Chilled Food Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209705
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Chilled Food Packaging Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 21 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Chilled Food Packaging Market

(Market Size)
$12 billion
$21 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 12 billion
2030 Market Size USD 21 billion
Key Players Amcor, Mondi Group, Sealed Air, Smurfit Kappa, DS Smith

Market Summary

The chilled food packaging market is a critical segment within the broader packaging industry, focused on preserving the quality, safety, and shelf life of perishable food products that require refrigeration. This market encompasses a variety of packaging solutions designed to maintain specific temperature conditions, prevent contamination, and ensure products remain fresh from production to consumption. The demand for chilled food packaging is driven by changing consumer lifestyles, increased consumption of ready-to-eat meals, and growing awareness of food safety standards. Key materials used include plastics, paperboard, and metals, each selected for their protective properties and sustainability potential. The market is characterized by continuous innovation in packaging technologies to enhance barrier properties, improve convenience features such as resealability, and meet evolving regulatory requirements. Companies operating in this space are increasingly focusing on developing eco-friendly packaging options to align with global sustainability trends and reduce environmental impact.

Key Highlights

The chilled food packaging market is distinguished by several key highlights that underscore its importance and growth trajectory. There is a significant emphasis on advanced barrier technologies that protect against moisture, oxygen, and other external factors that can compromise food quality. Smart packaging innovations, including temperature indicators and freshness sensors, are gaining traction, providing consumers and retailers with real-time information about product condition. Sustainability is a major focus, with a shift towards recyclable, biodegradable, and compostable materials to address environmental concerns. The market also sees strong collaboration between packaging manufacturers and food producers to develop customized solutions that meet specific product requirements. Additionally, the rise of e-commerce and online grocery delivery has created new demands for durable, insulated packaging that ensures safe transportation of chilled products. These highlights reflect a dynamic market responsive to technological advancements and consumer preferences.

Drivers, Opportunities & Restraints

Several drivers propel the chilled food packaging market forward, including the increasing consumer demand for convenience foods, such as ready meals and fresh salads, which require effective packaging to maintain freshness. Growing urbanization and busier lifestyles have led to higher consumption of chilled food products, boosting market growth. Opportunities abound in the development of sustainable packaging solutions, as environmental regulations become stricter and consumer preference for eco-friendly options rises. Innovations in active and intelligent packaging present further opportunities to enhance food safety and extend shelf life. However, the market faces restraints such as high costs associated with advanced packaging materials and technologies, which can be prohibitive for some manufacturers. Additionally, challenges related to the recycling of multi-material packaging and fluctuating raw material prices may hinder market expansion. Despite these restraints, the overall outlook remains positive due to continuous innovation and adapting consumer trends.

Concentration Insights

The chilled food packaging market exhibits a concentrated competitive landscape with several key players dominating the industry. Leading companies such as Amcor, Sealed Air, and Sonoco have established strong market positions through extensive product portfolios and global reach. These players focus on strategic initiatives like mergers, acquisitions, and partnerships to expand their capabilities and market share. There is also significant activity in research and development to introduce innovative packaging solutions that meet evolving consumer and regulatory demands. Regional players contribute to market diversity by catering to local preferences and requirements, often specializing in niche segments. The concentration of expertise and resources among top companies drives technological advancements and sets industry standards, while smaller firms compete through customization and agility. This dynamic ensures a competitive yet collaborative environment focused on addressing the complex needs of chilled food preservation.

Type Insights

In terms of type, the chilled food packaging market is segmented into various packaging formats, each serving distinct purposes. Rigid packaging, including trays, containers, and clamshells, is widely used for its durability and ability to protect products from physical damage. Flexible packaging, such as pouches and films, offers lightweight and cost-effective solutions with excellent barrier properties. Modified atmosphere packaging (MAP) is particularly prominent, as it alters the internal gas composition to extend shelf life by slowing down spoilage processes. Other types include vacuum skin packaging and shrink wrapping, which provide tight seals and enhance product presentation. The choice of packaging type depends on factors like the specific food product, required shelf life, and consumer convenience features. Innovations continue to emerge, blending different materials and technologies to optimize performance and sustainability, reflecting the diverse needs of the chilled food sector.

Application Insights

The application of chilled food packaging spans across various food categories, each with unique requirements. Dairy products, such as cheese, yogurt, and milk, rely on packaging that prevents moisture loss and microbial growth. Meat, poultry, and seafood applications demand high-barrier packaging to maintain freshness and prevent odor transmission. Ready meals and prepared foods utilize packaging that supports microwaveability and easy storage. Fruits and vegetables often require packaging with controlled permeability to manage respiration rates. Additionally, beverages like chilled juices and drinks use packaging that ensures leak-proof and tamper-evident features. Each application segment drives specific innovations in packaging design and material selection to address challenges like?? shelf life, maintaining nutritional quality, and enhancing user convenience. This diversity in applications underscores the tailored approach necessary in chilled food packaging solutions.

