Wort Concentrate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196099
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Wort Concentrate Market size was estimated at USD 280 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Wort Concentrate Market

(Market Size)
$280 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 280 million
2030 Market Size USD 600 million
Key Players Malteurop, Cargill, Boortmalt, Soufflet, Viking Malt

Market Summary

The wort concentrate market is a specialized segment within the global food and beverages industry, primarily serving the brewing sector and related food manufacturing applications. Wort concentrate is essentially unfermented beer wort that has been concentrated through processes like vacuum evaporation, resulting in a syrup or powder that retains the sugars, proteins, and flavors essential for fermentation. This product streamlines production for brewers by reducing processing time, energy consumption, and storage space requirements. The market is characterized by its integral role in enhancing operational efficiency and consistency in beer production. Key consumers include large-scale commercial breweries, craft breweries, and food processors who utilize it as a flavoring or coloring agent. The market's dynamics are influenced by the overarching trends in the alcoholic beverage industry, including the rising consumer preference for craft beers and innovative flavors. Additionally, the demand for convenient and efficient brewing ingredients supports the adoption of wort concentrates. The market is competitive, with several established players and regional manufacturers striving to expand their product portfolios and geographic reach.

Key Highlights

The wort concentrate market is distinguished by several key factors that underscore its growing importance. A primary highlight is the product's ability to significantly shorten the brewing process, which is a critical advantage for breweries aiming to increase production capacity and reduce costs. The concentrate offers remarkable consistency in flavor and quality, ensuring uniform beer characteristics batch after batch, which is vital for brand integrity. Another significant aspect is its extended shelf life compared to traditional wort, which enhances logistical efficiency and reduces waste. The versatility of wort concentrate is also notable, as it finds applications beyond brewing, including in the production of non-alcoholic beers, malt-based beverages, and as a natural sweetener or flavor enhancer in various food products. The market is also witnessing innovation in organic and specialty wort concentrates to cater to the evolving consumer demand for natural and premium ingredients. Sustainability presents another highlight, as the production of concentrate can lead to a lower environmental footprint through reduced energy and water usage during the brewing process itself.

Drivers, Opportunities & Restraints

The growth of the wort concentrate market is propelled by several powerful drivers. The expanding global beer industry, particularly the robust craft beer segment, creates sustained demand for efficient and high-quality brewing ingredients. The need for operational optimization in brewing, focusing on cost reduction and increased throughput, is a fundamental driver encouraging the adoption of concentrates. Furthermore, the growing consumer inclination towards diverse and experimental beer flavors provides an impetus for manufacturers to develop innovative wort concentrate variants. Significant opportunities lie in the untapped potential of emerging markets in Asia-Pacific and Latin America, where disposable incomes and beer consumption are rising. The application of wort concentrate in the broader food and beverage industry, such as in bakery, confectionery, and ready-to-drink beverages, represents a substantial growth avenue. However, the market faces certain restraints. A primary challenge is the preference of some traditional and craft brewers for the all-grain brewing process, which they perceive as offering superior authenticity and control over the final product. Flavor limitations in some concentrate products compared to full-scale mashing can also be a hindrance. Additionally, fluctuations in the prices of raw materials like barley can impact production costs and market stability.

Concentration Insights

The competitive landscape of the wort concentrate market can be described as moderately concentrated. A limited number of international players hold significant market share, leveraging their extensive production capabilities, advanced technologies, and established distribution networks. These leading companies often have a global presence and offer a wide array of products to serve diverse customer needs across different regions and brewery scales. Alongside these giants, several regional and specialized manufacturers compete effectively by focusing on niche segments, such as organic concentrates or custom formulations for specific beer styles. The market concentration is influenced by high barriers to entry, including the need for specialized equipment for concentration processes, stringent quality control standards, and the necessity of building strong relationships with breweries. This structure fosters an environment where innovation, product quality, and reliability are paramount for maintaining a competitive edge. Collaborations and long-term supply agreements between concentrate producers and major brewing companies are common, further shaping the market's concentration dynamics.

Type Insights

The wort concentrate market is segmented based on the physical form of the product, primarily into liquid syrup and dried powder. Liquid wort concentrate is the more traditional and widely used form. It is valued for its ease of handling and dissolution in the brewing process, closely mimicking the properties of freshly brewed wort. This form is typically packaged in large containers like drums or totes for industrial customers. Dried wort powder, produced through spray-drying techniques, offers distinct advantages in terms of shelf stability, reduced transportation costs due to lower weight and volume, and simpler storage requirements. The powder form is particularly advantageous for smaller breweries or those in remote locations with limited storage infrastructure. The choice between liquid and powder often depends on the specific brewery's production scale, existing equipment, and logistical considerations. Some manufacturers also offer specialized types based on the malt used, such as pale, amber, or dark wort concentrates, each imparting different color and flavor profiles to the final beverage, catering to the production of various beer styles from lagers to stouts.

Application Insights

The application of wort concentrate is predominantly within the beer brewing industry, where it serves as a fundamental ingredient to produce wort, the liquid extracted from the mashing process during beer production. Breweries of all sizes utilize it to bypass the time and energy-intensive mashing and lautering stages, instead adding the concentrate directly to water before boiling and fermentation. This application is crucial for increasing production capacity and efficiency. Beyond traditional beer, wort concentrate is increasingly used in the manufacturing of non-alcoholic and low-alcohol beers, providing the characteristic malt flavor without the associated alcohol content. Its applications extend into the wider food and beverage sector, where it acts as a natural flavoring, coloring, and sweetening agent. It is incorporated into products like malt vinegar, bread, biscuits, breakfast cereals, and health drinks to enhance taste and nutritional value. The concentrate's rich content of sugars, amino acids, and vitamins makes it a valuable ingredient for functional foods and beverages aimed at health-conscious consumers.

