Biodegradable water bottles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209578
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Biodegradable water bottles Market size was estimated at USD 2.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Biodegradable water bottles Market

(Market Size)
$2.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 2.2 billion
2030 Market Size USD 4 billion
Key Players Amcor, Mondi Group, Sealed Air, Smurfit Kappa, DS Smith

Market Summary

The biodegradable water bottles market represents a transformative segment within the global packaging industry, driven by escalating environmental concerns and a collective push towards sustainable alternatives to traditional plastics. These bottles are designed to decompose naturally through biological processes, significantly reducing plastic pollution and landfill waste. The market is characterized by innovation in material science, with products manufactured from biopolymers such as polylactic acid (PLA), polyhydroxyalkanoates (PHA), and other plant-based compounds. Consumer awareness and stringent governmental regulations against single-use plastics are primary catalysts propelling market growth. Leading corporations across beverages, food, and personal care are increasingly adopting biodegradable packaging solutions to align with sustainability goals and enhance brand image. The market is highly dynamic, with research and development focused on improving the functional properties of these bottles, including durability, barrier resistance, and compostability, to meet commercial requirements.

Key Highlights

Key highlights of the biodegradable water bottles market include the rapid advancement in bio-based material technologies that offer comparable performance to conventional plastics. Major industry players, including Danone, PepsiCo, and Coca-Cola, are investing heavily in developing and launching products packaged in biodegradable bottles, signaling strong corporate commitment. The market is witnessing a surge in strategic partnerships between material innovators and bottling companies to scale production and enhance supply chain efficiency. Another significant highlight is the growing consumer willingness to pay a premium for environmentally friendly packaging, which is opening new revenue streams. Certifications from organizations like the Biodegradable Products Institute (BPI) are becoming crucial for market acceptance, providing credibility and assuring consumers of product claims. Furthermore, the integration of smart packaging features, such as QR codes linking to sustainability information, is emerging as a trend to engage eco-conscious consumers.

Drivers, Opportunities & Restraints

The primary drivers for the biodegradable water bottles market are stringent global regulations phasing out single-use plastics and increasing consumer environmental consciousness. Government policies, particularly in North America and Europe, are mandating reduced plastic usage, creating a favorable regulatory environment. The opportunity landscape is vast, with potential for expansion into emerging economies in Asia-Pacific and Latin America, where plastic pollution is a significant concern and public awareness is rising. Innovation in raw material sourcing, such as the use of algae or agricultural waste, presents a substantial opportunity to reduce costs and enhance sustainability credentials. However, the market faces notable restraints, including higher production costs compared to conventional plastic bottles, which can limit widespread adoption. Technical challenges related to material performance, such as maintaining product integrity for certain beverages and achieving industrial compostability standards, also pose hurdles. Limited composting infrastructure in many regions further restrains the market's growth potential.

Concentration Insights

The competitive landscape of the biodegradable water bottles market is moderately concentrated, with a mix of established packaging giants and innovative startups driving progress. Key players such as Tetra Pak, Amcor, and Plastipak Holdings are leveraging their extensive R&D capabilities and global distribution networks to solidify their market positions. There is a noticeable concentration of manufacturing and innovation activities in North America and Europe, where regulatory support and consumer demand are strongest. Simultaneously, specialized firms like Tipa Corp and Lactips are focusing exclusively on developing advanced biodegradable polymers, creating niches within the broader market. The market concentration is also influenced by partnerships between raw material suppliers, bottle manufacturers, and brand owners, creating integrated ecosystems. This concentration fosters a highly competitive environment where continuous innovation, patent protections, and strategic mergers and acquisitions are common tactics to gain market share.

Type Insights

Biodegradable water bottles are primarily categorized based on the raw materials used in their production. Polylactic acid (PLA), derived from renewable resources like corn starch or sugarcane, is a dominant material due to its clarity and compostability, making it suitable for still water and non-carbonated beverages. Polyhydroxyalkanoates (PHA) represent another significant segment, valued for their marine biodegradability and versatility, though currently at a higher cost point. Starch-based blends and cellulose-based materials are also gaining traction as viable alternatives. Each material type offers distinct advantages and limitations; for instance, PLA requires industrial composting facilities to degrade effectively, while some PHA variants can decompose in home composting systems. The choice of material is often dictated by the intended application, cost considerations, and specific performance requirements such as barrier properties against oxygen and moisture, which are critical for maintaining beverage quality.

Application Insights

The application of biodegradable water bottles spans various end-use sectors, with the bottled water industry being the largest consumer. Major bottled water brands are increasingly incorporating biodegradable options into their product lines to cater to eco-conscious consumers. Beyond still water, these bottles are being explored for carbonated soft drinks, functional beverages, and juices, although technical challenges like CO2 retention remain a focus for material scientists. The personal care and cosmetics industry is another growing application area, where brands are using biodegradable bottles for products like shampoos, lotions, and liquid soaps to enhance their sustainability profile. Furthermore, the pharmaceutical industry is investigating these materials for packaging certain liquid medications, driven by a need for greener solutions across all packaging types. Each application demands specific material properties, driving continuous research and customization in bottle design and composition.

