BOPA Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209596
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The BOPA Films Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

BOPA Films Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Toray Industries, Mitsubishi Chemical, Toyobo, Kolon Industries, Hyosung

Market Summary

The BOPA films market is a significant segment within the global packaging industry, characterized by its critical role in enhancing product preservation, shelf life, and visual appeal. Biaxially oriented polyamide (BOPA) films are engineered to provide exceptional mechanical strength, high barrier properties against oxygen and aroma, and excellent printability, making them indispensable for demanding packaging applications. These films are predominantly utilized in food packaging, pharmaceuticals, and industrial sectors where durability and protection are paramount. The market is driven by evolving consumer preferences towards convenient, lightweight, and sustainable packaging solutions, alongside stringent regulatory standards for food safety and quality. Technological advancements in film manufacturing processes, such as simultaneous and sequential stretching techniques, continue to refine product performance, offering enhanced clarity, toughness, and resistance to punctures and tears. Key industry participants are strategically focusing on expanding their production capacities and geographical presence to cater to the rising demand from emerging economies, while also investing in research and development to innovate and differentiate their product offerings in a competitive landscape.

Key Highlights

The BOPA films market is distinguished by several key attributes that underscore its importance and growth trajectory. These films exhibit superior properties compared to other flexible packaging materials, including high tensile strength, excellent transparency, and robust barrier performance against gases and moisture, which are critical for maintaining product integrity. The adaptability of BOPA films to various conversion processes like laminating, metallizing, and coating allows for the creation of multi-layer structures tailored to specific end-use requirements, further broadening their application scope. Sustainability trends are increasingly influencing the market, with developments in recyclable and mono-material solutions gaining traction, although technical challenges remain. The market is also characterized by a high degree of innovation, with leading companies introducing advanced grades of films that offer improved processability, enhanced sealability, and reduced thickness without compromising on performance. Furthermore, the strategic partnerships and mergers among film producers, converters, and end-users are fostering a more integrated and efficient supply chain, enabling faster response to market demands and customization needs.

Drivers, Opportunities & Restraints

Growth in the BOPA films market is propelled by several powerful drivers. The expanding food and beverage industry, particularly the demand for packaged and processed foods, is a primary catalyst, as these films are extensively used for pouches, lids, and vacuum bags to ensure freshness and prevent spoilage. The pharmaceutical sector's need for high-integrity blister packs and medical packaging also contributes significantly to demand, driven by global health awareness and aging populations. Additionally, the rise of e-commerce has amplified the need for durable and protective packaging materials, further boosting market growth. Opportunities abound in the development of sustainable BOPA film variants and the exploration of new applications in emerging sectors such as electronics and agriculture. However, the market faces restraints, including volatility in raw material prices, particularly for caprolactam, which can impact production costs and profit margins. Environmental concerns regarding plastic waste and stringent regulations on single-use plastics in various regions also pose challenges, pushing the industry towards circular economy models and bio-based alternatives, which are still in nascent stages of commercialization.

Concentration Insights

The global BOPA films market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and specialized regional players dominating the production and supply chain. Key industry leaders such as Unitika Ltd., Kolon Industries, and Toray Industries Inc. command significant market shares due to their extensive product portfolios, strong technical expertise, and global distribution networks. These companies often engage in forward and backward integration to control raw material supply and enhance their market position. The concentration is particularly high in regions like Asia Pacific, which is both a major production hub and consumption center, driven by countries like China, Japan, and India. Competition is intense, not only on the basis of price but also on technological innovation, product quality, and customer service. Smaller players often compete by focusing on niche applications or offering customized solutions. The market structure is dynamic, with ongoing strategic initiatives such as capacity expansions, mergers, and acquisitions aimed at strengthening market presence and catering to the evolving demands of diverse end-use industries.

