Fibreglass Trays Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209949
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Fibreglass Trays Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Fibreglass Trays Market

(Market Size)
$650 million
$1.15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 650 million
2030 Market Size USD 1.15 billion
Key Players DS Smith, Smurfit Kappa, International Paper, WestRock, Pactiv Evergreen

Market Summary

The fibreglass trays market represents a specialized segment within the packaging industry, characterized by the production and utilization of trays manufactured from fibreglass-reinforced plastic. These trays are highly valued for their exceptional strength-to-weight ratio, corrosion resistance, and durability, making them indispensable for demanding industrial applications. The market caters to a diverse clientele requiring robust and long-lasting packaging solutions that can withstand harsh environments, heavy loads, and extreme weather conditions. Key end-users span sectors such as aerospace, automotive, food processing, and industrial manufacturing, where the integrity of transported goods is paramount. The market is driven by a continuous need for reliable and sustainable packaging that outperforms traditional materials like wood or metal in specific use cases. Innovation in resin formulations and manufacturing processes further propels the market, enabling the creation of lighter, stronger, and more customized tray designs. As industries increasingly prioritize efficiency and product safety, the demand for high-performance fibreglass trays is expected to see sustained growth, supported by their reusable nature and long service life.

Key Highlights

The fibreglass trays market is distinguished by several critical attributes that underscore its importance. A primary highlight is the material's inherent non-corrosive properties, which make these trays ideal for use in environments exposed to moisture, chemicals, and salt, effectively eliminating issues like rust and rot prevalent in metal and wood alternatives. Their exceptional structural integrity allows for significant weight savings while maintaining high load-bearing capacities, a crucial factor in logistics and transportation cost reduction. Furthermore, fibreglass trays offer excellent design flexibility, enabling manufacturers to produce custom shapes, sizes, and incorporate features like drainage holes, lips, and handles to meet precise application requirements. The market is also noted for the product's longevity and reusability, contributing to a lower total cost of ownership and aligning with corporate sustainability goals by reducing waste. Leading manufacturers are increasingly focusing on enhancing fire retardancy and UV resistance to expand the application scope, ensuring compliance with stringent industry safety standards.

Drivers, Opportunities & Restraints

The growth of the fibreglass trays market is propelled by several key drivers. The expanding aerospace and automotive sectors, which require lightweight yet strong components for parts handling and transportation, represent a significant demand source. Stringent government regulations concerning food safety and hygiene in processing and transportation are also driving adoption, as fibreglass is easy to clean and does not harbor bacteria. Additionally, the global push towards sustainable packaging solutions favors reusable fibreglass trays over single-use alternatives. Opportunities abound in the development of new composite materials that offer enhanced properties, such as increased temperature resistance for specific industrial processes. The rise of automation and smart manufacturing presents another opportunity for integrating RFID tags and sensors directly into trays for inventory tracking. However, the market faces restraints, including the relatively high initial cost of fibreglass trays compared to plastic or wood options, which can be a barrier for small and medium-sized enterprises. Fluctuations in the prices of raw materials, such as resins and glass fibers, also impact production costs and profitability. Finally, competition from alternative advanced plastic composites and a lack of awareness in certain regional markets about the long-term benefits of fibreglass trays pose challenges to widespread adoption.

Concentration Insights

The competitive landscape of the fibreglass trays market features a mix of established material science corporations and specialized fabricators. The market concentration is relatively high, with a few key players holding significant shares due to their extensive production capabilities, advanced research and development departments, and strong global distribution networks. These leading companies often serve multiple industries, from aerospace to chemical processing, offering a broad portfolio of standard and custom tray solutions. Alongside these giants, a segment of smaller, niche manufacturers thrives by focusing on highly customized orders or serving specific regional or vertical market needs, such as specialized trays for the marine industry. This structure creates a market that is consolidated at the top but competitive overall, with innovation, quality, and customer service being critical differentiators. Strategic activities such as mergers, acquisitions, and partnerships are common as companies seek to expand their geographic reach and technological expertise to consolidate their market position and cater to evolving customer demands.

Type Insights

Fibreglass trays are available in several types, primarily differentiated by their manufacturing process and the specific resin systems used, which dictate their performance characteristics. Hand lay-up is a common method for producing custom and low-volume trays, allowing for great design flexibility. Spray-up is another technique often used for larger, less complex shapes. For high-volume production requiring consistent quality and superior surface finish, compression molding and resin transfer molding (RTM) are preferred processes. In terms of resin, polyester resins are most widespread due to their good balance of properties, cost-effectiveness, and ease of use. For applications demanding higher chemical or heat resistance, vinyl ester or epoxy resins are employed. The choice of type is a critical decision for end-users, as it directly influences the tray's weight, strength, durability, chemical resistance, and ultimately, its suitability for a specific task, whether it's transporting electronic components or storing chemicals.

Application Insights

The application spectrum for fibreglass trays is vast and crosses numerous industries, each with unique requirements. In the food and beverage sector, they are used for transporting and storing products in hygienic, easy-to-clean environments, often in freezers or processing plants. The chemical industry relies on them for moving corrosive substances and components safely, leveraging their inert nature. Within aerospace and automotive manufacturing, these trays are essential for handling delicate and expensive parts without risk of damage from corrosion or static electricity. The electronics industry utilizes them for the static-dissipative properties of certain formulations, protecting sensitive components. In logistics and material handling, fibreglass trays are deployed in automated storage and retrieval systems (AS/RS) and on assembly lines due to their durability and longevity. Each application drives specific design considerations, influencing features like weight capacity, dimensional stability, and resistance to specific environmental factors.

