Dry Construction Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207280
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Dry Construction Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Dry Construction Market

(Market Size)
$85 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 85 billion
2030 Market Size USD 140 billion
Key Players Knauf, Saint-Gobain, USG, Etex, Georgia-Pacific

Market Summary

The dry construction market represents a modern building methodology that utilizes prefabricated components and dry materials, eliminating the need for wet processes like plaster and concrete curing. This approach is increasingly favored in the manufacturing and construction industries due to its efficiency, sustainability, and speed of project completion. The market encompasses a wide array of products, including gypsum boards, metal framing, fiber cement boards, and insulation materials, which are integral to creating interior walls, ceilings, and flooring systems. The shift towards dry construction is fundamentally reshaping building practices, driven by the global demand for faster, more environmentally responsible, and cost-effective construction solutions. This method significantly reduces construction waste and water usage, aligning with global green building initiatives and stringent regulatory standards. Major construction firms and developers are increasingly integrating these techniques into both residential and commercial projects, recognizing the long-term operational and environmental benefits. The market's evolution is characterized by continuous innovation in material science and installation technologies, making it a dynamic and critical segment within the broader construction landscape.

Key Highlights

The dry construction market is distinguished by several pivotal factors that underscore its growing importance. A primary highlight is the exceptional speed of construction it enables, allowing projects to be completed in significantly shorter timeframes compared to traditional wet construction methods. This acceleration directly translates to lower labor costs and earlier return on investment for developers and property owners. Furthermore, the superior acoustic and thermal insulation properties of materials like gypsum and fiber cement boards enhance the energy efficiency and comfort of buildings, which is a major value proposition. The flexibility in design and the ease of modifying or repairing dry construction systems post-installation provide unparalleled adaptability for changing space requirements in both commercial and residential settings. The market is also witnessing a surge in the development of fire-resistant and moisture-resistant materials, expanding application possibilities into more demanding environments. Leading companies such as Saint-Gobain, Knauf, and USG Boral are at the forefront, driving innovation and setting quality benchmarks that define industry standards globally.

Drivers, Opportunities & Restraints

The growth of the dry construction market is propelled by a confluence of powerful drivers. Rapid urbanization and population growth worldwide are creating an immense need for quick and efficient housing and infrastructure solutions, making dry construction an ideal choice. Increasing awareness and stringent government regulations concerning sustainable building practices and green certifications, such as LEED and BREEAM, are compelling developers to adopt eco-friendly methods that reduce the carbon footprint of construction activities. The rising cost of labor and the shortage of skilled masons and plasterers in many regions further incentivize the shift towards simpler, prefabricated systems that require less specialized labor. Significant opportunities lie in the retrofitting and renovation of existing building stock in developed economies, where dry construction techniques are perfect for modernizing interiors without major structural changes. However, the market faces restraints, including the higher initial material costs compared to conventional bricks and mortar, which can be a barrier in price-sensitive markets. Additionally, a lack of awareness and technical knowledge about the long-term benefits of these systems among smaller contractors and in certain developing regions can slow adoption rates.

Concentration Insights

The competitive landscape of the dry construction market is characterized by a high degree of concentration, with a few major multinational corporations holding a significant share of the global market. This oligopolistic structure is dominated by established players like Saint-Gobain, Knauf, USG Corporation, and Armstrong World Industries, which possess extensive product portfolios, strong brand recognition, and vast global distribution networks. Their dominance is reinforced by substantial investments in research and development, allowing them to continuously introduce advanced, high-performance materials. These industry leaders often compete on the basis of product innovation, quality, and comprehensive technical support and services offered to contractors and builders. While these giants command the market, there is also a presence of numerous regional and local manufacturers who compete effectively by catering to specific local tastes, offering cost-competitive products, and ensuring quicker supply chains. The market's concentration necessitates that new entrants focus on niche applications or innovative material technologies to carve out a sustainable position.

Type Insights

The dry construction market is segmented by type into various material categories, each serving distinct purposes and applications. Supporting frameworks, primarily made from light-gauge steel or wood studs, form the essential skeleton for walls and ceilings, providing structural integrity and support for board materials. Board materials constitute the largest segment and include plasterboard (gypsum board), which is favored for its smooth surface, fire resistance, and ease of installation. Fiber cement boards are another critical type, known for their exceptional durability, resistance to moisture and termites, making them ideal for high-humidity areas like bathrooms and exterior cladding. Mineral wool and other insulation products are integral types used within wall cavities to enhance thermal and acoustic performance. Accessory products, including joint compounds, tapes, screws, and metal profiles, are essential for the assembly and finishing of dry construction systems. The continuous innovation within these types focuses on improving material properties, such as developing lighter-weight boards with enhanced strength or boards with integrated vapor barriers.

Application Insights

Dry construction techniques find extensive application across various sectors, fundamentally changing how spaces are built and finished. In the residential sector, these methods are overwhelmingly used for constructing interior partition walls, false ceilings, and flooring systems in apartments and single-family homes, prized for their speed and clean installation. The commercial sector is a major adopter, utilizing drywall systems for creating office partitions, retail store layouts, hotel rooms, and acoustic ceilings in large complexes, allowing for easy reconfiguration of spaces as tenant needs evolve. The industrial application involves using heavy-duty and fire-rated boards and metal framing to create offices, clean rooms, and partitions within manufacturing facilities and warehouses. Furthermore, institutional buildings such as hospitals, schools, and universities leverage these systems for their hygienic surfaces, soundproofing capabilities, and the ability to conceal wiring and plumbing seamlessly. The versatility of dry construction ensures its relevance across nearly every building type, from high-rise towers to low-rise institutional buildings.