Type Insights

BOPA films are primarily categorized based on their manufacturing process into sequential stretching and simultaneous stretching types. Sequential stretching involves orienting the film in two perpendicular directions in separate steps, which typically results in films with balanced properties and is widely used for general packaging applications. Simultaneous stretching, on the other hand, orients the film in both directions at the same time, yielding products with superior mechanical strength, clarity, and uniformity, making them ideal for high-performance and demanding uses. Beyond these, there are also specialty films such as metallized BOPA, which offers enhanced barrier properties and a metallic appearance for premium packaging, and co-extruded films that combine polyamide with other polymers like polyethylene to achieve specific functional characteristics like heat sealability. The choice of film type is influenced by the end-use application requirements, cost considerations, and processing capabilities of converters. Continuous innovation in film types is focused on improving sustainability, such as developing thinner gauges that reduce material usage while maintaining performance, and creating compatible structures for recycling streams.

Application Insights

BOPA films find extensive application across various industries due to their exceptional properties. In the food packaging sector, they are predominantly used for flexible packaging of products such as dried foods, meats, cheeses, and ready-to-eat meals, often in the form of stand-up pouches, vacuum bags, and lidding films, where their high barrier properties protect against oxygen and moisture to extend shelf life. The pharmaceutical industry utilizes these films for blister packaging of tablets and capsules, leveraging their puncture resistance and ability to maintain a sterile barrier. Industrial applications include use in electrical insulation, automotive parts, and agricultural films, where durability and resistance to chemicals and abrasion are critical. Emerging applications are also seen in personal care product packaging and as a base substrate for labels and tapes. The versatility of BOPA films allows them to be laminated with other materials like PET, PP, and aluminum to create multi-layer structures that meet specific technical requirements, driving their adoption in increasingly sophisticated and customized packaging solutions across global markets.

Regional Insights

The demand for BOPA films is geographically diverse, with Asia Pacific emerging as the dominant region both in terms of production and consumption. This prominence is fueled by the rapidly expanding food processing industry, growing population, rising disposable incomes, and the proliferation of modern retail formats in countries like China, India, and Japan. North America and Europe represent mature markets characterized by high demand for advanced and sustainable packaging solutions in the food and pharmaceutical sectors, driven by stringent regulatory standards and consumer preference for convenience and quality. These regions are also at the forefront of recycling initiatives and the development of bio-based alternatives. The Middle East and Africa, along with Latin America, are anticipated to exhibit significant growth potential, supported by economic development, urbanization, and increasing investments in packaging infrastructure. Regional dynamics are influenced by factors such as raw material availability, regulatory policies regarding plastics, and the presence of key market players, leading to varied growth rates and adoption patterns across different parts of the world.

Company Insights

The competitive landscape of the BOPA films market includes several prominent players who are actively shaping industry trends through innovation and strategic expansion. Leading companies such as Unitika Ltd., Kolon Industries, Toray Industries Inc., Mitsubishi Chemical Corporation, and Hyosung Chemical are recognized for their extensive product lines and technological advancements. These entities invest heavily in research and development to enhance film properties, reduce environmental impact, and develop new applications. Their strategies often encompass capacity expansions, particularly in high-growth regions like Asia Pacific, to meet rising demand and strengthen their global footprint. Many are also focusing on sustainability initiatives, such as creating recyclable film structures and reducing carbon footprint in production processes. Beyond these giants, there are numerous other players including SKC Films, Biaxis Oy, and A.J. Plast, which compete by specializing in niche segments or offering cost-effective solutions. The market is characterized by a blend of organic growth and strategic mergers and acquisitions, as companies seek to consolidate their market position, acquire new technologies, and expand their customer base across diverse end-use industries.

