Compressor Wheel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208198
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Compressor Wheel Market size was estimated at USD 2.35 billion in 2023 and is projected to reach USD 3.55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Compressor Wheel Market

(Market Size)
$2.35 billion
$3.55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 2.35 billion
2030 Market Size USD 3.55 billion
Key Players Bosch Mahle Turbo Systems, Continental, Cummins, Honeywell, Mitsubishi Heavy Industries

Market Summary

The compressor wheel market is an integral segment within the manufacturing and construction industries, primarily serving turbocharger systems that enhance engine efficiency and performance. These precision-engineered components are critical in automotive, aerospace, and heavy machinery sectors, where they facilitate forced induction systems by compressing intake air. The market is characterized by continuous technological advancements aimed at improving durability, reducing weight, and enhancing aerodynamic efficiency. Key materials used include aluminum and titanium alloys, selected for their strength-to-weight ratios and resistance to high temperatures and rotational stresses. Demand is largely driven by the global push for fuel-efficient and low-emission vehicles, alongside growth in industrial and construction equipment requiring high-power outputs. The market operates within a complex supply chain involving raw material suppliers, component manufacturers, and original equipment manufacturers (OEMs), with stringent quality standards governing production processes.

Key Highlights

Notable aspects of the compressor wheel market include its pivotal role in turbocharger adoption across diesel and gasoline engines, contributing significantly to emission reduction and performance optimization. Advanced manufacturing techniques such as casting, machining, and balancing are employed to meet precise tolerances and ensure operational reliability. The market sees innovation in design for reduced inertia and improved response times, catering to both automotive and industrial applications. Leading players focus on research and development to introduce lightweight and high-strength materials, enhancing product longevity under extreme conditions. Regulatory standards worldwide, emphasizing lower carbon footprints, further underscore the importance of compressor wheels in modern engine systems. The aftermarket segment also presents substantial opportunities due to replacement needs and performance upgrade demands.

Drivers, Opportunities & Restraints

Primary drivers for the compressor wheel market include stringent environmental regulations mandating reduced vehicle emissions, which boost the adoption of turbocharged engines. The growing demand for fuel-efficient vehicles across passenger and commercial segments propels market growth, alongside expansion in construction and industrial machinery requiring enhanced power output. Opportunities arise from advancements in electric turbochargers and hybrid vehicle technologies, opening new avenues for compressor wheel applications. Emerging markets in Asia-Pacific and Latin America offer untapped potential due to industrialization and automotive production increases. However, restraints include high manufacturing costs associated with precision engineering and material expenses, which can limit affordability. Technological complexities in producing defect-free components and competition from alternative technologies also pose challenges, alongside economic fluctuations impacting automotive and construction sectors.

Concentration Insights

The compressor wheel market exhibits a concentrated landscape with key players dominating through technological expertise and extensive distribution networks. Companies such as Garrett Motion, BorgWarner, and Cummins lead the market, leveraging strong relationships with automotive OEMs and aftermarket providers. Regional concentration is evident in North America and Europe, where advanced manufacturing capabilities and high automotive production exist, though Asia-Pacific is rapidly gaining share due to cost advantages and growing industrial base. The market sees collaborations and partnerships for innovation, particularly in developing lightweight and efficient designs. Smaller players focus on niche segments or regional markets, often competing on price and customization. Intellectual property and patents play a significant role in maintaining competitive edges, with continuous investment in automation and quality control processes.

Type Insights

Compressor wheels are categorized based on materials and design specifications, with aluminum alloys being prevalent for their balance of weight and strength in automotive applications. Titanium alloys are used in high-performance and aerospace sectors due to superior temperature resistance and durability. Design variations include backward-curved and forward-curved blades, optimized for specific airflow and pressure requirements across different engine types. Manufacturing processes involve precision casting and five-axis machining to achieve aerodynamic profiles and minimize imbalances. Recent trends include the development of mixed-flow and variable geometry designs for enhanced efficiency and broader operational ranges. The choice of type depends on application demands, such as response time in automotive turbochargers or reliability in industrial compressors, driving continuous innovation in material science and engineering.

Application Insights

Applications of compressor wheels span automotive turbochargers for passenger cars, commercial vehicles, and racing engines, where they improve combustion efficiency and power output. In the construction industry, they are integral to heavy machinery and equipment like excavators and loaders, enabling better performance under load. Aerospace utilizes compressor wheels in auxiliary power units and turbine engines for aircraft, emphasizing lightweight and high-temperature resilience. Industrial applications include gas turbines and compressor systems for manufacturing processes, requiring robustness and longevity. The aftermarket segment sees demand for replacement parts due to wear and tear or performance upgrades, supported by a network of distributors and service centers. Emerging applications in renewable energy and hybrid systems indicate future growth potential, aligning with global sustainability trends.

