Gas Relays Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206564
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Gas Relays Market size was estimated at USD 580 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Gas Relays Market

(Market Size)
$580 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 580 million
2030 Market Size USD 1.1 billion
Key Players GE, Siemens, ABB, Schneider, Toshiba

Market Summary

The gas relays market is a specialized segment within the broader machinery and equipment industry, primarily focused on devices that monitor and protect electrical transformers and other oil-immersed power equipment. Gas relays, such as the widely used Buchholz relay, are critical safety components that detect faults like insulation failure, overheating, and oil leakage by sensing the accumulation of gases or sudden oil flow changes. These relays help prevent catastrophic failures, ensuring operational safety and reliability in power transmission and distribution networks. The market caters to utilities, industrial sectors, and renewable energy infrastructure, where transformer protection is paramount. With increasing investments in grid modernization and the expansion of renewable energy projects, the demand for advanced gas relay systems is steadily growing. Manufacturers are continuously innovating to enhance product sensitivity, durability, and integration with digital monitoring systems, aligning with the industry's shift toward smart grid technologies.

Key Highlights

The gas relays market is characterized by its critical role in ensuring the safety and efficiency of power transformers and related electrical apparatus. One of the key highlights is the technological advancement in relay designs, which now incorporate features like enhanced gas detection accuracy, robust construction for harsh environments, and compatibility with IoT-based condition monitoring systems. Another significant aspect is the stringent regulatory standards and safety norms imposed by organizations such as IEC and IEEE, which drive the adoption of high-quality gas relays across global markets. The market also sees a trend toward customization, with manufacturers offering tailored solutions for specific applications, such as those in offshore wind farms or high-voltage transmission networks. Additionally, the aftermarket services segment, including maintenance, calibration, and replacement parts, represents a substantial revenue stream for industry players. The competitive landscape is marked by the presence of established multinational corporations and specialized regional manufacturers, all focusing on innovation and strategic partnerships to strengthen their market position.

Drivers, Opportunities & Restraints

The growth of the gas relays market is primarily driven by the increasing global demand for electricity, which necessitates the expansion and modernization of power infrastructure. Aging transformer fleets in developed regions require upgrades and replacements, further propelling the need for reliable gas relay systems. The rising investments in renewable energy projects, such as wind and solar farms, also contribute to market growth, as these installations rely on transformers protected by gas relays. Opportunities abound in emerging economies, where rapid industrialization and urbanization are accelerating the development of power grids. The integration of digital technologies, such as predictive maintenance and remote monitoring, presents another significant opportunity for market players to offer value-added services. However, the market faces restraints, including the high cost of advanced gas relay systems and the availability of alternative protection devices that may compete in certain applications. Economic uncertainties and fluctuations in raw material prices can also impact manufacturing costs and profit margins. Additionally, the need for skilled technicians for installation and maintenance poses a challenge, particularly in regions with limited technical expertise.

Concentration Insights

The gas relays market exhibits a moderate level of concentration, with a mix of large multinational corporations and smaller specialized firms dominating the landscape. Key players such as ABB, Siemens, and General Electric have a significant global presence, leveraging their extensive product portfolios and strong distribution networks. These companies often engage in strategic acquisitions and partnerships to expand their market reach and technological capabilities. Regionally, markets in North America and Europe are highly concentrated, with established players holding substantial shares due to stringent regulatory standards and high adoption of advanced technologies. In contrast, the Asia-Pacific region shows a more fragmented structure, with numerous local manufacturers catering to domestic demand, particularly in countries like China and India. The competitive dynamics are influenced by factors such as product innovation, pricing strategies, and after-sales support, with companies striving to differentiate themselves through reliability and technical expertise. Overall, while the market is competitive, barriers to entry remain relatively high due to the specialized knowledge and regulatory compliance required.

Type Insights

Gas relays are primarily categorized into types based on their design and functionality, with Buchholz relays being the most prevalent. Buchholz relays are specifically designed for oil-immersed transformers and react to faults by detecting gas accumulation or sudden oil flow, triggering alarms or trip mechanisms. Another type includes pressure-based gas relays, which monitor pressure changes within the transformer tank to identify potential issues. Modern variations incorporate electronic sensors and digital interfaces, enabling real-time data transmission and integration with supervisory control and data acquisition systems. These advanced types often feature self-diagnostic capabilities and enhanced sensitivity to minor faults, improving overall system reliability. The choice of relay type depends on factors such as transformer size, application environment, and specific protection requirements. Manufacturers continually innovate to develop hybrid models that combine traditional mechanical reliability with electronic precision, catering to the evolving needs of the power industry.

Application Insights

Gas relays find extensive application in various sectors within the power and industrial domains. The primary application is in power transformers, where they serve as essential protective devices against internal faults like winding failures, core heating, and oil degradation. They are also used in reactors and tap changers, ensuring the safety and longevity of these critical components. In the renewable energy sector, gas relays are employed in transformers associated with wind farms and solar power plants, where reliable operation is crucial due to remote locations and variable load conditions. Industrial applications include large manufacturing facilities, mining operations, and chemical plants that rely on high-voltage equipment requiring robust protection systems. Additionally, gas relays are integral to railway electrification systems and urban power distribution networks, where failure prevention is vital for public safety and continuous service. The versatility of gas relays makes them indispensable across multiple applications, driving consistent demand from diverse end-users.

