastic alternatives, which can deter price-sensitive consumers and businesses. Additionally, challenges related to the availability of raw materials and fluctuations in pulp prices can impact production costs and profitability. Despite these restraints, the overall market outlook remains positive, driven by the continuous push towards sustainability and the development of cost-effective manufacturing processes.

Concentration Insights

The paper based consumer bags market exhibits a concentrated competitive landscape with several key players dominating the industry. Leading companies such as Mondi Group, WestRock Company, and Smurfit Kappa Group have established significant market presence through extensive product portfolios and global distribution networks. These companies focus on strategic initiatives like mergers and acquisitions, partnerships, and capacity expansions to strengthen their market position. Regional players also play a crucial role, particularly in emerging markets where local demand for paper bags is growing rapidly. The market concentration is influenced by factors such as technological advancements, brand reputation, and the ability to offer customized solutions. High concentration levels in developed regions like North America and Europe are attributed to mature retail sectors and strong regulatory frameworks promoting sustainable packaging. In contrast, emerging markets in Asia-Pacific and Latin America show fragmented competition with numerous small and medium-sized enterprises catering to local demand. This concentration dynamic underscores the importance of innovation and strategic expansion for companies aiming to capture larger market shares.

Type Insights

The paper based consumer bags market is segmented by type into various categories, including flat paper bags, multi-wall paper sacks, and laminated paper bags. Flat paper bags are commonly used in retail settings for packaging clothing, gifts, and other light-weight items, offering simplicity and cost-effectiveness. Multi-wall paper sacks are designed for heavier applications, such as packaging cement, chemicals, and agricultural products, providing enhanced strength and durability. Laminated paper bags, often coated with plastic or other materials, offer improved moisture resistance and are widely used in the food industry for packaging items like flour, sugar, and pet food. Each type caters to specific consumer needs and application requirements, driving diversity in product offerings. Innovations in bag design, such as the incorporation of handles, windows, and custom printing, further enhance the functionality and appeal of paper based consumer bags. The choice of bag type is influenced by factors such as load capacity, environmental conditions, and branding considerations, highlighting the market's adaptability to various end-use scenarios.

Application Insights

The application of paper based consumer bags spans multiple industries, with significant usage in retail, food and beverages, and consumer goods. In the retail sector, paper bags are extensively used by supermarkets, department stores, and specialty shops for packaging purchased items, driven by their eco-friendly image and branding potential. The food and beverage industry employs paper bags for packaging bakery products, fast food, and groceries, leveraging their safety and sustainability attributes. Consumer goods applications include packaging for cosmetics, pharmaceuticals, and electronics, where paper bags offer protection and aesthetic value. The growing trend of gift packaging and promotional activities further amplifies the demand for customized paper bags. Additionally, the e-commerce sector utilizes paper bags for shipping products, benefiting from their lightweight and recyclable nature. Each application segment demands specific features, such as grease resistance for food packaging or high print quality for retail branding, prompting manufacturers to develop tailored solutions. This diverse application landscape underscores the versatility and widespread adoption of paper based consumer bags across various market segments.

Regional Insights

The paper based consumer bags market demonstrates distinct regional dynamics, influenced by economic development, consumer preferences, and regulatory environments. North America and Europe are mature markets characterized by high consumer awareness regarding environmental issues and strong regulatory support for sustainable packaging. These regions witness significant demand from well-established retail and food service industries. The Asia-Pacific region is emerging as a lucrative market, driven by rapid urbanization, growing disposable incomes, and increasing adoption of western retail practices. Countries like China and India are key contributors, with expanding retail sectors and government initiatives to reduce plastic waste. Latin America and the Middle East & Africa are also experiencing growth, albeit at a slower pace, due to rising environmental consciousness and economic development. Each region presents unique opportunities and challenges, such as raw material availability in forest-rich areas like North Europe and cost competitiveness in manufacturing hubs like Asia. Understanding these regional nuances is crucial for market players aiming to optimize their strategies and capture growth opportunities in the global paper based consumer bags market.

Company Insights

Key companies in the paper based consumer bags market include Mondi Group, WestRock Company, Smurfit Kappa Group, International Paper Company, and Novolex Holdings. These industry leaders leverage extensive research and development capabilities to innovate and enhance their product offerings. Mondi Group is renowned for its sustainable packaging solutions and strong focus on circular economy principles. WestRock Company excels in providing customized paper bag solutions with advanced printing and design features. Smurfit Kappa Group emphasizes innovation and efficiency in its manufacturing processes, catering to diverse consumer needs. International Paper Company boasts a broad product portfolio and significant market reach, supported by strategic acquisitions and partnerships. Novolex Holdings focuses on producing eco-friendly packaging options, including compostable and recycled paper bags. These companies employ various strategies such as capacity expansion, product diversification, and sustainability initiatives to maintain their competitive edge. The market also features numerous regional and local players who contribute to the competitive landscape by addressing specific customer requirements and leveraging local market knowledge. The collective efforts of these companies drive innovation and growth in the paper based consumer bags market.