Recent Developments

The BOPA films market has witnessed several noteworthy developments recently, reflecting the industry's dynamic nature and response to global trends. A significant trend is the increased investment in capacity expansion projects by key players; for instance, several companies have announced new production lines in Southeast Asia to capitalize on the region's growing demand. Technological innovations continue to advance, with introductions of new film grades that offer improved sustainability profiles, such as films designed for easier recycling in mono-material packaging structures. There is also a growing emphasis on strategic collaborations and partnerships between film manufacturers, converters, and brand owners to co-develop tailored solutions that address specific packaging challenges, particularly in the areas of extended shelf life and reduced environmental impact. Furthermore, the industry is actively engaging in overcoming the technical hurdles associated with using recycled content in BOPA films without compromising performance. These developments indicate a market that is not only expanding quantitatively but also evolving qualitatively to meet the dual demands of performance and sustainability in the modern packaging landscape.

Report Segmentation

This comprehensive market research report on the BOPA films industry provides a detailed analysis segmented across multiple dimensions to offer a holistic view. The segmentation includes by type, categorizing films into sequential stretching and simultaneous stretching varieties, each with distinct properties and application suitability. Application segmentation covers key end-use sectors such as food packaging, which is further broken down into sub-categories like meat and cheese packaging, pharmaceutical packaging including blister packs, and industrial uses. Geographical segmentation offers insights into regional markets including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting specific trends, demand patterns, and growth prospects in each region. Additionally, the report may segment the market by thickness and by material grade, providing granular details on product specifications preferred in different applications. This multi-faceted segmentation enables stakeholders to identify precise growth opportunities, understand competitive dynamics, and make informed strategic decisions based on targeted market intelligence.

FAQs

What are BOPA films used for? BOPA films are primarily used in high-performance packaging applications due to their excellent barrier properties, strength, and durability. They are extensively employed in the food industry for packaging products like meats, cheeses, and dried foods to extend shelf life. They are also crucial in pharmaceutical blister packs and various industrial applications.

What is the difference between BOPP and BOPA films? BOPP (Biaxially Oriented Polypropylene) and BOPA (Biaxially Oriented Polyamide) films are both used in packaging but differ significantly in material properties. BOPA films offer superior mechanical strength, better oxygen barrier, and higher puncture resistance compared to BOPP films, making them suitable for more demanding applications, whereas BOPP is often chosen for its moisture barrier and cost-effectiveness.

How are BOPA films manufactured? BOPA films are manufactured through a process called biaxial orientation, where a polyamide cast film is stretched in two perpendicular directions, either sequentially (one direction after the other) or simultaneously (both directions at once). This process aligns the polymer molecules, enhancing the film's strength, clarity, and barrier properties.

Who are the key players in the BOPA films market? The key players in the global BOPA films market include major chemical and material companies such as Unitika Ltd., Kolon Industries, Toray Industries Inc., Mitsubishi Chemical Corporation, and Hyosung Chemical. These companies lead through extensive product innovation, global supply networks, and strategic market expansions.

What are the advantages of using BOPA films? The advantages of using BOPA films include high tensile and puncture resistance, excellent transparency, superior barrier properties against oxygen and aromas, good printability, and the ability to be laminated with other materials. These properties make them ideal for protecting sensitive products and enhancing shelf appeal.

Are BOPA films recyclable? The recyclability of BOPA films is a complex issue. While the material itself is technically recyclable, in practice, most BOPA films are used in multi-layer laminated structures with other plastics, which complicates the recycling process. The industry is actively working on developing mono-material solutions and compatible structures to improve recyclability.

Citius Research has developed a research report titled “BOPA Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• BOPA Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The BOPA Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

BOPA Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

BOPA Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of BOPA Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of BOPA Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of BOPA Films Market
• Cost and Gross Margin Analysis of BOPA Films Market
• BOPA Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “BOPA Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

BOPA Films Market Key Stakeholders

Below are the key stakeholders for the BOPA Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

BOPA Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the BOPA Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the BOPA Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in BOPA Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global BOPA Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global BOPA Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global BOPA Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global BOPA Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global BOPA Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global BOPA Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America BOPA Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America BOPA Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe BOPA Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA BOPA Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific BOPA Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa BOPA Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia BOPA Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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