Liquid Carton Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210228
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Liquid Carton Packaging Market size was estimated at USD 15.2 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Liquid Carton Packaging Market

(Market Size)
$15.2 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 15.2 billion
2030 Market Size USD 22 billion
Key Players Tetra Pak, SIG Combibloc, Elopak, Greatview, Weyerhaeuser

Market Summary

The liquid carton packaging market is a vital segment within the global packaging industry, primarily utilized for the safe and efficient distribution of liquid food and beverage products. These packages are engineered to provide superior protection against light, oxygen, and microbial contamination, thereby extending product shelf life and maintaining nutritional quality. The market is characterized by the widespread use of materials such as paperboard, polyethylene, and aluminum layers, which are laminated together to create aseptic and non-aseptic packaging solutions. Key end-use sectors include dairy, juices, and other liquid foods, driven by consumer demand for convenience, portability, and sustainable packaging options. Major industry participants continuously innovate to enhance barrier properties, printing quality, and overall functionality, while also focusing on reducing environmental impact through recyclable and renewable material sourcing. The market's dynamics are influenced by evolving regulatory standards, technological advancements in packaging machinery, and shifting consumer preferences towards environmentally responsible packaging.

Key Highlights

The liquid carton packaging market is distinguished by several critical aspects that underscore its importance and growth trajectory. Aseptic packaging technology stands out as a significant highlight, enabling the storage of perishable liquids without refrigeration for extended periods, which reduces energy consumption and logistics costs. The industry's commitment to sustainability is another key feature, with leading manufacturers increasingly utilizing Forest Stewardship Council (FSC) certified paperboard and promoting recycling initiatives to support circular economy principles. Innovation in design, such as ergonomic shapes, easy-open features, and high-quality graphics, enhances consumer appeal and brand differentiation. Furthermore, the market benefits from robust supply chain networks and the expansion of modern retail formats in emerging economies, which facilitate broader product availability. The presence of established players like Tetra Pak, SIG Combibloc, and Elopak, along with their continuous investment in research and development, ensures the ongoing advancement and reliability of liquid carton packaging solutions.

Drivers, Opportunities & Restraints

Several factors drive the liquid carton packaging market, including the growing consumer inclination towards healthy and convenient beverage options, which boosts demand for packaged juices, milk, and plant-based alternatives. Increasing environmental awareness and stringent regulations against plastic waste encourage the adoption of recyclable and biodegradable packaging formats, positioning liquid cartons as a favorable choice. Opportunities abound in emerging markets where urbanization, rising disposable incomes, and expanding retail infrastructure are creating new avenues for growth. Additionally, technological innovations in packaging materials and machinery present prospects for enhanced product offerings and operational efficiencies. However, the market faces restraints such as the high initial investment required for aseptic filling equipment, which can be a barrier for small and medium enterprises. Competition from alternative packaging solutions like flexible pouches and rigid plastics also poses challenges, alongside complexities in the recycling process due to the multi-material composition of cartons, which can hinder full circularity without improved waste management systems.

Concentration Insights

The liquid carton packaging market exhibits a concentrated competitive landscape, dominated by a few multinational corporations that hold significant market share and influence. Tetra Laval International, through its subsidiary Tetra Pak, is a foremost leader, renowned for its extensive product portfolio and global reach. SIG Combibloc Group is another major player, recognized for its innovative packaging solutions and strong presence in various geographic regions. Elopak, a Norwegian company, also commands a notable position, focusing on sustainable packaging and customer-centric innovations. These key players invest heavily in research and development to introduce advanced packaging technologies and maintain competitive advantage. The market concentration is further characterized by strategic partnerships, mergers, and acquisitions aimed at expanding geographic footprint and enhancing product capabilities. While these giants lead the industry, there are several regional and local manufacturers that cater to specific markets, contributing to a diverse yet consolidated competitive environment.

Type Insights

Liquid carton packaging is primarily categorized into two main types: aseptic and non-aseptic (also known as fresh) cartons. Aseptic cartons are designed for products that require long shelf life without refrigeration, utilizing ultra-high temperature (UHT) processing and sterile filling techniques to eliminate microorganisms. This type is widely used for milk, juices, and other beverages that need extended preservation. Non-aseptic cartons are used for products that are typically refrigerated and have a shorter shelf life, such as fresh milk and liquid eggs. Both types are constructed with multiple layers, including paperboard for rigidity, polyethylene for liquid barrier and sealing, and in some cases, aluminum foil for additional protection against light and oxygen. Innovations in type variations include lightweight designs to reduce material usage, and the development of fully renewable cartons made from bio-based plastics, aligning with sustainability goals and consumer preferences for eco-friendly packaging.

Application Insights

Liquid carton packaging finds extensive application across various segments within the food and beverage industry. The dairy industry is the largest application area, utilizing cartons for milk, yogurt drinks, cream, and other dairy-based beverages due to their excellent protection and preservation qualities. The juice and nectar segment is another significant application, driven by consumer demand for healthy, ready-to-drink options that retain nutritional value. Plant-based alternatives, such as almond milk, soy milk, and oat milk, have emerged as a rapidly growing application, supported by the trend towards vegan and lactose-free products. Other applications include liquid eggs, wine, and water, where cartons offer a sustainable and convenient packaging solution. The versatility of liquid cartons allows for various sizes and shapes, from small portion packs for children to large family-sized containers, catering to diverse consumer needs and usage occasions.

