MENA Industrial Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210261
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The MENA Industrial Packaging Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2030).

MENA Industrial Packaging Market

(Market Size)
$5.5 billion
$9.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.40%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.2 billion
Key Players Mauser Group, SCHÜTZ, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The MENA industrial packaging market is a critical segment within the broader packaging industry, serving as a backbone for numerous sectors including oil and gas, chemicals, food and beverages, and construction. This market is characterized by the provision of robust and secure packaging solutions designed to handle large volumes of heavy or hazardous materials during storage and transportation. The demand is intrinsically linked to the region's economic pillars, particularly the flourishing industrial and manufacturing activities spurred by economic diversification initiatives in Gulf Cooperation Council countries. The market demonstrates resilience and adaptability, continuously evolving to meet stringent international safety standards and environmental regulations. Sustainability has emerged as a significant trend, with a growing emphasis on the development and adoption of reusable, recyclable, and biodegradable packaging materials. This shift is driven by both regulatory pressures and a changing corporate ethos focused on environmental responsibility. The competitive landscape is a mix of large multinational corporations and well-established regional players, all vying for market share through innovation, strategic partnerships, and expansion of their product portfolios to cater to the specific and often demanding requirements of the MENA industrial sector.

Key Highlights

The MENA industrial packaging market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the region's strategic position as a global hub for the oil and gas industry, which generates immense, consistent demand for high-performance packaging like intermediate bulk containers (IBCs) and steel drums for transporting chemicals and petroleum products. Furthermore, ambitious national visions, such as Saudi Arabia's Vision 2030 and the UAE's Centennial 2071, are catalyzing massive investments in infrastructure, manufacturing, and logistics, directly fueling the need for industrial packaging solutions. The market is also witnessing a significant technological transformation, with the integration of smart packaging technologies that offer features like tracking, monitoring, and condition reporting, enhancing supply chain visibility and security. Another critical highlight is the increasing regulatory focus on safety and sustainability, pushing manufacturers to innovate with lighter, stronger, and more eco-friendly materials. The presence of leading global companies such as Greif, Inc., Mondi plc, and SCH?TZ GmbH & Co. KGaA, alongside strong regional entities, creates a dynamic and competitive environment focused on quality, reliability, and customer-specific solutions.

Drivers, Opportunities & Restraints

The growth of the MENA industrial packaging market is propelled by a confluence of powerful drivers. The sustained expansion of key end-use industries, particularly chemicals, pharmaceuticals, and food processing, creates a foundational demand for secure and efficient packaging. Government-led economic diversification programs are reducing reliance on hydrocarbons and stimulating non-oil industrial sectors, which in turn boosts packaging consumption. The rapid growth of e-commerce and associated logistics networks also presents a substantial driver, requiring durable packaging for large-scale product distribution. Significant opportunities lie in the development of sustainable and circular packaging solutions, as environmental concerns gain prominence among consumers and regulators alike. This opens avenues for innovation in bio-based plastics and recycling technologies. However, the market faces notable restraints. Fluctuations in raw material prices, particularly for plastics and metals, can impact production costs and profit margins for packaging manufacturers. Furthermore, the implementation of stringent and sometimes fragmented environmental regulations across different countries within the MENA region can pose compliance challenges. Economic volatility and geopolitical tensions in certain parts of the region also present potential risks to steady market growth.

Concentration Insights

The competitive concentration within the MENA industrial packaging market reveals a landscape with a blend of international giants and influential regional players. The market is moderately concentrated, where a handful of major global corporations hold significant market share due to their extensive product portfolios, advanced technological capabilities, and established global distribution networks. These leading companies, including Greif, Inc., Mondi plc, and SCH?TZ GmbH & Co. KGaA, compete fiercely on the basis of product innovation, quality, and the ability to offer comprehensive, customized solutions to large multinational clients. Alongside them, a strong cohort of regional manufacturers and local suppliers thrives by leveraging their deep understanding of local market dynamics, regulatory frameworks, and cultural nuances. These companies often compete effectively on price, flexibility, and by providing superior customer service and faster delivery times within their specific geographic areas. This dual structure ensures a competitive environment that drives innovation and offers a wide range of choices for industrial customers across the region.

Type Insights

The MENA industrial packaging market is segmented by type into various solutions, each catering to specific industrial needs. Rigid IBCs represent a dominant and growing segment, prized for their efficiency, reusability, and cost-effectiveness in transporting large quantities of liquids and semi-solids. Drums, including both steel and plastic variants, remain a staple for a wide array of applications due to their durability and stackability. Flexible IBCs, or bulk bags, are increasingly popular for transporting dry, flowable products like granules, powders, and aggregates, offering advantages in weight, storage, and disposal. Pails and containers are widely used for smaller-volume packaging needs across chemicals, food, and paints. Other packaging types include crates, pallets, and protective packaging materials. The choice of packaging type is influenced by factors such as the nature of the product being packaged, required barrier properties, transportation distances, handling requirements, and total cost of ownership. The trend is moving towards lightweighting and designing packaging for easier recycling and reuse.

Application Insights

The application of industrial packaging in the MENA region is vast and varied, mirroring the diversity of its industrial base. The chemicals and fertilizers sector is the largest application segment, demanding packaging that ensures the safe containment and transportation of hazardous and non-hazardous materials, with stringent requirements for leak prevention and compatibility. The oil and gas industry is another critical consumer, utilizing specialized packaging for drilling chemicals, lubricants, and refined products. The food and beverages sector requires packaging that maintains product integrity, ensures hygiene, and complies with food-grade safety standards. The pharmaceutical industry relies on high-integrity packaging to protect sensitive products from contamination and environmental factors during transit. The building and construction sector consumes significant volumes of packaging for materials like cement, adhesives, and coatings. Other important applications include automotive, agriculture, and manufacturing, each with its own unique set of packaging requirements driving demand for tailored solutions.

