Cider Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209710
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Cider Packaging Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Cider Packaging Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Owens-Illinois, Vidrala

Market Summary

The cider packaging market is an integral and evolving segment within the broader beverage packaging industry, characterized by its focus on preserving product quality, enhancing brand appeal, and meeting stringent sustainability mandates. This market encompasses the design, production, and supply of various container solutions specifically engineered for hard and non-alcoholic ciders. The packaging must effectively address critical factors such as oxygen barrier properties to maintain flavor integrity, light protection to prevent spoilage, and mechanical strength to ensure safe transit and handling throughout the supply chain. A significant trend is the industry's pivot towards more environmentally responsible packaging formats, driven by both consumer demand for greener options and regulatory pressures aimed at reducing plastic waste and promoting a circular economy. This shift is compelling manufacturers to innovate with recycled materials, lightweighting initiatives, and designs that improve recyclability. The competitive landscape is dynamic, with packaging suppliers continuously developing advanced solutions that balance functionality, cost-efficiency, and aesthetic differentiation to help cider brands stand out on crowded retail shelves and in e-commerce channels.

Key Highlights

The cider packaging sector is currently defined by several pivotal developments that are shaping its future trajectory. A primary highlight is the accelerated adoption of sustainable packaging materials, with a pronounced movement away from traditional plastics towards aluminum cans, which boast high recyclability rates, and glass bottles, which are perceived as premium and are infinitely recyclable. The rise of canned cider represents a major market shift, driven by their portability, superior barrier properties, and compatibility with modern consumer lifestyles. Another critical highlight is the strategic use of packaging as a powerful marketing tool. Brands are increasingly leveraging high-quality printing techniques, embossing, unique bottle shapes, and vibrant label designs to create a distinctive shelf presence and communicate brand values directly to the consumer. Furthermore, technological integration is becoming more prevalent, with innovations such as smart labels featuring QR codes that provide consumers with information about product origin, ingredients, and sustainability stories, thereby enhancing engagement and transparency.

Drivers, Opportunities & Restraints

The growth of the cider packaging market is propelled by a confluence of drivers, including the robust expansion of the global cider industry itself, heightened consumer environmental consciousness, and the relentless pursuit of convenience. The increasing popularity of craft and flavored ciders necessitates packaging that can reflect a premium image and protect more delicate taste profiles. A significant opportunity lies in the development and commercialization of advanced biodegradable and compostable polymer materials, which could revolutionize the industry's environmental footprint. The burgeoning e-commerce sector also presents a substantial opportunity, demanding packaging that is exceptionally durable for shipping, tamper-evident, and delivers an impactful unboxing experience. However, the market faces considerable restraints. Fluctuating costs of raw materials, such as aluminum, glass, and resin, can squeeze profit margins for packaging converters and brand owners alike. Furthermore, the complex and often inconsistent recycling infrastructure across different regions creates challenges for achieving true circularity. Stringent government regulations concerning food contact materials and packaging waste also require continuous compliance efforts and investment.

Concentration Insights

The competitive landscape of the cider packaging market is moderately concentrated, featuring a mix of large multinational corporations and specialized smaller players. Leading entities such as Amcor, Ball Corporation, Ardagh Group, and Crown Holdings hold significant market share due to their extensive global manufacturing footprints, vast research and development capabilities, and ability to offer integrated, full-service solutions to major beverage companies. These industry giants compete intensely on the basis of technological innovation, supply chain reliability, and cost-effectiveness. Alongside them, a vibrant ecosystem of smaller, niche packaging suppliers thrives by focusing on agility, custom design services, and catering to the specific needs of local and craft cider producers. This segment often excels in providing short production runs, highly personalized graphic design, and innovative packaging formats that larger companies may overlook. The market concentration is further influenced by strategic mergers and acquisitions, as larger firms seek to acquire novel technologies or expand their geographic and material portfolio reach.

Type Insights

Cider packaging is predominantly segmented by material type, with glass, metal, and plastic being the primary contenders, each offering distinct advantages and applications. Glass bottles remain a classic choice, particularly for premium and traditional cider brands. They are valued for their impermeability, which ensures the product's taste remains unaltered, and their premium, high-quality consumer perception. However, their weight contributes to higher transportation costs and a larger carbon footprint. Aluminum cans have witnessed explosive growth, becoming the format of choice for many modern brands. They are lightweight, chill quickly, provide excellent protection against light and oxygen, are highly recyclable, and are ideal for outdoor consumption. Plastic packaging, primarily PET bottles, is also used, favored for its shatter-resistant nature and lower production cost, though it faces increasing scrutiny due to environmental concerns. Other emerging formats include bag-in-box systems for on-trade (bars, pubs) dispensers and pouches, which are exploring niche applications within the market.

Application Insights

The application of cider packaging is broadly divided between alcoholic and non-alcoholic ciders, with each category having slightly different packaging requirements. For alcoholic ciders, which dominate the market, packaging must often comply with specific regulatory standards for alcohol content labeling and tamper evidence. The choice of packaging often correlates with the brand's positioning; craft and artisanal ciders frequently utilize glass to emphasize quality and heritage, while mainstream and fruit-forward alcoholic ciders are increasingly found in brightly labeled aluminum cans to project a fun, contemporary image. Non-alcoholic ciders, a growing sub-segment, share similar packaging needs but are also marketed heavily towards health-conscious consumers and families, sometimes leveraging packaging that highlights natural ingredients and nutritional information. Furthermore, packaging varies by point of sale: single-serve formats are optimized for retail and convenience stores, while larger multi-serve bottles and kegs are designed for at-home consumption and the hospitality trade, respectively.

