Cut and bend equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208242
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Cut and bend equipment Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Cut and bend equipment Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Schnell, EVG, MEP Group, Progress Group, Jaypee

Market Summary

The cut and bend equipment market serves as a critical segment within the manufacturing and construction industries, providing essential machinery for the processing of reinforcement steel bars (rebar). This equipment is indispensable for producing accurately cut and bent rebar used to reinforce concrete structures, ensuring structural integrity and compliance with engineering specifications. The market is characterized by a blend of established manual systems and increasingly sophisticated automated solutions that enhance precision and operational efficiency. Demand is primarily driven by global infrastructure development, urbanization trends, and the expansion of commercial and residential construction projects. Manufacturers in this space focus on delivering robust, reliable, and technologically advanced machinery that meets diverse application needs across various project scales. The competitive landscape includes global players and regional specialists, all striving to innovate and capture market share through product enhancements and strategic expansions.

Key Highlights

The cut and bend equipment market is distinguished by several key highlights that underscore its importance and evolution. Technological innovation remains a central theme, with leading companies introducing CNC-controlled and fully automated systems that minimize human error and maximize output consistency. Energy efficiency has become a significant focus, with modern machines designed to reduce power consumption while maintaining high performance levels. The integration of IoT and smart technology enables real-time monitoring, predictive maintenance, and data analytics, providing valuable insights for operational optimization. Safety features have also seen substantial improvements, including advanced safeguarding mechanisms and ergonomic designs to protect operators. Furthermore, the market demonstrates a strong trend towards customization, allowing equipment to be tailored to specific project requirements and material types. These advancements collectively enhance productivity, reduce labor costs, and improve overall project timelines, making cut and bend equipment a vital component in modern construction and manufacturing workflows.

Drivers, Opportunities & Restraints

Several drivers propel the cut and bend equipment market forward, with global infrastructure development acting as a primary catalyst. Increased investment in transportation networks, energy projects, and urban residential complexes creates sustained demand for efficient rebar processing machinery. The push towards industrialization in emerging economies further accelerates market growth, as these regions undertake large-scale construction activities. Opportunities abound in the adoption of automation and robotics, which offer significant potential for efficiency gains and cost reduction. The rising emphasis on sustainable construction practices also opens avenues for equipment that supports green building standards and material optimization. However, the market faces restraints including high initial investment costs for advanced machinery, which can be a barrier for small and medium-sized enterprises. Economic volatility and fluctuations in raw material prices may impact project timelines and equipment procurement. Additionally, the need for skilled operators to manage sophisticated machinery presents a challenge in regions with labor skill gaps, potentially hindering market expansion despite technological advancements.

Concentration Insights

The cut and bend equipment market exhibits a varied concentration landscape, with key players and manufacturing hubs distributed across different regions. Companies such as Schnell Spa, Eurobend, and MEP Group hold significant market shares, leveraging their extensive product portfolios and global distribution networks. These established players often focus on innovation and mergers to strengthen their positions and enter new markets. The market also features numerous regional manufacturers that cater to local demands with cost-effective solutions, creating a competitive yet fragmented environment. Concentration is higher in regions with advanced construction industries, such as North America and Europe, where technological adoption is rapid. In contrast, emerging markets in Asia-Pacific and Latin America show growing presence of local manufacturers, increasing competition. Strategic partnerships and collaborations are common, enabling companies to enhance their technological capabilities and expand their geographic reach. This dynamic concentration fosters continuous innovation and drives the development of more efficient and user-friendly cut and bend equipment solutions.

Type Insights

The cut and bend equipment market is segmented into various types, each designed to meet specific operational needs and project scales. Manual machines represent the traditional segment, offering basic functionality at lower costs, suitable for small-scale applications and regions with budget constraints. Semi-automatic equipment provides a balance between cost and efficiency, featuring enhanced precision and reduced labor dependency. Fully automatic and CNC-controlled systems represent the advanced segment, delivering high-speed processing, exceptional accuracy, and integration with digital design data. These systems are increasingly favored in large-scale industrial and infrastructure projects for their productivity and error reduction capabilities. Portable cut and bend machines cater to on-site requirements, offering flexibility and convenience for construction projects where mobility is essential. Each type addresses distinct market demands, with advancements focusing on improving automation, user interface, and adaptability to various rebar diameters and shapes, ensuring broad applicability across diverse construction scenarios.

Application Insights

Cut and bend equipment finds extensive application across multiple sectors within the construction and manufacturing industries. In building construction, it is used for preparing rebar for foundations, columns, beams, and slabs, ensuring structural strength and compliance with design specifications. Infrastructure projects such as bridges, tunnels, and highways rely heavily on this equipment for producing reinforcement elements that withstand dynamic loads and environmental stresses. The industrial sector utilizes cut and bend machinery in the construction of factories, warehouses, and heavy facilities where reinforced concrete is paramount. Precast concrete manufacturing represents another significant application, requiring precise and high-volume rebar processing to produce standardized components efficiently. Additionally, the equipment is employed in specialty construction projects including seismic-resistant structures and energy plants, where reinforcement accuracy is critical for safety and performance. These diverse applications highlight the indispensable role of cut and bend equipment in modern construction, driving continuous demand and technological refinement.

