BOPP Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209598
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The BOPP Bags Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

BOPP Bags Market

(Market Size)
$4.2 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.5 billion
Key Players Mondi Group, Uflex Ltd., Cosmo Films, Jindal Poly Films, Taghleef Industries

Market Summary

The BOPP bags market is a significant segment within the global packaging industry, characterized by the widespread use of biaxially oriented polypropylene bags for packaging a diverse range of products. These bags are highly valued for their exceptional clarity, high tensile strength, excellent printability, and moisture barrier properties, making them a preferred choice for both manufacturers and consumers. The market serves numerous end-use sectors, including food and beverage, agriculture, chemicals, and retail, where product presentation and protection are paramount. The demand is consistently driven by the need for durable, cost-effective, and visually appealing packaging solutions that can enhance shelf presence and ensure product integrity throughout the supply chain. The market is globally distributed, with production and consumption hubs located across Asia-Pacific, North America, and Europe, reflecting the broad industrial application of these packaging products. Continuous innovation in material technology and printing techniques further propels the market forward, catering to evolving consumer preferences and stringent regulatory standards for packaging safety and sustainability.

Key Highlights

The BOPP bags market is distinguished by several key attributes that underscore its importance and growth trajectory. A primary highlight is the material's superior functional properties, including high resistance to wear and tear, water, and chemicals, which ensures the safe transportation and storage of goods. The excellent graphic reproduction capability allows for high-quality, vibrant printing, enabling brands to effectively communicate with consumers and strengthen their market identity. Furthermore, BOPP bags are lightweight, which contributes to reduced shipping costs and a lower carbon footprint compared to some alternative packaging materials, aligning with broader environmental efficiency goals. The market is also characterized by a high degree of customization, where bags can be manufactured in various sizes, shapes, and with specific features like zippers or valves to meet precise customer requirements. The presence of major global players and a competitive landscape focused on technological advancement and capacity expansion are other critical highlights, ensuring a consistent supply of innovative products to meet global demand.

Drivers, Opportunities & Restraints

The growth of the BOPP bags market is propelled by a confluence of powerful drivers. The expanding global food and beverage industry, with its immense need for reliable and attractive packaging, is a fundamental driver. The rise of modern retail formats and the e-commerce sector has further amplified the demand for durable and presentable packaging solutions for a vast array of consumer goods. Additionally, the growing agricultural sector's requirement for efficient packaging for seeds, fertilizers, and produce contributes significantly to market growth. Opportunities within this market are abundant, particularly in the development of sustainable and eco-friendly variants of BOPP bags, such as those incorporating recycled content or designed for easier recycling, which can attract environmentally conscious brands and consumers. Expansion into emerging economies with growing industrial and retail sectors also presents substantial growth opportunities. However, the market faces restraints, primarily from increasing environmental regulations concerning plastic use and waste management, which can challenge market expansion. Fluctuations in the prices of raw materials, namely polypropylene granules, also pose a significant restraint, impacting production costs and profit margins for manufacturers.

Concentration Insights

The competitive landscape of the BOPP bags market features a mix of large multinational corporations and regional players, creating a moderately concentrated market environment. Key global players such as Uflex Limited, Cosmo Films Limited, Jindal Poly Films Limited, and SRF Limited hold significant market shares due to their extensive product portfolios, advanced manufacturing technologies, and widespread geographic distribution networks. These companies compete on factors including product quality, innovation, price, and the ability to provide customized solutions. The market also includes numerous small and medium-sized enterprises that cater to local or niche demands, often competing effectively through specialized offerings and agile operations. The Asia-Pacific region, particularly India and China, is a major hub for both production and consumption, concentrating a large portion of the global manufacturing capacity. This concentration is influenced by the availability of raw materials and cost-effective labor, making the region a critical center for the global BOPP bags supply chain.

Type Insights

BOPP bags are available in several types, each designed to meet specific functional and application needs. A primary categorization is based on the construction of the bag, such as pinch bottom bags, which are simple and economical, often used for packaging flour, sugar, and other dry food products. Another common type is the valve sack, which is engineered for efficient filling of powdered or granular materials like cement, chemicals, or fertilizers, preventing product loss and contamination during the packaging process. Gusseted bags, featuring expandable sides, offer increased capacity and stability, making them suitable for a wider range of products from pet food to retail merchandise. Further differentiation is achieved through various sealing methods, including heat-sealed bags for a secure closure and stitch-sealed bags for heavy-duty applications. The market also offers laminated BOPP bags, which combine BOPP with other materials like polyethylene to enhance barrier properties against moisture and gases, crucial for protecting sensitive products like snacks and coffee.

Application Insights

The application spectrum for BOPP bags is remarkably broad, spanning multiple key industries. In the food and beverage sector, they are extensively used for packaging snacks, bakery products, confectionery, grains, and pet food, owing to their ability to maintain freshness and provide a clear view of the product. The agricultural industry relies heavily on BOPP bags for packaging seeds, fertilizers, and animal feed, where durability and moisture resistance are critical. Within the chemical industry, these bags serve as secure packaging for fertilizers, polymers, and other industrial powders, often utilizing valve sack designs for dust-free filling. The retail sector utilizes printed BOPP bags for packaging apparel, consumer goods, and gifts, leveraging their high-quality print surface for branding. Furthermore, they find applications in the construction sector for packaging cement and sand. Each application demands specific bag characteristics, driving continuous innovation in bag design, material composition, and functional features to meet the unique challenges of different products.