Regional Insights

Regionally, North America and Europe are mature markets for compressor wheels, driven by advanced automotive industries and strict emission norms, with key manufacturing hubs in the U.S., Germany, and France. Asia-Pacific emerges as a high-growth region, led by China, India, and Japan, due to expanding automotive production, industrialization, and infrastructure development. Latin America and the Middle East show steady demand, supported by construction activities and automotive aftermarkets. Each region exhibits distinct regulatory frameworks influencing product specifications, such as Euro standards in Europe or EPA guidelines in North America. Local manufacturing capabilities and supply chain efficiencies vary, with Asia-Pacific offering cost advantages, while Western regions focus on premium, high-performance products. Trade policies and economic conditions also impact regional market dynamics.

Company Insights

Prominent companies in the compressor wheel market include Garrett Motion, known for its innovative turbocharging solutions; BorgWarner, a leader in propulsion systems; and Cummins, specializing in power and engine technologies. Other significant players include Mitsubishi Heavy Industries, IHI Corporation, and Rotomaster, each contributing through advanced R&D and global distribution networks. These companies emphasize product development, such as lightweight designs and enhanced durability, to meet evolving industry standards. Strategies involve mergers, acquisitions, and partnerships to expand market reach and technological capabilities. Focus on sustainability and electric vehicle integration is increasing, with investments in new materials and manufacturing processes. Competitive differentiation is achieved through quality assurance, customer support, and adherence to international certifications, ensuring reliability across diverse applications.

Recent Developments

Recent developments in the compressor wheel market include advancements in additive manufacturing for producing complex geometries with reduced waste, enhancing design flexibility and performance. Companies are introducing new aluminum and titanium composites to improve heat resistance and reduce weight, catering to high-demand automotive and aerospace sectors. Collaborations between turbocharger manufacturers and automotive OEMs have intensified to develop integrated systems for hybrid and electric vehicles, expanding application scope. Regulatory updates, such as stricter emission standards in Europe and North America, drive innovation in efficient compressor designs. Market entries from Asian manufacturers are increasing, leveraging cost-effective production techniques. Additionally, focus on recycling and sustainable manufacturing practices is growing, aligning with global environmental goals and customer preferences for eco-friendly products.

Report Segmentation

This report on the compressor wheel market is segmented by type, including aluminum and titanium-based wheels, to address material-specific trends and applications. Application segmentation covers automotive, aerospace, construction, and industrial sectors, providing insights into demand patterns and growth areas. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographical opportunities and challenges. Each segment analysis includes market dynamics, competitive landscape, and technological advancements, offering a comprehensive view for stakeholders. The report also considers end-user preferences and regulatory impacts, ensuring actionable intelligence for business planning and investment decisions. This structured approach facilitates targeted strategies and helps identify niche opportunities within the broader market framework.

FAQs

What materials are commonly used in compressor wheels? Compressor wheels are typically made from aluminum alloys for standard automotive applications due to their lightweight properties, and titanium alloys for high-performance or aerospace uses where superior heat resistance and strength are required.

How does a compressor wheel function in a turbocharger? In a turbocharger, the compressor wheel is driven by exhaust gases spinning a turbine, which compresses intake air to increase its density, allowing more oxygen into the engine for improved combustion and power output.

What industries rely on compressor wheels? Key industries include automotive for turbocharged vehicles, aerospace for turbine engines, construction for heavy machinery, and industrial sectors for gas compression and manufacturing processes.

What are the benefits of using compressor wheels? Benefits include enhanced engine efficiency, reduced emissions, increased power output, and better fuel economy, making them essential for modern propulsion and energy systems.

How are compressor wheels manufactured? They are produced through precision processes like casting and machining, often using five-axis CNC machines to achieve aerodynamic profiles, followed by balancing to ensure smooth operation at high speeds.

What factors affect the lifespan of a compressor wheel? Lifespan is influenced by material quality, operating conditions such as temperature and rotational speed, maintenance practices, and exposure to contaminants, with proper care ensuring longevity and reliability.

Citius Research has developed a research report titled “Compressor Wheel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Compressor Wheel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Compressor Wheel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Compressor Wheel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Compressor Wheel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Compressor Wheel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Compressor Wheel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Compressor Wheel Market
• Cost and Gross Margin Analysis of Compressor Wheel Market
• Compressor Wheel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Compressor Wheel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Compressor Wheel Market Key Stakeholders

Below are the key stakeholders for the Compressor Wheel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Compressor Wheel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Compressor Wheel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Compressor Wheel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Compressor Wheel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Compressor Wheel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Compressor Wheel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Compressor Wheel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Compressor Wheel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Compressor Wheel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Compressor Wheel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Compressor Wheel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Compressor Wheel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Compressor Wheel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Compressor Wheel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Compressor Wheel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Compressor Wheel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Compressor Wheel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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