Gypsum Board Wall Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208917
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Gypsum Board Wall Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Gypsum Board Wall Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Saint-Gobain, Knauf, USG, National Gypsum, Georgia-Pacific

Market Summary

The gypsum board wall market is a critical segment within the global construction and manufacturing industries, characterized by its widespread use in residential, commercial, and institutional buildings. Gypsum boards, also known as drywall or plasterboard, are preferred for their fire resistance, sound insulation properties, and ease of installation. The market is driven by increasing urbanization, rising construction activities, and the growing demand for sustainable and cost-effective building materials. Key regions contributing to market growth include North America, Asia Pacific, and Europe, where infrastructure development and renovation projects are prominent. Leading manufacturers are focusing on product innovations, such as moisture-resistant and lightweight boards, to cater to diverse application needs. The market is highly competitive, with several established players and new entrants vying for market share through strategic expansions, mergers, and acquisitions. Despite challenges like raw material price volatility and environmental regulations, the gypsum board wall market continues to expand, supported by advancements in construction technologies and the increasing emphasis on green building practices.

Key Highlights

The gypsum board wall market showcases several key highlights that underscore its significance and growth trajectory. One notable aspect is the increasing adoption of gypsum boards in modern construction due to their superior properties, including fire resistance, durability, and aesthetic appeal. The market is witnessing a shift towards eco-friendly and sustainable products, with manufacturers investing in recycling programs and reducing the environmental impact of production processes. Technological advancements, such as the development of enhanced gypsum boards with improved moisture and mold resistance, are gaining traction, particularly in regions with high humidity. The rise in prefabricated construction methods is also boosting demand, as gypsum boards are integral to quick and efficient building solutions. Additionally, stringent building codes and safety regulations worldwide are propelling the use of fire-rated gypsum boards, ensuring compliance and enhancing building safety. The market's competitive landscape is marked by continuous innovation, with companies like Saint-Gobain, USG Corporation, and Knauf leading the way in product development and market expansion.

Drivers, Opportunities & Restraints

The gypsum board wall market is influenced by several drivers, opportunities, and restraints that shape its dynamics. Key drivers include the rapid pace of urbanization and industrialization, particularly in emerging economies, which fuels construction activities and demand for gypsum boards. The growing focus on energy-efficient and sustainable buildings is another significant driver, as gypsum boards contribute to better insulation and reduced energy consumption. Opportunities abound in the development of advanced gypsum products, such as those with enhanced acoustic properties or tailored for specific environmental conditions, opening new application avenues. The increasing investment in infrastructure projects, including smart cities and commercial complexes, presents substantial growth prospects. However, the market faces restraints such as fluctuations in raw material prices, particularly gypsum and paper, which can impact production costs and profitability. Environmental concerns related to gypsum mining and disposal, along with stringent regulations governing emissions and waste management, also pose challenges. Despite these restraints, the market's positive outlook is supported by ongoing innovations and the rising demand for modern construction materials.

Concentration Insights

The gypsum board wall market exhibits a concentrated competitive landscape, with a few major players dominating global sales and distribution. Companies like Saint-Gobain, USG Corporation, Knauf, and National Gypsum hold significant market shares, leveraging their extensive product portfolios, strong brand recognition, and widespread geographic presence. These industry leaders invest heavily in research and development to introduce innovative products and maintain a competitive edge. The market concentration is also evident in regional dynamics, where established players have a strong foothold in mature markets like North America and Europe, while expanding aggressively in high-growth regions such as Asia Pacific and Latin America. Strategic partnerships, mergers, and acquisitions are common tactics employed by key players to consolidate their market position and enhance their production capabilities. Despite the dominance of large corporations, the market sees participation from numerous regional and local manufacturers, who cater to specific niche demands and contribute to market diversity. This concentration fosters a environment of continuous improvement and technological advancement, benefiting end-users with high-quality and varied product options.

Type Insights

The gypsum board wall market is segmented into various types based on product characteristics and intended applications. Standard gypsum boards are the most commonly used, ideal for general wall and ceiling constructions in dry indoor environments. Moisture-resistant gypsum boards are designed for areas with high humidity, such as bathrooms and kitchens, offering enhanced protection against water damage and mold growth. Fire-resistant gypsum boards incorporate glass fibers and other additives to improve fire performance, making them essential for safety-critical applications in commercial and residential buildings. There are also soundproof gypsum boards, which provide superior acoustic insulation and are used in theaters, recording studios, and multi-family housing units. Additionally, impact-resistant and flexible gypsum boards cater to specific needs like high-traffic areas or curved surfaces. Each type addresses distinct requirements, driven by building codes, environmental conditions, and consumer preferences. Manufacturers continuously innovate to improve the functionality and sustainability of these products, ensuring they meet evolving construction standards and demands.

Application Insights

Gypsum board walls find extensive applications across residential, commercial, and industrial construction sectors. In residential buildings, they are used for interior walls, ceilings, and partitions, offering a smooth finish and ease of installation. The commercial sector utilizes gypsum boards in offices, retail spaces, hotels, and hospitals, where attributes like fire resistance, sound insulation, and aesthetic appeal are paramount. Industrial applications include their use in manufacturing facilities and warehouses, often requiring durable and fire-rated solutions. The rising trend of modular and prefabricated construction has further expanded the application scope, as gypsum boards are integral components in off-site building techniques. Renovation and remodeling projects also contribute significantly to demand, as property owners seek to upgrade existing structures with modern materials. Additionally, specialized applications such as decorative walls and curved designs are gaining popularity, driven by architectural innovations and custom design requirements. The versatility and adaptability of gypsum boards make them a preferred choice across diverse construction scenarios, supported by their cost-effectiveness and performance benefits.