Regional Insights

The gas relays market demonstrates distinct regional dynamics influenced by factors such as energy demand, infrastructure development, and regulatory frameworks. North America represents a mature market, characterized by the replacement and upgradation of aging power infrastructure and strict adherence to safety standards. Europe follows a similar pattern, with emphasis on renewable energy integration and grid modernization projects. The Asia-Pacific region is the fastest-growing market, driven by rapid industrialization, urbanization, and substantial investments in power generation and transmission capacities in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa show promising growth potential, supported by ongoing electrification projects and economic development initiatives. Regional variations also exist in terms of preferred relay types and technological adoption, with developed regions leaning toward advanced digital solutions and emerging markets focusing on cost-effective, reliable mechanical relays. Overall, global demand remains robust, with each region contributing uniquely to market expansion.

Company Insights

Prominent companies in the gas relays market include ABB Ltd., Siemens AG, General Electric Company, and Mitsubishi Electric Corporation, among others. ABB is renowned for its comprehensive range of protection devices, including advanced gas relays with digital monitoring features. Siemens offers innovative solutions integrated into its broader energy management systems, emphasizing reliability and efficiency. General Electric leverages its extensive experience in power equipment to provide robust gas relays for various applications. Mitsubishi Electric focuses on high-quality products tailored for the Asian market. Other key players such as Schneider Electric, Toshiba Corporation, and Qualitrol Corporation also hold significant market shares, each bringing unique strengths in technology and customer service. These companies invest heavily in research and development to enhance product performance and comply with evolving industry standards. Strategic initiatives, including mergers, acquisitions, and partnerships, are common as firms aim to expand their geographic presence and product portfolios. The competitive environment encourages continuous innovation, ensuring that customers have access to cutting-edge protection solutions.

Recent Developments

Recent developments in the gas relays market reflect the industry's focus on technological innovation and strategic growth. Several leading manufacturers have introduced next-generation gas relays with enhanced digital capabilities, such as IoT connectivity for real-time fault diagnostics and predictive maintenance. For instance, companies have launched relays with integrated sensors that provide detailed analytics on transformer health, reducing downtime and maintenance costs. There has also been increased activity in mergers and acquisitions, with larger firms acquiring specialized technology providers to bolster their product offerings and market reach. Additionally, partnerships between gas relay manufacturers and utility companies have emerged to co-develop customized solutions for specific grid challenges. Environmental sustainability has become a key consideration, with efforts to design relays using eco-friendly materials and processes. Regulatory updates, particularly in regions like Europe and North America, have prompted manufacturers to ensure compliance with latest safety and performance standards. These developments underscore the market's dynamic nature and its alignment with broader trends in digitalization and sustainability.

Report Segmentation

The gas relays market report is segmented based on type, application, and region to provide a detailed analysis of industry dynamics. By type, the market is divided into Buchholz relays, pressure relays, and electronic gas relays, each catering to specific operational requirements and technological preferences. The application segment covers power transformers, distribution transformers, reactors, and other oil-immersed electrical equipment, highlighting the diverse usage across the power sector. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional trends and growth opportunities. Each segmentation level offers insights into demand patterns, competitive landscape, and future prospects, enabling stakeholders to make informed decisions. The report also examines factors such as pricing analysis, supply chain dynamics, and regulatory impact within each segment, providing a comprehensive view of the market structure and potential areas for investment and expansion.

FAQs

What is a gas relay? A gas relay is a protective device used in oil-immersed electrical equipment, such as transformers, to detect faults by monitoring gas accumulation or oil flow changes, thereby preventing potential failures.

How does a Buchholz relay work? A Buchholz relay operates by sensing the gas generated from internal faults in a transformer, which causes a float mechanism to trigger an alarm or trip circuit, ensuring immediate response to abnormalities.

What are the common applications of gas relays? Gas relays are commonly applied in power transformers, reactors, and other high-voltage equipment to enhance safety and reliability in power transmission and distribution systems.

Why are gas relays important in transformers? Gas relays are crucial because they provide early warning of internal faults, such as insulation breakdown or overheating, helping to avoid catastrophic failures and extend equipment lifespan.

What are the different types of gas relays? The main types include Buchholz relays, pressure relays, and electronic gas relays, each designed for specific detection mechanisms and applications.

How do you maintain a gas relay? Maintenance involves regular inspection for leaks, testing the alarm and trip functions, and ensuring proper calibration, often requiring skilled technicians to maintain optimal performance.

Citius Research has developed a research report titled “Gas Relays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gas Relays Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gas Relays Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gas Relays Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gas Relays Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gas Relays Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gas Relays Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gas Relays Market
• Cost and Gross Margin Analysis of Gas Relays Market
• Gas Relays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gas Relays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gas Relays Market Key Stakeholders

Below are the key stakeholders for the Gas Relays Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gas Relays Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gas Relays Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gas Relays Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gas Relays Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gas Relays Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gas Relays Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gas Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gas Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gas Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gas Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gas Relays Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gas Relays Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gas Relays Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gas Relays Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gas Relays Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gas Relays Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gas Relays Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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