Container Coating Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209767
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Container Coating Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Container Coating Market

(Market Size)
$3.2 billion
$5.65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.65 billion
Key Players PPG Industries, AkzoNobel, Sherwin-Williams, Valspar, BASF

Market Summary

The container coating market is an integral segment within the global packaging industry, providing essential protective and decorative solutions for various types of containers. These coatings are applied to metal, plastic, and other materials to enhance durability, prevent corrosion, improve aesthetic appeal, and ensure product safety. The market is driven by the increasing demand for packaged goods across food and beverage, pharmaceuticals, chemicals, and personal care sectors. Key players are continuously innovating to develop eco-friendly and high-performance coatings that meet stringent regulatory standards and consumer preferences for sustainability. The market is characterized by a competitive landscape with numerous established and emerging companies striving to capture market share through technological advancements and strategic collaborations. Growth is further supported by the expansion of the e-commerce industry, which necessitates robust packaging solutions to protect goods during transit. The container coating market is poised for steady growth, influenced by evolving consumer lifestyles, urbanization, and the need for longer shelf life of products.

Key Highlights

The container coating market showcases several key highlights that underscore its significance and trajectory. One prominent aspect is the rising adoption of water-based and powder coatings, which offer environmental benefits by reducing volatile organic compound emissions compared to solvent-based alternatives. Another highlight is the increasing emphasis on functional coatings that provide antimicrobial properties, UV resistance, and enhanced barrier protection, catering to specialized industry needs. The market is also witnessing a surge in demand for customized coatings that align with brand identity and consumer engagement through innovative designs and finishes. Technological advancements in application techniques, such as electrocoating and spray coating, are improving efficiency and coating quality. Additionally, regulatory frameworks promoting sustainable practices are shaping product development and manufacturing processes. The expansion of end-use industries in emerging economies is creating lucrative opportunities, while established markets continue to innovate with smart and intelligent coating solutions.

Drivers, Opportunities & Restraints

Several drivers propel the container coating market forward, including the growing demand for packaged goods due to changing consumer lifestyles and increased disposable income. The need for extended product shelf life and protection against environmental factors is another significant driver, particularly in the food and beverage and pharmaceutical sectors. Opportunities abound in the development of bio-based and sustainable coatings, which align with global environmental regulations and consumer preferences for green products. The rise of e-commerce and logistics industries also presents opportunities for protective coatings that ensure damage-free transportation. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profitability. Stringent environmental regulations regarding chemical usage and waste disposal pose challenges, necessitating continuous innovation and compliance. Additionally, the high initial investment required for advanced coating technologies may hinder market entry for smaller players.

Concentration Insights

The container coating market exhibits a concentrated landscape with a mix of large multinational corporations and specialized regional players dominating the industry. Key companies such as AkzoNobel, PPG Industries, The Sherwin-Williams Company, and Valspar Corporation hold significant market shares due to their extensive product portfolios, global presence, and strong research and development capabilities. These industry leaders focus on strategic acquisitions, partnerships, and expansions to strengthen their market position and cater to diverse regional demands. The market concentration is also influenced by technological expertise and the ability to offer customized solutions tailored to specific client requirements. Regional players often compete on the basis of cost-effectiveness and localized service, contributing to a dynamic competitive environment. Innovation in sustainable and high-performance coatings remains a critical factor for maintaining competitiveness, with companies investing heavily in developing eco-friendly products to meet evolving regulatory and consumer standards.

Type Insights

Container coatings are categorized into various types based on their composition and application properties, each serving distinct purposes in the packaging industry. Epoxy coatings are widely used due to their excellent adhesion, chemical resistance, and durability, making them ideal for food and beverage containers. Polyester coatings offer good flexibility and weather resistance, often employed in decorative and exterior applications. Acrylic coatings are known for their UV stability and gloss retention, commonly used for aesthetic enhancement and protection against fading. Fluoropolymer coatings provide superior non-stick and release properties, suitable for containers requiring easy cleaning and low friction. Water-based coatings are gaining traction for their environmental benefits, reducing harmful emissions and aligning with sustainability goals. Powder coatings are another eco-friendly option, offering efficient application and robust protection without solvents. Each type addresses specific performance requirements, driven by end-use industry demands and regulatory standards.

Application Insights

The application of container coatings spans multiple industries, each with unique requirements for protection, functionality, and aesthetics. In the food and beverage sector, coatings are crucial for preventing corrosion, ensuring product safety, and extending shelf life, with stringent regulations governing material compliance. The pharmaceutical industry relies on coatings to maintain sterility, protect against contamination, and provide chemical resistance for drug containers. Chemical containers require robust coatings to withstand aggressive substances and prevent leakage, ensuring safe storage and transport. Personal care and cosmetic containers often use decorative coatings to enhance brand appeal and consumer attraction while providing durability. Industrial containers benefit from coatings that offer abrasion resistance and environmental protection. The versatility of container coatings allows them to meet diverse application needs, driven by industry-specific standards and consumer expectations for quality and reliability.