Regional Insights

The MENA region presents a diverse landscape for the industrial packaging market, with growth dynamics varying significantly by country. The Gulf Cooperation Council (GCC) sub-region, comprising Saudi Arabia, the UAE, Qatar, Kuwait, Oman, and Bahrain, represents the largest and most mature market. This is primarily due to robust industrial activities, high per capita income, massive infrastructure projects, and strategic initiatives aimed at economic diversification. Saudi Arabia and the UAE are the undisputed leaders within the GCC, acting as major manufacturing and re-export hubs. North African nations, such as Egypt and Morocco, are also significant markets, driven by growing manufacturing sectors, population growth, and increasing foreign investment. Levant countries, including Jordan and Lebanon, present smaller but stable markets. The overall regional growth is uneven, heavily influenced by local economic stability, government investment in industrial zones, and the pace of infrastructure development, with the GCC expected to continue its leadership position in the foreseeable future.

Company Insights

The MENA industrial packaging market features a competitive arena with both internationally renowned corporations and strong regional entities. Leading global players have a formidable presence, leveraging their brand reputation, extensive research and development capabilities, and vast product ranges. Companies such as Greif, Inc., a global leader in industrial packaging products and services, offer a comprehensive portfolio including steel, plastic, and fibre drums, IBCs, and containerboard. Mondi plc is another key player, known for its innovative and sustainable packaging solutions across paper and plastic substrates. SCH?TZ GmbH & Co. KGaA is a major force specifically in the IBC and plastic container segment. Alongside these giants, successful regional companies like Naqel Express and Marmax have carved out significant market shares by focusing on localized production, understanding specific customer needs, and offering competitive pricing. These companies often specialize in certain product types or serve specific geographic or vertical markets exceptionally well, creating a vibrant and multi-tiered competitive landscape.

Recent Developments

The MENA industrial packaging market is dynamic, with recent developments highlighting a strong focus on sustainability, capacity expansion, and technological integration. A prominent trend is the increased investment by major players in developing and launching packaging solutions made from recycled materials or designed for easier recycling, directly responding to growing environmental regulatory pressures and corporate sustainability goals. There has been a notable rise in strategic partnerships and joint ventures between international packaging firms and local distributors to strengthen market penetration and supply chain networks within the region. Capacity expansion announcements for manufacturing plants, particularly in Saudi Arabia and the UAE, are frequent, indicating confidence in long-term market growth. Furthermore, the adoption of Industry 4.0 technologies in manufacturing processes is enhancing efficiency and product quality. The integration of smart features, such as RFID tags and IoT sensors into packaging, is an emerging development, offering end-users enhanced tracking, security, and condition monitoring capabilities for their valuable shipments.

Report Segmentation

This comprehensive market research report on the MENA industrial packaging market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The report is meticulously segmented by type, covering key product categories such as Intermediate Bulk Containers (IBCs), drums, pails, bulk boxes, and other packaging formats. Each segment is analyzed in terms of market dynamics, trends, and future potential. Furthermore, the report is segmented by material, providing insights into the demand and innovation across plastic, metal, paperboard, and other materials. The application segmentation offers a deep dive into the usage of industrial packaging across critical industries including chemicals, oil & gas, food & beverages, pharmaceuticals, construction, and other industrial sectors. Finally, a thorough geographical segmentation breaks down the market country-wise and sub-regionally, covering the GCC, North Africa, and the Levant, highlighting the unique growth drivers, challenges, and opportunities in each area to provide actionable intelligence for stakeholders.

FAQs

What are the key drivers of the MENA industrial packaging market?

The market is primarily driven by the growth of end-use industries like chemicals and construction, government-led economic diversification plans, and the expansion of logistics and e-commerce networks.

Which countries are leading the MENA industrial packaging market?

Saudi Arabia and the United Arab Emirates are the dominant markets within the region, driven by massive industrial projects and their roles as major trade and logistics hubs.

What are the different types of industrial packaging available?

Common types include Intermediate Bulk Containers (IBCs), various drums (steel, plastic), flexible bulk bags, pails, boxes, and specialized containers for hazardous materials.

How is sustainability impacting the industrial packaging market?

Sustainability is a major trend, pushing manufacturers towards using recycled content, designing for reusability and recyclability, and developing bio-based plastic alternatives.

Who are the major players in this market?

The market consists of global leaders like Greif, Inc. and Mondi plc, as well as significant regional players who compete on service, local knowledge, and cost.

What are the main applications for industrial packaging?

Key applications include the safe packaging and transportation of chemicals, petroleum products, food ingredients, pharmaceuticals, and construction materials.

Citius Research has developed a research report titled “MENA Industrial Packaging Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• MENA Industrial Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The MENA Industrial Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

MENA Industrial Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

MENA Industrial Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of MENA Industrial Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of MENA Industrial Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of MENA Industrial Packaging Market
• Cost and Gross Margin Analysis of MENA Industrial Packaging Market
• MENA Industrial Packaging Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “MENA Industrial Packaging Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

MENA Industrial Packaging Market Key Stakeholders

Below are the key stakeholders for the MENA Industrial Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

MENA Industrial Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the MENA Industrial Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the MENA Industrial Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in MENA Industrial Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global MENA Industrial Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global MENA Industrial Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global MENA Industrial Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global MENA Industrial Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global MENA Industrial Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global MENA Industrial Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America MENA Industrial Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America MENA Industrial Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe MENA Industrial Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA MENA Industrial Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific MENA Industrial Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa MENA Industrial Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia MENA Industrial Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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