Expendable Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209934
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Expendable Packaging Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Expendable Packaging Market

(Market Size)
$5.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.5 billion
Key Players Sealed Air, Pregis, Storopack, Polyair Inter Pack, Free-Flow Packaging

Market Summary

The expendable packaging market is a critical segment within the broader packaging industry, primarily serving the needs of single-use or one-way transport of goods. This market is characterized by solutions designed for a single journey, after which they are typically discarded or recycled. It caters to a vast array of industries, including food and beverage, pharmaceuticals, electronics, and industrial goods, providing essential protection during transit. The demand is heavily influenced by global trade volumes, e-commerce growth, and the need for cost-effective and reliable shipping solutions. Materials commonly used include corrugated paperboard, plastic films, and protective foam, each selected based on the specific requirements of the product being shipped. The market operates on a global scale, with manufacturing and consumption hubs spread across North America, Europe, and the Asia-Pacific region. The dynamics of this market are shaped by evolving supply chain complexities and the constant pursuit of balancing protection with cost and environmental considerations.

Key Highlights

The expendable packaging market is distinguished by several key attributes that define its operational and strategic landscape. A primary highlight is its indispensable role in global logistics and supply chain management, ensuring product safety and integrity from the point of manufacture to the end consumer. The market is highly responsive to innovations in material science, with a noticeable shift towards developing lightweight yet high-strength materials that reduce shipping costs and environmental impact. The dominance of corrugated packaging remains a constant, owing to its versatility, recyclability, and cost-effectiveness. Furthermore, the rise of e-commerce has been a monumental driver, creating unprecedented demand for protective packaging solutions like bubble wrap and air pillows used in last-mile delivery. The competitive environment is intense, with key players like International Paper, WestRock Company, and Smurfit Kappa Group continuously investing in expanding their production capacities and geographic reach to capture market share.

Drivers, Opportunities & Restraints

The growth trajectory of the expendable packaging market is propelled by a combination of powerful drivers. The exponential expansion of the e-commerce sector globally is a fundamental force, necessitating robust and reliable packaging for a multitude of products shipped directly to consumers. Concurrently, increasing international trade activities and the globalization of supply chains fuel the demand for protective packaging solutions for long-distance transportation. A significant opportunity lies in the development and adoption of sustainable and eco-friendly materials. As environmental regulations tighten and consumer awareness grows, there is a substantial market opening for innovative, biodegradable, and recycled content packaging. However, the market faces considerable restraints, primarily from the fluctuating costs of raw materials like pulp and plastic resins, which can squeeze profit margins for manufacturers. Additionally, the increasing regulatory pressure to reduce packaging waste and promote a circular economy presents both a challenge and an impetus for innovation within the industry.

Concentration Insights

The competitive landscape of the expendable packaging market is characterized by a high degree of fragmentation alongside the presence of several large, multinational corporations. The market features a mix of global giants and numerous regional and local players. Leading companies such as International Paper, DS Smith Plc, and Mondi Group hold significant market shares due to their extensive product portfolios, global distribution networks, and strong relationships with large-volume clients across various industries. These players compete on factors including price, product innovation, and service. However, a substantial portion of the market is served by smaller, specialized manufacturers who cater to niche applications or specific geographic regions. This concentration dynamic creates a competitive environment where scale and innovation are critical for maintaining leadership, while agility and customization are key for smaller participants to thrive.

Type Insights

The expendable packaging market is segmented by the type of material and product form, each serving distinct purposes. Corrugated boxes represent the largest and most ubiquitous segment, prized for their strength, lightweight properties, and high degree of customizability. They are the workhorse of the industry for shipping a vast range of goods. Protective packaging, including materials like molded foam, bubble wrap, and air cushions, is another critical category designed specifically to cushion and protect fragile items from shock and vibration during transit. Stretch and shrink films are extensively used for unitizing and stabilizing pallet loads, ensuring products remain secure. Other types include wooden crates and pallets for heavy industrial equipment and paper fillers like kraft paper for void fill. The selection of packaging type is dictated by the product's fragility, weight, size, and the specific hazards of its shipping journey.

Application Insights

The application of expendable packaging spans virtually every industry that requires the movement of goods. The food and beverage sector is a major consumer, utilizing packaging for everything from fresh produce to processed foods, with stringent requirements for hygiene and sometimes temperature control. The pharmaceutical and healthcare industry demands high-integrity packaging that ensures product sterility and compliance with strict regulatory standards. The electronics industry relies heavily on anti-static and cushioning materials to protect sensitive components from physical damage and electrostatic discharge. E-commerce is perhaps the fastest-growing application, driving demand for a wide array of packaging solutions, from boxes and mailers to protective inner materials, tailored for a high volume of small parcel shipments. Industrial goods and automotive parts also represent significant application areas, often requiring heavy-duty and customized packaging solutions.

