Agriculture Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209475
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Agriculture Packaging Market size was estimated at USD 6 billion in 2023 and is projected to reach USD 10.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Agriculture Packaging Market

(Market Size)
$6 billion
$10.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 6 billion
2030 Market Size USD 10.5 billion
Key Players Berry Global, Greif, Mondi Group, Sonoco Products, LC Packaging

Market Summary

The agriculture packaging market is an integral segment within the broader packaging industry, dedicated to providing specialized solutions for the storage, protection, and transportation of agricultural inputs and outputs. This includes a wide array of products such as seeds, fertilizers, pesticides, and harvested crops. The market is characterized by its critical role in ensuring product integrity, extending shelf life, minimizing waste, and maintaining the quality of agricultural goods from farm to consumer. The demand is driven by the global need to enhance food security and improve supply chain efficiency in the agricultural sector. Innovations in packaging materials and designs are continuously emerging to address the unique challenges posed by different agricultural products, including their sensitivity to environmental factors like moisture, light, and temperature. The market is also influenced by stringent regulations regarding food safety and packaging sustainability, pushing manufacturers toward developing eco-friendly and compliant solutions. Companies operating in this space are focused on creating packaging that not only meets functional requirements but also aligns with the growing consumer and regulatory emphasis on environmental responsibility.

Key Highlights

The agriculture packaging market is distinguished by several key factors that underscore its importance and evolution. A significant trend is the increasing adoption of sustainable and biodegradable packaging materials, such as recycled plastics, paper, and bio-based polymers, in response to environmental concerns and regulatory pressures. Another highlight is the advancement in smart packaging technologies, including the integration of QR codes, RFID tags, and sensors that provide real-time information on product condition, traceability, and authenticity, thereby enhancing supply chain transparency and consumer trust. The market is also witnessing a rise in the use of flexible packaging formats, like pouches and bags, due to their cost-effectiveness, lightweight nature, and versatility in handling various agricultural products. Additionally, there is a growing emphasis on user-friendly designs that facilitate easy handling, storage, and application, particularly for agrochemicals and seeds. The competitive landscape is marked by the presence of both global players and regional specialists who are investing in research and development to introduce innovative solutions that cater to the specific needs of modern agriculture, including precision farming and organic farming practices.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the agriculture packaging market. The increasing global population and rising food demand are primary drivers, necessitating efficient packaging solutions to reduce post-harvest losses and ensure food security. The expansion of the agrochemical industry, including fertilizers and pesticides, further fuels demand for specialized packaging that ensures safe storage and application. Additionally, technological advancements in packaging materials and designs are driving innovation, enabling better protection and longer shelf life for agricultural products. Opportunities in this market are abundant, particularly in the development of sustainable packaging options that minimize environmental impact. The growing adoption of precision agriculture and smart farming practices presents opportunities for integrating intelligent packaging solutions that offer real-time monitoring and data analytics. There is also significant potential in emerging markets, where agricultural activities are intensifying, and infrastructure development is ongoing. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profitability. Stringent regulations regarding the use of certain packaging materials, especially plastics, pose challenges, requiring compliance and potentially limiting material choices. Additionally, the high cost of advanced packaging technologies may hinder widespread adoption, particularly among small-scale farmers in developing regions.

Concentration Insights

The agriculture packaging market exhibits a varied concentration of players, ranging from large multinational corporations to niche regional manufacturers. Key global companies such as Amcor, Berry Global, and Greif hold significant market shares, leveraging their extensive product portfolios, advanced manufacturing capabilities, and strong distribution networks. These players often focus on innovation and sustainability, investing in research and development to introduce new materials and technologies. The market also includes numerous regional and local manufacturers who cater to specific geographic or product-specific needs, often competing on cost and customization. Concentration is higher in developed regions like North America and Europe, where regulatory standards and consumer preferences drive demand for high-quality, sustainable packaging. In contrast, emerging markets in Asia-Pacific and Latin America show a more fragmented landscape with a mix of international and local players, offering growth opportunities due to expanding agricultural activities. The competitive dynamics are influenced by factors such as technological expertise, product quality, pricing strategies, and the ability to meet regulatory requirements, leading to ongoing consolidation through mergers and acquisitions as companies seek to enhance their market presence and capabilities.

