Flexible Plastic Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208320
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Flexible Plastic Packaging Market size was estimated at USD 225 billion in 2023 and is projected to reach USD 335 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Flexible Plastic Packaging Market

(Market Size)
$225 billion
$335 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 225 billion
2030 Market Size USD 335 billion
Key Players Amcor, Berry Global, Sealed Air, Sonoco, Constantia Flexibles

Market Summary

The flexible plastic packaging market is a critical segment within the global packaging industry, serving a wide array of sectors including food and beverage, healthcare, personal care, and notably, manufacturing and construction. This market is characterized by the production of pouches, bags, wraps, and other pliable packaging solutions made from materials like polyethylene, polypropylene, and PVC. These materials are favored for their lightweight nature, durability, and ability to provide excellent barrier properties against moisture, oxygen, and contaminants. The manufacturing and construction industries utilize flexible plastic packaging for a variety of purposes, including protecting construction materials, packaging industrial components, and safeguarding products during storage and transit. The demand is driven by the need for efficient, cost-effective, and sustainable packaging solutions that can withstand harsh industrial environments while ensuring product integrity. Innovations in material science are continuously enhancing the performance and recyclability of these packages, aligning with global sustainability trends. The market is highly competitive, with numerous players striving to offer differentiated products through advanced technologies and customized solutions.

Key Highlights

The flexible plastic packaging market is defined by several key attributes that underscore its importance. A primary highlight is its exceptional versatility, allowing it to be used for a vast range of products from small electronic parts in manufacturing to bulk construction materials. The sector is witnessing significant advancements in sustainable packaging, with a strong industry shift towards the development and adoption of recyclable and bio-based plastic materials to address environmental concerns. High-barrier films that extend product shelf life and protect against external factors are another critical innovation, particularly valued in the industrial sector for preserving material quality. The efficiency in logistics and supply chain operations provided by lightweight flexible packaging reduces transportation costs and carbon footprint, a major consideration for manufacturing and construction firms. Furthermore, the ability to offer customized printing and branding on packaging enhances product visibility and marketability for industrial suppliers. The integration of smart packaging technologies, such as QR codes and RFID tags, is emerging as a trend, providing track-and-trace capabilities and improved inventory management for businesses.

Drivers, Opportunities & Restraints

Growth in the flexible plastic packaging market is propelled by several key drivers. The expansion of the manufacturing and construction industries globally creates a consistent demand for robust and protective packaging solutions. The inherent benefits of flexible packaging, such as reduced material usage, lower shipping costs, and improved shelf appeal, are significant drivers for its adoption. The rising consumer and regulatory focus on sustainability is pushing manufacturers to innovate and develop eco-friendly packaging options, presenting a major opportunity for market growth. The increasing need for convenient, lightweight, and durable packaging for industrial goods further fuels this expansion. However, the market faces considerable restraints. Stringent government regulations concerning plastic waste and single-use plastics pose a challenge, potentially limiting the use of certain conventional materials. Fluctuations in the prices of raw materials, derived from petrochemicals, can impact production costs and profit margins for packaging converters. Additionally, the growing preference for alternative sustainable packaging materials, such as paper and compostable polymers, presents competitive pressure that the industry must navigate through continuous innovation and investment in circular economy models.

Concentration Insights

The competitive landscape of the flexible plastic packaging market is a mix of large multinational corporations and specialized regional players, leading to a moderately concentrated environment. A handful of major global entities hold a significant market share due to their extensive product portfolios, advanced technological capabilities, and strong global distribution networks. These industry leaders often engage in strategic mergers and acquisitions to consolidate their market position and expand their geographical and segmental reach. Alongside these giants, there is a substantial presence of small and medium-sized enterprises that compete by focusing on niche applications, offering customized solutions, and providing superior customer service, particularly for specialized needs within the manufacturing and construction sectors. The market concentration is also influenced by regional dynamics, with high production and consumption hubs in Asia-Pacific and North America fostering intense competition. This structure encourages continuous innovation, investment in sustainable technologies, and a focus on developing high-value, performance-oriented packaging solutions to meet the evolving demands of industrial clients.

