Nanographic Printing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210309
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Nanographic Printing Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Nanographic Printing Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Landa Digital Printing, HP Indigo, Xerox, Canon, Konica Minolta

Market Summary

The nanographic printing market represents a significant technological advancement within the packaging industry, leveraging nanotechnology to produce high-quality, durable, and cost-effective printed materials. This innovative process utilizes water-based ink containing nano-pigments, which are deposited onto a blanket before being transferred to the substrate in a single pass. This method is renowned for its ability to deliver exceptional print quality with sharp details and vibrant colors on a diverse range of materials, including paperboard, corrugated cardboard, flexible films, and labels. The primary appeal for businesses lies in its efficiency for short to medium run lengths, offering a compelling alternative to both traditional offset and digital printing methods. The packaging sector is a major adopter, utilizing nanographic printing for folding cartons, corrugated boxes, flexible packaging, and labels to enhance brand appeal and product differentiation on shelves. The market is characterized by ongoing technological refinements aimed at expanding substrate compatibility, increasing printing speeds, and further improving the overall cost-effectiveness of the process for packaging converters and brand owners globally.

Key Highlights

The nanographic printing market is distinguished by several pivotal attributes that underscore its value proposition. A core highlight is its unparalleled versatility in substrate handling, capable of printing on an extensive array of materials from standard paper to non-porous plastics without requiring pre-treatment, which streamlines production workflows. The technology is engineered for operational efficiency, boasting quick job changeover times that make it highly suitable for the growing demand for customized and versioned packaging runs. Environmental considerations are another critical highlight, as the process predominantly uses water-based inks that are low in Volatile Organic Compounds (VOCs), aligning with the increasing regulatory and consumer-driven push for sustainable manufacturing practices. The print quality achieved is consistently high, with excellent opacity and color gamut, meeting the stringent requirements of premium consumer goods packaging. Furthermore, the economic model of nanography, which sits between offset and digital printing, offers a compelling per-unit cost structure, making high-quality short runs financially viable for a broader range of businesses and reinforcing its position as a transformative technology in industrial printing.

Drivers, Opportunities & Restraints

The expansion of the nanographic printing market is propelled by a confluence of powerful drivers. The relentless demand from brands for high-quality, short-run, and personalized packaging is a primary force, as companies seek to launch limited editions and targeted marketing campaigns. The overarching trend towards sustainability in packaging production also serves as a significant driver, with nanography's eco-friendly ink system and efficient material usage resonating with corporate responsibility goals. Additionally, advancements in the technology itself, leading to higher speeds and broader substrate compatibility, are making it an increasingly attractive option for converters. The market presents substantial opportunities in emerging economies where packaging industries are rapidly modernizing and in applications like smart packaging, where nanography can integrate with other technologies. However, the market growth is not without restraints. The high initial capital investment required for nanographic printing presses can be a barrier to entry for some small to mid-sized converters. Furthermore, the market faces competition from other established digital printing technologies like inkjet and electrophotography, which continue to evolve and improve their own value propositions, creating a highly competitive landscape for market share.

Concentration Insights

The competitive landscape of the nanographic printing market is highly concentrated, with a single dominant technology provider shaping its development. Landa Corporation, founded by industry pioneer Benny Landa, is the sole inventor and primary producer of nanographic printing presses and the proprietary NanoInk. This concentration means that the market's technological roadmap, innovation pace, and global adoption are largely influenced by Landa's strategic decisions, partnerships, and commercial execution. The company has pursued a strategy of partnering with established press manufacturers, such as Komori and Heidelberg, to integrate its printing units into their platforms, thereby leveraging their extensive global sales and service networks. This creates a unique ecosystem where the core nanotechnology is centralized, but the press hardware and go-to-market strategies are distributed through industry giants. This high concentration fosters deep specialization and rapid, focused innovation but also presents a potential risk factor for adopters who are effectively reliant on a single source for the core technology. The market's future expansion is intrinsically linked to Landa's ability to continue refining its technology, demonstrating proven ROI for converters, and successfully navigating the competitive pressures from other digital printing modalities.

