Double Zipper Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209878
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Double Zipper Bags Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Double Zipper Bags Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Amcor, Mondi Group, Sealed Air, Smurfit Kappa, DS Smith

Market Summary

The double zipper bags market represents a specialized and growing segment within the broader packaging industry, characterized by its focus on enhanced functionality and product protection. These resealable bags are defined by their dual-track zipper closure system, which provides a superior and more reliable seal compared to single-track alternatives. This design significantly improves the preservation of contents by offering a stronger barrier against moisture, air, and contaminants, thereby extending the shelf life of products. The market caters to a diverse range of end-use sectors, including food and beverage, pharmaceuticals, consumer goods, and industrial applications. Demand is primarily driven by the need for convenient, user-friendly packaging solutions that also align with modern sustainability trends, as many manufacturers are now developing recyclable and compostable variants. The competitive landscape is dynamic, with innovation in materials and printing technologies allowing companies to differentiate their offerings through improved durability and high-quality graphics.

Key Highlights

The double zipper bags market is distinguished by several key factors that underscore its importance and growth potential. A primary highlight is the technological advancement in zipper profiles, which now often include interlocking mechanisms that produce an audible click to confirm a proper seal, providing consumers with assurance of product freshness. The material science behind these bags has evolved, with a strong shift towards the use of high-barrier films and laminates that offer exceptional puncture resistance and durability. Another significant highlight is the customization capability; these bags can be produced in a vast array of sizes, shapes, and printing finishes, making them highly attractive for brand owners seeking to enhance shelf appeal. The market is also responding to regulatory pressures and consumer demand for eco-friendly options, leading to increased production of bags made from recycled polyethylene (PE) and polylactic acid (PLA) bioplastics. Furthermore, the integration of anti-counterfeiting features, such as holographic zippers or QR code printing directly onto the bag, is emerging as a critical value-added service provided by leading manufacturers.

Drivers, Opportunities & Restraints

The growth of the double zipper bags market is propelled by several powerful drivers. The rising consumer preference for convenience and portability in food consumption, especially for snacks, frozen foods, and ready-to-eat meals, is a fundamental driver. The expanding pharmaceutical and healthcare sector utilizes these bags for their ability to maintain a sterile environment for medical devices and samples. A significant opportunity lies in the sustainable packaging movement. There is a substantial and growing market for bags made from post-consumer recycled (PCR) materials and compostable polymers, presenting a clear avenue for innovation and market expansion. The e-commerce boom also creates opportunities for secure and durable packaging for small non-food items. However, the market faces notable restraints. Fluctuations in the prices of raw polymers like polyethylene and polypropylene directly impact production costs and profit margins. Stringent government regulations concerning plastic usage and waste management in various regions pose a challenge to conventional plastic bag producers, forcing them to invest heavily in R&D for alternative materials. Furthermore, the high initial cost of advanced manufacturing machinery for producing high-quality zipper profiles can be a barrier to entry for smaller players.

Concentration Insights

The global double zipper bags market features a mix of large multinational corporations and specialized regional manufacturers, leading to a moderately concentrated competitive environment. A handful of major players, including entities like ProAmpac, Glenroy, Inc., and Associated Bag Company, hold significant market share due to their extensive product portfolios, global distribution networks, and strong relationships with large consumer packaged goods (CPG) brands. These companies compete on the basis of technological innovation, production capacity, and consistent quality. Alongside these giants, there is a substantial presence of smaller, niche manufacturers that focus on specific geographic regions or specialized applications, such as high-barrier medical packaging or premium retail bags. The concentration is highest in North America and Europe, where advanced manufacturing capabilities and strict quality standards are prevalent. The market in the Asia-Pacific region is more fragmented, characterized by a large number of local producers catering to domestic demand, though international players are increasingly establishing a foothold to capitalize on the region's rapid growth.

Type Insights

The double zipper bags market can be segmented by the type of material used, which directly influences the bag's properties and applications. Polyethylene (PE) remains the dominant material, prized for its flexibility, clarity, moisture resistance, and cost-effectiveness. Within PE, low-density polyethylene (LDPE) is common for its excellent sealability, while high-density polyethylene (HDPE) offers greater stiffness and toughness. Polypropylene (PP) bags are another major category, valued for their higher temperature resistance, clarity, and strength, making them suitable for applications requiring autoclave sterilization or containing sharper products. A growing segment is multi-layer laminated films, which combine different polymers like PET, nylon, and PE to create bags with exceptional barrier properties against oxygen and aromas, crucial for premium food products and coffee. The emergence of biodegradable and compostable plastics, such as polylactic acid (PLA) and polybutylene adipate terephthalate (PBAT), represents the innovative frontier in material types, addressing environmental concerns and regulatory demands.

Application Insights

The application of double zipper bags spans numerous industries, each with unique requirements. The food and beverage industry is the largest application segment. These bags are extensively used for packaging snacks, cereals, frozen fruits and vegetables, cheese, and coffee, where product freshness and resealability are paramount. In the pharmaceutical and medical sector, double zipper bags provide a secure, tamper-evident, and contaminant-free environment for packaging medical devices, surgical kits, and diagnostic samples. The consumer goods industry utilizes them for a wide array of products, including stationery, cosmetics, toys, and hardware components, benefiting from the bags' durability and ability to keep small parts organized. Industrial applications include the packaging of electronic components, chemicals, and spare parts, where the bags protect against electrostatic discharge (ESD) and moisture. The versatility of these bags is further demonstrated in emerging applications like travel accessories and pet food packaging.

