Corrugated Boxes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209787
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Corrugated Boxes Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 145 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Corrugated Boxes Market

(Market Size)
$85 billion
$145 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 85 billion
2030 Market Size USD 145 billion
Key Players International Paper, WestRock, DS Smith, Smurfit Kappa, Georgia-Pacific

Market Summary

The corrugated boxes market is a critical segment within the global packaging industry, characterized by its indispensable role in protecting and transporting goods across various sectors. These boxes are manufactured from corrugated fiberboard, which consists of fluted corrugated sheets and linerboards, providing exceptional strength and durability. The market is driven by the robust growth of e-commerce, retail, and logistics sectors, which demand efficient, sustainable, and cost-effective packaging solutions. Corrugated boxes are widely favored for their recyclability, lightweight nature, and customization capabilities, making them a preferred choice for businesses aiming to reduce environmental impact while ensuring product safety. The industry is highly competitive, with numerous players focusing on innovation in materials and production techniques to meet evolving consumer and regulatory demands. Geographically, the market is distributed across key regions including North America, Europe, Asia Pacific, and others, each contributing to the overall dynamics through regional manufacturing capacities and consumption patterns.

Key Highlights

The corrugated boxes market is distinguished by several key highlights that underscore its significance and growth trajectory. Sustainability is a paramount factor, with increasing emphasis on recyclable and biodegradable packaging solutions aligning with global environmental regulations and corporate sustainability goals. The rise of e-commerce has exponentially increased the demand for durable and secure packaging, as corrugated boxes offer excellent protection during transit. Technological advancements in printing and design allow for high-quality branding and customization, enhancing consumer engagement and product visibility. The market also benefits from the versatility of corrugated boxes, which are used in diverse applications from food and beverage to electronics and healthcare. Additionally, the industry is witnessing a shift towards lightweight materials that reduce shipping costs and carbon footprint, further driving adoption. Innovation in anti-microbial and moisture-resistant coatings is expanding the use cases in sensitive sectors, ensuring product integrity and safety.

Drivers, Opportunities & Restraints

The corrugated boxes market is propelled by several drivers, including the exponential growth of the e-commerce sector, which requires reliable and scalable packaging solutions for shipping and delivery. Increasing consumer awareness and regulatory pressures towards sustainable packaging are pushing businesses to adopt eco-friendly options like corrugated boxes, which are recyclable and made from renewable resources. The expansion of the organized retail sector globally also fuels demand, as these boxes are essential for product display, storage, and transportation. Opportunities abound in emerging economies, where rising disposable incomes and urbanization are boosting consumption of packaged goods. Innovations in smart packaging, such as integrating QR codes and RFID tags, present new avenues for growth by enhancing traceability and consumer interaction. However, the market faces restraints like volatility in raw material prices, particularly for paper pulp, which can impact production costs and profitability. Additionally, intense competition from alternative packaging materials, such as plastic and flexible packaging, poses challenges, though the environmental benefits of corrugated boxes often provide a competitive edge.

Concentration Insights

The corrugated boxes market exhibits a fragmented concentration with the presence of numerous global and regional players, leading to intense competition. Key multinational corporations such as International Paper, WestRock Company, and Smurfit Kappa Group dominate the market, leveraging extensive distribution networks, advanced manufacturing capabilities, and strong brand recognition. These companies focus on strategic acquisitions, partnerships, and expansions to strengthen their market position and cater to diverse geographical demands. Regional players also play a significant role, particularly in emerging markets, by offering cost-effective solutions and leveraging local supply chains. The market concentration is influenced by factors like production capacity, technological innovation, and sustainability initiatives, with larger companies often leading in R&D investments for advanced materials and automated production processes. Collaboration with end-use industries for customized solutions is a common strategy to enhance customer loyalty and market share.

Type Insights

The corrugated boxes market is segmented by type into single-wall, double-wall, and triple-wall corrugated boxes, each offering distinct characteristics suited to various applications. Single-wall corrugated boxes are the most commonly used, featuring one fluted layer between two linerboards, providing adequate strength for lightweight to medium-weight products. They are cost-effective and widely employed in retail and e-commerce packaging. Double-wall corrugated boxes consist of two fluted layers with three linerboards, offering enhanced durability and stacking strength, making them ideal for heavier items such as appliances and industrial goods. Triple-wall corrugated boxes, with three fluted layers and four linerboards, provide maximum protection and are used for extremely heavy or fragile products, including automotive parts and bulk shipments. The choice of type depends on factors like product weight, shipping conditions, and cost considerations, with manufacturers continually innovating to improve strength-to-weight ratios and environmental performance.

Application Insights

Corrugated boxes find extensive applications across multiple industries due to their versatility, protection, and sustainability. In the food and beverage sector, they are used for packaging perishable goods, dry foods, and beverages, often with specialized coatings for moisture resistance. The e-commerce and retail industries rely heavily on corrugated boxes for shipping products directly to consumers, with customization for branding and unboxing experiences. The electronics industry utilizes these boxes to safeguard sensitive devices during transit, incorporating partitions and cushioning materials. Healthcare and pharmaceutical applications include packaging for medical devices and drugs, where hygiene and tamper-evidence are critical. Industrial goods packaging involves heavy-duty boxes for machinery and automotive parts, ensuring durability and stackability. Other applications include moving and storage, agricultural products, and consumer goods, highlighting the adaptability of corrugated boxes to diverse needs and regulations.