Type Insights

The flexible plastic packaging market is segmented by the type of material and structure used, each catering to specific functional requirements. Polyethylene, particularly low-density polyethylene (LDPE) and linear low-density polyethylene (LLDPE), dominates the market due to its excellent clarity, flexibility, and moisture barrier properties, making it ideal for wraps and bags used in construction for material protection. Polypropylene (PP) is another major material, valued for its high tensile strength, resistance to chemicals, and suitability for high-temperature applications, often used for packaging industrial components. Polyvinyl chloride (PVC) is used for its durability and clarity in certain applications. Beyond materials, the market is also defined by product types such as stand-up pouches, which are gaining traction for their shelf presence and resealability, even for non-food industrial items like screws or adhesives. Films and wraps are extensively used for palletizing and protecting construction materials during shipping. The development of multi-layer co-extruded films is a significant trend, combining different polymers to achieve superior barrier properties against oxygen, moisture, and UV light, which is crucial for protecting sensitive manufacturing supplies.

Application Insights

Within the manufacturing and construction industries, flexible plastic packaging serves a multitude of critical applications. In construction, it is indispensable for protecting building materials such as cement, sand, aggregates, and insulation from moisture, dirt, and damage during storage and transportation. Heavy-duty woven polypropylene bags are commonly used for this purpose. For manufacturing, flexible packaging is used to bundle and protect a wide range of components, from small electronic parts and automotive pieces to large machinery components, often using anti-static films or cushioned mailers. It is also used for packaging industrial chemicals, lubricants, and solvents in specialized pouches and bags that ensure safety and prevent leaks. Furthermore, the packaging of personal protective equipment (PPE) for construction and factory workers, including items like gloves and masks, relies heavily on flexible plastic formats for hygiene and single-use convenience. The adaptability of flexible packaging allows it to be used in form-fill-seal machines for automated packaging of industrial goods, enhancing operational efficiency and reducing labor costs for businesses in these sectors.

Regional Insights

The demand and production of flexible plastic packaging are distributed unevenly across the globe, influenced by regional industrial activity and economic development. The Asia-Pacific region stands as the largest and fastest-growing market, driven by its booming manufacturing sector, massive construction activities, and the presence of a robust packaging production base in countries like China and India. Government initiatives supporting industrial growth and urbanization in this region are key contributors to demand. North America and Europe represent mature markets characterized by a high adoption rate of advanced and sustainable packaging technologies. Strict environmental regulations in Europe are pushing innovation towards circular economy models and recyclable packaging solutions. The Middle East and Africa show growing potential, fueled by investments in construction and infrastructure development projects. Latin America presents a steady market, with growth linked to the expansion of its industrial and agricultural sectors. Each region presents a unique set of opportunities and challenges, requiring packaging manufacturers to tailor their strategies to local regulatory frameworks, sustainability goals, and specific industrial needs.

Company Insights

The flexible plastic packaging market features a competitive arena with several prominent players driving innovation and market trends. Leading global companies such as Amcor, Berry Global, and Sonoco have a significant presence, offering a comprehensive range of packaging solutions tailored for industrial applications. These corporations leverage their extensive research and development capabilities to pioneer sustainable materials and advanced packaging formats. Other key players like Sealed Air, known for its protective packaging, and Constantia Flexibles, focus on providing high-performance films and labels for the manufacturing sector. Huhtamaki and Coveris are also major contributors, emphasizing recyclable and fiber-based solutions. These companies compete on factors including technological innovation, product quality, global supply chain efficiency, and the ability to provide customized solutions for specific industrial packaging challenges. The strategic focus for these entities is increasingly on developing circular economy-compliant products and forming partnerships with material recovery facilities to enhance the recyclability of their packaging offerings, thereby aligning with the sustainability objectives of their B2B clients in manufacturing and construction.