Type Insights

The agriculture packaging market is segmented by type into various categories, each serving distinct purposes and applications. Flexible packaging, including pouches, bags, and films, is widely used due to its versatility, cost-effectiveness, and lightweight properties, making it suitable for products like seeds, fertilizers, and animal feed. Rigid packaging, such as containers, drums, and boxes, offers durability and protection for heavier or more sensitive items like agrochemicals and harvested produce. Intermediate bulk containers (IBCs) are employed for the bulk transportation and storage of liquids and granular materials, providing efficiency and reducing handling costs. Additionally, there is a growing use of sustainable packaging types, such as biodegradable films and recycled material-based containers, driven by environmental concerns. Each packaging type is designed to address specific requirements related to product safety, moisture barrier, UV protection, and ease of use, with continuous innovations aimed at improving functionality and sustainability. The choice of packaging type is influenced by factors such as the nature of the agricultural product, transportation needs, storage conditions, and regulatory compliance, leading to a diverse and evolving market landscape.

Application Insights

Agriculture packaging finds applications across various segments of the agricultural sector, each with unique packaging needs. For seeds, packaging must ensure protection from moisture, pests, and physical damage while maintaining viability, often using moisture-resistant bags or coated papers. Fertilizers and pesticides require packaging that prevents leakage, contamination, and degradation, with options like woven sacks, HDPE bags, and closed containers that comply with safety regulations. Produce packaging, including fruits and vegetables, focuses on extending shelf life through ventilated crates, corrugated boxes, and modified atmosphere packaging that controls gas levels. Animal feed packaging involves durable materials that protect against spoilage and pests, such as multi-layer sacks and bulk containers. Additionally, there is packaging for soil and growing media, often using bags that allow for easy handling and application. Each application demands specific features like strength, barrier properties, sustainability, and user convenience, driving continuous innovation in material science and design to meet the evolving demands of modern agriculture and supply chain logistics.

Regional Insights

The agriculture packaging market demonstrates distinct regional dynamics influenced by agricultural practices, economic conditions, and regulatory frameworks. In North America, the market is characterized by high adoption of advanced packaging technologies and stringent food safety regulations, driving demand for sustainable and smart packaging solutions. Europe shows similar trends, with a strong emphasis on environmental sustainability and circular economy principles, leading to increased use of recyclable and biodegradable materials. The Asia-Pacific region is a significant and rapidly growing market, fueled by large agricultural sectors in countries like China and India, where increasing urbanization and rising food demand are boosting the need for efficient packaging to reduce waste and improve supply chains. Latin America, with its extensive agricultural exports, requires robust packaging for transportation, particularly for produce and agrochemicals. The Middle East and Africa present emerging opportunities, driven by agricultural development initiatives and growing awareness of packaging benefits, though challenges related to infrastructure and economic variability persist. Each region's unique characteristics shape market demand, competitive landscape, and innovation focus, creating a globally diverse yet interconnected market.

Company Insights

The agriculture packaging market features a competitive array of companies, including prominent players like Amcor, Berry Global, Greif, Mondi, and Sonoco Products. These companies are recognized for their extensive product offerings, global reach, and commitment to innovation and sustainability. Amcor, for instance, focuses on developing flexible and rigid packaging solutions with an emphasis on recyclable and renewable materials. Berry Global leverages its expertise in engineered materials and manufacturing technologies to provide customized packaging for agricultural applications. Greif is a leader in industrial packaging, offering a range of containers and IBCs for bulk agricultural products. Mondi emphasizes sustainable packaging solutions, utilizing paper-based and biodegradable materials to meet environmental goals. Sonoco Products provides diverse packaging options, including composite cans and plastic containers, tailored to agricultural needs. These companies invest significantly in research and development to introduce innovations that enhance product protection, sustainability, and user convenience. They also engage in strategic partnerships, acquisitions, and expansions to strengthen their market position and cater to evolving customer demands, reflecting a dynamic and competitive environment driven by technological advancement and regulatory compliance.

