Crate Handling Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209806
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Crate Handling Systems Market size was estimated at USD 950 million in 2023 and is projected to reach USD 1.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Crate Handling Systems Market

(Market Size)
$950 million
$1.65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 950 million
2030 Market Size USD 1.65 billion
Key Players FANUC, ABB, KUKA, Yaskawa, Universal Robots

Market Summary

The crate handling systems market represents a critical segment within the packaging industry, focused on the automation and optimization of moving, stacking, storing, and transporting crates. These systems are integral to supply chain and logistics operations across numerous sectors, enhancing efficiency, reducing labor costs, and minimizing product damage. The market encompasses a wide array of equipment, including conveyor systems, palletizers, depalletizers, robotic arms, and automated guided vehicles (AGVs), all designed to handle various crate types and sizes. The increasing emphasis on warehouse automation and the growth of e-commerce are significant factors propelling demand for these sophisticated material handling solutions. Companies are increasingly investing in these systems to streamline their operations, improve throughput, and maintain a competitive edge in a fast-paced market environment. The evolution towards Industry 4.0 and smart manufacturing further underscores the importance of integrated and intelligent crate handling solutions that can provide real-time data and analytics.

Key Highlights

The crate handling systems market is characterized by several pivotal developments. A prominent trend is the rapid integration of Industry 4.0 technologies, such as the Internet of Things (IoT) and Artificial Intelligence (AI), into handling equipment. This integration enables predictive maintenance, real-time monitoring, and data-driven optimization of logistics workflows. Another key highlight is the growing adoption of robotic solutions, including collaborative robots (cobots), which work alongside human operators to perform repetitive and strenuous tasks like lifting and sorting heavy crates, thereby enhancing workplace safety and operational flexibility. Sustainability is also becoming a crucial consideration, with manufacturers developing energy-efficient systems and utilizing durable, recyclable materials in their construction. Furthermore, the market is witnessing the development of highly customizable and modular systems that can be tailored to specific operational needs and spatial constraints of different facilities, offering businesses scalable solutions.

Drivers, Opportunities & Restraints

The growth of the crate handling systems market is primarily driven by the relentless expansion of the e-commerce sector, which demands highly efficient and speedy order fulfillment processes. The persistent labor shortages in many regions are also pushing companies towards automation to ensure consistent operational output. Additionally, stringent regulations concerning workplace safety and the need to reduce product damage during handling are compelling industries to invest in advanced automated systems. Significant opportunities lie in the continued technological advancement of these systems, particularly in the realms of AI and machine learning for smarter, more autonomous operations. The emerging markets in Asia-Pacific and Latin America present substantial growth potential due to increasing industrialization and modernization of logistics infrastructure. However, the market faces restraints, including the high initial capital investment required for installing automated crate handling systems, which can be a barrier for small and medium-sized enterprises. The complexity of integrating new systems with existing legacy infrastructure also poses a significant challenge for many organizations.

Concentration Insights

The competitive landscape of the crate handling systems market features a mix of large multinational corporations and specialized niche players. The market concentration is relatively high, with leading companies holding significant shares due to their extensive product portfolios, strong global distribution networks, and robust research and development capabilities. These major players, such as Siemens AG, Honeywell International Inc., and Daifuku Co., Ltd., often engage in strategic activities like mergers, acquisitions, and partnerships to expand their market presence and technological expertise. There is also a notable presence of regional players who compete by offering cost-effective and customized solutions tailored to local market demands. The concentration of end-users is particularly strong in industries with high-volume logistics needs, including food and beverage, pharmaceuticals, and automotive manufacturing, which are major adopters of advanced crate handling technologies.

Type Insights

Crate handling systems are available in various types, each designed for specific functions within the material handling workflow. Conveyor systems form the backbone of many operations, facilitating the horizontal and inclined movement of crates between different processing stations. These can include belt conveyors, roller conveyors, and chain conveyors. Palletizing and depalletizing systems are another crucial type, automating the process of stacking crates onto pallets for storage or shipment and then unloading them. Robotic handling systems offer high flexibility and precision, using articulated or gantry robots to pick, place, and sort crates. Automated Guided Vehicles (AGVs) and Autonomous Mobile Robots (AMRs) are increasingly popular for their ability to transport crates autonomously across facility floors without the need for fixed paths. Each system type offers distinct advantages in terms of speed, payload capacity, and integration capabilities, allowing businesses to select the optimal configuration for their specific operational requirements.

Application Insights

The application of crate handling systems spans a diverse range of industries, each with unique requirements. In the food and beverage sector, these systems are indispensable for handling crates containing bottles, cans, and fresh produce, often requiring hygienic design and gentle handling to prevent damage. The pharmaceutical industry relies on automated systems for the secure and precise movement of crates containing sensitive medical supplies and medications, often within controlled environments. The automotive industry utilizes heavy-duty crate handling solutions for transporting components and parts along assembly lines. E-commerce and retail distribution centers represent a rapidly growing application area, where high-speed sorting, storing, and order fulfillment are critical. Furthermore, these systems find applications in airports for baggage handling and in agriculture for moving produce crates. The specific application dictates the necessary features, such as sanitation, speed, weight capacity, and level of automation.

