Industrial Pails and Drums Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210137
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Pails and Drums Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2030).

Industrial Pails and Drums Market

(Market Size)
$5.5 billion
$9.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.40%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.2 billion
Key Players Greif, Mauser Group, SCHÜTZ, Time Technoplast, Hoover Ferguson

Market Summary

The industrial pails and drums market constitutes a critical segment within the global packaging industry, providing essential containment solutions for a diverse array of materials. These robust containers are engineered to safely store and transport chemicals, petroleum products, food ingredients, pharmaceuticals, and hazardous wastes. The market is characterized by its reliance on stringent regulatory standards governing the safe handling and shipment of materials, which in turn dictates product design and material selection. Manufacturers continuously innovate to enhance container performance, focusing on durability, stackability, and compatibility with various contents. The demand is intrinsically linked to the health of downstream industrial sectors, including manufacturing, chemicals, and food and beverage. As global industrial activity and international trade persist, the need for reliable, safe, and efficient industrial packaging like pails and drums remains steady. The competitive landscape is defined by the presence of established global players who offer a comprehensive portfolio of products and services, including container management and reconditioning, adding further value to the supply chain.

Key Highlights

A primary highlight of the industrial pails and drums market is the significant and ongoing shift toward sustainable packaging solutions. This is manifested through the increased adoption of reconditioned and recycled containers, which offer considerable cost savings and align with corporate sustainability goals. Furthermore, the integration of advanced materials, such as high-performance plastics and composites, alongside traditional steel and fibreboard, provides enhanced chemical resistance and reduces overall container weight, contributing to lower transportation emissions. The market is also witnessing a trend toward customization, where containers are specifically designed to meet unique customer requirements for liners, closures, and labelling. Technological advancements in manufacturing processes, including automation and robotics, are improving production efficiency and consistency. The critical role of these containers in the supply chain for vaccines and medical supplies has further underscored their importance, highlighting the sector's resilience and adaptability in responding to global challenges.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the expanding chemical manufacturing sector worldwide, which requires vast quantities of intermediate and finished products to be packaged and shipped securely. Strict international regulations, such as those from the UN and DOT, mandating the use of certified packaging for hazardous materials, create a consistent, non-discretionary demand for compliant pails and drums. The flourishing food and beverage industry, particularly processed foods and edible oils, also contributes significantly to volume demand. A major opportunity lies in the circular economy model, where offering container management services, including collection, cleaning, inspection, and re-selling, presents a lucrative revenue stream and strengthens customer relationships. The development of smart packaging with integrated IoT sensors for tracking content quality and location is an emerging frontier. However, the market faces restraints from the volatility in raw material prices, particularly for plastics and steel, which can compress profit margins. Additionally, the high cost associated with developing and certifying new container designs for hazardous goods can act as a barrier to innovation for smaller players.

Concentration Insights

The global industrial pails and drums market exhibits a moderately concentrated nature, with a handful of multinational corporations holding a significant share of the worldwide market. These leading players, including Greif, Inc., Mauser Group, and SCH?TZ GmbH, possess extensive global manufacturing and distribution networks, enabling them to serve multinational clients efficiently. Their dominance is reinforced by offering a full spectrum of services beyond manufacturing, such as reconditioning, IBC options, and logistics support. Despite this concentration, the market also supports a large number of regional and local manufacturers who compete effectively by catering to specific geographic markets or specializing in niche container types. The competitive intensity is high, with companies competing on factors including price, product quality, reliability of supply, and the value-added services offered. This structure ensures that while global giants lead, there remains active competition and choice for end-users across different regions and industry verticals.

Type Insights

The market is broadly segmented by material type, with steel, plastic, and fibreboard being the primary categories. Steel drums and pails are renowned for their exceptional strength, durability, and superior protective qualities, making them the preferred choice for transporting hazardous materials, flammable liquids, and products requiring high levels of security. Plastic containers, typically made from high-density polyethylene (HDPE) or polyethylene terephthalate (PET), offer advantages of lighter weight, resistance to corrosion, and versatility in design. They are widely used in the food, pharmaceutical, and chemical industries for non-hazardous applications. Fibreboard containers provide a cost-effective and lightweight solution, often used for shipping powders and other dry goods. Within these material categories, products are further differentiated by capacity, ranging from small pails of a few gallons to large drums holding 55 gallons or more, each designed to meet specific logistical and content compatibility requirements.

Application Insights

Industrial pails and drums serve a multitude of critical applications across key industries. The chemical and petroleum sectors represent the largest application segment, utilizing these containers for the safe handling of acids, solvents, lubricants, and specialty chemicals. The food and beverage industry relies heavily on food-grade plastic and steel containers for ingredients like syrups, concentrates, juices, and edible oils, where purity and contamination prevention are paramount. In the pharmaceutical and healthcare sectors, high-purity containers are essential for storing active pharmaceutical ingredients (APIs), intermediates, and other sensitive materials. The paints, coatings, and adhesives industry is another significant consumer, using pails and drums for raw materials and finished products. Furthermore, these containers are indispensable in the collection, transportation, and disposal of industrial and hazardous waste, ensuring environmental compliance and safety throughout the waste management lifecycle.