Regional Insights

The demand for liquid carton packaging varies significantly across different regions, influenced by economic development, consumer habits, and regulatory frameworks. Europe and North America are mature markets characterized by high consumption of packaged beverages, strong environmental regulations promoting recyclable packaging, and well-established recycling infrastructure. These regions see continuous innovation in sustainable packaging solutions and high penetration of aseptic cartons. The Asia-Pacific region represents a high-growth market, driven by rapid urbanization, increasing disposable incomes, and expanding retail networks in countries like China, India, and Southeast Asian nations. Rising health consciousness and the adoption of western lifestyles are boosting demand for packaged dairy and juice products. Latin America and the Middle East & Africa are also emerging as promising markets, with growing investments in packaging manufacturing and increasing consumer awareness about food safety and convenience, though challenges related to recycling and infrastructure development persist.

Company Insights

Prominent companies in the liquid carton packaging market include Tetra Pak, SIG Combibloc, Elopak, and Evergreen Packaging. Tetra Pak, part of Tetra Laval, is a global leader known for its comprehensive range of packaging solutions, processing equipment, and services, with a strong focus on innovation and sustainability. SIG Combibloc specializes in aseptic carton packaging, offering advanced technology and custom solutions for various beverage applications, and maintains a significant global presence. Elopak emphasizes sustainable packaging, providing fresh and aseptic cartons made from renewable resources, and is actively involved in promoting circular economy initiatives. Evergreen Packaging, a subsidiary of Paperwise, focuses on paper-based packaging solutions, including gable-top cartons for dairy and beverages, with a commitment to environmental stewardship. These companies leverage their technological expertise, extensive distribution networks, and strategic collaborations to maintain market leadership and address evolving customer needs.

Recent Developments

The liquid carton packaging market has witnessed several recent developments aimed at enhancing sustainability, functionality, and market reach. Leading companies have introduced cartons made entirely from plant-based materials, including bio-derived plastics and responsibly sourced paperboard, to reduce carbon footprint and appeal to eco-conscious consumers. Innovations in digital printing technology allow for high-quality, customizable graphics, enabling brands to create distinctive packaging that stands out on shelves. There is also a growing emphasis on improving recycling infrastructure, with industry players collaborating on initiatives to increase collection and recycling rates of used cartons. Additionally, advancements in packaging machinery focus on increasing efficiency, reducing waste, and accommodating a wider range of product viscosities and formats. Strategic acquisitions and partnerships have been observed, such as collaborations between packaging manufacturers and food brands to develop novel solutions that meet specific product requirements and sustainability targets.

Report Segmentation

This report on the liquid carton packaging market provides a detailed analysis segmented by type, application, and region. The type segmentation includes aseptic and non-aseptic cartons, examining the distinct characteristics, usage, and market dynamics for each category. Application segmentation covers dairy products, juices and nectars, plant-based beverages, and others, offering insights into demand patterns, growth drivers, and consumer preferences across these segments. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographic trends, market size, and opportunities in each area. The report also delves into the competitive landscape, profiling key players, their market share, strategies, and recent developments. This comprehensive segmentation enables a thorough understanding of the market structure, helping stakeholders identify growth avenues, assess competitive intensity, and make informed business decisions.

FAQs

What materials are used in liquid carton packaging? Liquid carton packaging typically consists of multiple layers, including paperboard for strength, polyethylene plastic for liquid barrier and sealing, and in some cases, a thin layer of aluminum foil for additional protection against light and oxygen.

How is liquid carton packaging recycled? Recycling involves hydrapulping, where cartons are mixed with water to separate the paper fibers from the plastic and aluminum layers. The paper fibers are reused to make new paper products, while the remaining materials can be used for energy recovery or other applications.

What are the benefits of aseptic packaging? Aseptic packaging allows products to be stored without refrigeration for long periods, reducing energy costs and preserving nutritional quality and taste by preventing microbial contamination through sterile processing and filling.

Which companies are leaders in the liquid carton packaging market? Tetra Pak, SIG Combibloc, and Elopak are among the leading companies, known for their innovative packaging solutions, global presence, and commitment to sustainability.

What are the main applications of liquid carton packaging? Primary applications include dairy products like milk and yogurt drinks, juices and nectars, plant-based beverages such as almond and soy milk, and other liquids like wine and liquid eggs.

How does liquid carton packaging support sustainability? It supports sustainability through the use of renewable materials like FSC-certified paperboard, reduced carbon footprint due to lightweight design and efficient logistics, and recyclability, which contributes to circular economy goals.

Citius Research has developed a research report titled “Liquid Carton Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Liquid Carton Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Liquid Carton Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Liquid Carton Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Liquid Carton Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Liquid Carton Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Liquid Carton Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Liquid Carton Packaging Market
• Cost and Gross Margin Analysis of Liquid Carton Packaging Market
• Liquid Carton Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Liquid Carton Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Liquid Carton Packaging Market Key Stakeholders

Below are the key stakeholders for the Liquid Carton Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Liquid Carton Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Liquid Carton Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Liquid Carton Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Liquid Carton Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Liquid Carton Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Liquid Carton Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Liquid Carton Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Liquid Carton Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Liquid Carton Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Liquid Carton Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Liquid Carton Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Liquid Carton Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Liquid Carton Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Liquid Carton Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Liquid Carton Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Liquid Carton Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Liquid Carton Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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