Electro Pneumatic Positioner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208278
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Electro Pneumatic Positioner Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Electro Pneumatic Positioner Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Emerson, Siemens, ABB, Rotork, Metso

Market Summary

The electro pneumatic positioner market is an integral segment within the broader industrial automation and process control landscape, primarily serving the manufacturing and construction sectors. These devices are critical components used to precisely control the opening and closing of valves in pneumatic actuator systems, ensuring accurate flow control of various media in pipelines and industrial processes. The market is characterized by a steady demand driven by the ongoing modernization of industrial infrastructure and the increasing emphasis on operational efficiency and safety standards. Key end-user industries include oil and gas, chemicals, water and wastewater treatment, power generation, and general manufacturing, where reliable and precise valve control is paramount. The competitive landscape features a mix of large multinational corporations and specialized niche players, all competing on factors such as technological innovation, product reliability, and global service and support networks. The evolution towards Industry 4.0 and smart factory concepts is further influencing product development, with a growing integration of digital communication protocols and diagnostic capabilities into positioner designs.

Key Highlights

A primary highlight of the electro pneumatic positioner market is the accelerating transition from traditional pneumatic and mechanical positioners to advanced digital and smart electronic versions. These modern devices offer superior precision, diagnostic features, and integration capabilities with plant-wide distributed control systems (DCS) and asset management software. Another significant trend is the increasing demand for devices with intrinsic safety certifications for use in hazardous environments commonly found in oil and gas and chemical processing plants. The market is also witnessing a consolidation trend, with major players engaging in strategic acquisitions to broaden their product portfolios and enhance their global market reach. Furthermore, the emphasis on energy efficiency is pushing manufacturers to develop positioners that contribute to reduced air consumption in pneumatic systems, aligning with broader sustainability goals. The after-sales service segment, including calibration, maintenance, and repair, represents a substantial and recurring revenue stream for companies operating in this space.

Drivers, Opportunities & Restraints

The growth of the electro pneumatic positioner market is propelled by several key drivers. The relentless pursuit of operational efficiency and process optimization across manufacturing industries creates a consistent demand for high-precision control instruments. Stringent government regulations concerning safety, emissions, and environmental protection mandate the use of reliable and accurate valve control systems, thereby boosting market adoption. The ongoing expansion and modernization of infrastructure in emerging economies, particularly in the water treatment and energy sectors, present significant growth opportunities. However, the market faces certain restraints, including the high initial investment associated with advanced smart positioners, which can be a barrier for small and medium-sized enterprises. Economic downturns and cyclicality in key end-user industries like oil and gas can lead to deferred capital expenditures on new equipment, temporarily stifling market growth. Opportunities abound in the development of wireless and IIoT-enabled positioners that facilitate predictive maintenance and reduce installation costs, opening new avenues for innovation and market expansion.

Concentration Insights

The global electro pneumatic positioner market exhibits a moderately concentrated nature, dominated by a handful of established international players who command a significant share of the worldwide revenue. These leading companies possess extensive product portfolios, robust research and development capabilities, and well-established global distribution and service networks. Their strength lies in providing integrated solutions and long-term support for large-scale industrial projects. Alongside these giants, there exists a stratum of specialized and regional manufacturers that compete effectively by focusing on specific application niches, offering customized solutions, or providing cost-competitive alternatives. The concentration is highest in regions with mature industrial bases, such as North America and Europe, where the presence of major end-user industries and the headquarters of key market players are located. In contrast, the market in Asia-Pacific is more fragmented, featuring a mix of global brands and a growing number of local manufacturers catering to the rapid industrial expansion in the region.

Type Insights

The electro pneumatic positioner market is segmented by type, primarily into single-acting positioners and double-acting positioners. Single-acting positioners are designed to control actuators that use a spring return mechanism. They are typically employed in applications where fail-safe operation is critical; in the event of a power or air supply failure, the spring automatically returns the valve to a predefined safe position, either fully open or fully closed. Double-acting positioners, on the other hand, are used with actuators that require air pressure to move the valve in both directions. They offer more precise control over the valve's mid-stroke positions and are commonly found in applications where modulating control is essential, such as in flow or pressure regulation loops. The choice between single-acting and double-acting positioners is fundamentally determined by the actuator type and the specific safety and control requirements of the industrial process.

Application Insights

Electro pneumatic positioners find critical application across a diverse range of industries within manufacturing and construction. In the oil and gas sector, they are indispensable for the precise control of valves in upstream, midstream, and downstream processes, including wellhead control, pipeline transmission, and refining operations, often in demanding and hazardous environments. The chemical and pharmaceutical industries utilize these devices to ensure accurate dosing and mixing of raw materials, maintaining strict quality control and safety standards. In power generation, both conventional thermal and nuclear plants rely on positioners for controlling steam and coolant valves. The water and wastewater treatment industry represents a major application area, using positioners to manage the flow of water and treatment chemicals. Furthermore, they are extensively used in general manufacturing and construction machinery for automating various process control and material handling systems.

