Solar Panels Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209195
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Solar Panels Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 250 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

Solar Panels Market

(Market Size)
$120 billion
$250 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 120 billion
2030 Market Size USD 250 billion
Key Players JinkoSolar, Trina Solar, Canadian Solar, JA Solar, First Solar

Market Summary

The global solar panels market is a rapidly expanding sector driven by increasing demand for renewable energy sources and supportive government policies worldwide. Solar panels, which convert sunlight into electricity, are becoming integral to energy strategies for both residential and commercial applications. The market encompasses various technologies, including monocrystalline, polycrystalline, and thin-film panels, each offering distinct efficiencies and cost structures. Key regions such as North America, Europe, and Asia-Pacific are leading in adoption due to favorable regulatory frameworks and declining costs of solar technology. Companies operating in this market focus on innovation to enhance panel efficiency and durability while reducing production expenses. The transition towards sustainable energy solutions and the growing emphasis on reducing carbon footprints are primary factors propelling market growth. Additionally, advancements in energy storage systems and smart grid integration are further bolstering the adoption of solar panels across diverse sectors.

Key Highlights

The solar panels market is characterized by technological advancements that continuously improve efficiency and reduce costs. Innovations such as bifacial panels, which capture sunlight from both sides, and perovskite solar cells, which promise higher efficiencies at lower costs, are gaining traction. Government incentives, including tax credits, subsidies, and feed-in tariffs, play a crucial role in accelerating market penetration. The declining price of photovoltaic modules over the past decade has made solar energy more accessible to a broader range of consumers and businesses. Major players like Jinko Solar, Trina Solar, and First Solar are investing heavily in research and development to maintain competitive edges. The integration of solar panels with energy storage systems, such as lithium-ion batteries, is enhancing reliability and enabling off-grid applications. Furthermore, corporate commitments to renewable energy, driven by environmental, social, and governance criteria, are significantly boosting demand.

Drivers, Opportunities & Restraints

The primary drivers of the solar panels market include increasing environmental awareness, government policies promoting renewable energy, and declining costs of photovoltaic technology. Supportive regulations, such as renewable portfolio standards and carbon emission reduction targets, are compelling utilities and corporations to adopt solar energy. Opportunities abound in emerging economies where energy demand is rising, and solar potential remains largely untapped. The development of floating solar farms and building-integrated photovoltaics presents novel applications that expand market reach. However, the market faces restraints such as intermittency of solar power, which necessitates investment in energy storage solutions. High initial installation costs and reliance on subsidies in some regions can hinder growth. Supply chain disruptions, particularly in raw materials like silicon and silver, also pose challenges. Despite these restraints, technological innovations and increasing economies of scale are expected to mitigate these issues over time.

Concentration Insights

The solar panels market is moderately concentrated, with a few major players dominating a significant share of global production and sales. Companies such as Jinko Solar, JA Solar, and Canadian Solar lead in terms of manufacturing capacity and market presence. China is the epicenter of solar panel production, accounting for a substantial portion of global output due to favorable government policies and low labor costs. Other key regions include the United States, Germany, and South Korea, where companies like First Solar and Hanwha Q Cells operate. The market also features numerous small and medium-sized enterprises focusing on niche segments, such as flexible or custom-designed panels. Concentration is influenced by factors like technological expertise, economies of scale, and access to raw materials. Mergers and acquisitions are common strategies for companies aiming to enhance their market position and expand geographic reach.

Type Insights

Solar panels are primarily categorized into monocrystalline, polycrystalline, and thin-film types, each with distinct characteristics and applications. Monocrystalline panels, made from single-crystal silicon, offer high efficiency and longevity, making them suitable for residential and commercial installations where space is limited. Polycrystalline panels, composed of multiple silicon crystals, provide a cost-effective alternative with slightly lower efficiency. Thin-film panels, which include amorphous silicon, cadmium telluride, and copper indium gallium selenide variants, are lightweight and flexible, ideal for large-scale utility projects and building-integrated applications. Emerging technologies like perovskite solar cells are gaining attention for their potential to achieve higher efficiencies at reduced costs. The choice of panel type depends on factors such as budget, available space, and specific energy requirements, with ongoing research focused on enhancing the performance and sustainability of each variant.

Application Insights

Solar panels are deployed across various applications, including residential, commercial, industrial, and utility-scale projects. Residential applications involve rooftop installations that reduce electricity bills and provide energy independence. Commercial applications include solar panels on office buildings, warehouses, and retail spaces, often driven by corporate sustainability goals and cost savings. Industrial applications utilize solar energy to power manufacturing processes and reduce operational expenses. Utility-scale solar farms generate massive amounts of electricity for grid distribution, often supported by power purchase agreements. Additionally, off-grid applications, such as solar-powered water pumps, street lights, and remote communication systems, are prevalent in rural and underserved areas. The diversification of applications is expanding the market, with innovations like agrivoltaics, which combine agriculture and solar energy production, gaining momentum.

