Metal Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210263
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Metal Cans Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 34 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024-2030).

Metal Cans Market

(Market Size)
$22.5 billion
$34 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.60%
2023 Market Size USD 22.5 billion
2030 Market Size USD 34 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The metal cans market represents a critical segment within the global packaging industry, providing durable and sustainable solutions for a wide array of products. Primarily manufactured from materials like aluminum and steel, these containers are extensively used for packaging food, beverages, chemicals, and other industrial goods. The market is characterized by a high degree of innovation, with manufacturers continuously developing advanced coatings and lightweighting technologies to enhance product safety, shelf life, and environmental credentials. The inherent recyclability of metal is a significant factor driving its adoption as industries and consumers alike seek more eco-friendly packaging alternatives. This market is deeply integrated with global supply chains, responding dynamically to shifting consumer preferences, regulatory changes, and economic conditions. The demand is further bolstered by the growth in ready-to-eat meals and canned beverages, making metal cans a staple in both retail and industrial environments.

Key Highlights

The metal cans market is distinguished by several key attributes that underscore its importance. A primary highlight is the superior barrier properties of metal, which effectively protect contents from light, oxygen, and moisture, ensuring product integrity and extended shelf life without the need for excessive preservatives. The sustainability aspect is another major highlight, with metal being infinitely recyclable without loss of quality, contributing to a circular economy and aligning with stringent environmental regulations and corporate sustainability goals. Technological advancements in manufacturing, such as two-piece drawn and ironed cans and sophisticated internal coatings, have led to lighter, stronger, and more cost-effective products. The market also demonstrates robust growth in emerging economies, where rising disposable incomes and urbanization are increasing the consumption of packaged goods. Furthermore, the versatility in printing and branding on metal cans offers companies a powerful tool for product differentiation and shelf appeal in a competitive retail landscape.

Drivers, Opportunities & Restraints

The growth of the metal cans market is propelled by several powerful drivers. The increasing consumer demand for convenience foods and beverages, coupled with a growing awareness of food safety, significantly boosts the need for secure and reliable packaging like metal cans. The global push towards sustainability acts as a major driver, as metal's high recyclability rate makes it an attractive option for brands aiming to improve their environmental footprint. However, the market faces notable restraints, including volatility in raw material prices for aluminum and steel, which can impact production costs and profit margins. Intense competition from alternative packaging formats, such as flexible plastics and glass, also presents a challenge. Despite these restraints, significant opportunities exist. The development of new applications in sectors like cosmetics and pharmaceuticals, advancements in bio-based protective linings, and the untapped potential in developing regions offer avenues for future expansion and innovation for industry players.

Concentration Insights

The competitive landscape of the metal cans market is relatively consolidated, with a handful of major global players holding significant market share. Leading companies such as Ball Corporation, Crown Holdings, and Ardagh Group S.A. dominate the industry through their extensive geographic presence, vast production capacities, and strong relationships with large multinational brands in the food and beverage sector. These industry giants compete on factors including technological innovation, product quality, cost efficiency, and sustainable practices. Alongside these global leaders, numerous regional and local manufacturers operate, often specializing in niche applications or serving specific local markets. This structure creates a competitive environment where scale, innovation, and the ability to offer integrated packaging solutions are critical for success. Mergers and acquisitions have been a consistent trend, allowing larger entities to consolidate their market position, expand their product portfolios, and enter new geographic markets.

Type Insights

The metal cans market is segmented primarily by the type of material used, with aluminum and steel being the two dominant categories. Aluminum cans are highly favored in the beverage sector, particularly for carbonated soft drinks and beer, due to their lightweight nature, excellent malleability, and superior corrosion resistance. They are also easier to print on and are highly associated with recycling streams. Steel cans, often made from tinplate, are predominantly used in the food packaging industry for products like vegetables, soups, and pet food because of their exceptional strength and ability to withstand high-temperature sterilization processes. Both materials offer distinct advantages; aluminum provides a modern, lightweight image ideal for beverages, while steel offers rugged durability essential for processed foods. The choice between them is largely dictated by the specific application, cost considerations, and end-user requirements for product protection and branding.

Application Insights

The application of metal cans spans several key industries, each with unique demands. The food and beverage industry is the largest consumer, utilizing cans for a vast range of products from canned fruits and vegetables to ready-made meals, beers, and aerated drinks. In this sector, cans are valued for their ability to preserve taste, nutritional value, and safety over long periods. The chemical industry represents another significant application area, where metal cans are used to package paints, lubricants, aerosols, and other hazardous materials due to their robustness and impermeability. Furthermore, there is growing usage in personal care and cosmetics for products like aerosol deodorants and hair sprays, as well as in the pharmaceutical industry for certain medical and health products. Each application drives specific requirements for can size, shape, lining technology, and material composition, leading to a diverse and specialized product portfolio within the market.

