Shadow Banking Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209359
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Shadow Banking Market size was estimated at USD 5200 billion in 2023 and is projected to reach USD 10800 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Shadow Banking Market

(Market Size)
$5200 billion
$10800 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5200 billion
2030 Market Size USD 10800 billion
Key Players BlackRock, PIMCO, State Street, Fidelity, Vanguard

Market Summary

The shadow banking market refers to a system of credit intermediation that involves entities and activities outside the regular banking system. These entities perform bank-like functions but do not operate with the same regulatory oversight as traditional banks. Key participants include money market funds, hedge funds, structured investment vehicles, and other non-bank financial intermediaries. The sector plays a critical role in providing liquidity and credit to various segments of the economy, often serving borrowers who may not have access to conventional banking services. Despite its importance, the shadow banking system is often associated with higher risks due to less transparency and regulatory scrutiny. It has grown significantly over the past decades, influenced by financial innovation, investor demand for higher yields, and sometimes regulatory arbitrage. Understanding this market is essential for stakeholders to navigate its complexities and leverage its opportunities while mitigating potential risks.

Key Highlights

The shadow banking market is characterized by its ability to provide alternative financing channels, which can enhance financial inclusion and support economic growth. Key players include prominent institutions such as BlackRock, PIMCO, and Goldman Sachs Asset Management, which manage substantial assets within this sector. Technological advancements, particularly in fintech and blockchain, are increasingly being integrated into shadow banking operations, improving efficiency but also introducing new cybersecurity challenges. Regulatory developments across major economies continue to shape the landscape, with authorities striving to balance innovation with financial stability. The market's resilience was tested during periods of economic stress, revealing both vulnerabilities and adaptive capacities. Investors and businesses must stay informed about these dynamics to make strategic decisions in this evolving environment.

Drivers, Opportunities & Restraints

Several factors drive the growth of the shadow banking market, including the search for higher returns in a low-interest-rate environment, which pushes investors toward non-bank financial products. Additionally, technological innovations facilitate the expansion of peer-to-peer lending platforms and other digital finance solutions, broadening access to capital. Opportunities abound in emerging markets where traditional banking infrastructure is limited, allowing shadow banking entities to fill critical gaps in financing. However, the market faces significant restraints, such as regulatory uncertainties and potential crackdowns by governments concerned with systemic risks. Lack of transparency and the inherent complexity of some shadow banking products can deter participation and attract scrutiny. Balancing these drivers and restraints is crucial for sustainable growth in the sector.

Concentration Insights

The shadow banking market exhibits a notable concentration in developed regions, particularly in North America and Europe, where large asset managers and investment firms dominate. Companies like Vanguard, Fidelity Investments, and Credit Suisse have significant footprints in this space, leveraging their extensive resources and client networks. In Asia-Pacific, growth is rapid, with countries like China seeing a surge in shadow banking activities, though regulatory measures are increasingly shaping the landscape. The concentration of assets among a few major players raises questions about market competition and systemic risk, but it also allows for economies of scale and sophisticated risk management practices. Understanding regional and entity-level concentrations helps stakeholders assess market dynamics and potential investment avenues.

Type Insights

Shadow banking encompasses various types of entities and instruments, including money market funds, which offer liquidity and short-term funding; hedge funds, which engage in diverse investment strategies often with leverage; and structured investment vehicles, which package and sell credit products. Other types include peer-to-peer lending platforms, fintech companies providing digital loans, and securitization vehicles that transform illiquid assets into tradable securities. Each type serves distinct functions within the financial ecosystem, catering to different investor appetites and borrower needs. The evolution of these types is influenced by regulatory changes, technological advancements, and shifting market conditions. A deep understanding of these categories is essential for navigating the opportunities and risks present in the shadow banking market.

Application Insights

Shadow banking applications are diverse, ranging from corporate financing and consumer lending to investment and liquidity management. Businesses often utilize shadow banking channels for working capital loans, mergers and acquisitions financing, and other corporate purposes when traditional banks are unwilling or unable to lend. Consumers benefit from alternative credit options such as peer-to-peer loans and online lending platforms, which can offer more accessible terms. Institutional investors use shadow banking products to achieve portfolio diversification and higher yields. Additionally, shadow banking plays a role in securitization markets, enabling the conversion of various assets into securities. These applications highlight the sector's integral role in the broader financial system, though they require careful risk assessment.