Recent Developments

Recent developments in the paper based consumer bags market highlight ongoing innovation and strategic movements among key players. Companies are increasingly investing in sustainable practices, such as using recycled materials and developing biodegradable coatings to enhance environmental credentials. For instance, several manufacturers have introduced paper bags with water-based coatings to improve moisture resistance without compromising recyclability. Technological advancements in printing and bag-making machinery have enabled higher production efficiency and better print quality, allowing for more intricate designs and branding options. Mergers and acquisitions continue to shape the market, with larger entities acquiring smaller firms to expand their product portfolios and geographic reach. Additionally, partnerships with retail chains and e-commerce platforms are becoming common, aimed at creating customized packaging solutions that align with brand identities. The focus on reducing carbon footprint through energy-efficient manufacturing processes and logistics optimization is also a key trend. These developments reflect the industry's commitment to meeting evolving consumer demands and regulatory requirements while maintaining competitiveness and driving growth in the paper based consumer bags market.

Report Segmentation

This report on the paper based consumer bags market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes flat paper bags, multi-wall paper sacks, and laminated paper bags, each examined for their market share, growth potential, and key characteristics. Application segmentation covers retail, food and beverages, consumer goods, and others, detailing the demand drivers and usage patterns in each sector. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market dynamics, trends, and opportunities. Each segment is analyzed in terms of market size, growth trends, competitive landscape, and future outlook. The report also includes profiles of major companies, highlighting their strategies, product offerings, and recent developments. This detailed segmentation enables stakeholders to identify key growth areas, understand market nuances, and make informed decisions. The analysis is supported by extensive primary and secondary research, ensuring accuracy and relevance for businesses, investors, and other market participants seeking to navigate the complexities of the paper based consumer bags market.

FAQs

What are the benefits of using paper bags over plastic bags? Paper bags offer several advantages over plastic bags, including biodegradability, recyclability, and a lower environmental impact. They are made from renewable resources and can be easily recycled, reducing waste and pollution. Paper bags also provide better print quality for branding and are perceived as more premium by consumers.

How are paper bags made? Paper bags are typically manufactured from wood pulp, which is processed into paper through pulping, bleaching, and drying. The paper is then cut, folded, and glued into bag shapes. Handles may be added, and printing is done for branding. Advanced manufacturing techniques ensure durability and functionality.

What types of paper are used for consumer bags? Common types include kraft paper, which is strong and durable, and recycled paper, which emphasizes sustainability. Other varieties include bleached paper for a brighter appearance and laminated paper for moisture resistance. The choice depends on the intended use and desired properties.

Are paper bags reusable? Yes, paper bags can be reused multiple times for shopping, storage, or other purposes, depending on their condition. However, their durability may be less than that of plastic bags, especially when exposed to moisture or heavy loads. Reusing paper bags extends their life and enhances sustainability.

What is the future of the paper bag industry? The future looks promising due to increasing environmental regulations and consumer preference for sustainable packaging. Innovations in materials and design are expected to enhance functionality and reduce costs. The growth of e-commerce and retail sectors will further drive demand for paper bags.

How do paper bags impact the environment? Paper bags have a lower environmental impact compared to plastic bags because they are biodegradable and made from renewable resources. However, their production involves water and energy consumption and deforestation concerns. Using recycled paper and sustainable forestry practices can mitigate these effects.

Citius Research has developed a research report titled “Paper Based Consumer Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Based Consumer Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Based Consumer Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Based Consumer Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Based Consumer Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Based Consumer Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Based Consumer Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Based Consumer Bags Market
• Cost and Gross Margin Analysis of Paper Based Consumer Bags Market
• Paper Based Consumer Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Based Consumer Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Based Consumer Bags Market Key Stakeholders

Below are the key stakeholders for the Paper Based Consumer Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Based Consumer Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Based Consumer Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Based Consumer Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Based Consumer Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Based Consumer Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Based Consumer Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Based Consumer Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Based Consumer Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Based Consumer Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Based Consumer Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Based Consumer Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Based Consumer Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Based Consumer Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Based Consumer Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Based Consumer Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Based Consumer Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Based Consumer Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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