Regional Insights

Geographically, the demand for industrial pails and drums is a direct reflection of regional industrial and manufacturing activity. The Asia-Pacific region stands as the largest and fastest-growing market, propelled by rapid industrialization, expanding chemical production, and strong growth in manufacturing exports from countries like China and India. North America and Europe represent mature markets characterized by stringent regulatory environments and a strong focus on packaging sustainability and container reconditioning. Their demand is steady, driven by a well-established chemical industry and advanced manufacturing base. The Middle East and Africa region shows growing demand, closely tied to its vast petroleum and petrochemical industries. Latin America's market growth is influenced by its agricultural and chemical sectors. Each region presents a unique competitive landscape, with local regulations and economic conditions significantly influencing market dynamics and the strategies of global suppliers.

Company Insights

The competitive arena features several key players who have established strong positions through product innovation, geographic reach, and comprehensive service offerings. Greif, Inc. is a globally recognized leader, providing a wide array of industrial packaging products including steel, plastic, and fibre drums, alongside its renowned container lifecycle services. Mauser Group, another major force, specializes in rigid industrial packaging and services, with a strong focus on sustainability through its reconditioning network. SCH?TZ GmbH & Co. KGaA is noted for its innovation in composite intermediate bulk containers and plastic drums. Other significant participants include Time Technoplast Ltd., known for its plastic drums and IBCs, and Hoover Ferguson Group, which provides specialized packaging solutions for the energy sector. These companies compete not only on product quality and price but also on their ability to provide technical support, logistical expertise, and environmental solutions to a demanding customer base.

Recent Developments

The industrial pails and drums market is dynamic, with recent developments focusing heavily on sustainability and digitalization. Leading companies are making substantial investments to expand their reconditioning facilities and capabilities, responding to the growing corporate demand for circular economy solutions. There has been a marked increase in the production of containers using recycled materials to reduce the environmental footprint. Product innovation continues, with introductions of new lightweight yet durable plastic designs and enhanced barrier technologies to improve shelf life and protect sensitive contents. Strategic mergers and acquisitions remain a key tactic for companies seeking to broaden their geographic footprint or product portfolio. Furthermore, the integration of technology is accelerating, with pilots and launches of smart drums embedded with RFID and IoT sensors for real-time tracking of location, temperature, and fill level, providing unprecedented supply chain visibility and security to end-users.

Report Segmentation

This comprehensive market research report on the industrial pails and drums market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type includes a thorough examination of steel drums and pails, plastic drums and pails, and fibreboard containers, analyzing the demand trends, advantages, and limitations of each material type. The application segmentation delves into the specific usage patterns and requirements within the chemical, petroleum, food and beverage, pharmaceutical, paints and coatings, and other industrial sectors. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key country-level markets and their unique drivers. Furthermore, the report includes a competitive landscape section, profiling major players, their market shares, product portfolios, and strategic initiatives, providing a complete view of the market structure and dynamics.

FAQs

What are industrial pails and drums made from? Industrial pails and drums are primarily manufactured from three materials: steel, plastic (like HDPE), and fibreboard. The material selection is based on the required strength, chemical compatibility, and regulatory compliance for the specific contents being stored or shipped.

What is the difference between a pail and a drum? The primary difference is size and capacity. Pails are generally smaller containers, typically holding up to 12 gallons, and often feature a carrying handle. Drums are larger, cylindrical containers with standard sizes like 55 gallons, designed for bulk storage and transport, usually moved by forklifts or drum handlers.

Which industries use industrial drums? A wide range of industries utilize industrial drums, with the largest consumers being the chemical, petroleum, food and beverage, pharmaceutical, and paints & coatings sectors. They are essential for handling both raw materials and finished products.

How are steel drums manufactured? Steel drums are typically manufactured from carbon steel sheets. The process involves blanking the sheet into a circle, deep drawing to form the body, welding the side seam, flanging the top and bottom, and then attaching the pre-formed heads (tops and bottoms) through a double-seaming process to create a leak-proof container.

What are the regulations for shipping hazardous materials in drums? Shipping hazardous materials requires drums to be UN-certified, meaning they have been designed, tested, and certified to meet specific performance standards set by international regulations (like the UN Recommendations) and national authorities (such as the DOT in the USA and ADR in Europe) to ensure safety during transport.

Can plastic drums be reconditioned and reused? Yes, high-density polyethylene (HDPE) plastic drums are commonly reconditioned. The process involves inspection, sorting, washing, and sanitizing. If they pass quality checks, they are refitted with new closures and often sold as reconditioned containers, which is a cost-effective and sustainable alternative to new drums.

The Global Industrial Pails & Drums Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Industrial Pails & Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Pails and Drums Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Pails & Drums Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Pails and Drums Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Pails and Drums Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Pails & Drums Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Pails & Drums Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Pails & Drums Market
• Cost and Gross Margin Analysis of Industrial Pails & Drums Market
• Industrial Pails & Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Pails & Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Pails and Drums Market Key Stakeholders

Below are the key stakeholders for the Industrial Pails & Drums Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Pails & Drums Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Pails & Drums Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Pails & Drums Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Pails & Drums Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Pails & Drums Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Pails and Drums Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Pails and Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Pails and Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Pails and Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Pails and Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Pails and Drums Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Pails and Drums Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Pails and Drums Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Pails and Drums Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Pails and Drums Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Pails and Drums Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Pails and Drums Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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