Grab and Go Containers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210054
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Grab and Go Containers Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Grab and Go Containers Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Amcor, Sonoco, Berry Global, Sealed Air, Huhtamaki

Market Summary

The grab and go containers market is a dynamic and essential segment within the broader packaging industry, primarily driven by the evolving consumer lifestyle that prioritizes convenience and portability. These containers are specifically designed for single-use or short-term storage of food and beverages, enabling quick service and easy consumption. The market caters extensively to foodservice outlets, retail stores, and corporate cafeterias, aligning with the rising demand for ready-to-eat meals, snacks, and beverages. The proliferation of quick-service restaurants, coupled with the increasing trend of on-the-go consumption, significantly fuels the demand for these packaging solutions. Materials commonly utilized include plastic, paperboard, aluminum, and increasingly, biodegradable and compostable substances in response to environmental concerns. The market is characterized by continuous innovation in design to enhance functionality, such as improved leak resistance and microwaveability, while also focusing on sustainability to meet regulatory pressures and consumer preferences for eco-friendly options.

Key Highlights

The grab and go containers market is distinguished by several key highlights that underscore its growth and transformation. A prominent trend is the shift towards sustainable materials, with manufacturers investing in plant-based plastics, recycled content, and compostable polymers to reduce environmental impact. Innovation in container design is another critical aspect, featuring advancements like dual-compartment containers for meal separation, enhanced tamper-evident features for food safety, and improved insulation for temperature retention. The market is also witnessing consolidation activities, with major players acquiring smaller firms to expand their product portfolios and geographic reach. Additionally, the COVID-19 pandemic accelerated the adoption of contactless delivery and takeaway services, further propelling the demand for secure and hygienic packaging solutions. Customization and branding opportunities are increasingly leveraged by businesses to enhance consumer engagement and product differentiation in a competitive landscape.

Drivers, Opportunities & Restraints

Several drivers are propelling the grab and go containers market forward, with the foremost being the changing consumer behavior towards convenience and time-saving solutions. The rapid urbanization and busy lifestyles have led to an increased reliance on ready-to-consume food products, directly boosting the need for efficient packaging. The expansion of the foodservice industry, including fast-food chains, coffee shops, and delivery services, further accelerates market growth. Opportunities abound in the development of eco-friendly and smart packaging solutions, such as containers with QR codes for traceability or made from advanced biodegradable materials that appeal to environmentally conscious consumers. However, the market faces restraints, including stringent government regulations on single-use plastics, which may hinder the adoption of traditional plastic containers. Fluctuations in raw material prices and the high cost of sustainable alternatives also pose challenges to market expansion, requiring manufacturers to balance cost-effectiveness with environmental responsibility.

Concentration Insights

The grab and go containers market exhibits a concentrated competitive landscape with a mix of global giants and regional players dominating the industry. Key companies such as Dart Container Corporation, Huhtamaki Group, Genpak LLC, and Reynolds Consumer Products hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong brand recognition. These players focus on strategic initiatives like mergers and acquisitions, partnerships with foodservice chains, and investments in research and development to introduce innovative products. Regional manufacturers also play a crucial role by catering to local preferences and regulatory requirements, often specializing in niche segments like biodegradable containers. The market concentration is further influenced by the ability to offer customized solutions and maintain supply chain efficiency, ensuring timely delivery to clients across various end-use sectors.

Type Insights

Grab and go containers are available in diverse types, each tailored to specific applications and consumer needs. Common variants include clamshell containers, which are popular for salads, sandwiches, and baked goods due to their secure closure and stackability. Bowls and trays are frequently used for hot meals, noodles, and grain-based dishes, often designed with compartments to separate food items. Cups and lids cater primarily to beverages, soups, and desserts, emphasizing leak-proof features and insulation. Bags and wrappers are utilized for dry snacks and confectionery items, offering lightweight and cost-effective solutions. Material-wise, plastic containers, particularly those made from polypropylene and polyethylene, dominate owing to their durability and versatility. However, paper-based containers are gaining traction for their recyclability and compostability, while aluminum foils are preferred for their excellent barrier properties and heat retention capabilities.

Application Insights

The application of grab and go containers spans multiple sectors within the food and beverage industry, highlighting their versatility and indispensability. In foodservice outlets, including restaurants, cafes, and fast-food chains, these containers are essential for packaging takeaway meals, ensuring convenience and hygiene for consumers. Retail supermarkets and convenience stores utilize them for pre-packaged fresh foods, salads, and ready-to-eat meals, catering to shoppers seeking quick meal solutions. Corporate cafeterias and educational institutions employ these containers for efficient food distribution and reduced waste. Additionally, the containers are increasingly used in emerging applications such as meal kit delivery services and online food ordering platforms, where packaging integrity and presentation are critical for customer satisfaction. The rise of health-conscious eating has also led to specialized containers for organic and diet-specific foods, further broadening the application scope.

