Ultrasonic Pulse Velocity Tester Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207165
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Ultrasonic Pulse Velocity Tester Market size was estimated at USD 100 million in 2023 and is projected to reach USD 190 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Ultrasonic Pulse Velocity Tester Market

(Market Size)
$100 million
$190 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 100 million
2030 Market Size USD 190 million
Key Players Proceq, Controls Group, Humboldt Mfg, ELE International, James Instruments

Market Summary

The ultrasonic pulse velocity tester market is a specialized segment within the machinery and equipment industry, focusing on non-destructive testing (NDT) equipment used to assess the quality and integrity of concrete and other construction materials. These testers operate by transmitting ultrasonic pulses through a material and measuring the time taken for the pulse to travel, providing critical data on material homogeneity, cracks, voids, and strength properties. The market serves a broad range of end-users, including construction companies, civil engineering firms, infrastructure developers, and quality control laboratories. The demand is intrinsically linked to global construction activity, infrastructure development projects, and the increasing emphasis on structural health monitoring and preventive maintenance. Technological advancements are leading to the development of more portable, user-friendly, and data-integrated devices, enhancing their appeal across various professional settings. The market is characterized by the presence of both established international players and regional manufacturers, all competing on factors such as product accuracy, durability, software capabilities, and after-sales service.

Key Highlights

A key highlight of the ultrasonic pulse velocity tester market is its critical role in ensuring structural safety and longevity. The non-destructive nature of the testing allows for the assessment of in-situ concrete without causing damage, which is a significant advantage over core cutting and other destructive methods. This capability is paramount for evaluating the health of aging infrastructure like bridges, dams, and historical buildings. Another major highlight is the ongoing integration of digital technology. Modern testers often come equipped with Bluetooth connectivity, advanced data logging software, and cloud-based reporting features, enabling seamless data transfer, analysis, and storage. This digital transformation enhances productivity, reduces human error, and facilitates better decision-making for engineers and project managers. Furthermore, stringent government regulations and international standards pertaining to construction quality and safety are mandating the use of such precise testing equipment, thereby providing a steady impetus for market growth.

Drivers, Opportunities & Restraints

The primary driver for the ultrasonic pulse velocity tester market is the global surge in infrastructure development and renovation projects. Governments worldwide are investing heavily in transportation networks, smart cities, and energy infrastructure, all of which require rigorous quality assurance protocols. The growing awareness about structural health monitoring and the need for preventive maintenance to avoid catastrophic failures further propels the adoption of these testers. A significant opportunity lies in the expansion into emerging economies in Asia-Pacific and Latin America, where rapid urbanization and industrialization are creating immense demand for modern construction techniques and quality control equipment. However, the market faces certain restraints. The high initial cost of advanced ultrasonic testers can be a barrier for small-scale contractors and testing laboratories. Additionally, the accuracy of test results is highly dependent on operator skill and experience, and a shortage of trained technicians can sometimes limit market penetration. Economic slowdowns that affect the construction industry also pose a cyclical challenge to market stability.

Concentration Insights

The ultrasonic pulse velocity tester market exhibits a moderately concentrated landscape with a mix of global leaders and specialized regional manufacturers. A handful of prominent international companies hold a significant market share due to their extensive product portfolios, strong brand recognition, and global distribution and service networks. These key players invest heavily in research and development to introduce innovative features and maintain a competitive edge. Alongside these giants, there are numerous smaller, niche players that often compete on price, cater to specific regional requirements, or offer highly customized solutions. The concentration is also evident in certain geographic regions; for instance, markets in North America and Europe are more mature and saturated, leading to intense competition among established brands. In contrast, markets in developing regions are more fragmented, with opportunities for both local and international companies to expand their footprint.

Type Insights

The ultrasonic pulse velocity tester market can be segmented based on the type of equipment, primarily distinguishing between portable/handheld devices and benchtop or larger systems. Portable ultrasonic testers dominate the market in terms of unit sales, owing to their unparalleled convenience and versatility for on-site testing. These battery-operated, lightweight devices allow technicians to conduct tests at various locations on a construction site, from foundation slabs to elevated beams and columns. Their design prioritizes ruggedness, ease of use, and clear display screens for instant readings. On the other hand, benchtop or larger systems are typically used in laboratory settings for more controlled and precise analysis of core samples or specific materials. These systems may offer higher levels of accuracy and advanced data processing capabilities but lack the mobility required for field applications. The choice between types is dictated by the specific application, required precision, and the working environment.

Application Insights

The application of ultrasonic pulse velocity testers is vast and centered on the construction and civil engineering sectors. The most common application is the assessment of concrete quality and uniformity in structures such as buildings, bridges, dams, tunnels, and pavements. Engineers use the data to determine compressive strength, detect internal flaws like honeycombing or cracks, and evaluate the depth of surface cracks. Another critical application is in the preservation and restoration of historical monuments, where non-destructive testing is essential to understand the condition of ancient masonry and plan conservation efforts without causing harm. Furthermore, these testers find use in the manufacturing sector for evaluating certain composite materials, ceramics, and rocks. The versatility of the technology makes it indispensable for any project where understanding the internal integrity of a solid material is crucial for safety, quality assurance, and longevity.

Regional Insights

The demand for ultrasonic pulse velocity testers is not uniform across the globe and is heavily influenced by regional construction and infrastructure investment trends. The Asia-Pacific region is anticipated to be the largest and fastest-growing market, driven by massive infrastructure projects in countries like China, India, Japan, and Southeast Asian nations. Government initiatives aimed at developing transportation networks, urban housing, and industrial facilities are creating sustained demand for quality control equipment. North America and Europe represent mature markets characterized by stringent building codes and a strong focus on maintaining and upgrading existing aging infrastructure. These regions exhibit steady demand driven by renovation, repair, and maintenance activities. The Middle East and Africa present growing opportunities, particularly in Gulf Cooperation Council countries, where large-scale construction projects continue to be launched. Latin America's market growth is tied to economic stability and investment in public infrastructure.