Regional Insights

Regionally, the chilled food packaging market shows varied dynamics influenced by dietary habits, economic development, and regulatory frameworks. North America and Europe are mature markets characterized by high consumer awareness of food safety and strong demand for convenience foods. These regions lead in adopting advanced packaging technologies and sustainable practices. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and expanding retail sectors, particularly in countries like China and India. Latin America and the Middle East & Africa are emerging markets where growth is driven by changing lifestyles and gradual adoption of chilled food products. Each region presents unique opportunities and challenges, such as varying infrastructure for cold chain logistics and differing environmental regulations, which shape local market developments and strategic focus for packaging companies.

Company Insights

Key companies in the chilled food packaging market include Amcor, Sealed Air, Sonoco, Berry Global, and Constantia Flexibles, among others. These players are renowned for their comprehensive product offerings and innovation capabilities. Amcor focuses on developing sustainable packaging solutions through its investments in recyclable materials. Sealed Air is known for its advanced barrier technologies and food protection systems. Sonoco emphasizes customized packaging solutions that cater to specific client needs. Berry Global leverages its expertise in plastic packaging to produce lightweight and efficient options. Constantia Flexibles specializes in flexible packaging with high-performance attributes. These companies engage in continuous research and development to enhance product functionality and environmental profile. Strategic collaborations with food manufacturers and retailers are common, ensuring that packaging solutions align with market demands and regulatory standards, thereby maintaining competitive advantage.

Recent Developments

Recent developments in the chilled food packaging market highlight a trend towards sustainability and technological integration. Many leading companies have launched packaging made from recycled or bio-based materials to reduce environmental impact. For instance, there has been an increase in the use of rPET and PLA in packaging production. Innovations in smart packaging, such as incorporating QR codes for traceability and temperature-sensitive labels, have gained momentum, enhancing consumer engagement and safety. Mergers and acquisitions continue to shape the market, with companies seeking to expand their geographic presence and technological capabilities. Additionally, advancements in manufacturing processes, like digital printing for customization and reduced waste, are being adopted. These developments reflect the industry's response to global challenges, including climate change and the need for greater supply chain transparency, driving evolution in chilled food packaging solutions.

Report Segmentation

This report on the chilled food packaging market is segmented to provide detailed insights across various dimensions. The segmentation by type includes rigid packaging, flexible packaging, and others, analyzing the demand and innovations in each category. By material, the report covers plastics, paper & paperboard, metal, and others, highlighting material-specific trends and sustainability aspects. Application-wise segmentation encompasses dairy products, meat products, ready meals, fruits & vegetables, and others, detailing packaging requirements and growth drivers for each segment. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional analysis and comparative assessments. Additionally, the report includes segmentation by technology, such as modified atmosphere packaging and vacuum packaging, providing insights into technological adoption and future potential. This comprehensive segmentation enables a thorough understanding of market dynamics and strategic opportunities.

FAQs

What is chilled food packaging? Chilled food packaging refers to materials and containers designed to preserve perishable food products that require refrigeration, maintaining their freshness, safety, and quality throughout storage and transportation.

What materials are commonly used in chilled food packaging? Common materials include plastics like polyethylene and polypropylene, paperboard, and metals, often chosen for their barrier properties, durability, and ability to be recycled or sourced sustainably.

How does modified atmosphere packaging work? Modified atmosphere packaging involves altering the internal gas composition around the food product, typically by reducing oxygen and increasing carbon dioxide or nitrogen, to slow down spoilage and extend shelf life.

What are the benefits of using chilled food packaging? Benefits include extended shelf life, maintained product quality, reduced food waste, enhanced safety by preventing contamination, and improved convenience for consumers through features like resealability.

How is sustainability addressed in chilled food packaging? Sustainability is addressed through the use of recyclable, biodegradable, or compostable materials, reducing packaging weight, and implementing circular economy principles in design and production processes.

What are the key trends in the chilled food packaging market? Key trends include a shift towards eco-friendly materials, integration of smart technologies for tracking and freshness indicators, and innovations in design for better functionality and consumer appeal.

Citius Research has developed a research report titled “Chilled Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chilled Food Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chilled Food Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chilled Food Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chilled Food Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chilled Food Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chilled Food Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chilled Food Packaging Market
• Cost and Gross Margin Analysis of Chilled Food Packaging Market
• Chilled Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chilled Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chilled Food Packaging Market Key Stakeholders

Below are the key stakeholders for the Chilled Food Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chilled Food Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chilled Food Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chilled Food Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chilled Food Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chilled Food Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chilled Food Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chilled Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chilled Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chilled Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chilled Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chilled Food Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chilled Food Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chilled Food Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chilled Food Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chilled Food Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chilled Food Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chilled Food Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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