Regional Insights

The grab and go containers market demonstrates varied growth patterns across different regions, influenced by cultural preferences, economic development, and regulatory frameworks. North America represents a significant market, driven by high consumer spending on convenience foods and a well-established foodservice industry. Europe follows closely, with strong demand fueled by urbanization and the presence of numerous quick-service restaurants, alongside stringent regulations promoting sustainable packaging solutions. The Asia-Pacific region is experiencing rapid growth due to expanding urban populations, rising disposable incomes, and the proliferation of food delivery apps in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where increasing adoption of Western eating habits and growth in retail sectors are creating new opportunities. Regional differences also manifest in material preferences, with biodegradable options gaining more traction in environmentally conscious markets.

Company Insights

Prominent companies in the grab and go containers market are actively shaping the industry through innovation, sustainability initiatives, and strategic expansions. Dart Container Corporation, a leading player, is renowned for its extensive range of foam and plastic containers, focusing on product durability and cost-effectiveness. Huhtamaki Group emphasizes sustainable solutions, offering paper-based and compostable containers to meet eco-friendly demands. Genpak LLC specializes in innovative designs, including hinged containers and portion-control packages, catering to diverse foodservice needs. Reynolds Consumer Products is known for its aluminum foil containers and plastic wraps, leveraging strong brand loyalty. Other notable players include Anchor Packaging, which excels in tamper-resistant and microwave-safe containers, and Eco-Products, Inc., a key provider of biodegradable and compostable packaging options. These companies invest heavily in research and development to enhance product functionality and environmental performance, while also engaging in partnerships to expand their market presence.

Recent Developments

Recent developments in the grab and go containers market reflect a strong focus on sustainability and technological advancement. Major manufacturers are launching new lines of compostable and biodegradable containers made from materials like polylactic acid (PLA) and bagasse to reduce plastic waste. For instance, several companies have introduced containers with improved barrier properties to extend food shelf life without compromising recyclability. There is also a growing trend towards smart packaging, incorporating features like temperature indicators and QR codes for brand engagement and supply chain transparency. Acquisition activities have been notable, with larger firms acquiring niche sustainable packaging companies to bolster their green portfolios. Additionally, collaborations between packaging producers and foodservice chains are increasing to develop customized solutions that enhance consumer convenience and align with brand values, driving innovation and market growth.

Report Segmentation

This market research report on the grab and go containers industry provides a detailed segmentation to offer comprehensive insights into various market dimensions. The segmentation is based on material type, encompassing plastic, paper & paperboard, aluminum, and biodegradable materials, each analyzed for their market share and growth potential. By product type, the report covers clamshells, bowls, cups, trays, bags, and others, highlighting design innovations and application suitability. Application-wise segmentation includes foodservice outlets, retail stores, online food delivery, and institutional cafeterias, examining demand patterns across these sectors. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing regional trends, regulatory impacts, and growth opportunities. This structured approach enables stakeholders to identify niche segments, understand competitive dynamics, and make informed strategic decisions.

FAQs

What materials are commonly used in grab and go containers? Grab and go containers are typically made from plastic, paperboard, aluminum, and increasingly, biodegradable materials like PLA and bagasse to meet sustainability demands.

What are the main drivers of the grab and go containers market? Key drivers include rising consumer demand for convenience foods, growth in foodservice and delivery services, and urbanization leading to busier lifestyles.

How are sustainability trends impacting this market? Sustainability trends are pushing manufacturers towards eco-friendly materials, compostable options, and recyclable designs to reduce environmental impact and comply with regulations.

Which regions show the highest growth potential for grab and go containers? The Asia-Pacific region exhibits high growth potential due to rapid urbanization, increasing disposable incomes, and expanding food delivery services in countries like China and India.

What are the popular types of grab and go containers? Popular types include clamshells for sandwiches and salads, bowls for hot meals, cups for beverages, and trays with compartments for varied food items.

Who are the leading companies in the grab and go containers market? Leading companies include Dart Container Corporation, Huhtamaki Group, Genpak LLC, Reynolds Consumer Products, and Anchor Packaging, known for their innovative and sustainable solutions.

Citius Research has developed a research report titled “Grab and Go Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grab and Go Containers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grab and Go Containers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grab and Go Containers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grab and Go Containers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grab and Go Containers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grab and Go Containers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grab and Go Containers Market
• Cost and Gross Margin Analysis of Grab and Go Containers Market
• Grab and Go Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grab and Go Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grab and Go Containers Market Key Stakeholders

Below are the key stakeholders for the Grab and Go Containers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grab and Go Containers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grab and Go Containers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grab and Go Containers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grab and Go Containers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grab and Go Containers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Grab and Go Containers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grab and Go Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grab and Go Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grab and Go Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grab and Go Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grab and Go Containers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grab and Go Containers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grab and Go Containers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grab and Go Containers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grab and Go Containers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grab and Go Containers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grab and Go Containers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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