Regional Insights

Geographically, the demand for double zipper bags exhibits distinct patterns. North America and Europe are mature markets characterized by high consumer awareness, stringent food safety regulations, and a strong emphasis on sustainable packaging solutions. These regions are at the forefront of adopting advanced materials and recycling technologies. The Asia-Pacific region is the fastest-growing market, driven by a rapidly expanding middle class, urbanization, changing lifestyles, and the growth of organized retail and e-commerce sectors in countries like China, India, and Indonesia. Latin America and the Middle East & Africa represent emerging markets with significant growth potential. Growth in these regions is fueled by increasing disposable incomes, the penetration of international retail chains, and a gradual shift from traditional packaging formats to more convenient and modern solutions like resealable bags. However, market development in these areas can be influenced by economic volatility and less developed waste management infrastructure.

Company Insights

The competitive landscape of the double zipper bags market includes several key players who drive innovation and set industry standards. Prominent companies such as ProAmpac are recognized for their extensive portfolio of flexible packaging solutions, including proprietary zipper technologies and sustainable options. Glenroy, Inc. specializes in flexible packaging with a focus on high-barrier laminations for demanding applications in food and healthcare. Associated Bag Company operates as a major distributor, offering a vast array of packaging products, including a wide selection of resealable bags from various manufacturers. Other significant participants include Minigrip (a division of Impak Films), Universal Plastic Bag, and Pacific Bag Inc., each competing through product differentiation, custom printing services, and a focus on specific material expertise or end-use markets. The strategies of these companies often involve mergers and acquisitions to expand their geographic reach and product capabilities, as well as heavy investment in research and development to create next-generation sustainable and functional packaging solutions.

Recent Developments

The double zipper bags market has witnessed several noteworthy recent developments focused on sustainability and technological enhancement. A prominent trend is the increased launch of bags made from a significant percentage of post-consumer recycled (PCR) content, directly addressing circular economy goals. Major players are investing in advanced recycling technologies to incorporate more recycled material without compromising on clarity or performance. There is also a surge in the development and commercialization of home-compostable and industrially compostable zipper bags made from bio-based polymers. On the technology front, advancements in zipper design have led to the creation of easier-to-open and easier-to-close features, improving accessibility for all demographics, including the elderly. Furthermore, smart packaging integrations are being explored, such as embedding RFID tags or printing temperature-sensitive indicators directly onto the bag to provide consumers with real-time information about product freshness and integrity, adding a new layer of functionality.

Report Segmentation

This comprehensive market research report on the double zipper bags market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on material type, which includes polyethylene, polypropylene, and other materials such as biodegradable plastics and multi-layer laminates. The report further breaks down the market by application, covering critical sectors like food and beverages, pharmaceuticals and healthcare, consumer goods, and industrial products. A significant segment of the analysis is dedicated to a regional breakdown, examining market dynamics and growth patterns in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additional segmentation may consider capacity or bag size to cater to different product volumes, from small snack packs to large bulk food bags. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and tailor their strategies accordingly to maximize market penetration and profitability.

FAQs

What materials are commonly used to make double zipper bags? The most common materials are polyethylene and polypropylene due to their flexibility, durability, and moisture resistance. There is a growing use of multi-layer laminates for high-barrier needs and biodegradable materials like PLA for sustainability.

What are the primary advantages of using a double zipper closure? The primary advantages include a much stronger and more reliable seal for superior protection against air, moisture, and contaminants, significantly extending product shelf life and ensuring contents remain fresh.

Which industries are the largest users of double zipper bags? The largest users are the food and beverage industry for products like snacks and coffee, followed by the pharmaceutical and healthcare sector for sterile packaging and the consumer goods industry for various retail products.

Are there sustainable or eco-friendly options available? Yes, the market is rapidly evolving to offer sustainable options, including bags made from recycled polyethylene (rPE) and compostable bioplastics derived from materials like corn starch, which break down in industrial composting facilities.

How is the demand for double zipper bags changing in the Asia-Pacific region? Demand in the Asia-Pacific region is experiencing robust growth, driven by rising disposable incomes, urbanization, the expansion of modern retail formats, and an increasing consumer preference for convenient and high-quality packaging.

What should a business consider when sourcing double zipper bags? A business should consider the required barrier properties for its product, the desired material sustainability credentials, the need for custom printing and branding, compliance with relevant food contact or safety regulations, and the reliability of the supplier's supply chain.

Citius Research has developed a research report titled “Double Zipper Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Double Zipper Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Double Zipper Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Double Zipper Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Double Zipper Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Double Zipper Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Double Zipper Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Double Zipper Bags Market
• Cost and Gross Margin Analysis of Double Zipper Bags Market
• Double Zipper Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Double Zipper Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Double Zipper Bags Market Key Stakeholders

Below are the key stakeholders for the Double Zipper Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Double Zipper Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Double Zipper Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Double Zipper Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Double Zipper Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Double Zipper Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Double Zipper Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Double Zipper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Double Zipper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Double Zipper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Double Zipper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Double Zipper Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Double Zipper Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Double Zipper Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Double Zipper Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Double Zipper Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Double Zipper Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Double Zipper Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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