Fiber Drums Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209945
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Fiber Drums Market size was estimated at USD 2.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Fiber Drums Market

(Market Size)
$2.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 2.2 billion
2030 Market Size USD 4 billion
Key Players Greif, Mauser Packaging Solutions, SCHÜTZ, Time Technoplast, Hoover Ferguson

Market Summary

The fiber drums market is a significant segment within the global packaging industry, characterized by the widespread use of cylindrical containers made from fiberboard for the storage and transportation of various goods. These drums are predominantly utilized for packaging industrial and chemical products, pharmaceuticals, food and beverage items, and other materials requiring sturdy and sustainable packaging solutions. The market is driven by the increasing demand for eco-friendly packaging options, as fiber drums are recyclable, biodegradable, and often manufactured from renewable resources. Key players in this market include multinational corporations and regional manufacturers who cater to diverse industrial needs. The adoption of fiber drums is particularly high in sectors prioritizing safety, cost-effectiveness, and environmental responsibility. The market exhibits steady growth due to the expansion of end-use industries and the ongoing shift towards sustainable packaging practices globally. Innovations in drum design and material enhancements continue to evolve, addressing specific requirements such as moisture resistance and durability. The fiber drums market is competitive, with companies focusing on product differentiation and strategic partnerships to strengthen their market presence.

Key Highlights

The fiber drums market is distinguished by several key highlights that underscore its importance and growth trajectory. One of the primary highlights is the increasing preference for sustainable packaging solutions, driven by stringent environmental regulations and growing consumer awareness. Fiber drums offer an excellent alternative to plastic and metal containers due to their recyclability and lower carbon footprint. Another significant highlight is the versatility of fiber drums, which can be customized in terms of size, capacity, and closure types to meet specific industry requirements. The market also benefits from advancements in manufacturing technologies, leading to improved product quality and performance characteristics such as enhanced strength and barrier properties. Key industry players like Greif Inc., Mondi Group, and Sonoco Products Company are actively investing in research and development to introduce innovative products and expand their market reach. Additionally, the rise in international trade and logistics activities has bolstered the demand for reliable and cost-effective packaging solutions like fiber drums. These factors collectively contribute to the market's robust performance and future potential.

Drivers, Opportunities & Restraints

The fiber drums market is influenced by a combination of drivers, opportunities, and restraints that shape its dynamics. Key drivers include the growing emphasis on sustainable packaging, spurred by environmental concerns and regulatory policies promoting the use of recyclable materials. The expansion of end-use industries such as chemicals, pharmaceuticals, and food and beverage further propels market growth, as these sectors require safe and efficient packaging for their products. Additionally, the cost-effectiveness of fiber drums compared to alternative packaging options like plastic or metal drums encourages their adoption. Opportunities in the market arise from the increasing demand for customized packaging solutions, technological innovations enhancing drum performance, and the potential for market penetration in emerging economies where industrial activities are rising. However, the market faces restraints such as limitations in load-bearing capacity and susceptibility to moisture, which can affect durability in certain conditions. Competition from alternative packaging materials and fluctuating raw material prices also pose challenges. Addressing these restraints through product development and strategic initiatives is crucial for sustained market growth.

Concentration Insights

The concentration insights of the fiber drums market reveal a landscape with a mix of large multinational corporations and regional players, contributing to a moderately concentrated market structure. Leading companies such as Greif Inc., Mondi Group, Sonoco Products Company, and Schutz GmbH & Co. KGaA hold significant market shares due to their extensive product portfolios, global distribution networks, and strong brand recognition. These players often engage in mergers, acquisitions, and partnerships to consolidate their market position and expand their geographic reach. Regional manufacturers also play a vital role, catering to local demands and offering competitive pricing. The market concentration is influenced by factors such as technological advancements, production capabilities, and customer relationships. High concentration in certain regions, like North America and Europe, is attributed to the presence of established industries and stringent packaging regulations. In contrast, emerging markets in Asia-Pacific and Latin America exhibit lower concentration levels, providing opportunities for new entrants and growth-oriented strategies. The competitive dynamics are characterized by continuous innovation and efforts to meet evolving customer needs.

Type Insights

Type insights in the fiber drums market highlight the diversity of products available, categorized based on construction, capacity, and end-use suitability. Common types include straight-sided fiber drums, which are widely used for their stability and ease of stacking, making them ideal for storage and transportation of solid and semi-solid materials. Another prominent type is the conical fiber drum, designed for efficient dispensing of contents and often used in applications requiring controlled pouring. Drums are also differentiated by their capacity, ranging from small drums (less than 25 gallons) to large drums (over 55 gallons), catering to various volume requirements across industries. Additionally, fiber drums can feature different closure mechanisms, such as tight-head covers for secure sealing or open-top designs for easy access. The choice of type depends on factors like the nature of the packaged product, handling conditions, and regulatory compliance. Innovations in drum types focus on enhancing functionality, such as incorporating liners for moisture protection or designing lightweight versions for cost savings. Understanding these type variations is essential for selecting the appropriate packaging solution.

Application Insights

Application insights for the fiber drums market demonstrate their widespread use across multiple industries, each with specific packaging needs. In the chemical industry, fiber drums are preferred for storing and transporting powders, granules, and hazardous materials due to their strength and compliance with safety standards. The pharmaceutical sector utilizes these drums for packaging raw materials and intermediates, emphasizing cleanliness and contamination prevention. In the food and beverage industry, fiber drums are employed for products like spices, tea, and dry foods, where moisture barrier properties and food-grade materials are critical. Other applications include the packaging of agricultural products, cosmetics, and industrial goods, where the drums' versatility and eco-friendly attributes are valued. The choice of application often dictates drum specifications, such as liners for moisture sensitivity or certifications for international shipping. The growing trend towards sustainable packaging has further expanded their use in eco-conscious markets. As industries continue to prioritize efficient and responsible packaging, fiber drums remain a key solution across diverse applications.