Regional Insights

The cut and bend equipment market demonstrates distinct regional dynamics influenced by economic conditions, construction activity, and industrialization levels. Asia-Pacific dominates the market, driven by rapid urbanization, massive infrastructure investments, and growing construction sectors in countries such as China, India, and Southeast Asian nations. North America and Europe represent mature markets characterized by high adoption of advanced technologies and stringent quality standards, with demand sustained by renovation projects and sustainable building initiatives. The Middle East and Africa show promising growth, fueled by large-scale infrastructure developments and urbanization projects in Gulf Cooperation Council countries. Latin America exhibits steady demand, supported by residential and commercial construction activities in emerging economies. Each region presents unique opportunities and challenges, with local regulations and construction practices influencing equipment preferences and market trends. Manufacturers adapt their strategies to address regional needs, ensuring relevance and competitiveness in a globally diverse market landscape.

Company Insights

The cut and bend equipment market features a competitive array of companies ranging from global leaders to specialized regional players. Prominent names include Schnell Spa, known for its comprehensive range of automatic and CNC machines; Eurobend, recognized for innovative and efficient solutions; and MEP Group, offering advanced rebar processing equipment. Other significant participants such as Progress Group, Toyo Kensetsu Kohki, and Jaypee Group contribute to market diversity with their specialized products and technologies. These companies focus on research and development to introduce features like higher speed, improved accuracy, and energy efficiency. Strategic initiatives such as mergers, acquisitions, and partnerships are common, enabling firms to expand their product lines and geographic presence. Customer support and after-sales service form a critical aspect of competitive strategy, ensuring client satisfaction and long-term relationships. The emphasis on customization and adapting to local market requirements further helps companies maintain their competitive edge and address the evolving needs of the construction and manufacturing sectors.

Recent Developments

Recent developments in the cut and bend equipment market reflect a strong trend towards technological innovation and strategic expansion. Leading companies have introduced new models with enhanced automation, integrating IoT capabilities for real-time monitoring and predictive maintenance. There is a growing emphasis on energy-efficient designs that reduce operational costs and environmental impact. Several players have launched portable and compact machines targeting small to medium-sized contractors, increasing accessibility and convenience. Partnerships between equipment manufacturers and software developers have resulted in advanced solutions that seamlessly connect design data with machinery operations, improving accuracy and reducing material waste. Additionally, market participants are expanding their manufacturing facilities and distribution networks in high-growth regions to capture emerging opportunities. These developments underscore the industry's commitment to addressing modern construction challenges through innovation, efficiency, and adaptability, ensuring that cut and bend equipment remains at the forefront of construction technology advancements.

Report Segmentation

This report on the cut and bend equipment market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on equipment type, covering manual, semi-automatic, and fully automatic machines, including portable and stationary variants. Application analysis includes building construction, infrastructure projects, industrial facilities, and precast concrete manufacturing. The report further segments the market by region, examining trends and opportunities in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, it explores the market based on end-user sectors such as residential, commercial, and industrial construction. Each segment is analyzed to identify growth patterns, demand drivers, and competitive dynamics, providing stakeholders with actionable intelligence. This structured approach enables a thorough understanding of market nuances, helping businesses make informed decisions regarding investment, product development, and strategic planning in the cut and bend equipment landscape.

FAQs

What is cut and bend equipment used for? Cut and bend equipment is used to process reinforcement steel bars (rebar) by cutting them to required lengths and bending them into specific shapes. This machinery is essential in construction for preparing rebar that reinforces concrete structures such as buildings, bridges, and highways, ensuring structural integrity and compliance with engineering designs.

What are the different types of cut and bend machines? The market offers various types including manual machines for basic operations, semi-automatic machines for improved efficiency, and fully automatic or CNC-controlled systems for high precision and productivity. Portable machines are also available for on-site use, providing flexibility and convenience for construction projects.

Which industries use cut and bend equipment? Primary industries include construction and manufacturing, particularly sectors involved in building construction, infrastructure development, industrial facilities, and precast concrete production. These industries rely on cut and bend equipment to ensure accurate and efficient preparation of reinforcement materials.

Who are the key players in the cut and bend equipment market? Key players include Schnell Spa, Eurobend, MEP Group, Progress Group, Toyo Kensetsu Kohki, and Jaypee Group. These companies are recognized for their innovative machinery, global presence, and focus on technological advancements in rebar processing equipment.

What are the benefits of automated cut and bend equipment? Automated equipment offers numerous benefits such as higher processing speed, exceptional accuracy, reduced labor costs, and minimized material waste. These systems often feature advanced software integration, allowing for seamless operation with design data and enhancing overall project efficiency and consistency.

How does cut and bend equipment contribute to construction safety? This equipment enhances safety by reducing the need for manual rebar handling, which can be hazardous. Modern machines incorporate safety features like emergency stops, protective guards, and ergonomic designs to prevent accidents and ensure operator safety during cutting and bending operations.

Citius Research has developed a research report titled “Cut and bend equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cut and bend equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cut and bend equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cut and bend equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cut and bend equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cut and bend equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cut and bend equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cut and bend equipment Market
• Cost and Gross Margin Analysis of Cut and bend equipment Market
• Cut and bend equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cut and bend equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cut and bend equipment Market Key Stakeholders

Below are the key stakeholders for the Cut and bend equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cut and bend equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cut and bend equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cut and bend equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cut and bend equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cut and bend equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cut and bend equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cut and bend equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cut and bend equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cut and bend equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cut and bend equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cut and bend equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cut and bend equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cut and bend equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cut and bend equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cut and bend equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cut and bend equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cut and bend equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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