Wine Lees Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197455
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Wine Lees Market size was estimated at USD 320 million in 2023 and is projected to reach USD 520 million by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Wine Lees Market

(Market Size)
$320 million
$520 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 320 million
2030 Market Size USD 520 million
Key Players AEB Group, Enartis, Laffort, Dal Cin, Erbslöh

Market Summary

The wine lees market is an integral segment within the food and beverages industry, primarily dealing with the sediment formed during and after the fermentation and aging of wine. This byproduct, composed of dead yeast cells, grape pulp, seeds, and tartrates, is increasingly recognized for its valuable components, including antioxidants, organic acids, and dietary fibers. Traditionally considered waste, wine lees are now being repurposed across various industries, driven by sustainability trends and the circular economy model. The market is characterized by ongoing research and development activities aimed at extracting high-value compounds for use in food products, animal feed, fertilizers, and even cosmetics. Key players are focusing on innovative extraction technologies to enhance the quality and applicability of wine lees derivatives. The market's evolution is supported by the growing wine production globally, which ensures a steady supply of raw material. Additionally, stringent environmental regulations regarding waste disposal are prompting wineries to seek alternative, profitable uses for lees, further propelling market growth. The demand for natural and organic ingredients in food and beverages also contributes to the rising interest in wine lees as a source of natural additives and flavor enhancers.

Key Highlights

The wine lees market showcases several key highlights that underscore its growing importance. One significant aspect is the shift from viewing lees as waste to valuing them as a resource, aligning with global sustainability initiatives. Advanced technologies such as membrane filtration, centrifugation, and ultrasound-assisted extraction are being employed to efficiently recover valuable compounds like polyphenols, tartaric acid, and mannoproteins. These compounds find applications in enhancing the nutritional profile and sensory attributes of various food and beverage products. The market is also witnessing increased collaboration between wineries, research institutions, and biotechnology firms to develop novel applications and improve extraction processes. Regulatory support for upcycling food waste in regions like Europe and North America is fostering market development. Furthermore, the use of wine lees in animal nutrition as a feed additive is gaining traction due to its probiotic properties and ability to improve gut health in livestock. The market's expansion is further driven by the rising consumer preference for clean-label and natural products, which boosts the demand for wine lees-derived ingredients. Companies are investing in scaling up production capabilities to meet the growing demand from various end-use industries.

Drivers, Opportunities & Restraints

The wine lees market is propelled by several drivers, including the increasing global wine production, which ensures a consistent supply of lees. Environmental regulations mandating sustainable waste management practices are compelling wineries to adopt valorization strategies for lees, reducing landfill use and minimizing ecological impact. The growing demand for natural additives and functional ingredients in the food and beverage sector is another significant driver, as wine lees offer a source of antioxidants, fibers, and organic acids. Opportunities abound in the development of high-value applications, such as pharmaceuticals and cosmetics, where compounds from lees can be used for their antioxidant and anti-inflammatory properties. The animal feed industry presents a substantial opportunity due to the nutritional benefits of lees-based products. However, the market faces restraints, including high processing costs associated with advanced extraction technologies, which can limit adoption among small and medium-sized wineries. Variability in the composition of wine lees, depending on grape variety and winemaking techniques, poses challenges for standardization and quality control. Additionally, regulatory hurdles related to the approval of lees-derived products in different regions can impede market growth. Despite these challenges, ongoing research and innovation are expected to mitigate restraints and unlock new opportunities.

Concentration Insights

The wine lees market exhibits a moderate level of concentration, with a mix of established players and emerging companies focusing on valorization technologies. Key participants include AEB Group, Enartis, Laffort, and Sojitz Corporation, which are actively engaged in developing and commercializing wine lees-based products. These companies leverage their expertise in biotechnology and food science to offer solutions for various applications, such as enological products, food additives, and animal feed. The market is also seeing involvement from wineries themselves, who are investing in on-site processing facilities to reduce waste and generate additional revenue streams. Geographically, companies in Europe and North America dominate due to their advanced winemaking industries and strong regulatory support for sustainability. However, regions like Asia-Pacific are emerging as significant players, driven by increasing wine consumption and production. Strategic partnerships and acquisitions are common as companies seek to expand their technological capabilities and market reach. The competitive landscape is characterized by continuous innovation, with firms investing in R&D to improve extraction efficiency and develop new applications, thereby enhancing their market position.

