Flip Lip Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209971
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Flip Lip Bags Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Flip Lip Bags Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Amcor, Mondi Group, Sealed Air, Smurfit Kappa, DS Smith

Market Summary

The flip lip bags market represents a specialized and growing segment within the flexible packaging industry. These bags are characterized by their unique resealable feature, typically a plastic zipper or press-to-close mechanism integrated into the lip of the bag, which enhances product freshness and consumer convenience. The demand is primarily fueled by their extensive application across food and beverage sectors for items like snacks, coffee, and pet food, as well as non-food items such as pharmaceuticals and hardware. The market is characterized by continuous innovation in materials, including the development of sustainable and high-barrier films to meet evolving consumer preferences and regulatory standards. Manufacturers are focusing on providing customizable printing and branding options, making these bags a powerful marketing tool for companies. The competitive landscape is dynamic, with both global players and regional manufacturers vying for market share through product differentiation and technological advancements.

Key Highlights

The flip lip bags market is distinguished by several key attributes that underscore its importance in modern packaging. A primary highlight is the superior product protection offered, as the resealable feature effectively maintains freshness, locks in aroma, and prevents contamination and spillage, which is paramount for perishable goods. This functionality directly translates to reduced food waste, aligning with global sustainability initiatives. Another significant aspect is the high degree of customizability available; brands can choose from a variety of materials, including metallized, transparent, and compostable films, along with advanced printing techniques for vibrant graphics that enhance shelf appeal. The convenience factor for the end-user cannot be overstated, as the easy-open and resealable design promotes product usability and portability, driving repeat purchases. Furthermore, the integration of these bags into automated filling and packaging lines demonstrates their compatibility with high-speed industrial operations, ensuring efficiency for producers.

Drivers, Opportunities & Restraints

The growth trajectory of the flip lip bags market is influenced by a confluence of driving forces, promising opportunities, and notable restraints. A powerful driver is the escalating consumer demand for convenience and portability in packaged goods, especially within the fast-paced snack food sector. The rising awareness and regulatory push towards reducing food waste further propel the adoption of resealable packaging solutions that extend product shelf life. Concurrently, the robust expansion of e-commerce and the need for durable, lightweight, and protective packaging for shipping present significant growth opportunities. The market also stands to benefit from the burgeoning demand for sustainable packaging materials, opening avenues for innovation in recyclable and bio-based polymers. However, the market faces restraints, including the volatility in raw material prices for plastics, which can impact production costs and profit margins. Additionally, stringent government regulations concerning plastic usage and waste management, particularly for single-use plastics, pose a challenge, compelling manufacturers to invest in research and development of alternative, environmentally friendly materials.

Concentration Insights

The competitive concentration within the flip lip bags market reveals a landscape with a mix of large multinational corporations and specialized regional manufacturers. The market is moderately concentrated, with leading players like Amcor plc, Berry Global Inc., and Sonoco Products Company holding significant shares due to their extensive global distribution networks, vast product portfolios, and strong research and development capabilities. These industry giants often serve a diverse, multinational clientele across various end-use sectors. Alongside them, numerous smaller and medium-sized enterprises thrive by focusing on niche applications, offering customized solutions, and providing agile service, particularly to local and regional brands. This structure fosters a competitive environment where innovation, cost-effectiveness, and the ability to meet specific customer demands, such as short lead times for custom prints or sustainable material options, are critical differentiators for success.

Type Insights

The flip lip bags market is segmented by the type of material and closure mechanism, each catering to specific product requirements. Common materials include polyethylene (PE), polypropylene (PP), polyester (PET), and laminated structures that combine multiple layers to achieve desired properties like moisture barrier, strength, and clarity. Stand-up pouches with flip lids are particularly popular for their shelf presence and stability. The closure systems are a critical differentiator, with press-to-close zippers being a cost-effective option for dry goods, while slider zippers offer enhanced ease of use and a more premium feel for products requiring frequent opening and closing. Recent advancements have led to the development of high-barrier films that protect against oxygen and light, which are essential for sensitive products like coffee and meat snacks. The evolution towards sustainable types is also prominent, with increased production of bags made from recycled content or compostable materials to address environmental concerns.

Application Insights

Flip lip bags find widespread application across a diverse range of industries, demonstrating their versatility. The food and beverage industry is the largest application segment, utilizing these bags for packaging snacks, nuts, confectionery, cereals, frozen foods, and coffee. Their ability to preserve freshness and flavor is a key value proposition here. The pet food industry is another major adopter, where the resealable feature helps maintain the palatability and nutritional quality of dry food and treats. Beyond consumables, these bags are increasingly used in the pharmaceutical sector for packaging medical supplies and over-the-counter drugs, leveraging their tam-evidence and moisture-resistant properties. The home and personal care industry uses them for items like laundry pods and cosmetics, while the hardware sector packages small items like screws and fittings. Each application demands specific material characteristics, such as grease resistance for snacks or child-resistant features for certain pharmaceuticals, driving continuous innovation in bag design.