Regional Insights

Geographically, the demand for crate handling systems varies significantly. North America and Europe are mature markets characterized by high adoption rates of advanced automation technologies. These regions are driven by strong manufacturing bases, high labor costs, and a strong focus on optimizing supply chain efficiency. The presence of major automotive and pharmaceutical industries in Germany and the robust e-commerce logistics network in the United States are key contributors to market growth in these areas. The Asia-Pacific region is anticipated to exhibit the most rapid growth, fueled by massive investments in industrial automation, the expansion of manufacturing capabilities in China and India, and the booming e-commerce sector. Government initiatives promoting smart manufacturing, such as China's Made in China 2025 plan, are further accelerating adoption. Latin America and the Middle East & Africa are emerging markets where growth is linked to gradual industrial modernization and infrastructure development.

Company Insights

The crate handling systems market is served by a roster of established and innovative companies. Leading global players include Siemens AG, which offers integrated automation solutions; Honeywell International Inc., known for its warehouse automation and control systems; and Daifuku Co., Ltd., a major provider of material handling systems. Other significant contributors are SSI SCHAEFER, a leader in logistics and storage solutions; BEUMER Group, specializing in conveyor and loading systems; and KION Group AG, through its Dematic and Linde Material Handling brands. These corporations compete on factors such as technological innovation, system reliability, energy efficiency, and the ability to provide comprehensive after-sales service and support. The competitive strategy often involves continuous investment in research and development to introduce more intelligent, connected, and efficient systems that meet the evolving demands of modern logistics and manufacturing.

Recent Developments

The crate handling systems market is dynamic, with continuous innovation and strategic moves shaping its trajectory. A prominent recent development is the increased deployment of AI and machine learning algorithms to enable systems to self-optimize, predict maintenance needs, and adapt to changing warehouse layouts and workflows autonomously. There has been a surge in the development of collaborative robotic solutions that can safely work in direct proximity to human workers, enhancing flexibility in mixed automation environments. Another significant trend is the introduction of more sustainable systems, with manufacturers focusing on reducing energy consumption through regenerative drives and using lighter, more durable materials. Major players have also been active in forming strategic partnerships and acquisitions to broaden their technological capabilities and global reach, ensuring they can offer end-to-end solutions that cover the entire material handling process from receiving to shipping.

Report Segmentation

This comprehensive market report on crate handling systems provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type covers the various systems available, including conveyor systems, palletizing and depalletizing systems, robotic handling systems, and automated guided vehicles (AGVs), analyzing the adoption trends and technological advancements within each category. The application segmentation delves into the specific usage across key verticals such as food & beverage, pharmaceuticals, automotive, e-commerce & retail, and others, highlighting the unique demands and growth drivers in each sector. Furthermore, the report includes a thorough geographical segmentation, examining the market landscape across key regions including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand regional dynamics, and make informed strategic decisions.

FAQs

What are the benefits of automated crate handling systems? Automated crate handling systems offer numerous benefits including significantly increased operational efficiency and throughput, reduction in labor costs and reliance on manual labor, minimization of product damage through precise and gentle handling, enhanced workplace safety by reducing human involvement in strenuous tasks, and improved inventory tracking and management through integrated software systems.

What are the key components of a crate handling system? Key components typically include conveyors (belt, roller, chain) for transportation, palletizers and depalletizers for stacking and unstacking, robotic arms or gantry systems for picking and placing, sensors and scanners for identification and tracking, programmable logic controllers (PLCs) for system operation, and software for warehouse management and system control, all working in an integrated manner.

Which industries use crate handling systems the most? The industries that are the heaviest users of crate handling systems include the food and beverage industry for handling bottles, cans, and produce; the pharmaceutical industry for moving medical supplies under strict conditions; the automotive industry for component logistics; and the rapidly growing e-commerce and retail sector for order fulfillment and distribution center operations.

How does automation improve crate handling? Automation improves crate handling by drastically increasing speed and accuracy in moving and sorting crates, enabling 24/7 operation without fatigue, reducing errors and product loss, providing valuable data on operational performance for continuous improvement, and allowing for seamless scalability to handle fluctuating demand volumes, thereby future-proofing logistics operations.

What are the latest trends in crate handling technology? The latest trends revolve around the integration of Industry 4.0 principles, including the Internet of Things (IoT) for real-time monitoring and data exchange, Artificial Intelligence (AI) for predictive analytics and optimization, the use of collaborative robots (cobots) that work alongside humans, and the development of energy-efficient and sustainable system designs.

Who are the leading companies in the crate handling systems market? The market is led by several prominent companies known for their innovation and comprehensive solutions. These include Siemens AG, Honeywell International Inc., Daifuku Co., Ltd., SSI SCHAEFER, BEUMER Group, and KION Group AG (through brands like Dematic). These companies compete globally with extensive product portfolios and strong service networks.

Citius Research has developed a research report titled “Crate Handling Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Crate Handling Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Crate Handling Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Crate Handling Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Crate Handling Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Crate Handling Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Crate Handling Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Crate Handling Systems Market
• Cost and Gross Margin Analysis of Crate Handling Systems Market
• Crate Handling Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Crate Handling Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Crate Handling Systems Market Key Stakeholders

Below are the key stakeholders for the Crate Handling Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Crate Handling Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Crate Handling Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Crate Handling Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Crate Handling Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Crate Handling Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Crate Handling Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Crate Handling Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Crate Handling Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Crate Handling Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Crate Handling Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Crate Handling Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Crate Handling Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Crate Handling Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Crate Handling Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Crate Handling Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Crate Handling Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Crate Handling Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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