Wooden Decking Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207295
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Wooden Decking Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 12 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Wooden Decking Market

(Market Size)
$6.5 billion
$12 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 6.5 billion
2030 Market Size USD 12 billion
Key Players Trex, Azek, TimberTech, Fiberon, UPM Kymmene

Market Summary

The wooden decking market is a significant segment within the broader construction and manufacturing industries, primarily driven by residential and commercial demand for outdoor living spaces. This market encompasses the production, distribution, and installation of decking materials made from various wood types, including pressure-treated lumber, cedar, redwood, and tropical hardwoods. The industry is characterized by a blend of traditional practices and evolving technological advancements aimed at enhancing product durability, sustainability, and aesthetic appeal. Key stakeholders include raw material suppliers, manufacturers, distributors, contractors, and end-users such as homeowners and businesses. The market dynamics are influenced by factors such as urbanization trends, disposable income levels, and consumer preferences for eco-friendly and low-maintenance outdoor solutions. Regional variations in climate, building codes, and availability of raw materials also play a crucial role in shaping market trends and demand patterns.

Innovations in wood treatment and preservation techniques have extended the lifespan of wooden decking products, making them more competitive against alternative materials like composites and plastics. The market is also seeing a growing emphasis on certified sustainable forestry practices, responding to increased environmental awareness among consumers and regulatory bodies. Distribution channels range from specialty lumber yards and home improvement stores to online platforms, catering to both DIY enthusiasts and professional builders. Despite the rise of synthetic alternatives, wooden decking retains a strong market presence due to its natural aesthetics, biodegradability, and cost-effectiveness for certain applications. The industry continues to adapt to economic cycles, supply chain challenges, and shifting consumer tastes, maintaining its relevance in the global construction landscape.

Key Highlights

The wooden decking market is distinguished by several key highlights that underscore its current state and future trajectory. One prominent aspect is the persistent consumer preference for natural wood due to its classic appearance and warmth, which synthetic materials often struggle to replicate authentically. This has led to sustained demand in residential applications, particularly for high-end projects where aesthetics are paramount. Additionally, advancements in wood treatment technologies, such as thermal modification and acetylation, have significantly improved the resistance of wooden decking to moisture, insects, and decay, thereby enhancing its durability and expanding its suitability for various climatic conditions.

Another highlight is the increasing integration of sustainability into product development and marketing strategies. Many manufacturers are now sourcing wood from forests certified by organizations like the Forest Stewardship Council (FSC), appealing to environmentally conscious buyers. The market is also witnessing a trend towards customization, with options for different wood species, finishes, and designs that allow consumers to create unique outdoor spaces. Furthermore, the growth of the repair and renovation sector provides a steady stream of demand, as existing decks require maintenance or replacement. Companies such as Trex Company, Inc., although known for composites, also influence the wood segment through competitive dynamics, while pure-play wood decking firms like Universal Forest Products, Inc. continue to innovate in product offerings and supply chain efficiencies.

Drivers, Opportunities & Restraints

The wooden decking market is propelled by several drivers, including the rising popularity of outdoor living spaces, which has been accelerated by trends such as home improvement during periods of increased time spent at home. Economic growth in emerging markets is expanding the consumer base for residential construction, thereby boosting demand for decking materials. Additionally, the affordability of certain wood types compared to premium composites makes wooden decking an attractive option for budget-conscious projects. The natural aesthetic appeal of wood, which aligns with biophilic design principles, further drives its adoption in both residential and commercial settings, such as restaurants and hotels seeking to create inviting outdoor environments.

Opportunities in this market abound, particularly in the realm of sustainable and certified wood products, as regulatory pressures and consumer preferences shift towards environmentally responsible choices. Innovation in treatment processes that enhance longevity without harmful chemicals presents a significant growth avenue, potentially capturing market share from less eco-friendly alternatives. The expansion of distribution networks into online platforms and emerging geographic markets also offers opportunities for market players to reach new customer segments. However, restraints cannot be overlooked. Volatility in raw material prices and availability, influenced by factors like logging regulations and climate events, can lead to supply chain disruptions. Competition from composite and plastic decking, which often boast lower maintenance requirements, poses a challenge, as does the need for regular upkeep of wood decks, which may deter some consumers. Regulatory hurdles related to building codes and environmental standards also add complexity to market operations.

Concentration Insights

The wooden decking market exhibits a moderate level of concentration, with several key players holding significant market shares alongside a multitude of smaller regional and local manufacturers. Leading companies such as Universal Forest Products, Inc., West Fraser Timber Co. Ltd., and Weyerhaeuser Company have established strong positions through vertical integration, extensive distribution networks, and diverse product portfolios. These players often leverage their capabilities in lumber production and treatment to serve broad geographic areas, including North America and Europe, where demand for decking is robust. Their scale allows for investments in research and development, focusing on enhancing product performance and sustainability credentials.

Despite the presence of these giants, the market remains fragmented due to the involvement of numerous specialized manufacturers and local suppliers who cater to niche segments or specific regional preferences. For instance, companies specializing in premium hardwoods like ipe or cedar may operate on a smaller scale but enjoy loyal customer bases due to product quality and expertise. Concentration is also influenced by regulatory environments; in regions with strict forestry regulations, larger companies with certified sourcing practices may dominate, while in areas with abundant local timber, smaller players thrive. Mergers and acquisitions activity has been observed as a strategy for consolidation, allowing larger entities to expand their market reach and technological capabilities. Overall, the competitive landscape is dynamic, with innovation and sustainability becoming key differentiators among players of all sizes.

Type Insights

The wooden decking market is segmented by wood type, each offering distinct characteristics that cater to varied consumer needs and preferences. Pressure-treated wood, typically made from southern yellow pine or other softwoods, remains one of the most popular choices due to its affordability and resistance to decay and insects achieved through chemical treatments. This type is widely used in residential projects where cost-effectiveness is a priority. Cedar and redwood are valued for their natural resistance to moisture and insects, as well as their aesthetic appeal, often being employed in higher-end applications where appearance and durability are key considerations. These woods also have natural oils that enhance their longevity without extensive chemical treatment.

Tropical hardwoods, such as ipe, cumaru, and tigerwood, represent a premium segment known for exceptional density, hardness, and resistance to weathering, making them ideal for heavy-use commercial projects or luxury residential decks. However, concerns over sustainability and sourcing from rainforests have led to increased demand for certified options. thermally modified wood is an emerging category where wood is heated to high temperatures in a controlled environment, improving its stability and resistance to decay without chemicals, thus appealing to eco-conscious consumers. Each wood type has its trade-offs in terms of cost, maintenance requirements, and environmental impact, influencing their adoption across different market segments and regions.

Application Insights

Wooden decking finds applications across residential, commercial, and industrial sectors, with residential use dominating the market due to the high demand for outdoor living spaces such as patios, gardens, and poolsides. In residential settings, decking is often used to extend living areas, create entertainment zones, and enhance property values. The trend towards outdoor kitchens and dining areas has further fueled this segment, with homeowners seeking durable and aesthetically pleasing materials. Within residential applications, there is a distinction between new construction and repair/remodeling projects, the latter providing a consistent demand stream as existing decks age and require replacement or upgrades.

Commercial applications include hospitality venues like restaurants, hotels, and resorts, where wooden decking is used to create inviting outdoor seating and leisure areas. Public spaces such as parks, boardwalks, and recreational facilities also utilize decking for its natural look and functionality. In industrial contexts, decking may be employed in settings like warehouses or outdoor work platforms, though this is a smaller segment compared to residential and commercial uses. The choice of wood type and treatment often varies by application; for instance, commercial projects may opt for hardwoods or treated woods for higher durability under heavy foot traffic, while residential users might prioritize cost or aesthetics. Regional climate conditions also influence application trends, with warmer areas seeing more year-round use of outdoor spaces.

Regional Insights

The wooden decking market demonstrates distinct regional patterns influenced by climatic conditions, economic development, cultural preferences, and regulatory frameworks. North America represents a significant market, driven by high homeownership rates and a strong culture of outdoor living. The United States, in particular, sees substantial demand from both the residential and commercial sectors, with pressure-treated lumber and cedar being widely used. Stringent building codes and a growing emphasis on sustainable sourcing shape product choices in this region. Europe follows closely, with countries like Germany, the UK, and Scandinavia showing robust demand, often favoring thermally modified woods and certified sustainable products due to stringent environmental regulations and consumer awareness.

Asia-Pacific is an emerging region with rapid urbanization and rising disposable incomes, particularly in countries such as China, India, and Australia. Here, the market is growing as more consumers invest in home improvement and commercial infrastructure expands. Tropical hardwoods are popular in certain areas due to local availability, though sustainability concerns are prompting shifts towards alternatives. Latin America and the Middle East & Africa exhibit niche demand, often centered around tourist destinations and high-end residential projects. Regional variations in wood availability affect market dynamics; for example, North America has abundant softwood resources, while tropical regions leverage hardwoods. Economic factors, such as housing market trends and infrastructure spending, further influence regional growth trajectories.

Company Insights

The competitive landscape of the wooden decking market features a mix of large multinational corporations and specialized regional players. Key companies include Universal Forest Products, Inc., a major player known for its extensive range of treated wood products and distribution network across North America. West Fraser Timber Co. Ltd. leverages its vertical integration from lumber production to finished decking materials, emphasizing sustainability through certified sourcing. Weyerhaeuser Company is another significant entity with a focus on innovative wood treatments and a strong presence in the residential construction sector. These companies often compete on factors such as product quality, price, distribution reach, and environmental certifications.

Specialized firms like Cox Industries, Inc. concentrate on pressure-treated southern yellow pine, catering primarily to the Southeastern U.S. market, while companies such as Mendocino Forest Products Company focus on redwood and cedar decking for premium applications. International players like UPM-Kymmene Corporation from Finland bring expertise in thermally modified woods, targeting eco-conscious markets in Europe and beyond. Strategies among these companies include product diversification, such as offering pre-finished or pre-cut decking materials for ease of installation, and investments in R&D to enhance durability and sustainability. Partnerships with distributors and retailers are crucial for market penetration, as is adherence to evolving regulatory standards regarding wood treatment chemicals and sustainable forestry practices.

Recent Developments

Recent developments in the wooden decking market reflect a strong focus on sustainability, innovation, and market expansion. Many companies have introduced new product lines featuring advanced wood treatment technologies that eliminate harmful chemicals while improving resistance to decay and insects. For instance, thermal modification processes have gained traction, offering an eco-friendly alternative to traditional pressure-treated wood. Additionally, there has been increased investment in certified sustainable sourcing, with more players obtaining certifications from organizations like the Forest Stewardship Council (FSC) to meet growing consumer and regulatory demands for responsibly harvested wood.

On the strategic front, mergers and acquisitions have been observed as companies seek to consolidate market share and enhance their technological capabilities. For example, larger entities have acquired smaller specialists in premium hardwoods or innovative treatment methods to diversify their offerings. Partnerships with home improvement retailers and online platforms have also expanded, improving product accessibility for both DIY consumers and professional contractors. Furthermore, companies are leveraging digital tools for marketing and customer engagement, including virtual design platforms that allow users to visualize decking projects. These developments are set against a backdrop of economic recovery in key markets, driving renewed investment in residential and commercial construction projects that utilize wooden decking.

Report Segmentation

This report on the wooden decking market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by wood type includes pressure-treated wood, cedar, redwood, tropical hardwoods, and thermally modified wood, each analyzed for their market share, growth potential, and regional adoption patterns. Application segmentation covers residential, commercial, and industrial uses, with detailed insights into demand drivers specific to each sector, such as home renovation trends in residential or tourism-driven projects in commercial. Geographic segmentation divides the market into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional preferences, regulatory impacts, and economic factors influencing demand.

Additional segmentation may consider distribution channels, such as specialty stores, home centers, and online platforms, to understand shifting consumer purchasing behaviors. The report also examines competitive landscapes by profiling major players and their strategies, including product innovation, mergers, and sustainability initiatives. Each segment is evaluated through qualitative and quantitative analysis, providing stakeholders with actionable insights into market dynamics, opportunities, and challenges. This structured approach ensures that readers gain a nuanced understanding of the wooden decking market, facilitating informed decision-making for investment, product development, and market entry strategies.

FAQs

What are the most popular types of wood used for decking? Pressure-treated lumber, cedar, redwood, and tropical hardwoods like ipe are among the most popular choices, each offering varying levels of durability, cost, and aesthetic appeal.

How does wooden decking compare to composite decking? Wooden decking is often favored for its natural look and lower initial cost, but requires more maintenance, while composite decking offers greater durability and less upkeep but at a higher price point.

What factors affect the lifespan of a wooden deck? Lifespan depends on the wood type, quality of installation, climate conditions, and maintenance practices such as regular sealing and staining.

Is wooden decking environmentally friendly? When sourced from certified sustainable forests, wooden decking can be eco-friendly due to wood's biodegradability and carbon sequestration properties, though treatments and sourcing practices vary.

What are the latest trends in wooden decking? Current trends include the use of thermally modified woods for enhanced durability without chemicals, darker color finishes, and designs integrating multifunctional outdoor living spaces.

How do regional climates influence decking material choices? Wet or humid climates often require more decay-resistant woods like pressure-treated or tropical hardwoods, while drier regions may utilize cedar or redwood for their natural resilience.

Citius Research has developed a research report titled “Wooden Decking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wooden Decking Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wooden Decking Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wooden Decking Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wooden Decking Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wooden Decking Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wooden Decking Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wooden Decking Market
• Cost and Gross Margin Analysis of Wooden Decking Market
• Wooden Decking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wooden Decking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wooden Decking Market Key Stakeholders

Below are the key stakeholders for the Wooden Decking Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wooden Decking Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wooden Decking Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wooden Decking Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wooden Decking Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wooden Decking Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wooden Decking Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wooden Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wooden Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wooden Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wooden Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wooden Decking Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wooden Decking Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wooden Decking Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wooden Decking Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wooden Decking Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wooden Decking Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wooden Decking Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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