Regional Insights

The shadow banking market demonstrates distinct regional characteristics. In North America, it is well-established, with a strong presence of asset management firms and hedge funds, particularly in the United States. Europe follows a similar pattern, though regulatory frameworks like those from the European Central Bank shape operations differently. The Asia-Pacific region, led by China, has experienced rapid growth in shadow banking, driven by high demand for credit and less saturated traditional banking markets. Latin America and Africa are emerging regions where shadow banking is gaining traction as a means to enhance financial inclusion. Each region presents unique regulatory, economic, and cultural factors that influence the development and structure of shadow banking activities, requiring tailored strategies for engagement.

Company Insights

Prominent companies in the shadow banking market include global asset managers like BlackRock, which offers a range of non-bank investment products; PIMCO, known for its fixed-income strategies; and Goldman Sachs Asset Management, which engages in various alternative financing activities. Other key players are Vanguard, with its extensive fund offerings; Fidelity Investments, providing diverse financial services; and Credit Suisse, involved in investment banking and asset management. These companies leverage their expertise, technology, and global reach to dominate segments of the shadow banking sector. Their strategies often focus on innovation, regulatory compliance, and risk management to maintain competitiveness and address evolving market demands. Understanding these leaders provides valuable insights into market trends and best practices.

Recent Developments

Recent developments in the shadow banking market include increased regulatory scrutiny from bodies like the Financial Stability Board and national authorities, aiming to enhance transparency and mitigate systemic risks. Technological integration has accelerated, with fintech companies and blockchain applications becoming more prevalent, offering new platforms for lending and investment. There has been a rise in environmental, social, and governance (ESG) focused products within shadow banking, responding to growing investor demand for sustainable finance. Mergers and acquisitions among key players have also been observed, consolidating market share and expanding service offerings. Additionally, the COVID-19 pandemic influenced the sector, highlighting both vulnerabilities and opportunities for growth in alternative financing during economic disruptions.

Report Segmentation

This report on the shadow banking market is segmented to provide detailed analysis across multiple dimensions. Segmentation by type includes categories such as money market funds, hedge funds, structured investment vehicles, peer-to-peer lending, and other non-bank financial entities. Segmentation by application covers corporate financing, consumer lending, investment services, and liquidity management. Geographically, the report is divided into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with further breakdowns by key countries. Additionally, the report offers insights into leading companies, regulatory landscapes, and technological trends affecting each segment. This comprehensive segmentation enables readers to gain nuanced understanding and make informed decisions based on specific areas of interest.

FAQs

What is shadow banking? Shadow banking refers to financial intermediation activities conducted by non-bank institutions, such as hedge funds and money market funds, which provide services similar to traditional banks but operate outside conventional regulatory frameworks.

Why is shadow banking important? Shadow banking is important because it offers alternative sources of credit and liquidity, supports financial inclusion, and can drive economic growth, though it also presents risks due to less regulation and transparency.

What are the risks associated with shadow banking? Risks include lack of transparency, higher leverage, potential for systemic failures, and vulnerability to market shocks, which can pose threats to overall financial stability.

How is shadow banking regulated? Regulation varies by region but generally involves efforts by international bodies and national authorities to increase oversight, enhance disclosure requirements, and mitigate systemic risks without stifling innovation.

What role does technology play in shadow banking? Technology enables the growth of shadow banking through fintech platforms, blockchain, and digital lending solutions, improving efficiency and access but also introducing cybersecurity challenges.

Which companies are leading in the shadow banking market? Leading companies include BlackRock, PIMCO, Goldman Sachs Asset Management, Vanguard, Fidelity Investments, and Credit Suisse, which dominate through diverse product offerings and global reach.

Citius Research has developed a research report titled “Shadow Banking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Shadow Banking Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Shadow Banking Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Shadow Banking Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Shadow Banking Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Shadow Banking Market
• Research Methodology
• Executive Summary
• Market Dynamics of Shadow Banking Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Shadow Banking Market
• Cost and Gross Margin Analysis of Shadow Banking Market
• Shadow Banking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Shadow Banking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Shadow Banking Market Key Stakeholders

Below are the key stakeholders for the Shadow Banking Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Shadow Banking Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Shadow Banking Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Shadow Banking Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Shadow Banking Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Shadow Banking Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Shadow Banking Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Shadow Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Shadow Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Shadow Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Shadow Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Shadow Banking Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Shadow Banking Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Shadow Banking Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Shadow Banking Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Shadow Banking Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Shadow Banking Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Shadow Banking Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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