Type Insights

Within the nanographic printing market, the segmentation by type is intrinsically linked to the press models and configurations offered by the technology provider, Landa Corporation. The primary differentiation is based on the intended application and substrate focus, leading to distinct press series. The Landa S series is engineered for packaging applications, specifically designed to handle paperboard and flexible film substrates. This series is pivotal for producing high-quality folding cartons, labels, and flexible packaging. Conversely, the Landa W series is tailored for the commercial and publishing sectors, optimized for high-volume production on coated and uncoated paper. For the packaging industry, the S series models are the most relevant. These presses are further configured with various numbers of printing units to offer different color capabilities, typically starting from seven colors (CMYK+OVG) and expanding. The presses are also differentiated by their maximum web width and operational speed, allowing converters to select a model that best fits their production volume requirements and substrate specifications. This targeted approach ensures that packaging converters can deploy a nanographic solution that is precisely calibrated for the demands of their specific niche, whether it be premium cosmetic cartons or durable corrugated packaging.

Application Insights

The application of nanographic printing within the packaging industry is diverse and impactful, revolutionizing how products are presented and protected. A major application segment is folding cartons, where the technology's ability to produce stunning graphics on various paperboard stocks is utilized for industries such as cosmetics, pharmaceuticals, confectionery, and consumer electronics. This enables brands to create shelf-standing, high-impact packaging that enhances perceived value. The corrugated packaging segment is another significant beneficiary, where nanography brings high-quality, photorealistic printing to boxes and displays, moving beyond traditional brown box printing to enable powerful branding and marketing directly on the shipping container. Flexible packaging, used for pouches and wrappers, also leverages nanography for its vibrant colors and ability to print on thin films. Furthermore, the label industry is a key adopter, particularly for prime labels requiring sharp text, fine details, and consistent color across short batches. The technology's versatility allows it to penetrate these core packaging applications by addressing the common need for cost-effective, short-run production without compromising on the premium quality typically associated with much longer offset print runs.

Regional Insights

The adoption and growth of the nanographic printing market exhibit distinct regional patterns influenced by economic development, industrial base, and technological adoption rates. North America and Europe represent the leading markets, characterized by a strong presence of advanced packaging converters, major brand owners, and a high demand for premium, short-run, and sustainable packaging solutions. These regions have mature packaging industries that are early adopters of new technologies to gain a competitive edge. The Asia-Pacific region is identified as a high-growth potential market, driven by the rapidly expanding consumer goods, e-commerce, and manufacturing sectors in countries like China and India. The increasing disposable income and growing brand consciousness in APAC are fueling demand for higher quality packaging, which nanography is well-positioned to provide. Meanwhile, regions such as Latin America and the Middle East and Africa are emerging markets where adoption is gradually increasing as local packaging industries modernize and global brands expand their operations. The regional distribution of Landa's commercial installations and partner networks further reflects this trend, with a strong concentration initially in Western markets and a strategic focus on expanding into the high-growth APAC region to capture future market opportunities.

Company Insights

The nanographic printing market features a unique corporate structure centered around its innovator. Landa Corporation is the pivotal company, holding the foundational patents for the nanographic process and the NanoInk technology. Rather than manufacturing complete presses alone, Landa's business model involves strategic partnerships with some of the world's largest and most respected press manufacturers. These partners, including Komori Corporation and Heidelberger Druckmaschinen AG, integrate Landa's nanographic printing units into their own press platforms. For instance, the Landa S10NP is a nanographic press built in collaboration with these partners. This approach allows Landa to leverage the extensive manufacturing expertise, global sales channels, and established service networks of its partners, accelerating market penetration and providing customers with the reliability associated with these industry giants. Therefore, while Landa is the technology creator, the market landscape for end-users is also populated by its partners who sell, install, and service the presses. This collaborative ecosystem is crucial for providing the necessary support and confidence for packaging converters to invest in this groundbreaking technology, blending disruptive innovation with established industrial reliability.

