Flex Pack Coatings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209962
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Flex Pack Coatings Market size was estimated at USD 2.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Flex Pack Coatings Market

(Market Size)
$2.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 2.2 billion
2030 Market Size USD 4 billion
Key Players PPG Industries, AkzoNobel, Sherwin-Williams, Valspar, BASF

Market Summary

The Flex Pack Coatings Market is a critical segment within the global packaging industry, focused on providing specialized coating solutions for flexible packaging materials. These coatings enhance the functional and aesthetic properties of packaging, including improved barrier resistance, scratch resistance, gloss, and printability. The market serves a wide array of end-use sectors such as food and beverage, pharmaceuticals, personal care, and household products. Increasing consumer demand for convenient, lightweight, and sustainable packaging solutions is a significant factor propelling market growth. Technological advancements in coating formulations, including the development of water-based and UV-curable coatings, are gaining traction due to environmental and regulatory pressures. Key players are continuously innovating to offer products that meet evolving performance standards and sustainability goals. The market is characterized by intense competition and a strong emphasis on research and development to introduce eco-friendly and high-performance coating solutions. The flex pack coatings market is integral to the packaging value chain, ensuring that flexible packaging meets the necessary durability, protection, and visual appeal requirements demanded by brands and consumers alike.

Key Highlights

The Flex Pack Coatings Market is distinguished by several key highlights that underscore its importance and dynamism. There is a pronounced shift towards sustainable and environmentally friendly coating technologies, such as water-based and bio-based coatings, driven by stringent environmental regulations and growing consumer awareness. Another significant highlight is the increasing adoption of high-performance coatings that offer enhanced barrier properties against moisture, oxygen, and other external factors, crucial for extending the shelf life of perishable products. The market is also witnessing a surge in demand for flexible packaging in emerging economies, fueled by urbanization, changing lifestyles, and rising disposable incomes. Technological innovation remains a cornerstone, with leading companies investing heavily in R&D to develop advanced coating solutions that cater to specific application needs. The versatility of flex pack coatings, applicable across various films and substrates, further amplifies their market appeal. Moreover, the growing e-commerce sector is creating new opportunities, as robust and attractive packaging becomes vital for product protection and brand differentiation during shipping and handling.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the Flex Pack Coatings Market. The primary driver is the escalating demand for flexible packaging from the food and beverage industry, owing to its advantages like lightweight, cost-effectiveness, and convenience. The increasing need for extended shelf life and product protection is further propelling the adoption of advanced coating solutions. Opportunities abound in the development of sustainable coatings, such as those derived from renewable resources, which align with the global push towards a circular economy. The expansion of the pharmaceutical and personal care industries also presents significant growth prospects, as these sectors require high-integrity packaging with excellent barrier properties. However, the market faces certain restraints. Fluctuating raw material prices can impact profit margins and product pricing strategies. Stringent environmental regulations regarding VOC emissions pose challenges for solvent-based coating manufacturers, necessitating a shift towards compliant technologies. Additionally, the high cost associated with the development and commercialization of advanced coating formulations can act as a barrier to entry for smaller players, potentially restraining market expansion to some extent.

Concentration Insights

The competitive landscape of the Flex Pack Coatings Market is characterized by a mix of large multinational corporations and specialized regional players, indicating a moderately concentrated market structure. Leading companies such as Akzo Nobel N.V., PPG Industries, Inc., and Sherwin-Williams Company hold significant market shares due to their extensive product portfolios, strong global presence, and substantial investments in research and development. These established players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. Simultaneously, several mid-sized and smaller companies compete by offering niche products or catering to specific regional demands, contributing to a diverse competitive environment. The market concentration is also influenced by technological expertise and the ability to provide customized solutions to meet the specific requirements of different end-use industries. This blend of global giants and agile specialists fosters continuous innovation and ensures a steady supply of advanced coating technologies to the flexible packaging sector.

Type Insights

The Flex Pack Coatings Market is segmented by type into various categories, including water-based coatings, solvent-based coatings, UV-curable coatings, and others. Water-based coatings are gaining substantial traction due to their low VOC content, making them an environmentally preferable option. They are widely used in applications where odor and toxicity are significant concerns, such as food packaging. Solvent-based coatings, while facing scrutiny over environmental regulations, still hold a considerable market share due to their superior performance characteristics, including excellent adhesion and durability on a variety of substrates. UV-curable coatings represent a rapidly growing segment, valued for their fast curing times, high performance, and energy efficiency. These coatings are particularly advantageous for high-speed printing and packaging operations. Other types, such as powder coatings and high-solid coatings, are also utilized based on specific application requirements. The choice of coating type is largely dictated by the substrate material, desired functional properties, environmental considerations, and cost-effectiveness, with a clear industry trend moving towards more sustainable and efficient coating technologies.

Application Insights

In terms of application, the Flex Pack Coatings Market serves a diverse range of sectors within the packaging industry. The food and beverage segment is the largest application area, driven by the critical need for coatings that provide excellent barrier properties against moisture, grease, and oxygen to ensure food safety and extend shelf life. Coatings used in this segment must also comply with stringent food contact regulations. The pharmaceutical industry is another significant application, where coatings are essential for protecting sensitive drugs from moisture, light, and contamination, thereby maintaining their efficacy and stability. The personal care and cosmetics segment utilizes these coatings to enhance the visual appeal and durability of packaging for products like lotions, shampoos, and creams. Furthermore, the household products segment employs flex pack coatings for packaging items such as detergents and cleaners, requiring resistance to harsh chemicals. Each application sector has distinct requirements, influencing the development of specialized coating formulations that offer the necessary protection, functionality, and aesthetic qualities.