Regional Insights

The solar panels market exhibits varying dynamics across different regions, influenced by factors such as solar irradiance, government policies, and economic conditions. Asia-Pacific dominates the market, led by China, which is the largest producer and consumer of solar panels. Countries like India and Japan are also significant markets due to ambitious renewable energy targets and supportive policies. North America, particularly the United States, shows strong growth driven by federal and state incentives, as well as corporate renewable energy commitments. Europe is a mature market with countries like Germany, Spain, and the Netherlands leading in solar adoption through feed-in tariffs and renewable energy directives. Emerging regions such as Latin America and the Middle East are witnessing rapid growth due to increasing energy demand and favorable solar conditions. Each region presents unique opportunities and challenges, shaping the global market landscape.

Company Insights

Key players in the solar panels market include Jinko Solar, Trina Solar, Canadian Solar, First Solar, and Hanwha Q Cells, among others. These companies are engaged in continuous research and development to enhance panel efficiency, reduce costs, and expand production capacities. Jinko Solar and Trina Solar are renowned for their high-volume manufacturing and extensive global distribution networks. Canadian Solar focuses on diversified product offerings and project development. First Solar is a leader in thin-film technology, emphasizing sustainability and recyclability. Hanwha Q Cells leverages vertical integration to control quality and costs. Other notable companies include LONGi Solar, which specializes in monocrystalline panels, and SunPower, known for high-efficiency products. Strategic initiatives such as partnerships, mergers, and acquisitions are common as companies seek to strengthen their market positions and cater to evolving customer demands.

Recent Developments

Recent developments in the solar panels market highlight ongoing innovation and strategic moves by key players. Advances in panel technology include the commercialization of bifacial modules, which increase energy yield by capturing reflected light, and the development of tandem solar cells that combine different materials to boost efficiency. Companies are also investing in recycling programs to address end-of-life panel disposal and promote circular economy principles. Policy developments, such as the extension of investment tax credits in the United States and the European Green Deal, are providing sustained momentum. Supply chain adaptations in response to global disruptions have led to increased localization of manufacturing. Additionally, corporate power purchase agreements are becoming more prevalent, enabling large-scale solar projects. These developments reflect the market's dynamic nature and its alignment with global sustainability trends.

Report Segmentation

The solar panels market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into monocrystalline, polycrystalline, and thin-film panels, with each segment analyzed for its market share, growth potential, and key trends. The application segment covers residential, commercial, industrial, and utility-scale sectors, detailing adoption rates, driving factors, and future outlook. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region examined for its unique market dynamics, regulatory environment, and competitive landscape. The report also offers insights into emerging technologies, consumer preferences, and strategic recommendations for stakeholders. This segmented approach enables a detailed understanding of market opportunities and challenges across different dimensions.

FAQs

What are the most efficient solar panels available? Monocrystalline solar panels are currently the most efficient, with commercial products achieving efficiencies of over 22%, making them ideal for space-constrained installations.

How long do solar panels typically last? Solar panels have a lifespan of 25 to 30 years, with most manufacturers offering performance warranties guaranteeing at least 80% output after 25 years.

What factors affect the cost of solar panels? Costs are influenced by panel type, efficiency, installation complexity, government incentives, and economies of scale, with prices having decreased significantly over the past decade.

Can solar panels work on cloudy days? Yes, solar panels can generate electricity on cloudy days, though at reduced efficiency, typically producing 10-25% of their rated capacity depending on cloud cover.

What maintenance do solar panels require? Solar panels require minimal maintenance, primarily periodic cleaning to remove dust and debris, and occasional inspections to ensure all components are functioning properly.

Are there solar panels that can be integrated into buildings? Yes, building-integrated photovoltaics are designed to replace conventional building materials in roofs, facades, or windows, serving dual purposes of energy generation and construction.

Citius Research has developed a research report titled “Solar Panels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar Panels Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar Panels Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar Panels Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar Panels Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar Panels Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar Panels Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar Panels Market
• Cost and Gross Margin Analysis of Solar Panels Market
• Solar Panels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar Panels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar Panels Market Key Stakeholders

Below are the key stakeholders for the Solar Panels Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar Panels Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar Panels Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar Panels Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar Panels Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar Panels Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar Panels Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar Panels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar Panels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar Panels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar Panels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar Panels Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar Panels Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar Panels Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar Panels Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar Panels Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar Panels Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar Panels Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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