Regional Insights

Geographically, North America and Europe are the leading markets for biodegradable water bottles, driven by robust regulatory frameworks, high consumer awareness, and strong environmental advocacy. The European Union's directives on single-use plastics and circular economy goals have particularly accelerated adoption in member states. North America, with initiatives at both federal and state levels in the United States and Canada, is also a significant hub for innovation and consumption. The Asia-Pacific region is identified as a high-growth market, fueled by increasing environmental problems in densely populated countries like China and India, government initiatives to combat plastic waste, and a rising middle class with growing disposable income. Latin America and the Middle East and Africa are emerging regions showing gradual uptake, often influenced by global brand initiatives and increasing local environmental regulations, though infrastructure challenges can slow adoption rates.

Company Insights

The competitive arena features a blend of multinational corporations and specialized firms. Key players include packaging leaders like Amcor plc, which is investing in sustainable packaging solutions, and Tetra Laval, through its subsidiary Tetra Pak, which is innovating in bio-based packaging. Danone S.A. has been proactive, partnering with material experts to develop and test biodegradable bottles for its water brands. Startups such as Cove and NaturALL are making significant strides by introducing bottles made from entirely new materials like PHA or paper-based composites with bio-barriers. These companies compete on factors including material innovation, production cost, scalability, partnerships with major brands, and securing certifications for compostability. The strategic focus for most companies involves lowering production costs through technological advancements and scaling up manufacturing capabilities to meet the rising global demand.

Recent Developments

The market has witnessed several pivotal recent developments highlighting its dynamic nature. There has been a marked increase in collaborations between chemical companies and bottlers to commercialize new biodegradable polymers. For instance, numerous brands have launched pilot programs or limited-edition runs of water in bottles made from advanced materials like PHA or enhanced PLA blends. Investment in manufacturing infrastructure is also rising, with new production facilities being announced to increase the global capacity for bio-based plastics. Furthermore, technological breakthroughs are frequently reported, focusing on improving the hydrostability and barrier properties of biodegradable bottles to expand their application to a wider range of beverages. The trend also includes a stronger emphasis on a circular economy, with developments in chemical recycling technologies specifically designed for biopolymers to close the loop.

Report Segmentation

This comprehensive market research report on the biodegradable water bottles market provides a detailed analysis segmented to offer granular insights. The segmentation is primarily based on material type, categorizing the market into polylactic acid (PLA), polyhydroxyalkanoates (PHA), starch blends, cellulose, and other emerging bio-polymers. The report further segments the market by application, covering still water, carbonated water, functional beverages, and other applications including personal care and pharmaceuticals. Geographic segmentation provides an in-depth analysis across key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment is analyzed in terms of market dynamics, key trends, growth potential, and competitive landscape. This structured approach allows stakeholders to identify specific opportunities and challenges within each segment, facilitating informed strategic decision-making.

FAQs

What materials are used to make biodegradable water bottles? Biodegradable water bottles are primarily made from bio-based polymers such as polylactic acid (PLA) derived from corn or sugarcane, polyhydroxyalkanoates (PHA) produced by microorganisms, and various starch blends. These materials are designed to break down under specific composting conditions.

How long does it take for a biodegradable water bottle to decompose? The decomposition time varies significantly based on the material and environmental conditions. In industrial composting facilities, which provide optimal temperature and humidity, many biodegradable bottles can decompose within a few months. In less controlled environments like home compost or soil, the process can take considerably longer.

Are biodegradable water bottles more expensive than plastic? Yes, currently, biodegradable water bottles are generally more expensive to produce than conventional PET plastic bottles. This cost difference is due to the higher price of raw bio-based materials and more complex manufacturing processes, though costs are expected to decrease with technological advancements and economies of scale.

Can you recycle biodegradable water bottles? Standard recycling streams are not designed for most biodegradable plastics, and mixing them can contaminate the recycling batch. The intended end-of-life solution is typically industrial composting. Some newer types are being designed for compatibility with specific chemical recycling processes, but this is not yet widespread.

What is the difference between biodegradable and compostable bottles? All compostable materials are biodegradable, but not all biodegradable materials are compostable. Compostable is a regulated term meaning the material will break down into non-toxic organic matter in a compost environment within a specific timeframe. Biodegradable is a broader term meaning the material will eventually break down through biological activity, but without a specified time or environment.

Which companies are leading the development of biodegradable water bottles? Major companies involved include large beverage corporations like Danone, Nestl? Waters, and Coca-Cola, which are investing in and testing these solutions. Packaging companies such as Tetra Pak, Amcor, and BASF, alongside innovative startups like Tipa and Full Cycle Bioplastics, are leading the development of new materials and technologies.

Citius Research has developed a research report titled “Biodegradable water bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Biodegradable water bottles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Biodegradable water bottles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Biodegradable water bottles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Biodegradable water bottles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Biodegradable water bottles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Biodegradable water bottles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Biodegradable water bottles Market
• Cost and Gross Margin Analysis of Biodegradable water bottles Market
• Biodegradable water bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Biodegradable water bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Biodegradable water bottles Market Key Stakeholders

Below are the key stakeholders for the Biodegradable water bottles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Biodegradable water bottles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Biodegradable water bottles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Biodegradable water bottles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Biodegradable water bottles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Biodegradable water bottles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Biodegradable water bottles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Biodegradable water bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Biodegradable water bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Biodegradable water bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Biodegradable water bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Biodegradable water bottles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Biodegradable water bottles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Biodegradable water bottles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Biodegradable water bottles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Biodegradable water bottles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Biodegradable water bottles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Biodegradable water bottles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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