Blow Molding Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208150
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Blow Molding Machine Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 7.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Blow Molding Machine Market

(Market Size)
$5.2 billion
$7.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.2 billion
2030 Market Size USD 7.7 billion
Key Players Milacron, Bekum, Kautex, Sidel, Nissei ASB

Market Summary

The blow molding machine market is a critical segment within the global manufacturing and construction industries, providing essential equipment for producing hollow plastic parts. This market is characterized by the widespread use of blow molding technology to manufacture a diverse array of products, including bottles, containers, tanks, and other packaging solutions. The processes involved, such as extrusion blow molding, injection blow molding, and stretch blow molding, cater to different production requirements and material specifications. Key materials processed include polyethylene terephthalate (PET), high-density polyethylene (HDPE), polypropylene (PP), and polyvinyl chloride (PVC). The market serves numerous end-use sectors such as food and beverage, pharmaceuticals, cosmetics, and automotive, driven by the consistent demand for efficient and sustainable packaging solutions. Manufacturers in this space are continuously innovating to enhance machine efficiency, reduce energy consumption, and integrate automation and Industry 4.0 technologies. The competitive landscape is defined by the presence of established global players and emerging regional manufacturers, all striving to capture market share through technological advancements and strategic expansions.

Key Highlights

The blow molding machine market is distinguished by several key highlights that underscore its importance and trajectory. A prominent trend is the increasing adoption of automation and robotics, which significantly enhances production speed, precision, and operational safety. Energy-efficient machines are gaining traction as manufacturers seek to reduce carbon footprints and comply with stringent environmental regulations. The versatility of blow molding technology allows for the production of complex and lightweight designs, meeting the evolving needs of various industries. There is a noticeable shift towards the development of all-electric blow molding machines, which offer superior energy savings and control compared to traditional hydraulic models. The market is also witnessing a surge in demand from emerging economies, where industrialization and urbanization are driving the need for packaged goods. Furthermore, technological integration such as IoT-enabled machines for predictive maintenance and real-time monitoring is becoming a standard offering among leading manufacturers, ensuring minimal downtime and optimized production cycles.

Drivers, Opportunities & Restraints

The growth of the blow molding machine market is propelled by several powerful drivers. The escalating demand for packaged goods across the food and beverage, pharmaceutical, and personal care industries is a primary factor, as blow molding is essential for producing containers and bottles. The automotive industry's increasing use of plastic components for weight reduction and fuel efficiency further stimulates market expansion. Additionally, the rise of environmental consciousness is driving the need for recyclable packaging, which aligns well with the capabilities of blow molding processes using materials like PET and HDPE. Significant opportunities lie in the development of bio-based plastics and the expansion into emerging markets in Asia-Pacific and Latin America, where economic growth is boosting manufacturing activities. However, the market faces certain restraints, including the high initial investment required for advanced blow molding machinery, which can be a barrier for small and medium-sized enterprises. Fluctuations in raw material prices and the availability of alternative packaging solutions such as flexible pouches also pose challenges to market growth.

Concentration Insights

The blow molding machine market exhibits a concentrated competitive landscape with a mix of multinational corporations and specialized regional players dominating different segments. Key global manufacturers such as Bekum Maschinenfabriken GmbH, Kautex Maschinenbau GmbH, and Milacron Holdings Corp. hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These companies focus on innovation, often introducing machines with higher output, better energy efficiency, and advanced control systems. The market concentration is also evident in specific regions; for instance, Europe and North America are hubs for technological innovation and high-end machine production, while Asia-Pacific is a major manufacturing and consumption base. Strategic partnerships, mergers, and acquisitions are common as companies aim to expand their geographical presence and enhance their technological offerings. Despite the dominance of large players, numerous smaller manufacturers compete effectively by catering to niche applications or offering cost-effective solutions, particularly in emerging economies.

Type Insights

Blow molding machines are categorized into several types based on their operational mechanisms, each suited for specific applications and production volumes. Extrusion blow molding (EBM) is the most widely used type, ideal for producing high volumes of containers such as bottles and drums. It involves extruding a parison which is then inflated within a mold. Injection blow molding (IBM) is preferred for producing precise and high-quality medical and cosmetic bottles, as it offers excellent dimensional accuracy and finish. Stretch blow molding (SBM), particularly used for PET bottles, involves stretching the preform both axially and radially to enhance material strength and clarity. Other variants include injection stretch blow molding (ISBM) and reheat blow molding, which are often used for carbonated beverage bottles. The choice of machine type depends on factors such as production volume, material used, part complexity, and desired product properties. Manufacturers are continuously refining these technologies to improve efficiency, reduce material usage, and expand the range of producible geometries.

Application Insights

Blow molding machines find extensive applications across a diverse range of industries, underscoring their versatility and critical role in modern manufacturing. The packaging industry is the largest application segment, utilizing these machines to produce bottles, jars, and containers for beverages, food, pharmaceuticals, and personal care products. In the automotive sector, blow molding is used to manufacture fluid storage tanks, air ducts, and other hollow components that contribute to vehicle lightweighting and efficiency. The construction industry employs large blow molding machines to produce bulk containers, septic tanks, and other large plastic structures. Consumer goods applications include toys, household products, and furniture components. The medical industry relies on precision blow molding for producing sterile containers and diagnostic equipment housings. Each application demands specific machine capabilities, material compatibilities, and quality standards, driving continuous innovation in blow molding technology to meet these specialized requirements.