Regional Insights

The demand and production of BOPP bags exhibit distinct regional patterns influenced by economic development, industrial activity, and consumer behavior. The Asia-Pacific region dominates the global market, serving as both the largest producer and consumer. This dominance is fueled by rapidly expanding food processing, agriculture, and retail sectors in countries like India and China, coupled with the presence of a strong manufacturing base. North America and Europe represent mature markets characterized by steady demand driven by well-established food and beverage and retail industries. However, these regions also face stricter environmental regulations, which are shaping demand towards more sustainable packaging options and influencing market dynamics. Latin America and the Middle East & Africa are emerging as promising markets with growing potential, attributed to increasing industrialization, urbanization, and the development of modern retail infrastructure. Regional preferences for certain bag types and printing qualities also vary, requiring manufacturers to adapt their strategies to cater to local tastes and regulatory frameworks.

Company Insights

The BOPP bags market is served by a roster of prominent companies that are central to its development and innovation. Leading players include Uflex Limited, an Indian multinational known for its extensive flexible packaging solutions and significant investments in R&D. Cosmo Films Limited, also based in India, is another key manufacturer recognized for its specialty films and value-added packaging products. Jindal Poly Films Limited is a major global producer of BOPP films and derived products, boasting a substantial production capacity. SRF Limited operates a strong technical textiles business that includes high-performance packaging films and bags. International players like Innovia Films, now part of CCL Industries, also contribute significantly to the market with their specialized BOPP product lines. These companies compete intensely through strategies focused on capacity expansion, technological upgrades to improve product quality and efficiency, new product development, and strategic mergers and acquisitions to strengthen their market position and geographic reach.

Recent Developments

The BOPP bags market is dynamic, with recent developments focusing on sustainability, capacity expansion, and technological enhancement. A prominent trend is the increased investment in developing eco-friendly BOPP solutions, including bags made from recycled polypropylene or designed to be more easily recyclable, directly responding to growing environmental concerns and regulatory pressures. Several leading manufacturers have announced plans to commission new production lines or expand existing facilities to increase their output and meet the rising global demand. There is also a noticeable surge in the adoption of advanced printing technologies, such as high-definition flexography and digital printing, to achieve superior graphics and shorter lead times for custom orders. Furthermore, companies are engaging in strategic collaborations and partnerships to enhance their product portfolios and penetrate new regional markets. The integration of smart packaging features, such as QR codes for consumer engagement and traceability, is another emerging development, adding value to the standard BOPP bag functionality.

Report Segmentation

This comprehensive market research report on the BOPP bags market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on bag type, categorizing the market into variants such as pinch bottom bags, valve sacks, gusseted bags, and others, each analyzed for their market share and growth potential. The report further segments the market by application, delving into key end-use industries including food & beverage, agriculture, chemicals, retail, and others, providing insights into the demand drivers specific to each sector. A crucial geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth rates, and competitive landscapes. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and formulate targeted strategies for market expansion and investment.

FAQs

What are BOPP bags made from? BOPP bags are manufactured from biaxially oriented polypropylene, a thermoplastic polymer known for its strength, clarity, and resistance to moisture and chemicals.

What are the advantages of using BOPP bags? Key advantages include high tensile strength, excellent clarity for product visibility, superior printability for branding, strong moisture barrier properties, and light weight which reduces shipping costs.

How are BOPP bags different from PP woven bags? While both are made from polypropylene, BOPP bags are made from a continuous, oriented film, offering better clarity and print quality, whereas PP woven bags are made from woven tapes, providing higher strength and are often used for heavier goods.

Are BOPP bags recyclable? Yes, BOPP bags are technically recyclable as they are made from a single type of plastic, polypropylene. However, the practicality of recycling depends on local waste management infrastructure and systems.

What are the common applications of BOPP bags? They are commonly used for packaging food products like snacks and flour, agricultural products like seeds and animal feed, chemicals, fertilizers, and retail consumer goods.

Who are the leading manufacturers of BOPP bags? Prominent manufacturers in the global market include companies such as Uflex Limited, Cosmo Films Limited, Jindal Poly Films Limited, and SRF Limited.

Citius Research has developed a research report titled “BOPP Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• BOPP Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The BOPP Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

BOPP Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

BOPP Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of BOPP Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of BOPP Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of BOPP Bags Market
• Cost and Gross Margin Analysis of BOPP Bags Market
• BOPP Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “BOPP Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

BOPP Bags Market Key Stakeholders

Below are the key stakeholders for the BOPP Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

BOPP Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the BOPP Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the BOPP Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in BOPP Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global BOPP Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global BOPP Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global BOPP Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global BOPP Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global BOPP Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global BOPP Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America BOPP Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America BOPP Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe BOPP Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA BOPP Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific BOPP Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa BOPP Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia BOPP Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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