Regional Insights

The adoption and demand for electro pneumatic positioners vary significantly across different geographic regions, influenced by local industrial development and investment climates. North America and Europe are considered mature markets, characterized by a high degree of industrialization and a strong focus on upgrading existing infrastructure with smart and digital automation solutions. The presence of major oil and gas, chemical, and pharmaceutical industries in these regions sustains a stable demand for high-end positioners. The Asia-Pacific region is identified as the fastest-growing market, driven by massive investments in new industrial facilities, infrastructure development, and water treatment projects in countries like China, India, and Southeast Asian nations. The Middle East and Africa region shows steady demand, heavily tied to the oil and gas industry, while Latin America's market growth is linked to investments in mining, water management, and energy sectors.

Company Insights

The competitive landscape of the electro pneumatic positioner market is comprised of several prominent players known for their technological expertise and global presence. Leading companies such as Emerson Electric Co., Siemens AG, and ABB Ltd. are recognized for their comprehensive automation portfolios, which include advanced positioners integrated with their broader control system offerings. Samson AG and Azbil Corporation are also key players with a strong focus on valve automation and precision instrumentation. These companies compete intensely on technology innovation, offering features like digital communication protocols (HART, Foundation Fieldbus, PROFIBUS), advanced diagnostics, and reduced air consumption. Other significant participants include Rotork plc, Metso Corporation, and Baker Hughes Company, each holding considerable expertise in serving specific verticals like oil and gas or water industries. The strategy for these firms often involves continuous product development, strategic mergers and acquisitions, and strengthening their distribution channels to maintain a competitive edge.

Recent Developments

The electro pneumatic positioner market has been active with recent developments focused on technological enhancement and strategic business moves. A prominent trend is the launch of new products with enhanced IIoT connectivity, enabling integration with cloud platforms for data analytics and remote monitoring, which facilitates predictive maintenance strategies. Companies are increasingly embedding advanced diagnostic functions that can monitor valve health, detect issues like stiction or packing friction, and provide early warnings to prevent unplanned downtime. There has been a noticeable emphasis on developing positioners with improved energy efficiency, reducing compressed air usage which is a significant operational cost in large plants. Furthermore, the market has witnessed strategic acquisitions where larger automation conglomerates have acquired smaller specialized firms to gain access to proprietary technologies or to strengthen their market position in specific geographic regions or industry verticals.

Report Segmentation

This market research report on the electro pneumatic positioner market provides a detailed analysis segmented across multiple dimensions to offer a comprehensive view. The segmentation by type categorizes the market into single-acting and double-acting positioners, analyzing the demand dynamics and growth patterns for each. Application-based segmentation delves into the adoption across key industries, including oil and gas, chemicals, water and wastewater treatment, power generation, food and beverages, and others, highlighting the specific requirements and trends in each sector. Geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional market sizes, growth rates, and competitive landscapes. This multi-faceted segmentation allows for a granular understanding of the market, identifying lucrative segments and emerging opportunities for stakeholders.

FAQs

What is the role of an electro pneumatic positioner? An electro pneumatic positioner is a critical control device that receives an electrical command signal from a controller and translates it into a precise pneumatic output to position a valve actuator, ensuring accurate flow control in industrial processes.

Which industries use electro pneumatic positioners? Key industries utilizing these devices include oil and gas, chemical processing, power generation, water and wastewater treatment, pharmaceuticals, and food and beverages, wherever precise valve control is essential.

What are the benefits of a smart positioner? Smart positioners offer advanced benefits such as digital communication capabilities for integration with control systems, built-in diagnostics for valve health monitoring, reduced air consumption, and easier calibration and configuration, leading to improved process efficiency and lower maintenance costs.

What is the difference between single-acting and double-acting positioners? A single-acting positioner controls an actuator that uses air to move in one direction and a spring to return. A double-acting positioner controls an actuator that requires air pressure to move in both directions, offering more precise control for modulating applications.

Who are the leading manufacturers in this market? Prominent manufacturers dominating the market include Emerson Electric Co., Siemens AG, ABB Ltd., Samson AG, Azbil Corporation, Rotork plc, and Metso Corporation, among others.

How does an electro pneumatic positioner improve process control? It significantly improves process control by providing highly accurate and repeatable valve positioning, which ensures consistent flow, pressure, or level regulation. This enhances product quality, optimizes resource usage, and improves overall operational safety and efficiency.

Citius Research has developed a research report titled “Electro Pneumatic Positioner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electro Pneumatic Positioner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electro Pneumatic Positioner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electro Pneumatic Positioner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electro Pneumatic Positioner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electro Pneumatic Positioner Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electro Pneumatic Positioner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electro Pneumatic Positioner Market
• Cost and Gross Margin Analysis of Electro Pneumatic Positioner Market
• Electro Pneumatic Positioner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electro Pneumatic Positioner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electro Pneumatic Positioner Market Key Stakeholders

Below are the key stakeholders for the Electro Pneumatic Positioner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electro Pneumatic Positioner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electro Pneumatic Positioner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electro Pneumatic Positioner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electro Pneumatic Positioner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electro Pneumatic Positioner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electro Pneumatic Positioner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electro Pneumatic Positioner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electro Pneumatic Positioner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electro Pneumatic Positioner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electro Pneumatic Positioner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electro Pneumatic Positioner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electro Pneumatic Positioner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electro Pneumatic Positioner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electro Pneumatic Positioner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electro Pneumatic Positioner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electro Pneumatic Positioner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electro Pneumatic Positioner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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