Recent Developments

The nanographic printing market has been dynamically evolving with several key recent developments focused on enhancing technology maturity and market penetration. A significant area of progress has been in increasing the operational reliability and production speeds of the presses, addressing earlier challenges and moving towards fulfilling the promised productivity benchmarks. Landa Corporation and its partners have been actively placing more presses in commercial beta sites with packaging converters worldwide, gathering invaluable real-world data to further refine the technology and software. There has been a continuous effort to expand the approved substrate list, enabling printers to use a wider variety of paper, board, and plastic films without compromising on print quality or adhesion. Developments in the ink department have also been noted, focusing on improving drying characteristics and color consistency. Furthermore, the company has been expanding its global support and service infrastructure in tandem with its partners to ensure they can effectively support a growing installed base. These developments collectively signal the market's transition from a promising innovation to a commercially robust printing solution, gaining increased credibility and acceptance among packaging professionals seeking a viable solution for high-quality, short-to-medium run production.

Report Segmentation

This comprehensive market research report on the nanographic printing market for the packaging industry provides a detailed and structured analysis segmented to offer actionable insights. The segmentation is designed to provide a multi-faceted view of the market landscape. The report is segmented by type, which delves into the different press models available, such as those designed for specific packaging substrates like paperboard or films, analyzing the capabilities and target applications for each. The application segmentation is a critical component, providing in-depth analysis for key uses including folding cartons, corrugated packaging, flexible packaging, and labels, detailing the adoption trends and growth prospects for each segment. Furthermore, the report includes a thorough regional segmentation, breaking down the market presence and opportunity across key geographies such as North America, Europe, Asia-Pacific, and the Rest of the World. This granular approach allows stakeholders?including packaging converters, brand owners, investors, and equipment manufacturers?to understand not just the overall market dynamics but also the specific nuances, opportunities, and competitive environments within each distinct segment and region, enabling informed strategic decision-making.

FAQs

What is nanographic printing?

Nanographic printing is a digital printing process that uses water-based inks containing nano-pigments. The ink is ejected onto a heated blanket, where water evaporates, leaving a ultra-thin film of pigment that is then transferred to the substrate in a single motion.

How does nanographic printing differ from digital inkjet printing?

While both are digital, nanography uses an intermediate transfer blanket, allowing it to print on a vast range of standard substrates without pre-treatment. Inkjet prints directly onto the substrate, which can sometimes limit material choices or require pre-coating.

What are the primary applications of nanographic printing in packaging?

Its primary packaging applications include high-quality folding cartons for cosmetics and pharmaceuticals, corrugated boxes with premium graphics, flexible packaging like pouches, and prime labels requiring short runs and vibrant colors.

What are the environmental benefits of nanographic printing?

The process is recognized for its environmental benefits, primarily due to its use of water-based inks with low VOC emissions. It also promotes reduction of waste through efficient short-run production.

Which companies are the key players in the nanographic printing market?

Landa Corporation is the technology inventor and key player. It collaborates with major press manufacturers like Komori and Heidelberg to produce and market nanographic presses.

What substrates can be used with nanographic printing?

The technology is compatible with a wide array of substrates common in packaging, including coated and uncoated paperboard, various label stocks, corrugated board, and flexible plastic films, often without any need for pre-treatment.

Citius Research has developed a research report titled “Nanographic Printing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Nanographic Printing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Nanographic Printing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Nanographic Printing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Nanographic Printing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Nanographic Printing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Nanographic Printing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Nanographic Printing Market
• Cost and Gross Margin Analysis of Nanographic Printing Market
• Nanographic Printing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Nanographic Printing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Nanographic Printing Market Key Stakeholders

Below are the key stakeholders for the Nanographic Printing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Nanographic Printing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Nanographic Printing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Nanographic Printing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Nanographic Printing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Nanographic Printing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Nanographic Printing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Nanographic Printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Nanographic Printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Nanographic Printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Nanographic Printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Nanographic Printing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Nanographic Printing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Nanographic Printing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Nanographic Printing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Nanographic Printing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Nanographic Printing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Nanographic Printing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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