Candy Wrapping Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209648
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Candy Wrapping Machine Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Candy Wrapping Machine Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Robert Bosch, IMA Group, GEA Group, Coesia, Krones

Market Summary

The candy wrapping machine market is a specialized segment within the packaging machinery industry, focused on the automated packaging of various confectionery products. These machines are engineered to handle a diverse range of candy types, including hard candies, chocolates, chewy sweets, and lollipops, by efficiently wrapping them in materials such as flow wrap, twist wrap, or fold wrap. The market caters primarily to confectionery manufacturers seeking to enhance their production line efficiency, ensure product hygiene, and improve the visual appeal of their packaged goods. The demand is driven by the need for high-speed automation, consistent wrapping quality, and adaptability to different candy shapes and sizes. Key industry participants include both large multinational corporations and specialized machinery manufacturers who continuously innovate to meet evolving consumer preferences and regulatory standards. The market is characterized by technological advancements integrating IoT for predictive maintenance and smart packaging solutions, alongside a growing emphasis on sustainability through the use of recyclable wrapping materials.

Key Highlights

The candy wrapping machine market is distinguished by several critical factors that underscore its importance in the confectionery packaging value chain. A primary highlight is the integration of advanced technologies such as robotics and artificial intelligence, which enable higher precision, reduced downtime, and enhanced operational efficiency. These machines are capable of achieving remarkable speeds, often wrapping thousands of candies per hour, which is vital for large-scale production environments. Another significant aspect is the customization capability, allowing manufacturers to tailor machinery for specific candy types and packaging designs, thereby supporting brand differentiation. The market also sees a strong trend towards hygienic design, complying with food safety regulations like FDA and EU standards, which is paramount for preventing contamination. Additionally, there is a noticeable shift towards energy-efficient models that reduce power consumption and operational costs. Leading companies such as Bosch Packaging Technology, SIG, and IMA Group are at the forefront, offering innovative solutions that address these needs while focusing on user-friendly interfaces and minimal maintenance requirements.

Drivers, Opportunities & Restraints

The growth of the candy wrapping machine market is propelled by several drivers, including the expanding global confectionery industry, rising consumer demand for conveniently packaged sweets, and the increasing adoption of automation in food processing to enhance productivity and reduce labor costs. The need for extended shelf life and protection against moisture and contamination further accelerates the uptake of advanced wrapping technologies. Opportunities abound in emerging economies where urbanization and disposable incomes are rising, leading to higher consumption of packaged confectionery products. There is also significant potential in the development of machines compatible with sustainable and biodegradable packaging materials, aligning with environmental regulations and consumer preferences. However, the market faces restraints such as the high initial investment required for advanced wrapping systems, which can be a barrier for small and medium-sized enterprises. Additionally, technical complexities associated with the integration of new machinery into existing production lines and the need for skilled operators pose challenges. Economic volatility and fluctuations in raw material prices may also impact market growth.

Concentration Insights

The candy wrapping machine market exhibits a concentrated competitive landscape, with a few major players holding significant market share due to their extensive product portfolios, global presence, and strong research and development capabilities. Companies like Bosch Packaging Technology, SIG, IMA Group, and GEA Group are prominent, often engaging in strategic mergers and acquisitions to expand their technological expertise and geographic reach. These industry leaders focus on offering comprehensive solutions that include not only the machinery but also after-sales services, maintenance, and parts support, which enhances customer loyalty. Regional manufacturers also play a crucial role, particularly in catering to local market needs and offering cost-effective alternatives. The market concentration is further influenced by patents and proprietary technologies that create entry barriers for new players. Collaboration with confectionery brands for customized machine development is a common strategy, fostering long-term partnerships. This concentration drives continuous innovation but may also lead to pricing pressures and intense competition in terms of features and service offerings.

Type Insights

Candy wrapping machines are categorized based on their wrapping technology and automation level, with primary types including flow wrappers, twist wrappers, fold wrappers, and bundle wrappers. Flow wrappers are widely used for high-speed packaging of individual candies or multi-packs, employing a continuous film to create a sealed package, ideal for bars and small items. Twist wrappers are specialized for spherical or cylindrical candies, using a twisting mechanism to secure the ends, commonly seen in hard candies and chocolates. Fold wrappers are employed for candies that require a neat, folded package, often used for chewy sweets and toffees. Bundle wrappers handle grouping multiple candies into a single package for retail sale. Additionally, machines vary from fully automatic systems, which integrate with production lines for minimal human intervention, to semi-automatic models suitable for smaller operations. The choice of machine type depends on factors such as production volume, candy shape, packaging material, and desired output speed, with advancements focusing on versatility to handle multiple packaging styles.

Application Insights

Candy wrapping machines are utilized across various applications within the confectionery sector, primarily for wrapping chocolates, hard candies, chewy sweets, lollipops, and other specialty items. In chocolate packaging, machines are designed to handle delicate products without causing damage, often incorporating cooling tunnels to set the wrap after sealing. For hard candies, high-speed twist wrapping is common, ensuring airtight seals to maintain freshness and prevent sticking. Chewy sweets and gums require precise folding or flow wrapping to accommodate their soft texture and irregular shapes. Lollipops present unique challenges due to their stick, necessitating specialized machines that can wrap the candy head while leaving the handle exposed. Beyond these, applications extend to seasonal and promotional packaging, where machines must adapt to limited-edition designs and materials. The adoption of these machines is critical for maintaining hygiene standards, reducing waste, and enhancing brand presentation, with trends pointing towards flexible systems that can quickly switch between different candy types and packaging formats.

