High Barrier Lidding Film Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210100
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The High Barrier Lidding Film Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

High Barrier Lidding Film Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Amcor, Berry Global, Sealed Air, Coveris, Constantia Flexibles

Market Summary

The High Barrier Lidding Film Market is a specialized segment within the packaging industry, focusing on films that provide exceptional protection against oxygen, moisture, and other external factors to extend the shelf life of perishable products. These films are engineered with advanced materials and coatings to meet stringent requirements for food safety, product integrity, and consumer convenience. They are predominantly used for sealing containers, trays, and cups across various end-use sectors. The market is characterized by continuous innovation in material science and manufacturing technologies to enhance barrier properties while addressing sustainability concerns. Key players are investing in research and development to create films that offer superior performance, comply with regulatory standards, and cater to the evolving demands of modern packaging applications. The adoption of high barrier lidding films is driven by the growing need for effective preservation solutions in food and beverage, pharmaceutical, and other industries where product quality and safety are paramount.

Key Highlights

The High Barrier Lidding Film Market showcases several critical highlights that underscore its significance in the packaging sector. These films are essential for maintaining the freshness and safety of packaged goods, particularly in the food industry, where they help prevent spoilage and contamination. Innovations in multi-layer structures and coatings, such as ethylene vinyl alcohol (EVOH) and aluminum oxide, provide exceptional barrier performance against gases and vapors. The market is also witnessing a trend towards sustainable solutions, including recyclable and compostable films, aligning with global environmental initiatives. Additionally, advancements in heat-seal technologies ensure secure closures and easy peelability, enhancing user convenience. The versatility of high barrier lidding films allows their use in diverse applications, from dairy products and ready-to-eat meals to medical devices and electronics packaging, demonstrating their broad utility and indispensability in modern packaging systems.

Drivers, Opportunities & Restraints

Several drivers propel the High Barrier Lidding Film Market forward, including the increasing demand for packaged foods due to busy lifestyles and urbanization, which necessitates reliable preservation solutions. The growth of the e-commerce sector further boosts the need for robust packaging that protects products during transit. Opportunities abound in the development of bio-based and sustainable films, catering to the rising consumer preference for eco-friendly packaging. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to expanding food processing industries and improving economic conditions. However, restraints such as fluctuating raw material prices and the complexity of recycling multi-layer films pose challenges. Regulatory compliance with food safety standards also requires continuous investment in testing and certification, potentially increasing costs for manufacturers. Despite these hurdles, technological advancements and innovation continue to drive market evolution.

Concentration Insights

The High Barrier Lidding Film Market is moderately concentrated, with a mix of global leaders and regional players dominating the landscape. Companies like Amcor, Berry Global, and Constantia Flexibles hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players focus on strategic acquisitions, partnerships, and capacity expansions to strengthen their market position. Regional manufacturers also play a crucial role, particularly in emerging economies, by offering cost-effective solutions tailored to local needs. The competitive landscape is characterized by intense rivalry, with firms competing on factors such as product quality, innovation, price, and sustainability. Collaboration with end-users to develop customized solutions is a common strategy to enhance customer loyalty and market penetration. This concentration dynamics ensure a balance between innovation-driven competition and accessibility to diverse market segments.

Type Insights

High barrier lidding films are available in various types, each designed to meet specific performance requirements and application needs. Common types include polyester-based films, polypropylene films, and polyethylene films, often enhanced with barrier coatings like EVOH, polyvinylidene chloride (PVDC), or silicon oxide. Dual-ovenable films that withstand high temperatures are popular for ready-to-eat meals, while peelable seals are preferred for dairy and convenience foods. Specialty films with anti-fog properties prevent condensation, ensuring product visibility in retail settings. The choice of film type depends on factors such as the product's sensitivity to oxygen or moisture, required shelf life, and manufacturing processes. Ongoing research focuses on developing new material combinations and nano-coatings to improve barrier properties without compromising recyclability, addressing both functional and environmental concerns in the packaging industry.

Application Insights

High barrier lidding films find extensive applications across multiple industries, with the food and beverage sector being the largest consumer. They are used for packaging dairy products, meats, seafood, fruits, vegetables, and ready-to-eat meals, providing protection against spoilage and extending shelf life. In the pharmaceutical industry, these films ensure the integrity and sterility of medical devices, drugs, and diagnostic kits by blocking moisture and contaminants. The electronics industry utilizes them for protecting sensitive components from static and environmental damage. Other applications include personal care products, pet food, and industrial goods. Each application demands specific film properties, such as clarity for product visibility, strength for durability, or compatibility with sterilization processes. The versatility and reliability of high barrier lidding films make them indispensable in ensuring product safety and quality across diverse sectors.