Type Insights

Wine lees can be categorized based on their source and composition, primarily including yeast lees and tartaric lees. Yeast lees, consisting mainly of spent yeast cells, are rich in proteins, amino acids, and polysaccharides like mannoproteins, which are valued for their emulsifying and stabilizing properties in food products. Tartaric lees, containing potassium bitartrate and other crystalline deposits, are a key source of tartaric acid, widely used as a natural acidulant in the food and beverage industry. The type of lees generated depends on the winemaking process; for instance, white wine lees typically have higher tartrate content, while red wine lees may contain more phenolic compounds. The utilization of these lees types varies: yeast lees are often processed for animal feed or as a base for nutritional supplements, whereas tartaric lees are refined for tartaric acid extraction. Advances in separation technologies allow for more precise isolation of valuable components, enhancing the economic viability of both types. The market demand is influenced by the specific applications, with yeast lees gaining traction in the functional food sector and tartaric lees remaining crucial for industrial acid production.

Application Insights

Wine lees find diverse applications across multiple industries, driven by their rich composition of bioactive compounds. In the food and beverage sector, they are used as natural additives for enhancing flavor, texture, and nutritional value; for example, mannoproteins from yeast lees act as stabilizers in wines and dairy products. The animal feed industry utilizes wine lees as a nutritious supplement, providing proteins, fibers, and probiotics that promote animal health and growth. In agriculture, lees are composted or processed into organic fertilizers, improving soil health and reducing the need for chemical inputs. The pharmaceutical and cosmetics industries are exploring wine lees for their antioxidant and anti-inflammatory properties, incorporating extracts into skincare products and dietary supplements. Additionally, wine lees are being investigated for use in bioenergy production, such as biogas generation through anaerobic digestion. The versatility of applications is expanding with ongoing research, which aims to identify new uses and improve the efficiency of extraction processes. Each application segment presents unique opportunities and challenges, influenced by regulatory standards, market demand, and technological advancements.

Regional Insights

The wine lees market demonstrates distinct regional dynamics shaped by local winemaking practices, regulatory frameworks, and economic factors. Europe dominates the market, owing to its extensive wine production in countries like France, Italy, and Spain, coupled with strong environmental policies promoting waste valorization. North America follows, with the United States and Canada focusing on sustainable practices and technological innovations in lees processing. The Asia-Pacific region is emerging as a significant market, driven by growing wine consumption in countries such as China and Australia, which increases lees availability. Latin America, particularly Chile and Argentina, is also contributing to market growth due to their expanding wine industries. Each region exhibits unique trends; for instance, European companies often lead in research and development for high-value applications, while North American firms emphasize circular economy models. Regulatory support varies, with Europe offering incentives for green technologies, whereas Asia-Pacific regions are gradually adopting similar measures. The regional analysis highlights opportunities for market expansion in developing wine-producing regions, where awareness and infrastructure for lees valorization are still evolving.

Company Insights

Prominent companies in the wine lees market include AEB Group, Enartis, Laffort, Sojitz Corporation, and Tartaric Chemicals Corporation. These firms are recognized for their expertise in developing and commercializing wine lees-derived products, leveraging advanced technologies for extraction and processing. AEB Group and Enartis focus on enological applications, offering products that enhance wine stability and quality. Laffort specializes in biotechnology solutions for the wine and food industries, including yeast-derived ingredients. Sojitz Corporation engages in the trading and processing of tartaric acid and other lees-based chemicals, catering to global markets. Tartaric Chemicals Corporation is a key player in tartaric acid production, sourced primarily from wine lees. These companies invest significantly in research and development to innovate and expand their product portfolios. Strategic initiatives such as partnerships with wineries, acquisitions, and geographic expansion are common to strengthen market presence. The competitive landscape is dynamic, with companies continuously seeking to improve sustainability credentials and meet the evolving demands of end-use industries. Their efforts are crucial in driving the market forward, transforming wine lees from waste into valuable resources.