Recent Developments

The flexible plastic packaging industry is dynamic, with recent developments largely centered on sustainability and technological enhancement. A predominant trend is the significant investment in developing and commercializing advanced recyclable and mono-material plastic structures, which are easier to recycle than traditional multi-layer laminates. Many leading companies have announced ambitious commitments to make all their packaging recyclable or reusable by a set deadline. There is a growing collaboration between packaging producers and chemical companies to create new polymers from recycled or bio-based content. In terms of technology, the integration of Industry 4.0 principles is gaining momentum, with smart factories employing automation and data analytics to optimize production efficiency and reduce waste. The adoption of digital printing technology is another key development, allowing for shorter runs, cost-effective customization, and rapid prototyping for industrial clients. Furthermore, mergers and acquisitions continue to reshape the competitive landscape, as companies seek to acquire new technologies, expand their geographic footprint, and bolster their portfolios in high-growth segments like sustainable and protective packaging for industrial use.

Report Segmentation

This comprehensive market research report on the flexible plastic packaging market within the manufacturing and construction industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows stakeholders to understand specific market dynamics and opportunities. The report is divided by material type, analyzing key polymers such as polyethylene, polypropylene, polyvinyl chloride, and others, detailing their market share and application-specific usage. It is further segmented by product type, covering pouches, bags, wraps, films, and others, highlighting the demand trends for each format in industrial settings. The application segmentation provides an in-depth look at how flexible packaging is used for construction materials, industrial components, chemical packaging, and protective equipment. A crucial geographical segmentation breaks down the market into key regions and major countries, offering insights into regional production, consumption patterns, regulatory landscapes, and growth hotspots. This multi-faceted segmentation equips businesses, investors, and professionals with the targeted intelligence needed to make informed strategic decisions, identify niche opportunities, and understand the competitive environment in depth.

FAQs

What are the key materials used in flexible plastic packaging? The primary materials include polyethylene (PE) in forms like LDPE and LLDPE for their flexibility, polypropylene (PP) for its strength and chemical resistance, and polyvinyl chloride (PVC) for its durability. Advanced multi-layer films often combine these materials for enhanced performance.

What are the major drivers for the flexible plastic packaging market? Key drivers include growth in end-use industries like manufacturing and construction, the need for cost-effective and lightweight packaging solutions, superior barrier properties for product protection, and increasing demand for convenient and sustainable packaging formats.

How is sustainability impacting the flexible plastic packaging industry? Sustainability is a major influence, driving innovation towards recyclable, reusable, and compostable materials. Companies are investing in mono-material structures, bio-based plastics, and advanced recycling technologies to reduce environmental impact and meet regulatory demands.

Which regions are the largest markets for flexible plastic packaging? The Asia-Pacific region is the largest and fastest-growing market, driven by industrial expansion. North America and Europe are mature markets focused on sustainability, while the Middle East, Africa, and Latin America show emerging growth potential.

Who are the leading companies in the flexible plastic packaging market? Prominent players include Amcor, Berry Global, Sonoco, Sealed Air, and Constantia Flexibles. These companies compete through extensive product portfolios, global reach, and a strong focus on research and development for innovative and sustainable solutions.

What are the main applications in the manufacturing and construction sectors? Main applications include protective packaging for construction materials like cement and insulation, bundling of industrial and automotive components, safe containment of chemicals and solvents, and packaging for personal protective equipment (PPE) used on sites.

Citius Research has developed a research report titled “Flexible Plastic Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flexible Plastic Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flexible Plastic Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flexible Plastic Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flexible Plastic Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flexible Plastic Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flexible Plastic Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flexible Plastic Packaging Market
• Cost and Gross Margin Analysis of Flexible Plastic Packaging Market
• Flexible Plastic Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flexible Plastic Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flexible Plastic Packaging Market Key Stakeholders

Below are the key stakeholders for the Flexible Plastic Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flexible Plastic Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flexible Plastic Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flexible Plastic Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flexible Plastic Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flexible Plastic Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flexible Plastic Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flexible Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flexible Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flexible Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flexible Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flexible Plastic Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flexible Plastic Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flexible Plastic Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flexible Plastic Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flexible Plastic Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flexible Plastic Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flexible Plastic Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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