Regional Insights

The adoption and growth of the dry construction market exhibit distinct patterns across different global regions, influenced by economic development, construction activity, and regulatory environments. North America and Europe represent mature markets with high penetration rates, where building codes and a strong focus on energy efficiency have made dry construction the standard for interior works. The Asia-Pacific region is the fastest-growing market, fueled by massive urbanization projects in China, India, and Southeast Asian nations, where the need for rapid housing and infrastructure development is paramount. Government initiatives promoting affordable housing and industrial growth are key catalysts in this region. The Middle East and Africa show promising growth, particularly in Gulf Cooperation Council countries, where large-scale commercial and infrastructure projects frequently employ modern construction techniques. Latin America presents a mixed but growing landscape, with adoption increasing in major economies like Brazil and Mexico. Each region has its unique competitive dynamics, with global players establishing a strong presence alongside influential local manufacturers.

Company Insights

The dry construction market is shaped by the strategies and innovations of its leading companies. Saint-Gobain, a French multinational, is a global leader with a comprehensive portfolio under brands like Gyproc and Rigips, focusing on sustainable and high-performance solutions. Germany-based Knauf is another powerhouse, renowned for its gypsum-based products and extensive global manufacturing footprint, emphasizing quality and system solutions. USG Corporation, now part of Gebr. Knauf KG, is a historic leader in North America, known for its Sheetrock products and ceiling systems. Armstrong World Industries holds a significant position, particularly in the ceiling market segment, offering innovative integrated solutions. Other notable players include Etex Group, Fletcher Building, and Boral Limited, each contributing to market diversity through specialized products and strong regional presence. These companies compete intensely through product development, strategic acquisitions, and expanding their production capacities to meet global demand, while also focusing on providing extensive technical support and training to construction professionals.

Recent Developments

The dry construction market is continuously evolving, with recent developments highlighting a strong trend towards innovation and sustainability. Leading manufacturers are heavily investing in the development of advanced gypsum and cement boards that are lighter, stronger, and incorporate recycled content, thereby reducing their environmental impact. There is a significant push towards creating smart boards with integrated properties, such as moisture and mold resistance for wet areas, and enhanced fire ratings for safety-critical applications. Automation in the manufacturing process of these building materials is increasing to improve precision and reduce costs. Furthermore, companies are expanding their global production capacities, particularly in high-growth regions like Asia-Pacific, to capitalize on the booming construction sector. The integration of digital tools, such as Building Information Modeling (BIM), with dry construction systems is another key development, allowing for better planning, reduced waste, and more efficient installation processes on construction sites. These advancements are collectively making dry construction more efficient, sustainable, and adaptable to the future needs of the building industry.

Report Segmentation

This market research report on the dry construction market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type, which includes in-depth analysis of supporting frameworks, board materials such as plasterboard and fiber cement boards, insulation materials, and essential accessories. The application segmentation offers comprehensive coverage across key end-use sectors: residential construction for housing and apartments, commercial construction for offices and retail spaces, industrial facilities, and institutional buildings like hospitals and schools. Geographically, the report delivers a thorough regional analysis, examining market dynamics and trends in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of the market, enabling stakeholders to identify specific growth pockets, understand demand patterns across different product types and applications, and assess the competitive landscape in various regions, thereby supporting strategic decision-making and investment planning.

FAQs

What is dry construction? Dry construction is a building method that uses manufactured components and dry materials, such as gypsum boards, metal studs, and fiber cement boards, which are assembled on-site without the need for water-based mixtures like wet plaster or concrete, leading to faster and cleaner construction.

What are the advantages of dry construction? The primary advantages include significantly reduced construction time, lower labor costs, minimal site waste, improved thermal and acoustic insulation, design flexibility for easy modifications, and enhanced environmental sustainability due to reduced water usage and often recycled material content.

What materials are used in dry construction? Key materials include light gauge steel or wood studs for framing, plasterboard (gypsum board) for walls and ceilings, fiber cement boards for areas requiring moisture resistance, mineral wool or other insulation products, and a range of accessories like joint compounds, tapes, and fasteners.

How does dry construction compare to wet construction? Unlike wet construction that relies on curing materials like concrete and plaster, dry construction uses pre-made, dry components assembled mechanically. This results in a much faster process with less mess, immediate availability of the site for follow-on trades, and generally better precision and quality control.

What are the key applications of dry construction? It is extensively used for building interior partition walls, suspended ceilings, and raised flooring systems in residential buildings, commercial offices, retail stores, hotels, industrial facilities, and institutional buildings such as hospitals and schools.

Who are the leading companies in the dry construction market? The market is led by global giants including Saint-Gobain, Knauf, USG Corporation, Armstrong World Industries, and Etex Group, which offer a wide range of products and systems and have a significant presence across international markets.

Citius Research has developed a research report titled “Dry Construction Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry Construction Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry Construction Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry Construction Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry Construction Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry Construction Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry Construction Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry Construction Market
• Cost and Gross Margin Analysis of Dry Construction Market
• Dry Construction Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry Construction Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry Construction Market Key Stakeholders

Below are the key stakeholders for the Dry Construction Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry Construction Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry Construction Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry Construction Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry Construction Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry Construction Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry Construction Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry Construction Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry Construction Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry Construction Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry Construction Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry Construction Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry Construction Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry Construction Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry Construction Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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