Recent Developments

Recent developments in the agriculture packaging market highlight ongoing innovation and strategic initiatives aimed at addressing sustainability and functionality. Companies are increasingly launching packaging made from recycled and bio-based materials, such as PLA films and paper composites, to reduce environmental impact. For example, there have been introductions of fully recyclable pouches for seeds and fertilizers, aligning with circular economy principles. Smart packaging technologies are gaining traction, with integrations like NFC tags and temperature indicators that provide supply chain visibility and product integrity assurance. Mergers and acquisitions continue to shape the market, as seen in transactions where larger players acquire niche firms to expand their product portfolios and geographic reach. Additionally, collaborations between packaging manufacturers and agricultural companies are fostering the development of customized solutions that meet specific crop or region requirements. Regulatory developments, such as bans on single-use plastics and incentives for sustainable packaging, are driving companies to innovate and comply with new standards. These trends reflect a market that is rapidly evolving to meet the dual challenges of enhancing agricultural productivity and minimizing environmental footprint, with a focus on innovation, sustainability, and strategic growth.

Report Segmentation

The agriculture packaging market report is segmented to provide a detailed analysis across multiple dimensions. By type, the market is divided into flexible packaging, rigid packaging, and others, with flexible packaging further categorized into pouches, bags, and films, while rigid packaging includes containers, drums, and boxes. By material, segmentation covers plastic, paper, metal, and others, reflecting the diverse materials used in manufacturing. The application segment encompasses seeds, fertilizers, pesticides, produce, animal feed, and others, each requiring specific packaging characteristics. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends and opportunities. Additionally, the report may include segmentation by end-user, such as farmers, distributors, and retailers, to understand demand dynamics. This comprehensive segmentation allows for an in-depth examination of market size, growth trends, competitive landscape, and future prospects within each category, providing stakeholders with valuable insights for strategic decision-making and investment planning.

FAQs

What are the key materials used in agriculture packaging? The key materials include plastics such as polyethylene and polypropylene, paper and paperboard, metals, and biodegradable substances, each selected for their durability, barrier properties, and sustainability.

How does sustainable packaging impact the agriculture sector? Sustainable packaging reduces environmental footprint, complies with regulations, meets consumer demand for eco-friendly products, and can enhance brand image while maintaining product protection.

What are the benefits of smart packaging in agriculture? Smart packaging offers real-time monitoring of conditions like temperature and humidity, improves traceability, reduces waste, and ensures product quality throughout the supply chain.

Which regions are leading in the agriculture packaging market? North America and Europe are leaders due to advanced agricultural practices and strict regulations, while Asia-Pacific is a rapidly growing region driven by expanding agricultural activities.

What challenges do manufacturers face in agriculture packaging? Challenges include fluctuating raw material costs, stringent environmental regulations, need for technological innovation, and balancing cost with sustainability requirements.

How is the demand for agriculture packaging evolving? Demand is growing due to increasing food production needs, rise in agrochemical use, adoption of sustainable practices, and advancements in packaging technologies for better efficiency.

Citius Research has developed a research report titled “Agriculture Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Agriculture Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Agriculture Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Agriculture Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Agriculture Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Agriculture Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Agriculture Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Agriculture Packaging Market
• Cost and Gross Margin Analysis of Agriculture Packaging Market
• Agriculture Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Agriculture Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Agriculture Packaging Market Key Stakeholders

Below are the key stakeholders for the Agriculture Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Agriculture Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Agriculture Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Agriculture Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Agriculture Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Agriculture Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Agriculture Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Agriculture Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Agriculture Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Agriculture Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Agriculture Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Agriculture Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Agriculture Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Agriculture Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Agriculture Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Agriculture Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Agriculture Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Agriculture Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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