Regional Insights

The candy wrapping machine market demonstrates varied growth patterns across regions, influenced by local confectionery production and consumption trends. North America and Europe are mature markets, characterized by high adoption of advanced automation technologies and stringent food safety regulations, driving demand for sophisticated wrapping solutions. Key players in these regions focus on innovation and sustainability. The Asia-Pacific region is experiencing rapid growth, fueled by expanding confectionery industries in countries like China, India, and Japan, where rising disposable incomes and urbanization boost demand for packaged sweets. This region presents opportunities for both high-end and cost-effective machinery. Latin America and the Middle East & Africa are emerging markets, with growth driven by increasing investment in food processing infrastructure and a growing preference for branded confectionery products. Regional differences also exist in packaging material preferences and regulatory frameworks, influencing machine design and functionality. Manufacturers often tailor their offerings to meet these diverse regional requirements.

Company Insights

Prominent companies in the candy wrapping machine market include Bosch Packaging Technology, SIG, IMA Group, GEA Group, and Tokyo Automatic Machinery Works, among others. These leaders are renowned for their extensive product ranges, which encompass various wrapping technologies tailored to different candy types and production scales. Bosch Packaging Technology emphasizes high-speed, reliable machines with integrated quality control systems. SIG focuses on innovative solutions that enhance efficiency and sustainability. IMA Group is known for its versatile and hygienic designs, often customized for specific client needs. GEA Group offers robust machinery with a focus on energy efficiency and ease of maintenance. Tokyo Automatic Machinery Works specializes in twist wrapping technology, particularly for hard candies. These companies invest heavily in research and development to introduce features like IoT connectivity for predictive maintenance and user-friendly interfaces. Strategic partnerships with confectionery manufacturers and a strong global service network are key to their market dominance, ensuring customer support and continuous improvement.

Recent Developments

Recent developments in the candy wrapping machine market highlight a trend towards greater automation, sustainability, and digitalization. Leading manufacturers have introduced machines with enhanced IoT capabilities, enabling real-time monitoring, predictive maintenance, and data analytics to optimize production efficiency and reduce downtime. There is a growing emphasis on developing wrapping systems compatible with eco-friendly and biodegradable packaging materials, responding to increasing environmental concerns and regulatory pressures. Innovations include machines that can handle a wider range of packaging formats and materials without compromising speed or quality, offering greater flexibility to confectionery producers. Additionally, advancements in robotic integration allow for more precise handling of delicate candies, minimizing waste and improving overall line efficiency. Companies are also focusing on reducing the carbon footprint of their machinery through energy-efficient designs. Collaborations between machine manufacturers and material suppliers are becoming more common to create integrated solutions that meet evolving market demands.

Report Segmentation

The candy wrapping machine market report is segmented based on type, application, automation level, and region. By type, segmentation includes flow wrappers, twist wrappers, fold wrappers, and bundle wrappers, each catering to specific packaging needs and candy characteristics. Application segmentation covers chocolates, hard candies, chewy sweets, lollipops, and others, reflecting the diverse uses within the confectionery industry. Automation level is divided into fully automatic and semi-automatic machines, addressing different production scales and operational requirements. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into geographical trends and opportunities. This comprehensive segmentation allows for a detailed analysis of market dynamics, helping stakeholders identify growth areas, understand competitive landscapes, and make informed decisions based on specific machine capabilities and regional demand patterns.

FAQs

What are the different types of candy wrapping machines? Candy wrapping machines include flow wrappers for high-speed sealing, twist wrappers for spherical items, fold wrappers for neat packages, and bundle wrappers for multi-packs, each suited to specific candy shapes and production needs.

How do candy wrapping machines improve production efficiency? These machines automate the wrapping process, enabling high-speed operation, consistent quality, reduced labor costs, and minimal product waste, thereby enhancing overall production line efficiency.

What factors should be considered when selecting a candy wrapping machine? Key factors include production volume, candy type and shape, packaging material compatibility, automation level, machine speed, maintenance requirements, and compliance with food safety standards.

Are there candy wrapping machines for sustainable packaging? Yes, manufacturers are developing machines that handle biodegradable and recyclable materials, aligning with environmental regulations and consumer demand for eco-friendly packaging solutions.

Which regions are leading in the adoption of candy wrapping machines? North America and Europe are mature markets with high adoption, while Asia-Pacific is rapidly growing due to expanding confectionery industries and increasing automation in food processing.

What maintenance is required for candy wrapping machines? Regular maintenance includes cleaning to ensure hygiene, lubrication of moving parts, inspection of seals and sensors, and software updates for digitally integrated systems to prevent downtime and ensure optimal performance.

Citius Research has developed a research report titled “Candy Wrapping Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Candy Wrapping Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Candy Wrapping Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Candy Wrapping Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Candy Wrapping Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Candy Wrapping Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Candy Wrapping Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Candy Wrapping Machine Market
• Cost and Gross Margin Analysis of Candy Wrapping Machine Market
• Candy Wrapping Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Candy Wrapping Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Candy Wrapping Machine Market Key Stakeholders

Below are the key stakeholders for the Candy Wrapping Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Candy Wrapping Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Candy Wrapping Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Candy Wrapping Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Candy Wrapping Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Candy Wrapping Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Candy Wrapping Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Candy Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Candy Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Candy Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Candy Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Candy Wrapping Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Candy Wrapping Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Candy Wrapping Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Candy Wrapping Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Candy Wrapping Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Candy Wrapping Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Candy Wrapping Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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