Regional Insights

The demand for expendable packaging is a global phenomenon, yet it demonstrates distinct regional characteristics. The Asia-Pacific region stands as the largest and fastest-growing market, driven by its massive manufacturing output, booming e-commerce markets in countries like China and India, and rapidly expanding industrial and consumer bases. North America and Europe represent mature markets characterized by high consumption levels and a strong focus on sustainable packaging innovations and recycling infrastructure. These regions are also seeing growth propelled by advanced e-commerce penetration. Latin America and the Middle East & Africa are emerging markets with growing potential, linked to increasing industrialization, urbanization, and the gradual expansion of retail and e-commerce channels. Each region presents a unique set of opportunities and challenges influenced by local economic conditions, regulatory frameworks, and consumer preferences.

Company Insights

The expendable packaging market is served by a diverse array of companies, from integrated global leaders to specialized fabricators. Prominent players include International Paper, a foremost producer of corrugated packaging with a vast network of containerboard mills and converting plants. WestRock Company is another key competitor, offering a comprehensive portfolio of paper and packaging solutions. European giants like Smurfit Kappa Group and DS Smith Plc have a strong international presence and are known for their innovation in sustainable packaging design. Companies like Sealed Air Corporation are pioneers in protective and specialty packaging, notably with products like Bubble Wrap and Cryovac food packaging. Other significant participants include Sonoco Products Company, Greif Inc., and Mondi Group, each holding substantial expertise in specific material or application segments. These companies compete through continuous product development, strategic acquisitions, and a focus on operational efficiency.

Recent Developments

The expendable packaging market is dynamic, with recent developments focused on sustainability, technological integration, and capacity expansion. A dominant trend is the significant investment in and launch of new packaging solutions made from recycled content and biodegradable materials. Companies are actively partnering with recycling organizations and investing in circular economy initiatives to enhance their environmental credentials. There is also a marked increase in the adoption of automation and smart technologies in packaging manufacturing and fulfillment centers to improve efficiency and reduce costs. Several leading players have announced expansions of their production facilities, particularly in the Asia-Pacific region, to meet rising local demand. Furthermore, strategic mergers and acquisitions continue to reshape the competitive landscape, allowing companies to broaden their geographic footprint and diversify their product offerings to better serve a global clientele.

Report Segmentation

This comprehensive market research report on the expendable packaging market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured to dissect the market thoroughly. It is categorized by type, which includes primary segments such as boxes & cartons, protective packaging, films & wraps, and others. The report further breaks down the market by material, analyzing the demand for paper & paperboard, plastic, and other materials. Application-wise, the analysis covers key sectors including food & beverage, healthcare, electronics, e-commerce, industrial goods, and other end-use industries. Geographically, the report provides a thorough regional analysis covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows for a deep understanding of market dynamics, trends, and opportunities within each specific segment and region.

FAQs

What is expendable packaging? Expendable packaging refers to single-use packaging materials designed to protect goods during one shipping cycle. After fulfilling its purpose, it is typically discarded or recycled, unlike reusable packaging systems.

What are the common materials used in expendable packaging? The most common materials are corrugated paperboard, various plastics (including polyethylene and polypropylene films, foam), and wood. The choice depends on the required strength, weight, and level of protection.

How does e-commerce influence the expendable packaging market? E-commerce is a massive growth driver, as it requires vast quantities of durable, protective, and often smaller-format packaging for safe last-mile delivery of products directly to consumers, fueling demand for boxes, mailers, and protective fillers.

What is the difference between expendable and returnable packaging? Expendable packaging is used once and then disposed of, while returnable packaging, such as plastic totes or metal containers, is designed for multiple trips between a supplier and customer, emphasizing durability over disposability.

Who are the key players in the expendable packaging market? Major global players include International Paper, WestRock Company, Smurfit Kappa Group, DS Smith Plc, Sealed Air Corporation, and Sonoco Products Company, among others.

What are the sustainability trends in expendable packaging? Key trends include a strong shift towards using recycled content, developing biodegradable and compostable materials, designing for recyclability, and light-weighting packages to reduce material use and transportation emissions.

Citius Research has developed a research report titled “Expendable Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Expendable Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Expendable Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Expendable Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Expendable Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Expendable Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Expendable Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Expendable Packaging Market
• Cost and Gross Margin Analysis of Expendable Packaging Market
• Expendable Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Expendable Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Expendable Packaging Market Key Stakeholders

Below are the key stakeholders for the Expendable Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Expendable Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Expendable Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Expendable Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Expendable Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Expendable Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Expendable Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Expendable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Expendable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Expendable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Expendable Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Expendable Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Expendable Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Expendable Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Expendable Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Expendable Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Expendable Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Expendable Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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