Regional Insights

The blow molding machine market demonstrates distinct regional dynamics influenced by economic development, industrialization levels, and end-user demand. Asia-Pacific represents the largest and fastest-growing market, driven by robust manufacturing activities in countries like China, India, and Southeast Asian nations. The region's expanding food and beverage, pharmaceutical, and consumer goods sectors fuel the demand for packaging, thereby boosting blow molding machine sales. North America and Europe are mature markets characterized by high adoption of advanced and automated machinery, with a strong focus on sustainability and energy efficiency. These regions are hubs for technological innovation, with many leading manufacturers headquartered there. Latin America and the Middle East & Africa are emerging markets showing promising growth potential, attributed to increasing investments in packaging infrastructure and rising disposable incomes. Regional policies promoting manufacturing and environmental regulations also significantly impact market trends and machine specifications across different geographies.

Company Insights

The competitive landscape of the blow molding machine market features several prominent companies that lead through innovation, quality, and global reach. Bekum Maschinenfabriken GmbH is recognized for its extensive range of extrusion blow molding machines and a strong focus on sustainable solutions. Kautex Maschinenbau GmbH, a subsidiary of Textron Inc., is a key player known for its technological expertise in blow molding for automotive and packaging applications. Milacron Holdings Corp. offers a diverse portfolio including injection and blow molding technologies, serving a global clientele. Other significant players include Jomar Corporation, which specializes in injection blow molding machines for the pharmaceutical and cosmetic industries, and SACMI Imola S.C., known for its stretch blow molding solutions for PET containers. These companies invest heavily in research and development to introduce machines with higher efficiency, lower energy consumption, and enhanced automation capabilities. Strategic initiatives such as expanding production facilities, forming technological alliances, and tailoring products for emerging markets are common practices to strengthen market position.

Recent Developments

The blow molding machine market has witnessed several noteworthy developments reflecting the industry's focus on innovation and expansion. Leading manufacturers have been introducing new machine models with enhanced energy efficiency, often featuring all-electric drives that significantly reduce power consumption compared to traditional hydraulic systems. There is a growing emphasis on developing machines capable of processing recycled and bio-based materials, aligning with global sustainability trends. Automation and smart manufacturing initiatives are prominent, with companies integrating IoT sensors and data analytics for predictive maintenance and operational optimization. Strategic acquisitions and partnerships have been observed, such as companies acquiring smaller firms to gain access to new technologies or expand their geographical footprint. Furthermore, investments in expanding production capacities in high-growth regions like Asia-Pacific are common, aiming to cater to the rising local demand. These developments collectively indicate a market that is rapidly evolving to meet the demands of modern manufacturing for efficiency, sustainability, and connectivity.

Report Segmentation

This comprehensive report on the blow molding machine market provides a detailed analysis segmented by various criteria to offer a granular understanding of the industry. The market is segmented by machine type, which includes extrusion blow molding, injection blow molding, stretch blow molding, and others, each analyzed for their market presence and growth prospects. By material, the segmentation covers polyethylene terephthalate (PET), polypropylene (PP), polyvinyl chloride (PVC), high-density polyethylene (HDPE), and other plastics, highlighting material-specific demand and trends. Application-based segmentation delves into packaging, automotive, construction, consumer goods, and other end-use industries, detailing the unique requirements and growth drivers in each sector. Geographical segmentation breaks down the market into key regions and major countries, providing insights into regional dynamics, growth patterns, and competitive landscapes. Additionally, the report may include segmentation by technology, such as conventional versus advanced blow molding systems, and by end-user, focusing on large-scale manufacturers versus small and medium enterprises. This multi-faceted segmentation enables stakeholders to identify specific opportunities and make informed strategic decisions.

FAQs

What are the different types of blow molding machines? The primary types of blow molding machines are extrusion blow molding, injection blow molding, and stretch blow molding. Each type serves different production needs and is chosen based on the product design, material, and volume requirements.

Which industries use blow molding machines? Blow molding machines are extensively used in the packaging, automotive, construction, consumer goods, and medical industries for producing hollow plastic products like bottles, containers, tanks, and components.

What materials are commonly used in blow molding? Common materials include polyethylene terephthalate (PET), high-density polyethylene (HDPE), polyvinyl chloride (PVC), polypropylene (PP), and other engineering plastics suitable for forming hollow objects.

What are the advantages of blow molding? Advantages include the ability to produce seamless hollow parts, cost-effectiveness for high-volume production, design flexibility for complex shapes, and the production of lightweight yet strong products.

How does automation impact blow molding? Automation enhances production speed, improves consistency and quality, reduces labor costs, enables 24/7 operation, and facilitates integration with Industry 4.0 for data-driven optimization and predictive maintenance.

What is the future of the blow molding machine market? The future is geared towards more energy-efficient and environmentally friendly machines, increased adoption of automation and smart technologies, growth in emerging markets, and greater use of recycled and bio-based materials.

Citius Research has developed a research report titled “Blow Molding Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Blow Molding Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Blow Molding Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Blow Molding Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Blow Molding Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Blow Molding Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Blow Molding Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Blow Molding Machine Market
• Cost and Gross Margin Analysis of Blow Molding Machine Market
• Blow Molding Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Blow Molding Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Blow Molding Machine Market Key Stakeholders

Below are the key stakeholders for the Blow Molding Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Blow Molding Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Blow Molding Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Blow Molding Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Blow Molding Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Blow Molding Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Blow Molding Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Blow Molding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Blow Molding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Blow Molding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Blow Molding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Blow Molding Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Blow Molding Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Blow Molding Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Blow Molding Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Blow Molding Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Blow Molding Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Blow Molding Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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