Carton Sealer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209675
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Carton Sealer Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Carton Sealer Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Lantech, Combi Packaging Systems, BestPack, Packsize, Panotec

Market Summary

The carton sealer market is an integral segment within the global packaging industry, primarily focused on equipment designed to securely seal corrugated cardboard boxes and cartons. These machines are essential across various sectors for ensuring product safety during storage and transit. The market is characterized by a diverse range of equipment, from semi-automatic to fully automatic systems, catering to different operational scales and requirements. Key industries driving demand include e-commerce, food and beverage, pharmaceuticals, and consumer goods, where efficient and reliable packaging is paramount. Technological advancements are leading to the development of smarter, more energy-efficient, and higher-speed sealing solutions. The market is highly competitive, with numerous established and emerging players striving to innovate and capture market share. The growing emphasis on sustainability is also influencing product development, with a push towards machines that can work with recycled materials and reduce tape usage. The overall trajectory of the market is positive, supported by continuous growth in logistics and the need for optimized packaging lines.

Key Highlights

A prominent highlight of the carton sealer market is the rapid integration of automation and Industry 4.0 principles. Modern machines are increasingly equipped with features like IoT connectivity, which allows for real-time monitoring of performance, predictive maintenance, and data analytics to optimize packaging line efficiency. Another significant trend is the rising demand for random case sealers, which offer flexibility by handling boxes of varying sizes without the need for manual adjustment, a crucial factor for e-commerce fulfillment centers dealing with diverse product ranges. The market is also witnessing a surge in the adoption of sustainable practices, prompting manufacturers to design sealers that minimize material waste, such as those utilizing cold glue or water-activated tape systems. Furthermore, the emphasis on operator safety and ergonomic design is a key focus area, with features like automatic shut-off and reduced noise levels becoming standard. The competitive landscape is marked by strategic mergers, acquisitions, and partnerships aimed at expanding product portfolios and global reach.

Drivers, Opportunities & Restraints

The primary driver for the carton sealer market is the exponential growth of the e-commerce sector globally, which demands high-volume, efficient, and reliable packaging solutions to manage vast order quantities. The expansion of the food and beverage and pharmaceutical industries, with their stringent requirements for safe and tamper-evident packaging, further propels market growth. The ongoing trend of automation across manufacturing and logistics to reduce labor costs and enhance throughput presents a significant opportunity for advanced sealing systems. However, the market faces restraints, including the high initial investment required for fully automatic systems, which can be a barrier for small and medium-sized enterprises. Fluctuations in raw material prices for corrugated boxes and sealing tapes can also impact overall packaging costs and, consequently, the demand for equipment. Despite these challenges, opportunities abound in emerging economies where industrialization and the adoption of automated packaging solutions are still in nascent stages, offering substantial growth potential for market players.

Concentration Insights

The global carton sealer market exhibits a varied concentration of key players and manufacturing hubs. North America and Europe are mature markets with a high concentration of established manufacturers and advanced end-user industries. These regions are characterized by a strong focus on research and development, leading to the introduction of highly automated and technologically sophisticated equipment. The Asia-Pacific region, particularly China, Japan, and India, represents a highly concentrated and rapidly growing market, driven by massive manufacturing output, booming e-commerce, and increasing investments in industrial automation. This region is also a major global manufacturing hub for packaging machinery, including carton sealers, leading to intense competition and price sensitivity. The market concentration is also evident in the strategies of leading companies, who are focusing on expanding their distribution networks and production facilities in high-growth regions to strengthen their global presence and cater to local demand more effectively.

Type Insights

The carton sealer market is broadly segmented by technology into tape sealers, hot melt sealers, and cold glue sealers. Tape sealers are the most widely used type, favored for their simplicity, cost-effectiveness, and clean operation; they are further categorized into automatic and semi-automatic models. Automatic random case sealers are gaining significant traction as they provide unparalleled flexibility for operations dealing with a multitude of box sizes. Hot melt sealers, which use a thermoplastic adhesive, are prized for creating a very strong and tamper-evident bond, making them ideal for heavy-duty applications and industries requiring high security. Cold glue systems, which use water-based adhesives, are an eco-friendly alternative that offers excellent bonding for a variety of materials and is often used in industries with a focus on sustainability. The choice of sealer type is heavily influenced by application requirements, production volume, box specifications, and budgetary constraints.

Application Insights

Carton sealers find critical application across a vast spectrum of industries. The food and beverage industry is a major end-user, utilizing these machines to seal boxes containing everything from perishable goods to bottled beverages, often requiring sealers that can handle cold or moist environments. The e-commerce sector is perhaps the fastest-growing application, where speed, reliability, and the ability to handle diverse box sizes are non-negotiable for fulfillment and distribution centers. The pharmaceutical and healthcare industries demand sealers that ensure product integrity and often require tamper-evident features to comply with strict regulatory standards. Consumer goods, including electronics, appliances, and personal care products, rely on carton sealers for secure retail-ready packaging. Other significant applications include the automotive industry for shipping parts and the chemical industry for sealing containers of non-hazardous materials. Each application has distinct needs, influencing the selection of sealer type and features.