Regional Insights

The gypsum board wall market demonstrates varied growth patterns across different regions, influenced by local economic conditions, construction activities, and regulatory frameworks. North America is a mature market, characterized by high adoption rates in residential and commercial construction, driven by stringent building codes and a strong focus on energy efficiency. Europe follows a similar trend, with emphasis on sustainable building practices and renovation projects. The Asia Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and increasing disposable incomes in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are also witnessing growth, supported by government initiatives in housing and commercial infrastructure. Each region has distinct preferences for gypsum board types; for example, moisture-resistant boards are in high demand in tropical climates, while fire-resistant varieties are prioritized in areas with strict safety regulations. Regional manufacturers often tailor their products to meet local needs, ensuring relevance and competitiveness in diverse markets.

Company Insights

Prominent companies in the gypsum board wall market include Saint-Gobain, USG Corporation, Knauf, National Gypsum, Georgia-Pacific, and Etex Group, among others. Saint-Gobain is a global leader known for its innovative products and sustainable practices, offering a wide range of gypsum boards under brands like CertainTeed. USG Corporation, now part of Knauf, has a strong presence in North America and is renowned for its Sheetrock brand, focusing on quality and reliability. Knauf emphasizes technological advancements and environmental stewardship, with a diverse portfolio catering to various applications. National Gypsum is a key player in the US market, providing high-performance gypsum products through its Gold Bond and ProForm brands. Georgia-Pacific, a subsidiary of Koch Industries, offers robust solutions for both residential and commercial sectors. Etex Group operates globally with a focus on building performance and safety. These companies invest significantly in research and development, production capacity expansion, and strategic partnerships to strengthen their market position and address evolving customer needs.

Recent Developments

Recent developments in the gypsum board wall market highlight ongoing innovations and strategic moves by key players. Companies are increasingly focusing on sustainability, with initiatives like using recycled materials in production and reducing carbon footprints. For instance, several manufacturers have introduced gypsum boards made from synthetic gypsum, derived from industrial by-products, to promote circular economy practices. Technological advancements have led to the launch of enhanced products, such as ultra-lightweight boards for easier handling and installation, and boards with improved acoustic and thermal properties. Mergers and acquisitions continue to shape the market, as seen in Knauf's acquisition of USG Corporation, which expanded its global reach and product offerings. Expansion into emerging markets remains a priority, with new manufacturing facilities and distribution networks established in Asia and Latin America. Additionally, collaborations with construction firms and architects are fostering the development of customized solutions for specific projects. These developments reflect the market's dynamic nature and its response to changing industry demands and environmental considerations.

Report Segmentation

The gypsum board wall market report is segmented to provide detailed insights into various aspects influencing market dynamics. Segmentation by type includes standard, moisture-resistant, fire-resistant, and other specialized gypsum boards, each analyzed for their market share and growth potential. Application segmentation covers residential, commercial, and industrial sectors, highlighting demand patterns and usage trends across different building types. Geographical segmentation breaks down the market into key regions such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, examining regional drivers, challenges, and opportunities. The report also segments based on end-user preferences, construction methods, and distribution channels, offering a comprehensive view of market structure. This multi-faceted segmentation enables stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions regarding investments, product development, and market entry strategies.

FAQs

What are the benefits of using gypsum boards in construction? Gypsum boards offer numerous benefits, including fire resistance, sound insulation, ease of installation, and a smooth surface for finishing. They are also lightweight, cost-effective, and environmentally friendly when produced with recycled materials.

How does moisture-resistant gypsum board work? Moisture-resistant gypsum boards are treated with water-repellent additives and have a specially formulated core and paper facing that reduce water absorption, making them ideal for high-humidity areas like bathrooms and kitchens.

What is the difference between gypsum board and drywall? Gypsum board and drywall are often used interchangeably; both refer to panels made of gypsum plaster sandwiched between paper liners. However, drywall is a common term in North America, while gypsum board is used globally.

Are gypsum boards environmentally friendly? Yes, many gypsum boards are environmentally friendly, especially those made from synthetic gypsum, which is a by-product of industrial processes. They are recyclable and contribute to sustainable building practices.

Which regions have the highest demand for gypsum boards? The highest demand for gypsum boards is in North America, Asia Pacific, and Europe, driven by robust construction activities, urbanization, and infrastructure development in these regions.

Can gypsum boards be used for exterior walls? Standard gypsum boards are not suitable for exterior walls as they are not designed to withstand weather elements. However, specialized exterior gypsum sheathing products are available for certain applications with proper protective coatings.

Citius Research has developed a research report titled “Gypsum Board Wall Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gypsum Board Wall Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gypsum Board Wall Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gypsum Board Wall Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gypsum Board Wall Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gypsum Board Wall Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gypsum Board Wall Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gypsum Board Wall Market
• Cost and Gross Margin Analysis of Gypsum Board Wall Market
• Gypsum Board Wall Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gypsum Board Wall Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gypsum Board Wall Market Key Stakeholders

Below are the key stakeholders for the Gypsum Board Wall Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gypsum Board Wall Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gypsum Board Wall Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gypsum Board Wall Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gypsum Board Wall Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gypsum Board Wall Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gypsum Board Wall Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gypsum Board Wall Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gypsum Board Wall Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gypsum Board Wall Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gypsum Board Wall Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gypsum Board Wall Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gypsum Board Wall Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gypsum Board Wall Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gypsum Board Wall Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gypsum Board Wall Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gypsum Board Wall Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gypsum Board Wall Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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