Regional Insights

Geographically, the demand for fibreglass trays is strongest in regions with robust industrial and manufacturing bases. North America and Europe are mature markets characterized by high adoption rates across aerospace, automotive, and food processing industries, driven by strict safety regulations and a focus on operational efficiency. The presence of major aerospace and automotive OEMs in these regions creates a steady demand for high-performance packaging. The Asia-Pacific region is anticipated to exhibit significant growth, fueled by rapid industrialization, expansion of manufacturing capabilities, and increasing investments in sectors like electronics and automotive production in countries such as China, India, and South Korea. Growing awareness of advanced packaging solutions and the gradual implementation of stricter industrial standards are also contributing to market expansion in this region. Other regions, including Latin America and the Middle East & Africa, present emerging opportunities, particularly in sectors related to oil & gas, construction, and food export, where the durable properties of fibreglass trays are highly beneficial.

Company Insights

The fibreglass trays market is served by a number of prominent companies known for their material expertise and manufacturing prowess. Strongwell Corporation is a recognized leader, offering a wide array of pultruded and molded fibreglass products, including custom trays. Bedford LLC is another key player, specializing in reinforced plastic solutions for material handling. Menasha Corporation, through its engineered products division, provides durable packaging including fibreglass trays for industrial use. These companies compete on factors such as product innovation, particularly in developing new composite formulations for enhanced performance, customization capabilities to meet exact client specifications, and global supply chain strength to ensure timely delivery. Their strategies often involve deep client collaboration to develop application-specific solutions, continuous investment in R&D to improve product properties, and a focus on demonstrating the long-term return on investment that fibreglass trays offer compared to traditional packaging materials.

Recent Developments

The fibreglass trays market is dynamic, with recent developments focusing on technological advancement and sustainability. A prominent trend is the innovation in material science, with companies introducing new resin blends and hybrid composites that offer improved fire retardancy, higher heat deflection temperatures, and even greater strength while reducing overall weight. There is a growing emphasis on sustainability, leading to increased production of trays using recycled glass content and the development of more environmentally friendly bio-based resins. Furthermore, the integration of Industry 4.0 principles is becoming evident, with manufacturers adopting advanced automation and data analytics in production processes to enhance quality control and efficiency. Another significant development is the expansion of product portfolios to include smart trays embedded with IoT sensors for tracking location, temperature, and handling conditions, adding a layer of data intelligence to logistics and supply chain management for end-users.

Report Segmentation

This comprehensive market report on fibreglass trays is meticulously segmented to provide a granular analysis of the industry. The segmentation allows for a detailed examination of each facet influencing market dynamics. The report is first segmented by type, categorizing trays based on the manufacturing process such as hand lay-up, spray-up, compression molding, and resin transfer molding, as well as by resin type like polyester, vinyl ester, and epoxy. The application segmentation provides an in-depth look at usage across key verticals including food & beverage, chemicals, aerospace, automotive, electronics, and logistics & material handling. Furthermore, the report offers a geographical segmentation, breaking down the market into key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-dimensional segmentation equips stakeholders with targeted insights into specific niches, growth pockets, and regional trends, enabling informed strategic decision-making.

FAQs

What are the advantages of using fibreglass trays over plastic or metal?

Fibreglass trays offer a superior strength-to-weight ratio compared to most plastics and are non-corrosive, unlike metal trays. They are highly durable, resistant to chemicals and moisture, and can be customized into complex shapes, providing longevity and cost-effectiveness for heavy-duty applications.

Are fibreglass trays suitable for food contact applications?

Yes, specific grades of fibreglass trays are manufactured using food-grade resins and gels coats that comply with relevant food safety regulations. These trays are designed to be non-porous, easy to clean, and resistant to bacterial growth, making them suitable for food processing and transportation.

Can fibreglass trays be customized for specific needs?

Absolutely. A significant advantage of fibreglass is its design flexibility. Manufacturers can produce trays in custom sizes, shapes, and colors, and incorporate features like handles, dividers, drainage holes, and company logos to meet exact operational requirements.

How does the cost of fibreglass trays compare in the long term?

While the initial purchase price of a fibreglass tray may be higher than some alternatives, its exceptional durability and reusability lead to a lower total cost of ownership. They do not rust, rot, or degrade quickly, often outlasting plastic and wood trays many times over, reducing replacement frequency and costs.

What industries are the largest users of fibreglass trays?

The largest end-user industries include aerospace, for transporting sensitive components; automotive, for part handling on assembly lines; food and beverage, for processing and storage; and chemicals, for moving corrosive materials safely. Logistics and electronics are also significant consumers.

What are the key considerations when selecting a fibreglass tray?

Key selection criteria include the intended application and load capacity, required chemical and temperature resistance, dimensional specifications, necessary features like anti-static properties or UV resistance, and compliance with industry-specific standards and regulations.

Citius Research has developed a research report titled “Fibreglass Trays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fibreglass Trays Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fibreglass Trays Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fibreglass Trays Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fibreglass Trays Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fibreglass Trays Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fibreglass Trays Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fibreglass Trays Market
• Cost and Gross Margin Analysis of Fibreglass Trays Market
• Fibreglass Trays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fibreglass Trays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fibreglass Trays Market Key Stakeholders

Below are the key stakeholders for the Fibreglass Trays Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fibreglass Trays Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fibreglass Trays Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fibreglass Trays Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fibreglass Trays Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fibreglass Trays Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fibreglass Trays Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fibreglass Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fibreglass Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fibreglass Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fibreglass Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fibreglass Trays Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fibreglass Trays Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fibreglass Trays Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fibreglass Trays Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fibreglass Trays Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fibreglass Trays Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fibreglass Trays Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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