Coated Duplex Board Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209730
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Coated Duplex Board Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Coated Duplex Board Market

(Market Size)
$5.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.5 billion
Key Players International Paper, WestRock, Stora Enso, Mondi Group, UPM-Kymmene

Market Summary

The coated duplex board market is a significant segment within the global packaging industry, characterized by its utilization of a multi-ply paperboard with a bleached or unbleached outer layer and a middle layer of lower-grade pulp, providing a cost-effective yet high-quality substrate. This material is widely recognized for its excellent printability, rigidity, and smooth surface finish, making it a preferred choice for various packaging applications. The market is driven by sustained demand from end-use industries such as food and beverage, pharmaceuticals, cosmetics, and consumer goods, where aesthetic appeal and product protection are paramount. Key geographical markets include Asia Pacific, North America, and Europe, with Asia Pacific emerging as a dominant region due to robust industrial growth and expanding manufacturing capabilities. The competitive landscape features both global players and regional manufacturers striving to enhance product offerings through technological advancements and sustainable practices. Innovations in coating technologies and a shift towards eco-friendly materials are shaping market dynamics, aligning with broader environmental sustainability trends and regulatory frameworks.

Key Highlights

The coated duplex board market is distinguished by several critical attributes that underscore its importance in the packaging sector. It offers an optimal balance between performance and cost, providing a stiff and durable material that is lighter than many alternatives, thereby reducing shipping expenses. The superior surface quality allows for high-resolution printing and vibrant graphics, which is crucial for brand differentiation and shelf appeal in retail environments. Furthermore, its versatility enables use in diverse packaging forms such as boxes, cartons, and displays, catering to a broad spectrum of industries. The market is also witnessing a growing emphasis on recyclability and the use of recycled content, responding to increasing consumer and regulatory pressure for sustainable packaging solutions. Leading companies are investing in research and development to improve barrier properties and functional coatings, enhancing resistance to moisture, grease, and other external factors. These developments are pivotal in maintaining the material's relevance and competitiveness against other packaging substrates.

Drivers, Opportunities & Restraints

Primary drivers propelling the coated duplex board market include the escalating demand for packaged goods, fueled by urbanization, changing lifestyles, and the growth of e-commerce, which requires robust and visually appealing packaging. The expansion of the food and beverage industry, particularly for items like frozen foods, confectionery, and ready-to-eat meals, significantly contributes to market growth. Additionally, the pharmaceutical sector's need for secure and hygienic packaging presents steady demand. Opportunities abound in the development of sustainable and bio-based coatings, which can reduce environmental impact and meet stringent regulations. The rise of digital printing technology also opens new avenues for customized and short-run packaging solutions. However, the market faces restraints such as volatility in raw material prices, particularly pulp, which can impact production costs and profitability. Intense competition from alternative materials like plastic and corrugated board also poses challenges, necessitating continuous innovation and cost optimization to maintain market share.

Concentration Insights

The coated duplex board market exhibits a moderately concentrated competitive landscape, with a mix of large multinational corporations and regional players holding significant market shares. Key global participants such as International Paper, Smurfit Kappa, and DS Smith have extensive production facilities and distribution networks, enabling them to serve diverse geographical markets. These companies often engage in strategic mergers, acquisitions, and partnerships to strengthen their market position and expand their product portfolios. Regionally, Asia Pacific hosts numerous local manufacturers that cater to domestic demand and export markets, leveraging cost advantages and proximity to raw material sources. The concentration of production is notably high in countries with robust paper and pulp industries, such as China, India, and several European nations. This concentration influences pricing strategies, supply chain dynamics, and the pace of technological adoption across the market.

Type Insights

Coated duplex board is primarily categorized based on its composition and coating characteristics, with common types including white back and grey back variants. White back coated duplex board features a bleached white surface on both sides, offering superior printability and a premium appearance, making it ideal for high-end packaging applications like cosmetics and luxury goods. Grey back coated duplex board has a grey reverse side, which is cost-effective and suitable for applications where the interior appearance is less critical, such as certain consumer goods and food packaging. The choice between these types depends on functional requirements, budget constraints, and aesthetic considerations. Advancements in coating technologies have led to the development of specialized grades with enhanced properties, such as improved moisture resistance or specific barrier functionalities, catering to niche applications and performance demands.

Application Insights

Coated duplex board finds extensive application across multiple industries due to its structural integrity and printability. In the food and beverage sector, it is used for packaging items like cereals, snacks, and frozen foods, where it provides protection and brand communication. The pharmaceutical industry employs it for medicine boxes and cartons, ensuring product safety and compliance with regulatory standards. Consumer goods, including electronics, toys, and household products, utilize coated duplex board for retail-ready packaging that enhances shelf presence. The cosmetics and personal care industry values it for premium packaging solutions that convey quality and sophistication. Additionally, it is used in promotional displays and point-of-sale materials, leveraging its stiffness and graphic capabilities. Each application segment demands specific performance attributes, driving innovation in material composition and coating formulations.