Regional Insights

The demand and preferences for cider packaging exhibit notable regional variations influenced by cultural consumption habits, environmental policies, and the maturity of the cider market. Europe represents a historically significant and mature market, particularly in the United Kingdom, which has a deep-rooted cider culture. Here, traditional glass bottles and draught formats (kegs) for pubs remain very strong, though canned cider is gaining substantial traction. North America, especially the United States, has been a key driver of the canned cider revolution, with its market characterized by a high demand for convenience and a robust craft beverage movement. Environmental regulations, like extended producer responsibility (EPR) schemes in Europe and bottle bill laws in certain U.S. states, directly influence material choices and recycling design. The Asia-Pacific region is an emerging growth area, with markets like Australia and China showing increased cider consumption. Packaging here often blends international trends with local preferences, and the focus on preventing product degradation in often vast and complex supply chains is a critical consideration.

Company Insights

The cider packaging market is served by a roster of prominent global companies that provide a wide array of solutions. Key players include Amcor, a leader in developing flexible and rigid plastic packaging with a strong focus on sustainability initiatives. Ball Corporation is a dominant force in metal packaging, supplying a significant portion of the aluminum cans used for beverages worldwide. Ardagh Group is another major player with a strong presence in both glass and metal packaging, offering innovative design and decoration services. Crown Holdings is a global supplier of metal packaging technology, providing a variety of can designs and ends. Owens-Illinois is a world-leading manufacturer of glass containers, serving many premium beverage brands. Beyond these giants, companies like DS Smith and Smurfit Kappa provide secondary and tertiary packaging, such as cardboard carriers and transit boxes, which are essential for multi-pack presentations and distribution. These companies compete on innovation, sustainability credentials, global supply chain efficiency, and value-added services.

Recent Developments

The cider packaging industry is undergoing rapid transformation, marked by several recent strategic developments. A dominant theme is the relentless innovation in sustainable packaging. Major suppliers are launching cans made with a higher percentage of recycled aluminum and bottles using recycled glass cullet (post-consumer recycled content). There is also significant investment in the research of bio-based plastics and polymer alternatives derived from renewable sources. Lightweighting continues to be a key focus area, with engineers developing cans and bottles that use less material without compromising strength or functionality. In terms of design, the adoption of digital printing technology is accelerating, allowing for shorter runs, greater design flexibility, and more cost-effective customization for seasonal or limited-edition cider releases. Furthermore, strategic partnerships and acquisitions are common, as packaging companies seek to enhance their technological portfolios and expand their service offerings to provide cider makers with end-to-end packaging solutions from design to filling line compatibility.

Report Segmentation

This comprehensive market research report on the cider packaging industry provides a detailed and structured analysis segmented across multiple dimensions to offer a holistic view. The segmentation is primarily based on packaging type, delving deep into the dynamics of glass bottles, aluminum cans, plastic bottles, and other emerging formats like pouches. Each type is analyzed in terms of market adoption, material innovations, and growth prospects. The report is further segmented by application, distinguishing the specific packaging needs and trends for alcoholic cider versus the non-alcoholic cider segment. A crucial component of the segmentation is the regional analysis, which provides granular insights into the North American, European, Asia-Pacific, South American, and Middle East & African markets, highlighting regional consumption patterns, regulatory landscapes, and key players. Additional segmentation may include analysis by closure type (crown caps, screw caps, pull-tabs) and by production process, providing stakeholders with a multi-faceted understanding of the market's intricacies.

FAQs

What are the different types of cider packaging?
The main types of cider packaging are glass bottles, aluminum cans, and plastic (PET) bottles. Other formats include bag-in-box systems for commercial use and flexible pouches for niche applications.

What materials are commonly used for cider bottles?
Cider bottles are most commonly made from glass or PET plastic. Glass is preferred for its premium image and flavor protection, while plastic is valued for its lightweight and shatter-resistant properties.

How does cider packaging differ from beer packaging?
While there is overlap, cider packaging often places a greater emphasis on vibrant, fruit-inspired graphics to reflect its flavors. The acidity of cider can also require packaging with specific inner linings to prevent interaction with the material, a consideration different from beer.

What are the sustainability trends in cider packaging?
Key sustainability trends include the widespread shift to aluminum cans due to their high recyclability, increased use of recycled content (rPET, recycled glass), lightweighting to reduce material use, and exploration of bio-based and compostable materials.

Which regions have the highest demand for cider packaging?
Europe and North America are the traditional hubs with the highest demand, driven by established cider consumption in countries like the UK, the US, and Canada. The Asia-Pacific region is identified as a high-growth emerging market.

Who are the leading companies in cider packaging?
The market is led by global packaging giants such as Amcor, Ball Corporation, Ardagh Group, and Crown Holdings. These companies provide innovative and sustainable packaging solutions to cider brands worldwide.

Citius Research has developed a research report titled “Cider Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cider Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cider Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cider Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cider Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cider Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cider Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cider Packaging Market
• Cost and Gross Margin Analysis of Cider Packaging Market
• Cider Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cider Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cider Packaging Market Key Stakeholders

Below are the key stakeholders for the Cider Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cider Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cider Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cider Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cider Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cider Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cider Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cider Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cider Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cider Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cider Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cider Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cider Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cider Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cider Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cider Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cider Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cider Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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