Managed Mobility Service Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209407
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Managed Mobility Service Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 27 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Managed Mobility Service Market

(Market Size)
$12.5 billion
$27 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 27 billion
Key Players IBM, Accenture, AT&T, Vodafone, Orange

Market Summary

The managed mobility service market encompasses a range of solutions designed to help organizations manage and secure their mobile devices, applications, and content. These services are typically provided by third-party vendors who take on the responsibility of handling the entire mobility lifecycle, from procurement and deployment to ongoing management and eventual retirement of devices. Enterprises across various sectors are increasingly adopting these services to streamline operations, enhance productivity, and ensure robust security in an era where mobile technology is integral to business processes. The market is characterized by a shift from traditional mobile device management to more comprehensive approaches that include enterprise mobility management, which integrates device, application, and content management into a unified strategy. As businesses continue to embrace digital transformation, the demand for managed mobility services is growing, driven by the need to support remote work, improve employee mobility, and maintain compliance with regulatory standards. Key players in this market offer tailored solutions that cater to the specific needs of different industries, ensuring that organizations can leverage mobile technology effectively while minimizing risks and operational complexities.

Key Highlights

The managed mobility service market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing adoption of bring your own device policies, which require sophisticated management solutions to ensure security and compliance. Additionally, the integration of advanced technologies such as artificial intelligence and machine learning into mobility services is enhancing predictive analytics, automation, and threat detection capabilities. Another highlight is the rising emphasis on cost optimization, as organizations seek to reduce expenses associated with mobile device procurement, support, and maintenance through outsourced services. The market also sees a trend towards customized solutions that address industry-specific requirements, such as healthcare, retail, and finance, where mobility needs are particularly critical. Furthermore, the expansion of 5G networks is expected to drive demand for managed mobility services by enabling faster, more reliable mobile connectivity and supporting new applications like IoT and augmented reality. These factors collectively highlight the dynamic and evolving nature of the market, positioning it as a vital component of modern business infrastructure.

Drivers, Opportunities & Restraints

The managed mobility service market is propelled by several drivers, including the escalating need for enhanced security in mobile environments. With cyber threats becoming more sophisticated, businesses are prioritizing solutions that offer robust protection for devices and data. The proliferation of mobile devices in enterprise settings further fuels demand, as organizations struggle to manage diverse fleets of smartphones, tablets, and laptops efficiently. Opportunities in this market abound, particularly in emerging economies where digital adoption is accelerating, and businesses are increasingly recognizing the value of outsourced mobility management. The growing trend of remote and hybrid work models presents another significant opportunity, as companies seek to support distributed workforces with reliable and secure mobile solutions. However, the market faces restraints such as concerns over data privacy and the potential loss of control when outsourcing mobility management. Additionally, the high cost of advanced managed mobility services can be a barrier for small and medium-sized enterprises, limiting market penetration in certain segments. Despite these challenges, the overall trajectory remains positive, driven by continuous technological advancements and the critical role of mobility in business operations.

Concentration Insights

The managed mobility service market exhibits a concentrated competitive landscape, with a few major players holding significant market share. Companies such as IBM, Accenture, and AT&T are prominent due to their extensive service portfolios, global reach, and strong client relationships. These leaders offer end-to-end solutions that encompass device management, application management, security services, and consulting, catering to large enterprises with complex mobility needs. Alongside these giants, there are numerous specialized providers and regional players that focus on niche segments or specific geographic markets, contributing to a diverse competitive environment. The market concentration is also influenced by strategic partnerships and mergers, as companies seek to expand their capabilities and market presence. For instance, collaborations between telecom providers and IT service firms are common, enabling comprehensive offerings that combine connectivity with management services. This concentration suggests that while barriers to entry exist for new players, there is room for innovation and specialization, particularly in addressing the unique requirements of different industries or emerging technologies.

Type Insights

Managed mobility services can be categorized into several types based on the scope and nature of the offerings. Device management services form a core component, involving the provisioning, configuration, and maintenance of mobile devices to ensure optimal performance and security. Application management services focus on the deployment, updating, and securing of mobile applications, often including custom app development and management of enterprise app stores. Content management services deal with the secure distribution and control of corporate data accessed via mobile devices, employing techniques such as containerization to separate personal and business information. Additionally, there are services centered on connectivity management, which include managing mobile data plans, roaming services, and network performance. Some providers also offer strategic consulting services to help organizations develop and implement mobility strategies aligned with business goals. Each type addresses specific aspects of mobility management, and businesses often adopt a combination of these services to create a holistic mobility solution that meets their unique needs and challenges.

Application Insights

The application of managed mobility services spans various industries, each with distinct requirements and use cases. In the healthcare sector, these services are crucial for managing devices used by medical staff, ensuring compliance with regulations like HIPAA, and securing patient data accessed on mobile platforms. The retail industry leverages managed mobility to support point-of-sale systems, inventory management, and customer engagement tools, enhancing operational efficiency and customer experience. In finance, mobility services help in securing transactions, managing compliance, and providing employees with secure access to financial systems from anywhere. The manufacturing sector uses these services to manage devices on the shop floor, support supply chain operations, and enable real-time data collection and analysis. Education institutions adopt managed mobility to facilitate digital learning, manage device fleets for students and staff, and ensure safe internet access. Government agencies utilize these services to enhance public service delivery, improve data security, and support field operations. Each application underscores the versatility of managed mobility services in addressing industry-specific challenges and driving digital transformation.