Company Insights

The competitive landscape of the ultrasonic pulse velocity tester market includes several established players known for their technological expertise and global reach. Companies such as Proceq SA (now part of Screening Eagle Technologies), Controls Group, ELE International, James Instruments Inc., and Humboldt Mfg. Co. are recognized as key contributors. These companies compete by offering a range of products from basic models to advanced digital systems with integrated software solutions. Their strategies often involve continuous product innovation to enhance accuracy, usability, and connectivity, as well as strengthening their distribution channels and providing comprehensive technical support and calibration services. Other notable participants include Olson Instruments Inc., Nova Testing Instruments, and Mattei Associates Inc., which often cater to specific regional markets or specialized application niches. The presence of these companies ensures a competitive environment that drives technological progress and offers a variety of choices for end-users.

Recent Developments

The ultrasonic pulse velocity tester market has witnessed notable recent developments focused on technological enhancement and strategic corporate movements. A significant trend is the deeper integration of Internet of Things (IoT) capabilities, enabling devices to wirelessly transmit data directly to project management software and cloud platforms for real-time analysis and reporting. Manufacturers are also improving user interfaces with touchscreen displays and intuitive software to minimize the learning curve for new operators. In terms of corporate activity, there has been a wave of mergers and acquisitions aimed at consolidating market presence and expanding technological portfolios. For instance, the acquisition of Proceq by Screening Eagle Technologies created a stronger entity in the NDT and inspection technology space. Furthermore, companies are increasingly focusing on developing more rugged and environmentally sealed devices capable of performing reliably in harsh construction site conditions, thereby expanding their applicability.

Report Segmentation

This market research report on the ultrasonic pulse velocity tester market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type, categorizing the market into portable/handheld testers and benchtop/laboratory systems to analyze the demand dynamics for each. It is further segmented by application, delving into key use cases such as concrete strength assessment, flaw detection, material homogeneity evaluation, and historical structure analysis. A crucial segmentation is by end-user industry, which includes construction contractors, civil engineering firms, government infrastructure agencies, and third-party testing laboratories. Furthermore, the report offers a comprehensive geographical segmentation, providing in-depth analysis and forecasts for key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of market trends, opportunities, and competitive dynamics within each distinct segment.

FAQs

What is the principle behind ultrasonic pulse velocity testing? Ultrasonic pulse velocity testing operates on the principle of sending high-frequency sound waves through a material. The time taken for the pulse to travel between two transducers is measured. Since sound travels faster through solid, homogeneous materials and slower through cracks or voids, the measured velocity provides a reliable indicator of the material's density, elasticity, and overall integrity.

What are the advantages of using this method? The primary advantage is its non-destructive nature, allowing for the assessment of structural elements without causing any damage. It is a quick, reliable, and relatively simple method to obtain instant results on-site. It helps in detecting internal flaws, checking homogeneity, and estimating the strength of concrete, which is crucial for quality control and structural safety assessments.

What materials can be tested with an ultrasonic pulse velocity tester? While most commonly used for concrete, ultrasonic pulse velocity testers are also effective for testing a variety of other materials including masonry, stone, timber, ceramics, and certain composites. The key requirement is that the material must be acoustically conductive to allow the transmission of ultrasonic waves.

How accurate are the test results? The accuracy of ultrasonic pulse velocity testing is generally high for comparative assessments and detecting anomalies. However, for absolute strength measurement, results are often used in correlation with other tests (like core compression tests) as the relationship between pulse velocity and strength can be influenced by factors such as aggregate type, moisture content, and mix design.

What factors can affect the test readings? Several factors can influence the readings, including the path length between transducers, the presence of reinforcing steel (rebar) which can shortcut the signal, the surface condition and smoothness of the material, its temperature, and moisture content. Proper training is required to position transducers correctly and interpret results while accounting for these variables.

Who typically uses this equipment? This equipment is primarily used by civil engineers, quality control and assurance managers, construction material testing technicians, structural consultants, and professionals involved in the preservation of historical buildings. It is an essential tool for anyone responsible for ensuring the safety, durability, and quality of concrete structures.

Citius Research has developed a research report titled “Ultrasonic Pulse Velocity Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ultrasonic Pulse Velocity Tester Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ultrasonic Pulse Velocity Tester Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ultrasonic Pulse Velocity Tester Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ultrasonic Pulse Velocity Tester Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ultrasonic Pulse Velocity Tester Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ultrasonic Pulse Velocity Tester Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ultrasonic Pulse Velocity Tester Market
• Cost and Gross Margin Analysis of Ultrasonic Pulse Velocity Tester Market
• Ultrasonic Pulse Velocity Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ultrasonic Pulse Velocity Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ultrasonic Pulse Velocity Tester Market Key Stakeholders

Below are the key stakeholders for the Ultrasonic Pulse Velocity Tester Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ultrasonic Pulse Velocity Tester Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ultrasonic Pulse Velocity Tester Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ultrasonic Pulse Velocity Tester Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ultrasonic Pulse Velocity Tester Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ultrasonic Pulse Velocity Tester Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ultrasonic Pulse Velocity Tester Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ultrasonic Pulse Velocity Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ultrasonic Pulse Velocity Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ultrasonic Pulse Velocity Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ultrasonic Pulse Velocity Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ultrasonic Pulse Velocity Tester Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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