Regional Insights

The adoption and growth of the carton sealer market vary significantly across different geographic regions. The Asia-Pacific region is anticipated to be the dominant and fastest-growing market, fueled by robust manufacturing activity, the expansion of the e-commerce sector in countries like China and India, and increasing investments in packaging automation. North America holds a substantial share of the market, characterized by a high degree of automation in its well-established logistics, food processing, and pharmaceutical sectors. The presence of major market players also strengthens the region's position. Europe is another significant market, with a strong focus on technological innovation, sustainability, and stringent packaging regulations driving demand for advanced sealing solutions. Regions such as Latin America and the Middle East and Africa are emerging markets where growth is linked to gradual industrialization, economic development, and the modernization of retail and logistics infrastructure, presenting future growth opportunities.

Company Insights

The competitive landscape of the carton sealer market includes a mix of large multinational corporations and specialized regional players. Prominent companies such as Loveshaw Corporation (a Duravant company), 3M Company, Intertape Polymer Group, and Advancel Packaging Systems LLC have a significant global presence. These leaders compete on factors including product innovation, reliability, after-sales service, and the ability to provide integrated packaging solutions. Companies like Bosch Packaging Technology (now part of Syntegon) and COMBI USA are known for their high-speed, automated systems. The market also features strong players like Eastey and Wexxar Packaging (a ProMach product brand) that cater to specific segments like semi-automatic sealers or specialized case erectors and sealers. Competition is intense, driving continuous investment in research and development to introduce machines with higher speeds, greater flexibility, improved energy efficiency, and enhanced connectivity features.

Recent Developments

The carton sealer market has been active with recent developments focused on technological enhancement and strategic expansion. A key trend is the launch of next-generation sealers with integrated IoT capabilities, allowing for seamless data exchange with factory management systems for improved operational visibility and predictive maintenance. Several leading manufacturers have introduced new models of random case sealers with advanced vision systems and robotic integration to further automate the packaging line and reduce changeover times. There is a noticeable push towards developing more sustainable sealing solutions, such as systems that use paper-based tapes or optimized adhesive application to reduce material consumption. Acquisitions and partnerships remain a common strategy for companies seeking to broaden their technological expertise or geographic footprint. For instance, larger packaging conglomerates have acquired smaller innovators to incorporate new sealing technologies into their comprehensive portfolio of packaging equipment.

Report Segmentation

This market research report on the carton sealer market provides a detailed analysis segmented across several key dimensions to offer a comprehensive view. The segmentation by type includes automatic carton sealers, semi-automatic carton sealers, and manual machines, with further breakdowns into specific technologies like tape, hot melt, and cold glue systems. The application segmentation covers critical end-use industries such as food and beverage, e-commerce & logistics, pharmaceuticals & healthcare, consumer goods, and other industrial sectors. Geographically, the report provides in-depth analysis for key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets within these regions. This multi-faceted segmentation allows stakeholders to understand market dynamics, growth patterns, and opportunities within their specific area of interest, whether it is a particular machine type, a target industry, or a geographic market.

FAQs

What are the different types of carton sealing machines? The primary types are automatic, semi-automatic, and manual carton sealers. They are further differentiated by the sealing method, such as tape sealing, hot melt glue sealing, and cold glue sealing, each suited for different operational needs and box types.

What industries use carton sealers? Carton sealers are ubiquitous across industries. Major users include e-commerce and logistics for shipping, food and beverage for product packaging, pharmaceuticals for secure and compliant sealing, and consumer goods for retail-ready packaging.

What are the benefits of automatic carton sealers? Automatic carton sealers offer high-speed operation, consistent seal quality, significant labor savings, and reduced material waste. They are essential for high-volume production lines and enhance overall packaging line efficiency.

How does a random case sealer work? A random case sealer automatically adjusts to seal boxes of different sizes without manual intervention. It uses sensors to detect the box dimensions and then applies top and bottom flaps with tape or glue, making it ideal for mixed-SKU environments like e-commerce fulfillment.

What is the difference between hot melt and cold glue sealers? Hot melt sealers use a heated thermoplastic adhesive that creates a very strong, quick-setting bond. Cold glue sealers use water-based adhesives applied at room temperature, offering an eco-friendly option with a strong bond on porous surfaces like corrugated cardboard.

What should I consider when choosing a carton sealer? Key considerations include your production volume, the range of box sizes you use, the required sealing speed, the type of products being packaged, your available budget, and any specific requirements for seal strength or sustainability.

Citius Research has developed a research report titled “Carton Sealer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Carton Sealer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Carton Sealer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Carton Sealer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Carton Sealer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Carton Sealer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Carton Sealer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Carton Sealer Market
• Cost and Gross Margin Analysis of Carton Sealer Market
• Carton Sealer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Carton Sealer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Carton Sealer Market Key Stakeholders

Below are the key stakeholders for the Carton Sealer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Carton Sealer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Carton Sealer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Carton Sealer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Carton Sealer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Carton Sealer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Carton Sealer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Carton Sealer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Carton Sealer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Carton Sealer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Carton Sealer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Carton Sealer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Carton Sealer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Carton Sealer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Carton Sealer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Carton Sealer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Carton Sealer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Carton Sealer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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