Regional Insights

Regional insights for the fiber drums market indicate varying levels of demand and growth patterns across different geographies. North America and Europe are mature markets, characterized by high adoption rates driven by stringent environmental regulations, well-established industrial sectors, and strong awareness of sustainable packaging. The United States and Germany are key contributors in these regions, with significant presence of major manufacturers. The Asia-Pacific region emerges as a high-growth market, fueled by rapid industrialization, expanding manufacturing activities, and increasing foreign investments in countries like China, India, and Japan. Rising disposable incomes and growing end-use industries in these areas boost the demand for fiber drums. Latin America and the Middle East & Africa show steady growth, supported by developing infrastructure and increasing focus on packaging standards. Regional differences in raw material availability, regulatory frameworks, and economic conditions influence market dynamics. Companies often tailor their strategies to address regional specifics, such as customizing products for local requirements or establishing production facilities to reduce logistics costs.

Company Insights

Company insights in the fiber drums market highlight the strategic approaches and competitive positioning of key players. Prominent companies such as Greif Inc., a global leader in industrial packaging, offer a wide range of fiber drums through innovative designs and sustainable practices. Mondi Group focuses on leveraging its expertise in paper and packaging to provide customized solutions, emphasizing recyclability and customer collaboration. Sonoco Products Company is known for its diverse packaging portfolio, including fiber drums with advanced features for various industries. Schutz GmbH & Co. KGaA specializes in intermediate bulk containers and fiber drums, highlighting durability and safety. Other significant players include Industrial Container Services, LLC and Fibrestar Drums Limited, which cater to niche markets and regional demands. These companies invest in research and development to enhance product performance, reduce environmental impact, and meet regulatory standards. Competitive strategies often involve expanding production capacities, forming strategic alliances, and focusing on customer-centric innovations. Understanding company insights helps stakeholders identify market leaders and emerging players shaping the industry's future.

Recent Developments

Recent developments in the fiber drums market reflect ongoing innovations and strategic movements by key industry participants. Companies are increasingly focusing on sustainability initiatives, such as introducing drums made from recycled materials or developing biodegradable options to align with circular economy principles. Technological advancements have led to the creation of fiber drums with improved barrier properties, enhancing resistance to moisture, chemicals, and other external factors. There is a growing trend towards customization, with manufacturers offering tailored solutions for specific client needs, including size variations, printing options, and closure systems. Mergers and acquisitions continue to shape the market landscape, as seen in activities by major players seeking to expand their geographic footprint and product offerings. Additionally, investments in automation and digitalization of manufacturing processes are improving efficiency and reducing costs. Recent partnerships between packaging companies and end-users aim to co-develop innovative solutions that address evolving market demands. These developments indicate a dynamic market environment focused on adaptation, innovation, and growth.

Report Segmentation

The report segmentation for the fiber drums market provides a structured analysis based on various criteria to offer comprehensive insights. Segmentation by type includes categories such as straight-sided drums and conical drums, each suited for different applications and handling requirements. Capacity segmentation covers small drums (under 25 gallons), medium drums (25-55 gallons), and large drums (over 55 gallons), addressing diverse volume needs across industries. Application segmentation divides the market into key sectors like chemicals, pharmaceuticals, food and beverage, and others, highlighting specific usage patterns and demand drivers. Geographic segmentation analyzes regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, detailing regional trends and growth opportunities. Additional segmentation may focus on closure types, material compositions, or end-user preferences. This multi-faceted approach enables a thorough understanding of market dynamics, helping stakeholders identify target segments, assess competitive landscapes, and make informed decisions. The segmentation framework is designed to capture the complexity and diversity of the fiber drums market effectively.

FAQs

What are the different types of fiber drums available? Fiber drums are primarily categorized into straight-sided and conical types. Straight-sided drums offer stability and easy stacking, while conical drums facilitate efficient dispensing of contents.

What materials are used in making fiber drums? Fiber drums are typically made from paperboard or fiberboard, which may be reinforced with plies of paper and sometimes include liners made from materials like foil or plastic for enhanced protection.

What are the common applications of fiber drums? Common applications include packaging for chemicals, pharmaceuticals, food and beverage products, agricultural goods, and industrial materials, due to their strength and sustainability.

How do fiber drums compare to plastic drums? Fiber drums are more eco-friendly, recyclable, and often cost-effective, but may have limitations in moisture resistance compared to plastic drums, which are more durable in wet conditions.

Which regions dominate the fiber drums market? North America and Europe are mature markets with high adoption, while Asia-Pacific is a rapidly growing region due to industrialization and increasing packaging demands.

Who are the key players in the fiber drums market? Key players include Greif Inc., Mondi Group, Sonoco Products Company, Schutz GmbH & Co. KGaA, and other regional manufacturers specializing in industrial packaging solutions.

Citius Research has developed a research report titled “Fiber Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fiber Drums Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fiber Drums Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fiber Drums Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fiber Drums Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fiber Drums Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fiber Drums Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fiber Drums Market
• Cost and Gross Margin Analysis of Fiber Drums Market
• Fiber Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fiber Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fiber Drums Market Key Stakeholders

Below are the key stakeholders for the Fiber Drums Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fiber Drums Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fiber Drums Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fiber Drums Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fiber Drums Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fiber Drums Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fiber Drums Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fiber Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fiber Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fiber Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fiber Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fiber Drums Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fiber Drums Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fiber Drums Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fiber Drums Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fiber Drums Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fiber Drums Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fiber Drums Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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