Regional Insights

The High Barrier Lidding Film Market exhibits distinct regional dynamics, influenced by economic development, consumer preferences, and industrial activities. North America and Europe are mature markets, driven by stringent food safety regulations, high consumer awareness, and advanced packaging technologies. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, expanding food processing industries, and increasing disposable incomes in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing potential due to improving infrastructure and rising demand for packaged foods. Regional variations in regulatory frameworks and sustainability initiatives also impact market trends, with Europe leading in environmental standards and recycling efforts. Understanding these regional nuances is crucial for stakeholders to tailor strategies and capitalize on growth opportunities in different geographies.

Company Insights

Prominent companies in the High Barrier Lidding Film Market include Amcor, Berry Global, Constantia Flexibles, Winpak, and Uflex, among others. These players leverage their technological expertise and extensive production capabilities to offer a wide range of high-performance films. Amcor is known for its innovative solutions and global presence, while Berry Global emphasizes sustainability and circular economy principles. Constantia Flexibles focuses on customized packaging solutions for various end-use industries. Winpak excels in providing high-quality films for food and medical applications, and Uflex has a strong footprint in emerging markets. These companies invest heavily in R&D to develop advanced materials, enhance barrier properties, and improve recyclability. Strategic initiatives such as mergers, acquisitions, and partnerships are common to expand market reach and diversify product offerings, ensuring competitiveness in a dynamic market environment.

Recent Developments

Recent developments in the High Barrier Lidding Film Market highlight a focus on innovation, sustainability, and expansion. Companies are introducing new films with enhanced barrier properties using nanotechnology and advanced coatings to meet evolving consumer demands. There is a growing emphasis on developing recyclable and compostable films to address environmental concerns, with several players launching sustainable product lines. Strategic acquisitions and partnerships have been prevalent, such as Amcor's collaboration with material scientists to create next-generation barriers, and Berry Global's investment in expanding production capacities in high-growth regions. Additionally, advancements in digital printing technologies allow for improved branding and customization options on lidding films. These developments reflect the industry's commitment to combining functionality with sustainability, driving progress and setting new standards in the packaging sector.

Report Segmentation

The High Barrier Lidding Film Market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is categorized into materials such as polyester, polypropylene, polyethylene, and others, each with specific barrier enhancements like EVOH or PVDC coatings. Application segments include food and beverage, pharmaceuticals, electronics, personal care, and others, detailing the diverse uses and requirements across industries. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth rates, and key players. This segmentation enables a detailed understanding of market dynamics, helping stakeholders identify opportunities, assess competition, and make informed decisions based on specific segments and their unique characteristics.

FAQs

What are high barrier lidding films used for? High barrier lidding films are primarily used for sealing packaging containers to protect contents from oxygen, moisture, and contaminants, extending shelf life in food, pharmaceutical, and other industries.

Which materials are commonly used in high barrier lidding films? Common materials include polyester, polypropylene, and polyethylene, often combined with barrier coatings like EVOH, PVDC, or silicon oxide for enhanced protection.

How do high barrier lidding films improve food safety? They prevent spoilage and contamination by creating a hermetic seal that blocks external factors, ensuring product freshness and compliance with food safety standards.

What are the sustainability trends in high barrier lidding films? Trends include developing recyclable, compostable, and bio-based films to reduce environmental impact and meet consumer demand for eco-friendly packaging.

Which regions lead in the high barrier lidding film market? North America and Europe are mature markets with advanced technologies, while Asia-Pacific is the fastest-growing region due to industrialization and rising food packaging demands.

What innovations are shaping the high barrier lidding film market? Innovations include nano-coatings for better barriers, anti-fog properties for clarity, and heat-seal technologies for easy peeling, driven by R&D and customer needs.

Citius Research has developed a research report titled “High Barrier Lidding Film Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• High Barrier Lidding Film Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The High Barrier Lidding Film Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

High Barrier Lidding Film Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

High Barrier Lidding Film Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of High Barrier Lidding Film Market
• Research Methodology
• Executive Summary
• Market Dynamics of High Barrier Lidding Film Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of High Barrier Lidding Film Market
• Cost and Gross Margin Analysis of High Barrier Lidding Film Market
• High Barrier Lidding Film Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “High Barrier Lidding Film Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

High Barrier Lidding Film Market Key Stakeholders

Below are the key stakeholders for the High Barrier Lidding Film Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

High Barrier Lidding Film Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the High Barrier Lidding Film Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the High Barrier Lidding Film Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in High Barrier Lidding Film Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global High Barrier Lidding Film Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global High Barrier Lidding Film Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global High Barrier Lidding Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global High Barrier Lidding Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global High Barrier Lidding Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global High Barrier Lidding Film Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America High Barrier Lidding Film Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America High Barrier Lidding Film Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe High Barrier Lidding Film Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA High Barrier Lidding Film Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific High Barrier Lidding Film Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa High Barrier Lidding Film Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia High Barrier Lidding Film Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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