Molded Underfill Material Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210290
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Molded Underfill Material Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Molded Underfill Material Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Henkel, Namics, Panacol-Elosol, AIM Solder, Master Bond

Market Summary

The molded underfill material market is a specialized segment within the advanced packaging industry, primarily serving the electronics sector by enhancing the reliability and performance of semiconductor devices. These materials are engineered to protect delicate components such as flip-chips and ball grid arrays from mechanical stress, thermal cycling, and environmental factors, thereby extending the operational life of electronic products. The market is characterized by continuous innovation driven by the escalating demand for miniaturized and high-performance electronic devices across various end-use industries. Key participants include established chemical and material science companies that focus on developing formulations with improved flow properties, faster cure times, and enhanced environmental resistance. The adoption of molded underfill materials is particularly critical in applications requiring robust protection under harsh operating conditions, making them indispensable in automotive electronics, consumer gadgets, and industrial automation systems. As the packaging industry evolves towards more complex and dense integrated circuits, the role of molded underfill materials becomes increasingly vital, supporting advancements in technology and manufacturing processes.

Key Highlights

The molded underfill material market is distinguished by several key highlights that underscore its importance and growth trajectory. A significant trend is the shift towards halogen-free and environmentally compliant formulations, responding to stringent global regulations and sustainability initiatives. Another highlight is the integration of these materials with advanced packaging technologies like fan-out wafer-level packaging and system-in-package solutions, which require superior material properties to ensure device integrity. The market also benefits from the expansion of the Internet of Things and 5G networks, driving demand for reliable components in connected devices. Additionally, there is a growing emphasis on materials that offer reworkability, allowing for repairs and reducing waste in manufacturing. The competitive landscape is marked by strategic collaborations between material suppliers and semiconductor manufacturers to co-develop customized solutions that address specific application challenges. These factors collectively highlight the market's dynamic nature and its critical role in enabling next-generation electronic packaging.

Drivers, Opportunities & Restraints

Several drivers propel the molded underfill material market, including the relentless demand for smaller, faster, and more reliable electronic devices, which necessitates advanced protection solutions. The proliferation of automotive electronics, especially with the rise of electric and autonomous vehicles, creates substantial demand for materials that can withstand extreme temperatures and vibrations. Opportunities abound in emerging applications such as wearable technology, medical devices, and aerospace electronics, where reliability is paramount. The development of bio-based and sustainable underfill materials presents another avenue for growth, aligning with corporate sustainability goals. However, the market faces restraints such as the high cost of advanced formulations and the complexity of application processes, which can deter adoption among cost-sensitive manufacturers. Additionally, technical challenges related to material compatibility with new substrate types and the need for precise dispensing equipment may slow market penetration. Despite these restraints, ongoing research and development efforts aim to overcome these hurdles, fostering innovation and expansion.

Concentration Insights

The molded underfill material market exhibits a concentrated competitive landscape dominated by a few major players who possess extensive expertise in material science and strong global distribution networks. Companies such as Henkel AG & Co. KGaA, Namics Corporation, and Shin-Etsu Chemical Co., Ltd. lead the market, leveraging their technological capabilities and patent portfolios to maintain a competitive edge. These firms focus on strategic initiatives like mergers, acquisitions, and partnerships to enhance their product offerings and geographic reach. The market concentration is also influenced by high barriers to entry, including significant research and development investments and the need for stringent quality certifications. Regional players often specialize in niche applications or cater to local demands, but they face intense competition from multinational corporations. This concentration fosters a environment of continuous innovation, as leading companies strive to develop superior materials that meet evolving industry standards and customer requirements.

Type Insights

Molded underfill materials are categorized based on their composition and curing mechanisms, with epoxy-based formulations being the most prevalent due to their excellent adhesion, thermal stability, and mechanical strength. Other types include silicone-based and acrylic-based materials, each offering distinct advantages such as flexibility or faster curing times for specific applications. There is a growing interest in no-flow underfill materials, which simplify the manufacturing process by allowing simultaneous soldering and underfilling, thereby reducing production steps and costs. Additionally, capillary underfill materials remain widely used for their ability to flow into tight spaces between components and substrates, providing reliable protection. Recent advancements have introduced thermally conductive and electrically insulating variants, catering to high-power applications where heat dissipation is critical. The diversity in material types enables manufacturers to select formulations tailored to their specific performance needs, driving innovation and specialization within the market.

Application Insights

Molded underfill materials find primary application in protecting semiconductor devices such as flip-chips, ball grid arrays, and chip-scale packages, where they prevent cracking and delamination under thermal and mechanical stress. In the automotive industry, these materials are essential for electronic control units, sensors, and infotainment systems, ensuring reliability in harsh operating environments. The consumer electronics sector utilizes molded underfills in smartphones, tablets, and wearables to enhance durability and performance. Industrial applications include use in power modules, LEDs, and communication equipment, where long-term reliability is crucial. The aerospace and defense sectors also adopt these materials for avionics and satellite systems, demanding high resistance to extreme conditions. Each application requires tailored material properties, such as low warpage for large packages or high fracture toughness for rugged devices, driving continuous product development and customization to meet diverse industry needs.