Regional Insights

The container coating market demonstrates varied growth patterns across different regions, influenced by economic development, industrial activities, and regulatory frameworks. North America and Europe are mature markets characterized by stringent environmental regulations and a high demand for sustainable coating solutions. These regions see significant adoption of water-based and powder coatings due to their eco-friendly properties. The Asia-Pacific region is a rapidly growing market, driven by expanding manufacturing sectors, urbanization, and increasing consumption of packaged goods in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing opportunities in the food and beverage and chemical industries, though they face challenges related to economic volatility and infrastructure development. Regional differences in raw material availability and consumer preferences also shape market dynamics, with companies tailoring their strategies to address local needs and capitalize on growth potential.

Company Insights

Prominent companies in the container coating market include AkzoNobel N.V., PPG Industries Inc., The Sherwin-Williams Company, and Valspar Corporation, among others. These industry leaders are known for their extensive product portfolios, global reach, and commitment to innovation. AkzoNobel focuses on sustainable solutions, offering a range of eco-friendly coatings for various container applications. PPG Industries emphasizes technological advancements and customer-centric approaches, developing high-performance coatings that meet diverse industry requirements. The Sherwin-Williams Company leverages its strong distribution network and research capabilities to provide customized coating solutions. Valspar Corporation, now part of Sherwin-Williams, is recognized for its expertise in protective and decorative coatings. Other key players include BASF SE, Kansai Paint Co., Ltd., and Nippon Paint Holdings Co., Ltd., each contributing to market growth through strategic initiatives, mergers, acquisitions, and continuous product development to address evolving market demands.

Recent Developments

Recent developments in the container coating market reflect a strong focus on sustainability, innovation, and strategic growth. Companies are increasingly investing in research and development to create bio-based and low-VOC coatings that comply with environmental regulations and meet consumer demands for green products. There has been a surge in partnerships and acquisitions aimed at expanding geographic presence and enhancing product offerings. For instance, major players have acquired smaller specialized firms to integrate advanced technologies and broaden their application expertise. Technological advancements such as smart coatings with indicators for freshness or tampering are gaining attention, particularly in the food and pharmaceutical sectors. Additionally, industry participants are adopting digital tools and automation to improve manufacturing efficiency and coating application processes. These developments underscore the market's dynamic nature and its responsiveness to global trends and challenges.

Report Segmentation

The container coating market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into epoxy, polyester, acrylic, fluoropolymer, water-based, powder, and other coatings, each examined for their market share and growth potential. Application segmentation covers food and beverage containers, pharmaceutical containers, chemical containers, personal care and cosmetic containers, industrial containers, and others, highlighting specific demands and trends within each category. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographical trends, regulatory impacts, and growth opportunities. This structured approach allows stakeholders to identify key segments, understand market drivers and restraints, and make informed decisions based on detailed, segment-specific analysis and forecasts.

FAQs

What are the different types of container coatings? Container coatings include epoxy, polyester, acrylic, fluoropolymer, water-based, powder, and other specialized types, each offering unique properties such as chemical resistance, durability, and environmental benefits.

Which industries use container coatings? Industries such as food and beverage, pharmaceuticals, chemicals, personal care, cosmetics, and industrial sectors use container coatings for protection, functionality, and aesthetic purposes.

What are the benefits of using water-based container coatings? Water-based coatings reduce volatile organic compound emissions, align with environmental regulations, and offer safer application processes compared to solvent-based alternatives.

How do container coatings enhance product shelf life? They provide barrier protection against moisture, oxygen, and contaminants, preventing corrosion and spoilage, thereby extending the shelf life of packaged goods.

What factors influence the choice of container coating? Factors include the type of container material, intended application, regulatory requirements, environmental conditions, and desired properties such as chemical resistance or aesthetic appeal.

Which regions are key markets for container coatings? Key markets include North America, Europe, and Asia-Pacific, with Asia-Pacific showing rapid growth due to industrialization and increasing demand for packaged goods.

Citius Research has developed a research report titled “Container Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Container Coating Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Container Coating Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Container Coating Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Container Coating Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Container Coating Market
• Research Methodology
• Executive Summary
• Market Dynamics of Container Coating Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Container Coating Market
• Cost and Gross Margin Analysis of Container Coating Market
• Container Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Container Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Container Coating Market Key Stakeholders

Below are the key stakeholders for the Container Coating Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Container Coating Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Container Coating Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Container Coating Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Container Coating Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Container Coating Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Container Coating Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Container Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Container Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Container Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Container Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Container Coating Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Container Coating Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Container Coating Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Container Coating Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Container Coating Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Container Coating Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Container Coating Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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