Recent Developments

Recent developments in the wine lees market reflect a growing emphasis on innovation and sustainability. Companies are investing in advanced extraction technologies, such as membrane filtration and enzymatic hydrolysis, to improve the yield and purity of valuable compounds from lees. For instance, AEB Group has introduced new products derived from yeast lees for use in food and beverage applications, enhancing natural preservation and flavor. Enartis has expanded its portfolio with solutions aimed at reducing winery waste while adding value through lees valorization. Research collaborations between academic institutions and industry players are increasing, focusing on discovering new applications in pharmaceuticals and cosmetics. There is also a trend towards circular economy models, where wineries integrate lees processing into their operations to minimize waste and generate additional revenue. Regulatory developments, particularly in Europe, are encouraging the adoption of green technologies, with incentives for companies that implement sustainable practices. Additionally, market players are exploring opportunities in emerging regions, such as Asia-Pacific, where wine production is rising. These developments indicate a maturing market that is increasingly aligned with global sustainability goals and technological advancement.

Report Segmentation

The wine lees market report is segmented to provide a comprehensive analysis based on type, application, and region. By type, the market is divided into yeast lees and tartaric lees, each with distinct characteristics and applications. Yeast lees are primarily utilized for their nutritional and functional properties in food and feed, while tartaric lees are valued for tartaric acid extraction. Application segments include food and beverages, animal feed, agriculture, pharmaceuticals, cosmetics, and others, reflecting the diverse uses of wine lees. The food and beverages segment dominates, driven by the demand for natural additives, followed by animal feed due to its probiotic benefits. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with Europe leading in terms of market share and innovation. Each segmentation offers insights into growth prospects, key trends, and competitive dynamics, enabling stakeholders to identify opportunities and make informed decisions. The report also covers technological advancements, regulatory impacts, and consumer preferences influencing each segment, providing a holistic view of the market landscape.

FAQs

What are wine lees? Wine lees are the sediment that accumulates at the bottom of wine tanks and barrels during fermentation and aging, consisting of dead yeast cells, grape particles, and tartrates.

How are wine lees used in the food industry? In the food industry, wine lees are processed to extract valuable compounds like mannoproteins and tartaric acid, which are used as natural stabilizers, flavor enhancers, and acidulants in various products.

What is the significance of wine lees in sustainability? Wine lees play a crucial role in sustainability by reducing winery waste through valorization, converting byproducts into useful materials for food, feed, and other applications, thus supporting circular economy models.

Can wine lees be used in animal feed? Yes, wine lees are used in animal feed as a nutritious supplement rich in proteins, fibers, and probiotics, which improve digestive health and growth performance in livestock.

Who are the key players in the wine lees market? Key players include AEB Group, Enartis, Laffort, Sojitz Corporation, and Tartaric Chemicals Corporation, who are leaders in developing and commercializing wine lees-based products.

Citius Research has developed a research report titled “Wine Lees Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wine Lees Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wine Lees Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wine Lees Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wine Lees Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wine Lees Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wine Lees Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wine Lees Market
• Cost and Gross Margin Analysis of Wine Lees Market
• Wine Lees Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wine Lees Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wine Lees Market Key Stakeholders

Below are the key stakeholders for the Wine Lees Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wine Lees Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wine Lees Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wine Lees Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wine Lees Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wine Lees Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wine Lees Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wine Lees Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wine Lees Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wine Lees Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wine Lees Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wine Lees Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wine Lees Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wine Lees Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wine Lees Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wine Lees Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wine Lees Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wine Lees Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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