Regional Insights

The managed mobility service market demonstrates varying dynamics across different regions, influenced by factors such as technological adoption, regulatory environment, and economic conditions. North America holds a significant share, driven by high mobile penetration, advanced IT infrastructure, and strong demand from sectors like technology, healthcare, and finance. The presence of major market players and early adoption of new technologies also contribute to regional dominance. Europe follows closely, with robust growth fueled by stringent data protection regulations like GDPR, which necessitate comprehensive mobility management solutions. The Asia-Pacific region is experiencing rapid expansion, attributed to increasing digitalization, growing smartphone usage, and rising investments in IT infrastructure across countries like China, India, and Japan. Emerging economies in Latin America and the Middle East and Africa are also witnessing growing adoption, though at a slower pace, due to evolving digital landscapes and increasing awareness of mobility management benefits. Regional insights highlight the global nature of the market, with opportunities for growth in both developed and developing regions, each presenting unique challenges and potentials.

Company Insights

Several key companies dominate the managed mobility service market, each bringing unique strengths and specializations. IBM offers a comprehensive suite of mobility services through its IBM MaaS360 platform, focusing on security, analytics, and integration with broader IT management solutions. Accenture provides end-to-end mobility management with emphasis on digital transformation, consulting, and industry-specific solutions. AT&T leverages its telecommunications expertise to offer integrated mobility services that include device management, connectivity, and security. Other notable players include Vodafone, which combines mobile network capabilities with managed services, and Hewlett Packard Enterprise, offering mobility solutions through its Aruba networking division. Companies like Microsoft and Cisco also play significant roles, integrating mobility management with their existing software and hardware ecosystems. These players compete on factors such as service breadth, technological innovation, global reach, and ability to deliver customized solutions. The competitive landscape is dynamic, with continuous investments in research and development to enhance service offerings and address evolving market needs.

Recent Developments

The managed mobility service market has seen several recent developments that reflect its evolving nature and response to emerging trends. There has been a increased focus on incorporating artificial intelligence and machine learning to automate routine tasks, predict issues, and enhance security through behavioral analytics. Many providers are expanding their offerings to include support for Internet of Things devices, recognizing the growing intersection between IoT and enterprise mobility. Partnerships between mobility service providers and cloud companies have become more common, aiming to deliver scalable and flexible solutions. Additionally, there is a growing emphasis on sustainability, with services designed to help organizations manage device lifecycles responsibly, including recycling and refurbishment programs. The COVID-19 pandemic has accelerated certain trends, such as the adoption of zero-trust security models and solutions that support remote work environments. These developments indicate a market that is continuously adapting to technological advancements and changing business environments, ensuring that managed mobility services remain relevant and effective.

Report Segmentation

The managed mobility service market can be segmented based on various criteria to provide a detailed understanding of its structure and dynamics. Segmentation by service type includes categories such as device management, application management, security management, and support and maintenance. Deployment mode segmentation distinguishes between cloud-based and on-premises solutions, with cloud deployment gaining popularity due to scalability and cost-efficiency. Organization size segmentation covers large enterprises and small and medium-sized enterprises, each with distinct needs and adoption patterns. Vertical segmentation examines adoption across industries such as healthcare, retail, BFSI, manufacturing, IT and telecom, and government. Geographic segmentation breaks down the market into regions like North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa, highlighting regional variations in demand and growth. This multi-faceted segmentation allows for a comprehensive analysis of the market, enabling stakeholders to identify specific opportunities and tailor strategies accordingly.

FAQs

What are managed mobility services? Managed mobility services refer to outsourced solutions that help organizations manage, secure, and support their mobile devices, applications, and content throughout their lifecycle, typically provided by third-party vendors.

Why are managed mobility services important for businesses? These services are crucial for enhancing operational efficiency, ensuring security and compliance, reducing costs, and supporting the growing trend of remote work and digital transformation in businesses.

What types of companies provide managed mobility services? Providers include IT service giants like IBM and Accenture, telecommunications companies such as AT&T and Vodafone, and specialized firms offering tailored mobility solutions.

How do managed mobility services improve security? They enhance security through features like device encryption, application management, threat detection, and compliance monitoring, protecting against data breaches and unauthorized access.

What industries benefit most from managed mobility services? Industries such as healthcare, retail, finance, manufacturing, and government benefit significantly due to their high reliance on mobile devices and need for secure, efficient mobility management.

What are the key trends in the managed mobility service market? Key trends include the integration of AI and IoT, increased adoption of cloud-based solutions, focus on sustainability, and expansion of services to support emerging technologies and remote work models.

Citius Research has developed a research report titled “Managed Mobility Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Managed Mobility Service Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Managed Mobility Service Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Managed Mobility Service Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Managed Mobility Service Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Managed Mobility Service Market
• Research Methodology
• Executive Summary
• Market Dynamics of Managed Mobility Service Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Managed Mobility Service Market
• Cost and Gross Margin Analysis of Managed Mobility Service Market
• Managed Mobility Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Managed Mobility Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Managed Mobility Service Market Key Stakeholders

Below are the key stakeholders for the Managed Mobility Service Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Managed Mobility Service Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Managed Mobility Service Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Managed Mobility Service Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Managed Mobility Service Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Managed Mobility Service Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Managed Mobility Service Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Managed Mobility Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Managed Mobility Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Managed Mobility Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Managed Mobility Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Managed Mobility Service Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Managed Mobility Service Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Managed Mobility Service Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Managed Mobility Service Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Managed Mobility Service Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Managed Mobility Service Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Managed Mobility Service Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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