Regional Insights

The corrugated boxes market demonstrates varied dynamics across different regions, influenced by economic development, industrial activities, and consumer behavior. North America is a significant market, driven by advanced e-commerce infrastructure, high retail consumption, and stringent sustainability regulations promoting recyclable packaging. Europe follows closely, with strong emphasis on environmental policies and circular economy initiatives, boosting demand for corrugated boxes. The Asia Pacific region is the fastest-growing, fueled by rapid urbanization, expanding e-commerce sectors in countries like China and India, and increasing manufacturing activities. Latin America and the Middle East & Africa are emerging markets, where growth is supported by rising disposable incomes and development of retail and logistics networks. Regional production capacities, raw material availability, and import-export trends also shape market dynamics, with local manufacturers adapting to regional preferences and regulatory requirements.

Company Insights

Prominent companies in the corrugated boxes market include International Paper, WestRock Company, Smurfit Kappa Group, DS Smith, and Packaging Corporation of America, among others. These players focus on expanding their product portfolios through innovation in sustainable materials, such as recycled content and biodegradable coatings, to meet environmental standards and customer demands. Strategic initiatives like mergers, acquisitions, and joint ventures are common to enhance geographical presence and operational efficiency. For instance, companies are investing in automated production facilities to reduce costs and improve customization capabilities. Collaboration with end-users for tailored solutions, such as retail-ready packaging and secure e-commerce boxes, is a key strategy to maintain competitiveness. Additionally, emphasis on digital printing technologies allows for high-quality graphics and branding, appealing to consumers and businesses seeking enhanced product presentation.

Recent Developments

Recent developments in the corrugated boxes market reflect a strong focus on sustainability, technological innovation, and strategic expansion. Companies are increasingly adopting renewable energy sources in production processes and enhancing the recyclability of their products to align with global sustainability goals. Innovations include the development of water-based coatings for improved moisture resistance and the integration of smart packaging features like NFC and RFID for better supply chain visibility. Strategic acquisitions have been prominent, with major players acquiring smaller firms to bolster their market share and technological capabilities. For example, recent mergers have aimed at expanding geographic reach and diversifying product offerings. Investments in R&D are leading to advancements in lightweight materials that maintain strength while reducing material usage and shipping costs. These developments are driven by evolving consumer preferences, regulatory changes, and the need for efficient, eco-friendly packaging solutions in a competitive landscape.

Report Segmentation

The corrugated boxes market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the segmentation includes single-wall, double-wall, and triple-wall corrugated boxes, each catering to different load-bearing requirements and use cases. Application-wise, the market is divided into food & beverage, e-commerce & retail, electronics, healthcare & pharmaceuticals, industrial goods, and others, highlighting the diverse end-use sectors that drive demand. Geographically, the report covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, examining regional production, consumption patterns, and growth prospects. This segmentation enables stakeholders to identify specific market niches, understand regional dynamics, and make informed decisions regarding investment, product development, and strategic planning. The analysis also considers factors like raw material trends, regulatory impacts, and competitive landscape within each segment.

FAQs

What materials are used to make corrugated boxes? Corrugated boxes are primarily made from corrugated fiberboard, which consists of fluted corrugated sheets sandwiched between linerboards. The materials are often sourced from recycled paper or virgin pulp, providing a sustainable and recyclable packaging solution.

How are corrugated boxes recycled? Corrugated boxes are recycled through a process where they are collected, sorted, and pulped to remove impurities. The resulting paper fibers are then used to manufacture new paper products, including corrugated boxes, reducing waste and conserving resources.

What are the benefits of using corrugated boxes? Corrugated boxes offer numerous benefits, including excellent strength-to-weight ratio, customization options, cost-effectiveness, and eco-friendliness due to their recyclability and biodegradability. They also provide superior protection for goods during shipping and storage.

How does the e-commerce industry influence the corrugated boxes market? The e-commerce industry significantly drives demand for corrugated boxes, as they are essential for shipping products to consumers. The growth of online retail requires durable, lightweight, and customizable packaging solutions to ensure product safety and enhance brand experience.

What are the trends in sustainable corrugated packaging? Trends include increased use of recycled content, development of biodegradable and compostable materials, reduction in ink and coating chemicals, and innovations in lightweight designs to minimize environmental impact and comply with regulations.

Which regions are key players in the corrugated boxes market? Key regions include North America, Europe, and Asia Pacific. Asia Pacific is notably the fastest-growing market due to expanding e-commerce and manufacturing activities, while North America and Europe focus on sustainability and advanced packaging solutions.

Citius Research has developed a research report titled “Corrugated Boxes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corrugated Boxes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corrugated Boxes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corrugated Boxes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corrugated Boxes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corrugated Boxes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corrugated Boxes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corrugated Boxes Market
• Cost and Gross Margin Analysis of Corrugated Boxes Market
• Corrugated Boxes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corrugated Boxes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corrugated Boxes Market Key Stakeholders

Below are the key stakeholders for the Corrugated Boxes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corrugated Boxes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corrugated Boxes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corrugated Boxes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corrugated Boxes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corrugated Boxes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corrugated Boxes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corrugated Boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corrugated Boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corrugated Boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corrugated Boxes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corrugated Boxes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corrugated Boxes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corrugated Boxes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corrugated Boxes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corrugated Boxes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corrugated Boxes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corrugated Boxes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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