Regional Insights

The demand for flip lip bags exhibits distinct regional patterns influenced by economic development, consumer lifestyles, and industrial activity. North America and Europe represent mature markets with high consumption rates, driven by well-established food processing industries, strong retail networks, and high consumer awareness regarding product freshness and convenience. These regions are also at the forefront of adopting sustainable packaging solutions, influencing market trends. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a growing middle class with increasing disposable income, and the expansion of modern retail formats and e-commerce, particularly in countries like China and India. Latin America and the Middle East and Africa are emerging markets showing steady growth, supported by developing industrial sectors and changing consumer preferences towards packaged and branded goods, presenting significant untapped potential for market players.

Company Insights

The flip lip bags market features a competitive arena with several key players shaping its dynamics. Prominent global entities such as Amcor plc, Berry Global Inc., and Sonoco Products Company are recognized for their comprehensive product offerings, technological expertise, and extensive geographic reach. These companies invest heavily in research and development to pioneer new materials and advanced closure technologies. Other significant contributors include Constantia Flexibles, ProAmpac, and Glenroy Inc., which are known for their innovation in flexible packaging and focus on sustainable solutions. The market also comprises a vast number of regional and local manufacturers that compete effectively by offering customized services, faster turnaround times, and cost-competitive products tailored to local market needs. The strategic focus for companies across the board includes expanding production capacities, forming strategic partnerships, and enhancing their sustainability profiles to meet the evolving demands of brand owners and consumers.

Recent Developments

The flip lip bags market is witnessing a wave of recent developments centered on innovation and sustainability. A prominent trend is the accelerated shift towards mono-material and recyclable polyethylene structures, designed to meet new regulatory standards and enhance the circular economy for plastics. Companies are launching new lines of bags made from post-consumer recycled (PCR) content to reduce their environmental footprint. Technological advancements are also evident in the development of smarter packaging, incorporating features like QR codes that connect consumers to brand stories or recycling information. There is a growing emphasis on light-weighting?reducing the amount of material used per bag without compromising functionality?to minimize waste and shipping costs. Furthermore, strategic mergers and acquisitions continue as larger firms seek to consolidate their market position and acquire specialized technologies or sustainable material capabilities to broaden their portfolio and strengthen their competitive advantage.

Report Segmentation

This comprehensive market report on flip lip bags provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is structured to analyze the market by material type, which includes polyethylene, polypropylene, polyester, and other polymers, highlighting the properties and usage of each. It is further broken down by closure type, distinguishing between press-to-close and slider zipper mechanisms, and their respective market appeals. The application segmentation covers key end-use industries such as food and beverage, pet food, pharmaceuticals, home care, and others, detailing the specific requirements and growth drivers for each sector. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, assessing the local trends, key players, and growth potential in each region. This multi-faceted segmentation allows stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What are flip lip bags primarily used for? Flip lip bags are primarily used for packaging products that benefit from being resealed to maintain freshness and prevent contamination. Their main applications are in the food and beverage industry for items like snacks, coffee, and nuts, as well as in pet food, pharmaceuticals, and hardware sectors.

What materials are commonly used to make flip lip bags? Common materials include various plastics like polyethylene (PE) and polypropylene (PP), often in multi-layer laminated structures. There is a growing use of sustainable materials, including recyclable mono-materials and films incorporating post-consumer recycled (PCR) content.

How does the resealable feature work? The resealable feature typically involves a plastic zipper track integrated into the bag's opening. A press-to-close zipper seals through interlocking grooves when pressed together, while a slider zipper uses a device that is pulled across the tracks to open and close the bag securely.

What are the advantages of using flip lip bags? Key advantages include extended product shelf life by preserving freshness, enhanced consumer convenience through easy opening and resealing, reduced product waste, and excellent opportunities for high-quality printing and branding to attract consumers on retail shelves.

Are there sustainable options for flip lip bags? Yes, the market is increasingly offering sustainable options. These include bags made from recyclable mono-materials, compostable polymers, and films with a significant percentage of post-consumer recycled (PCR) content to address environmental concerns and regulatory demands.

Which industries are the biggest users of this packaging? The biggest users are the food and beverage and pet food industries due to the critical need for freshness preservation. The pharmaceutical and personal care industries are also significant growing segments, utilizing these bags for their protective and convenient properties.

Citius Research has developed a research report titled “Flip Lip Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flip Lip Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flip Lip Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flip Lip Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flip Lip Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flip Lip Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flip Lip Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flip Lip Bags Market
• Cost and Gross Margin Analysis of Flip Lip Bags Market
• Flip Lip Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flip Lip Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flip Lip Bags Market Key Stakeholders

Below are the key stakeholders for the Flip Lip Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flip Lip Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flip Lip Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flip Lip Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flip Lip Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flip Lip Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flip Lip Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flip Lip Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flip Lip Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flip Lip Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flip Lip Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flip Lip Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flip Lip Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flip Lip Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flip Lip Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flip Lip Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flip Lip Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flip Lip Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports