Precast Construction Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208589
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Precast Construction Market size was estimated at USD 145 billion in 2023 and is projected to reach USD 215 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Precast Construction Market

(Market Size)
$145 billion
$215 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 145 billion
2030 Market Size USD 215 billion
Key Players LafargeHolcim, CRH, Boral, Cemex, Oldcastle

Market Summary

The precast construction market is a critical segment within the broader manufacturing and construction industries, characterized by the off-site fabrication of building components which are later transported and assembled at the construction site. This method is increasingly favored for its efficiency, quality control, and reduced on-site labor requirements. Precast elements include a wide array of structural and non-structural components such as walls, floors, beams, columns, and facades, which are produced in controlled factory environments. The market serves diverse sectors including residential, commercial, industrial, and infrastructure projects, driven by the global push towards sustainable and rapid construction practices. Key players in this market are continuously innovating to enhance product durability, aesthetic appeal, and environmental performance, aligning with stringent building codes and green construction standards. The adoption of advanced materials and digital technologies like Building Information Modeling (BIM) is further streamlining production and installation processes, making precast construction a pivotal solution for modern urban development and infrastructure renewal initiatives worldwide.

Key Highlights

The precast construction market stands out due to its significant advantages over traditional cast-in-place methods, including accelerated project timelines, superior quality assurance, and enhanced safety on construction sites. One of the foremost highlights is the reduction in construction waste and environmental impact, as factory settings allow for precise material usage and recycling of by-products. Innovations in lightweight and high-strength concrete mixes have expanded the application scope, enabling the construction of taller and more complex structures with precast components. Additionally, the integration of automation and robotics in manufacturing plants has boosted production efficiency and consistency, while digital tools facilitate seamless coordination from design to erection. The market is also witnessing a surge in demand for energy-efficient and thermally insulated precast panels, responding to growing regulatory and consumer focus on sustainable building practices. These factors collectively position precast construction as a forward-looking industry essential for addressing contemporary challenges in housing, infrastructure, and commercial development.

Drivers, Opportunities & Restraints

Several key drivers propel the precast construction market, foremost among them being the global urbanization trend and the consequent need for rapid, cost-effective building solutions. Government initiatives promoting infrastructure development, particularly in emerging economies, alongside increased investment in residential and commercial projects, significantly boost demand. The emphasis on disaster-resistant construction and the ability of precast elements to enhance structural integrity further drive adoption. Opportunities abound in the development of innovative, eco-friendly materials such as self-healing concrete and the incorporation of recycled aggregates, which align with circular economy principles. The expansion into retrofit and renovation projects presents another growth avenue, as precast components offer efficient solutions for upgrading existing structures. However, the market faces restraints including high initial capital investment for setting up manufacturing facilities and the logistical challenges associated with transporting large, heavy components. Additionally, a shortage of skilled labor proficient in both manufacturing and on-site assembly techniques can hinder market growth, necessitating focused training and technological adoption to overcome these barriers.

Concentration Insights

The precast construction market exhibits a varied concentration landscape, with a mix of large multinational corporations and regional players dominating different geographic segments. Companies like LafargeHolcim, Cemex, and CRH plc have a strong global presence, leveraging extensive distribution networks and diversified product portfolios to serve multiple end-use sectors. In North America and Europe, the market is relatively consolidated, with established players focusing on technological advancements and sustainable practices to maintain competitive edges. The Asia-Pacific region, led by China and India, shows a more fragmented structure with numerous local manufacturers catering to booming construction activities, though consolidation is increasing as companies scale up to meet quality and efficiency demands. Specialty firms concentrating on niche applications, such as architectural precast or infrastructure components, also hold significant market shares by offering customized solutions. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their geographic footprint and enhance their technological capabilities, indicating a dynamic competitive environment poised for further evolution.

Type Insights

Precast construction products are categorized into several types based on their structural function and application, each catering to specific building requirements. Structural building components include beams, columns, slabs, and walls that form the primary load-bearing framework of a structure, known for their high strength and durability. Architectural precast elements, such as cladding panels, facades, and decorative features, emphasize aesthetic appeal alongside functional performance, often customized to meet design specifications. Infrastructure products encompass elements like bridges, tunnels, retaining walls, and railway sleepers, designed to withstand heavy loads and harsh environmental conditions. Hollow core slabs are widely used in floor and roof systems due to their lightweight nature and excellent spanning capabilities. Additionally, precast stairs, balconies, and bathroom pods are gaining popularity for their modularity and quick installation benefits. Each product type undergoes rigorous quality checks during manufacturing to ensure compliance with international standards, making them reliable choices for diverse construction projects.

Application Insights

The application of precast construction spans multiple sectors, each leveraging its benefits for specific project needs. In the residential sector, precast components are extensively used in housing projects, apartments, and prefabricated homes to reduce construction time and costs while ensuring consistent quality. The commercial segment, including offices, retail spaces, and hotels, adopts precast systems for their versatility in design and ability to create large, open spaces without intermediate supports. Industrial applications involve warehouses, manufacturing plants, and logistics centers where durability and rapid deployment are critical. Infrastructure projects represent a major application area, with precast elements integral to building bridges, highways, airports, and water management systems due to their resilience and longevity. The institutional sector, covering schools, hospitals, and government buildings, also utilizes precast construction for its safety, acoustic performance, and low maintenance requirements. Emerging applications in modular construction and temporary facilities further demonstrate the adaptability and growing relevance of precast methods across the construction industry.

Regional Insights

Regionally, the precast construction market demonstrates distinct trends and growth patterns influenced by economic development, regulatory frameworks, and construction activities. North America maintains a mature market characterized by high adoption of advanced precast technologies and stringent building codes promoting energy efficiency and sustainability. Europe follows a similar trajectory, with strong emphasis on green building initiatives and renovation projects driving demand for high-performance precast solutions. The Asia-Pacific region emerges as the fastest-growing market, fueled by massive urbanization, government infrastructure investments, and increasing industrialization in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are experiencing steady growth, supported by urban expansion and infrastructure development programs, though market penetration varies based on local economic conditions and construction practices. Each region presents unique opportunities and challenges, with regional players often tailoring products to meet local climatic, seismic, and aesthetic requirements, ensuring the global precast construction market remains diverse and dynamically evolving.

Company Insights

Leading companies in the precast construction market are pivotal in shaping industry standards and driving innovation through extensive research and development efforts. Prominent players such as LafargeHolcim, Cemex, CRH plc, and Boral Limited have established comprehensive product portfolios and global supply chains, enabling them to serve a wide range of construction projects. These companies invest significantly in sustainable practices, developing low-carbon concrete mixes and enhancing recycling processes to minimize environmental impact. Regional leaders like Atco Group in Canada, Skanska AB in Europe, and Taisei Corporation in Asia leverage local expertise to address specific market needs, often focusing on modular construction and integrated design-build services. Specialty manufacturers such as Elematic and Weckenmann Anlagentechnik provide advanced machinery and automation solutions for precast production, supporting industry-wide efficiency improvements. Collaboration with architectural firms and contractors is common, ensuring that precast solutions are seamlessly integrated into project workflows. The competitive landscape is marked by continuous innovation, strategic expansions, and a focus on digitalization to maintain leadership in an increasingly demanding market.

Recent Developments

Recent developments in the precast construction market highlight a strong trend towards digitalization, sustainability, and expansion into new application areas. Major companies have launched advanced BIM-integrated production systems that enhance precision and reduce errors in component manufacturing and assembly. There is growing investment in automation and robotics within factories to increase output and consistency while addressing labor shortages. Sustainable innovations include the development of carbon capture technologies in concrete production and the use of alternative raw materials like fly ash and slag to reduce carbon footprints. Several firms have introduced lightweight and high-strength precast solutions that facilitate easier transportation and installation, particularly beneficial for high-rise and remote projects. Strategic acquisitions and joint ventures are prevalent, enabling companies to enter new geographic markets and diversify their product offerings. Additionally, increased focus on R&D has led to the creation of smart precast elements embedded with sensors for real-time structural health monitoring, aligning with the rise of smart city initiatives and resilient infrastructure demands.

Report Segmentation

The precast construction market report is segmented to provide detailed analysis across various dimensions, enabling stakeholders to grasp specific market dynamics. Segmentation by type includes categories such as structural building components, architectural components, transportation products, and waste & water management products, each analyzed for their market share and growth prospects. Application-based segmentation covers residential, commercial, industrial, infrastructure, and institutional sectors, highlighting demand patterns and project examples within each. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level insights for major economies. Further segmentation may consider material types, such as concrete, steel, and composites, and production methods, including fully automated, semi-automated, and manual processes. This comprehensive segmentation allows for targeted strategic planning, helping businesses identify growth opportunities, assess competitive landscapes, and make informed decisions based on granular market intelligence.

FAQs

What are the advantages of precast construction? Precast construction offers numerous benefits including faster project completion due to parallel site and factory work, enhanced quality control in controlled environments, reduced on-site labor and waste, improved safety, and greater durability and design flexibility compared to traditional methods.

How does precast concrete contribute to sustainability? Precast concrete supports sustainability through efficient material usage, reduced construction waste, potential for incorporating recycled materials, energy efficiency in buildings due to thermal mass, and longer lifespan which decreases the need for replacements and repairs.

What types of buildings use precast construction? Precast construction is used in a wide range of buildings including residential complexes, commercial offices, industrial facilities, institutional structures like schools and hospitals, and infrastructure projects such as bridges and tunnels.

Is precast construction more expensive than traditional methods? While initial costs for precast construction can be higher due to factory setup and transportation, overall project costs are often lower because of reduced construction time, labor savings, and minimal on-site delays, leading to better life-cycle cost efficiency.

Can precast components be customized for architectural designs? Yes, precast components are highly customizable in terms of shape, size, texture, and color, allowing architects to achieve diverse aesthetic and functional requirements while maintaining structural integrity and performance standards.

What is the future outlook for the precast construction market? The future outlook is positive, driven by urbanization, infrastructure development, technological advancements in manufacturing, and increasing adoption of sustainable construction practices, with growth expected across both developed and emerging economies.

Citius Research has developed a research report titled “Precast Construction Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Precast Construction Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Precast Construction Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Precast Construction Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Precast Construction Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Precast Construction Market
• Research Methodology
• Executive Summary
• Market Dynamics of Precast Construction Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Precast Construction Market
• Cost and Gross Margin Analysis of Precast Construction Market
• Precast Construction Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Precast Construction Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Precast Construction Market Key Stakeholders

Below are the key stakeholders for the Precast Construction Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Precast Construction Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Precast Construction Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Precast Construction Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Precast Construction Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Precast Construction Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Precast Construction Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Precast Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Precast Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Precast Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Precast Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Precast Construction Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Precast Construction Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Precast Construction Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Precast Construction Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Precast Construction Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Precast Construction Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Precast Construction Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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