Regional Insights

Geographically, the Flex Pack Coatings Market exhibits varied dynamics across different regions. Asia-Pacific dominates the global market, attributed to its robust packaging industry, rapid industrialization, and the presence of key manufacturing hubs in countries like China and India. The region's growth is fueled by increasing population, rising disposable incomes, and expanding food and beverage and pharmaceutical sectors. North America and Europe are mature markets characterized by a strong emphasis on technological innovation and sustainability. Strict environmental regulations in these regions are accelerating the shift towards eco-friendly coating solutions like water-based and UV-curable coatings. The Middle East and Africa and Latin America are emerging as promising markets with growing investments in packaging infrastructure and increasing consumer goods consumption. Each region's market development is influenced by local regulatory frameworks, industrial growth, consumer preferences, and economic conditions, creating a complex and multifaceted global landscape for flex pack coatings.

Company Insights

The Flex Pack Coatings Market features a competitive arena with several prominent players driving innovation and market trends. Key companies such as Akzo Nobel N.V., PPG Industries, Inc., The Sherwin-Williams Company, and BASF SE are at the forefront, leveraging their extensive research capabilities and global distribution networks. These industry leaders focus on developing advanced coating technologies that enhance performance while addressing environmental concerns. Other significant players include Axalta Coating Systems, ALTANA AG, and Siegwerk Druckfarben AG & Co. KGaA, each contributing specialized expertise in various coating chemistries and applications. These companies often engage in strategic collaborations, product launches, and capacity expansions to strengthen their market presence and cater to the evolving demands of the packaging industry. The competitive strategy revolves around offering a diverse portfolio of high-quality, sustainable, and application-specific coating solutions, ensuring they remain pivotal partners for packaging converters and brand owners worldwide.

Recent Developments

The Flex Pack Coatings Market has witnessed several noteworthy recent developments reflecting its dynamic nature. A prominent trend is the increased focus on sustainability, leading companies to launch new lines of bio-based and water-based coatings with reduced environmental impact. For instance, major players have introduced coatings derived from renewable raw materials to meet the growing demand for green packaging solutions. Technological advancements have also been significant, with innovations in nanotechnology being incorporated to create coatings with superior barrier properties and functionality. Furthermore, strategic mergers and acquisitions have continued to shape the competitive landscape, enabling companies to broaden their product offerings and enhance their technological capabilities. Investments in expanding production capacities, particularly in the Asia-Pacific region, are also common, aimed at meeting the rising regional demand. These developments underscore the industry's commitment to innovation, sustainability, and strategic growth to maintain a competitive edge in the evolving packaging market.

Report Segmentation

This comprehensive report on the Flex Pack Coatings Market provides a detailed analysis segmented by type, application, and region. The type segmentation covers water-based coatings, solvent-based coatings, UV-curable coatings, and other specialty coatings, offering insights into the adoption trends and growth prospects of each category. The application segmentation delves into key end-use industries, including food and beverage packaging, pharmaceutical packaging, personal care and cosmetics packaging, and household products packaging, highlighting the specific requirements and drivers within each sector. Geographically, the report offers an in-depth analysis of regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining the unique factors influencing market dynamics in these areas. This multi-faceted segmentation allows for a granular understanding of the market, identifying key growth areas, emerging trends, and potential opportunities for stakeholders across the value chain.

FAQs

What are flex pack coatings? Flex pack coatings are specialized formulations applied to flexible packaging materials to enhance their functional and aesthetic properties, such as improving barrier resistance, scratch resistance, gloss, and printability.

What are the different types of flex pack coatings? The main types include water-based coatings, solvent-based coatings, UV-curable coatings, and other variants like powder coatings, each offering distinct advantages for different packaging applications.

Which industries use flex pack coatings? Key industries utilizing these coatings are food and beverage, pharmaceuticals, personal care and cosmetics, and household products, primarily for product protection and enhanced packaging appeal.

Who are the key players in the flex pack coatings market? Prominent companies include Akzo Nobel N.V., PPG Industries, Inc., The Sherwin-Williams Company, BASF SE, Axalta Coating Systems, and Siegwerk Druckfarben AG & Co. KGaA.

What are the latest trends in flex pack coatings? Current trends are centered on sustainability, with a shift towards water-based and bio-based coatings, and technological innovations like nano-coatings for superior performance.

Which region has the highest demand for flex pack coatings? The Asia-Pacific region currently exhibits the highest demand, driven by rapid industrialization, growing packaging industries, and increasing consumption in countries like China and India.

Citius Research has developed a research report titled “Flex Pack Coatings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flex Pack Coatings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flex Pack Coatings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flex Pack Coatings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flex Pack Coatings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flex Pack Coatings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flex Pack Coatings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flex Pack Coatings Market
• Cost and Gross Margin Analysis of Flex Pack Coatings Market
• Flex Pack Coatings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flex Pack Coatings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flex Pack Coatings Market Key Stakeholders

Below are the key stakeholders for the Flex Pack Coatings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flex Pack Coatings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flex Pack Coatings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flex Pack Coatings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flex Pack Coatings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flex Pack Coatings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flex Pack Coatings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flex Pack Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flex Pack Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flex Pack Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flex Pack Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flex Pack Coatings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flex Pack Coatings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flex Pack Coatings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flex Pack Coatings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flex Pack Coatings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flex Pack Coatings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flex Pack Coatings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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