Regional Insights

Geographically, the coated duplex board market is segmented into key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific dominates the market, driven by rapid industrialization, growing population, and increasing disposable incomes in countries like China and India. The region's strong manufacturing base and expanding retail sector further bolster demand. North America and Europe represent mature markets characterized by high adoption of sustainable packaging and stringent environmental regulations, prompting innovations in recyclable and eco-friendly coated duplex board products. Latin America and the Middle East and Africa are emerging markets with growth potential linked to economic development and rising consumption of packaged goods. Regional variations in raw material availability, regulatory frameworks, and consumer preferences significantly influence market dynamics and strategic focus for industry participants.

Company Insights

Prominent companies in the coated duplex board market include International Paper, Smurfit Kappa, DS Smith, WestRock, and Stora Enso, among others. These entities are recognized for their extensive product portfolios, global reach, and commitment to sustainability. International Paper focuses on innovation and operational efficiency to maintain its leadership position. Smurfit Kappa emphasizes circular economy principles and customer-centric solutions. DS Smith is known for its expertise in renewable packaging and supply chain optimization. WestRock invests in advanced manufacturing technologies and sustainable practices. Stora Enso leverages its expertise in bio-based materials to develop eco-friendly packaging options. These companies engage in competitive strategies such as capacity expansion, product development, and strategic alliances to enhance their market presence and cater to evolving customer needs.

Recent Developments

Recent developments in the coated duplex board market reflect a strong trend towards sustainability and technological innovation. Major players are increasing their production capacities for recycled and recyclable grades, responding to regulatory pressures and consumer demand for environmentally responsible packaging. Investments in advanced coating technologies have led to products with improved barrier properties, extending the shelf life of perishable goods and reducing food waste. Digital printing adoption is on the rise, enabling shorter runs and personalized packaging solutions. Strategic acquisitions and partnerships are common, as companies seek to expand their geographical footprint and enhance their product offerings. For instance, several key players have announced initiatives to incorporate more renewable materials and reduce carbon footprints in their manufacturing processes, aligning with global sustainability goals.

Report Segmentation

This comprehensive market report on coated duplex board provides detailed segmentation to offer actionable insights for stakeholders. The market is segmented by type into white back and grey back coated duplex board, each analyzed for their market share and growth prospects. Application segmentation covers food and beverage, pharmaceuticals, consumer goods, cosmetics and personal care, and others, highlighting demand patterns and key drivers within each category. Geographical segmentation includes in-depth analysis of North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, assessing regional trends, competitive landscapes, and growth opportunities. Additionally, the report features company profiles of leading market participants, examining their strategies, financial performance, and recent developments. This structured approach enables a thorough understanding of market dynamics and facilitates informed decision-making.

FAQs

What is coated duplex board? Coated duplex board is a type of paperboard consisting of multiple layers, with a high-quality coated surface on one or both sides, designed for excellent printability and used primarily in packaging applications.

What are the key applications of coated duplex board? It is widely used in packaging for food and beverages, pharmaceuticals, consumer goods, cosmetics, and promotional materials due to its stiffness, smooth surface, and cost-effectiveness.

Which regions are major markets for coated duplex board? Major markets include Asia Pacific, which leads in consumption, followed by North America and Europe, with growing demand in Latin America and the Middle East and Africa.

Who are the leading companies in the coated duplex board market? Leading companies include International Paper, Smurfit Kappa, DS Smith, WestRock, and Stora Enso, among others.

What are the latest trends in the coated duplex board market? Current trends focus on sustainability, such as increased use of recycled content and bio-based coatings, along with advancements in digital printing for customized packaging.

How does coated duplex board compare to other packaging materials? It offers a balance of rigidity, print quality, and cost, often being more affordable than solid bleached board but with better aesthetics than corrugated materials, making it suitable for a wide range of packaging needs.

Citius Research has developed a research report titled “Coated Duplex Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Coated Duplex Board Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Coated Duplex Board Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Coated Duplex Board Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Coated Duplex Board Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Coated Duplex Board Market
• Research Methodology
• Executive Summary
• Market Dynamics of Coated Duplex Board Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Coated Duplex Board Market
• Cost and Gross Margin Analysis of Coated Duplex Board Market
• Coated Duplex Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Coated Duplex Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Coated Duplex Board Market Key Stakeholders

Below are the key stakeholders for the Coated Duplex Board Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Coated Duplex Board Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Coated Duplex Board Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Coated Duplex Board Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Coated Duplex Board Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Coated Duplex Board Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Coated Duplex Board Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Coated Duplex Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Coated Duplex Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Coated Duplex Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Coated Duplex Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Coated Duplex Board Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Coated Duplex Board Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Coated Duplex Board Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Coated Duplex Board Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Coated Duplex Board Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Coated Duplex Board Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Coated Duplex Board Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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