Regional Insights

The demand for metal cans exhibits distinct regional patterns influenced by economic development, consumer habits, and industrial activity. North America and Europe represent mature markets characterized by high consumption rates of canned beverages and foods, well-established recycling infrastructure, and a strong presence of major can manufacturers. These regions are focused on innovation in lightweighting and sustainable packaging solutions. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, a expanding middle class, and the increasing adoption of westernized consumption patterns in countries like China and India. Latin America and the Middle East & Africa also present growing opportunities, albeit from a smaller base, with growth fueled by economic development and increasing investment in food and beverage processing industries. Each region's regulatory environment concerning food contact materials and recycling also plays a crucial role in shaping market dynamics.

Company Insights

The metal cans market features a competitive arena with several key players shaping the industry's direction. Ball Corporation is a global leader, renowned for its innovative aluminum beverage cans and aerospace technologies. Crown Holdings, Inc. is another major force, offering a comprehensive range of packaging products including metal food cans, beverage cans, and aerosol containers. Ardagh Group S.A. operates a vast network of production facilities worldwide, providing metal and glass packaging to a diverse clientele. Toyo Seikan Group Holdings, Ltd. is a significant player, particularly in the Asian market, known for its advanced packaging solutions. Other notable companies include Silgan Holdings Inc., which specializes in metal food containers, and Can-Pack S.A. These corporations compete intensely through continuous research and development to create more sustainable, efficient, and visually appealing packaging options, while also expanding their global footprint through strategic investments and acquisitions.

Recent Developments

The metal cans market is continuously evolving, with recent developments focusing heavily on sustainability and technological innovation. A prominent trend is the industry-wide commitment to increasing the use of recycled content in manufacturing, with many major producers announcing ambitious goals to create cans made entirely from recycled aluminum or steel. There is also significant investment in developing new, sustainable lining materials to replace traditional epoxy-based coatings, addressing concerns about chemicals like BPA. Lightweighting remains a key area of focus, with advancements in material science allowing for thinner, stronger cans that reduce material use and transportation emissions. Furthermore, companies are expanding their production capacities in high-growth regions like Asia-Pacific to capitalize on rising demand. Partnerships between can manufacturers and beverage brands to promote recycling initiatives and closed-loop systems are also a notable recent development, highlighting the industry's collaborative effort to enhance its circular economy credentials.

Report Segmentation

This comprehensive market report on metal cans provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on material type, distinguishing between aluminum and steel cans, which cater to different end-use applications and possess unique market dynamics. The report further breaks down the market by application, providing deep insights into the food, beverage, chemical, personal care, and other industrial sectors. Each application segment is analyzed for its specific drivers, trends, and future potential. Geographically, the report offers a regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining the unique factors influencing demand in each territory. Additional segmentation may include analysis by capacity and product type, such as two-piece vs. three-piece cans, providing a holistic understanding of the supply landscape, competitive intensity, and growth opportunities within each segment.

FAQs

What are metal cans made from? Metal cans are primarily manufactured from two materials: aluminum and steel. Aluminum is favored for beverage cans due to its lightweight and malleability, while steel, often tin-plated, is used for food cans because of its strength and ability to withstand high-pressure processing.

Why use metal cans for packaging? Metal cans offer superior protection against light, oxygen, and moisture, ensuring product safety and extending shelf life. They are also highly durable, tamper-evident, infinitely recyclable, and provide an excellent surface for branding and printing.

Are metal cans sustainable? Yes, metal cans are highly sustainable. Both aluminum and steel are 100% recyclable without any loss of quality, and they can be recycled infinitely. The recycling process for metals also requires significantly less energy compared to producing them from virgin materials.

What is the difference between aluminum and steel cans? The key difference lies in their material properties and typical applications. Aluminum cans are lighter, more corrosion-resistant, and are predominantly used for beverages. Steel cans are stronger, better at shielding contents from external magnetic fields, and are primarily used for food products and aerosols.

How are metal cans recycled? Metal cans are collected through recycling programs, sorted using magnets (steel is magnetic, aluminum is not), cleaned, and then melted down in a furnace. The molten metal is reformed into ingots or sheets, which are then used to manufacture new cans or other metal products, creating a closed-loop system.

What are the latest trends in metal cans? Current trends include a strong focus on lightweighting to reduce material use, increasing the percentage of recycled content in new cans, developing bio-based liner coatings to replace epoxy resins, and creating smart packaging solutions with integrated digital labels for enhanced consumer engagement.

Citius Research has developed a research report titled “Metal Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Metal Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Metal Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Metal Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Metal Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Metal Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Metal Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Metal Cans Market
• Cost and Gross Margin Analysis of Metal Cans Market
• Metal Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Metal Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Metal Cans Market Key Stakeholders

Below are the key stakeholders for the Metal Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Metal Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Metal Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Metal Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Metal Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Metal Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Metal Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Metal Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Metal Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Metal Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Metal Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Metal Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Metal Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Metal Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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