Regional Insights

The molded underfill material market demonstrates strong regional variations, with Asia-Pacific emerging as the dominant region due to its extensive electronics manufacturing base, particularly in countries like China, Japan, South Korea, and Taiwan. This region benefits from the presence of major semiconductor foundries and packaging houses, driving high demand for advanced materials. North America holds a significant share, supported by robust innovation in automotive and aerospace industries, alongside leading technology firms investing in next-generation electronics. Europe shows steady growth, fueled by automotive electronics advancements and stringent regulatory standards promoting reliable materials. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual adoption, driven by increasing electronics production and industrialization efforts. Regional dynamics are influenced by factors such as local manufacturing capabilities, regulatory frameworks, and investment in research and development, shaping the global distribution and growth patterns of the market.

Company Insights

Prominent companies in the molded underfill material market include Henkel AG & Co. KGaA, which offers a wide range of underfill products under its Loctite brand, emphasizing innovations in fast-curing and high-reliability formulations. Namics Corporation is recognized for its expertise in semiconductor packaging materials, providing solutions with excellent flow properties and thermal resistance. Shin-Etsu Chemical Co., Ltd. leverages its silicone technology to develop unique underfill materials suited for demanding applications. Other key players like Hitachi Chemical Co., Ltd. and Epoxy Technology, Inc. focus on tailored solutions for specific industry needs, investing heavily in research to enhance material performance. These companies engage in strategies such as product launches, capacity expansions, and collaborations with semiconductor manufacturers to strengthen their market position. Their efforts are centered on addressing evolving challenges like miniaturization and higher operating frequencies, ensuring their products remain critical to the packaging ecosystem.

Recent Developments

Recent developments in the molded underfill material market highlight a focus on sustainability and technological advancement. Companies are introducing halogen-free and bio-based formulations to comply with environmental regulations and meet customer demand for greener products. There has been increased activity in developing materials for emerging packaging technologies like heterogenous integration and 3D IC packaging, which require enhanced material properties to manage complex structures. Strategic acquisitions and partnerships have been prominent, such as collaborations between material suppliers and semiconductor companies to co-create solutions for advanced nodes. Additionally, investments in automation and precision dispensing technologies are improving application efficiency, reducing waste, and lowering overall costs. These developments reflect the market's responsiveness to industry trends, driving progress towards more reliable, efficient, and environmentally responsible packaging solutions.

Report Segmentation

This report on the molded underfill material market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on material type, categorizing products into epoxy, silicone, acrylic, and other specialized formulations, each analyzed for their properties and application suitability. Application segmentation covers flip-chips, ball grid arrays, chip-scale packages, and other semiconductor devices, highlighting specific requirements and growth areas. The report also segments the market by end-use industry, including automotive, consumer electronics, industrial, aerospace & defense, and healthcare, examining demand drivers and trends in each sector. Geographic segmentation breaks down the market into key regions and countries, assessing regional dynamics, growth potential, and competitive landscapes. This structured approach enables stakeholders to identify opportunities, understand market nuances, and make informed decisions based on precise and relevant data.

FAQs

What are molded underfill materials used for? Molded underfill materials are used to protect semiconductor devices like flip-chips and BGAs from mechanical stress and thermal cycling, enhancing reliability in electronics packaging.

Which industries use molded underfill materials? Key industries include automotive, consumer electronics, industrial automation, aerospace, and healthcare, where device reliability is critical.

What are the benefits of using molded underfill materials? Benefits include improved mechanical strength, better thermal management, resistance to environmental factors, and extended lifespan of electronic components.

How do molded underfill materials differ from traditional encapsulants? They are specifically formulated for flow and curing characteristics that suit modern packaging techniques, offering finer precision and better performance under stress.

What challenges are associated with molded underfill materials? Challenges include high material costs, application complexity, and the need for compatibility with diverse substrates and manufacturing processes.

Are there environmentally friendly options available? Yes, manufacturers offer halogen-free and bio-based molded underfill materials to meet regulatory requirements and sustainability goals.

Citius Research has developed a research report titled “Molded Underfill Material Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Molded Underfill Material Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Molded Underfill Material Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Molded Underfill Material Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Molded Underfill Material Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Molded Underfill Material Market
• Research Methodology
• Executive Summary
• Market Dynamics of Molded Underfill Material Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Molded Underfill Material Market
• Cost and Gross Margin Analysis of Molded Underfill Material Market
• Molded Underfill Material Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Molded Underfill Material Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Molded Underfill Material Market Key Stakeholders

Below are the key stakeholders for the Molded Underfill Material Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Molded Underfill Material Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Molded Underfill Material Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Molded Underfill Material Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Molded Underfill Material Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Molded Underfill Material Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Molded Underfill Material Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Molded Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Molded Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Molded Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Molded Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Molded Underfill Material Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Molded Underfill Material Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Molded Underfill Material Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Molded Underfill Material Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Molded Underfill Material Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Molded Underfill Material Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Molded Underfill Material Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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