Regional Insights

The demand and production of wort concentrate exhibit distinct regional patterns influenced by local brewing traditions and industrial development. Europe stands as a historically significant and mature market, driven by its strong brewing heritage, particularly in countries like Germany, Belgium, and the UK. The presence of a large number of breweries and a high per capita beer consumption sustains demand in this region. North America represents another major market, characterized by a dynamic and innovative craft brewing scene that constantly seeks efficient ingredients to support its rapid growth and experimentation with new beer styles. The Asia-Pacific region is identified as a high-growth market, fueled by increasing urbanization, rising disposable incomes, and the growing popularity of Western-style beers in countries such as China, India, and Vietnam. Latin America and the Middle East and Africa are emerging regions where the market is gradually developing, supported by the expansion of local breweries and the entry of international beer brands, though adoption rates may vary based on economic factors and traditional beverage preferences.

Company Insights

The wort concentrate market features a mix of global ingredient specialists and companies with deep roots in the malting and brewing industries. Prominent players include D?hler GmbH, a leading manufacturer of integrated solutions for the food and beverage industry, which offers a range of malt and wort extracts. Muntons PLC, a well-established maltster, is another key competitor known for its branded wort concentrates and sprays for the brewing and food sectors. Ireks GmbH, a German company, is also a significant participant, providing malt products and brewing ingredients to a global clientele. These companies compete on factors such as product quality, consistency, technical support, and the ability to provide customized solutions. Their strategies often involve continuous research and development to improve concentrate profiles and expand application possibilities. Strengthening distribution channels and forming strategic partnerships with large brewing conglomerates are common tactics to secure market position and drive growth in both established and emerging markets.

Recent Developments

The wort concentrate market has seen notable recent developments focused on innovation and sustainability. Leading companies are investing in advanced concentration technologies to improve the efficiency of the production process and enhance the final product's quality, aiming to achieve a flavor profile nearly indistinguishable from traditionally brewed wort. There is a marked trend towards the development of organic and clean-label wort concentrates to align with the growing consumer demand for natural and transparently sourced ingredients. Sustainability initiatives are gaining prominence, with manufacturers optimizing energy use in their concentration plants and exploring ways to reduce water consumption throughout the production chain. Furthermore, companies are expanding their production capacities geographically to be closer to key growth markets, thereby improving supply chain resilience and reducing logistical costs. Another development is the increased collaboration between concentrate producers and breweries to create proprietary blends tailored for specific award-winning beer recipes, highlighting a move towards more collaborative and customized B2B relationships.

Report Segmentation

This comprehensive market research report on the wort concentrate market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is structured to help businesses identify specific growth pockets and tailor their strategies accordingly. The report is segmented by type, categorizing the market into liquid and powder forms, analyzing the adoption trends, advantages, and market share of each. It is further segmented by application, providing insights into the usage within beer brewing, non-alcoholic beverages, and the broader food industry. A crucial geographical segmentation breaks down the market into key regions and major countries within those regions, highlighting regional production capacities, consumption patterns, and growth rates. This multi-faceted segmentation allows stakeholders to comprehend demand dynamics across different product types, end-use sectors, and geographic territories, facilitating informed decision-making for market entry, product development, and investment planning.

FAQs

What is wort concentrate?

Wort concentrate is a syrup or powder produced by concentrating unfermented beer wort, which contains the sugars, proteins, and flavors from malted grains. It is used primarily in brewing to simplify the production process.

How is wort concentrate made?

Wort concentrate is typically made by brewing a standard wort from malted barley and then removing a significant portion of its water content through industrial processes like vacuum evaporation for syrups or spray-drying for powders.

What is wort concentrate used for?

Its primary use is in the beer brewing industry as a substitute for traditional mashing. It is also used in making non-alcoholic beers, malt beverages, and as a natural flavoring or coloring agent in various food products like baked goods and cereals.

What are the benefits of using wort concentrate?

Key benefits include a significant reduction in brewing time and energy costs, consistent quality and flavor from batch to batch, a longer shelf life than fresh wort, and reduced storage space requirements.

How long does wort concentrate last?

Wort concentrate has a substantially longer shelf life compared to fresh, unfermented wort. When stored properly in a cool, dry place and in sealed containers, it can remain stable for many months,?? up to a year or more, depending on the form and packaging.

Citius Research has developed a research report titled “Wort Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wort Concentrate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wort Concentrate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wort Concentrate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wort Concentrate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wort Concentrate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wort Concentrate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wort Concentrate Market
• Cost and Gross Margin Analysis of Wort Concentrate Market
• Wort Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wort Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wort Concentrate Market Key Stakeholders

Below are the key stakeholders for the Wort Concentrate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wort Concentrate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wort Concentrate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wort Concentrate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wort Concentrate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wort Concentrate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wort Concentrate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wort Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wort Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wort Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wort Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wort Concentrate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wort Concentrate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wort Concentrate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wort Concentrate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wort Concentrate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wort Concentrate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wort Concentrate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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