Stabilized Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196002
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Stabilized Starch Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Stabilized Starch Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The stabilized starch market is a critical segment within the global food and beverages industry, characterized by its essential role in enhancing product texture, stability, and shelf life. Stabilized starches are modified to resist breakdown under conditions such as heat, acid, or shear, making them indispensable in numerous food applications. These functional ingredients are derived from various sources including corn, wheat, tapioca, and potato, and are processed to meet specific industrial requirements. The market is driven by the escalating demand for processed and convenience foods, alongside growing consumer awareness regarding food quality and safety. Manufacturers are increasingly adopting stabilized starches to improve product consistency and meet the evolving preferences of consumers for clean-label and natural ingredients. The market is also influenced by technological advancements in modification techniques, which enhance the functional properties of starches. Key players are focusing on research and development to innovate and expand their product portfolios, catering to diverse application needs across the food and beverage sector.

Key Highlights

The stabilized starch market is distinguished by several key highlights that underscore its significance and growth trajectory. One prominent aspect is the extensive utilization of these starches in dairy products, baked goods, and convenience foods, where they act as effective thickeners, stabilizers, and texturizers. The market benefits from the robust expansion of the food processing industry, particularly in emerging economies, where urbanization and changing lifestyles are boosting the consumption of processed foods. Another highlight is the increasing preference for clean-label and organic stabilized starches, driven by consumer demand for natural and healthy ingredients. This trend is prompting manufacturers to develop products with minimal chemical modification and enhanced functional attributes. Additionally, the market is witnessing strategic collaborations, mergers, and acquisitions among leading companies to strengthen their market presence and expand their geographical reach. Innovations in production technologies, such as enzymatic modification, are also notable, offering improved efficiency and sustainability. These factors collectively highlight the dynamic and evolving nature of the stabilized starch market, presenting ample opportunities for growth and innovation.

Drivers, Opportunities & Restraints

The stabilized starch market is propelled by several drivers, including the rising demand for processed and convenience foods, which require functional ingredients to maintain quality and extend shelf life. The growing consumer inclination towards clean-label products is another significant driver, encouraging the adoption of stabilized starches derived from natural sources. Opportunities in the market are abundant, particularly in the development of customized starch solutions for specific applications, such as gluten-free and low-fat products. The expansion of the food and beverage industry in Asia-Pacific and Latin America regions offers substantial growth potential, driven by increasing disposable incomes and urbanization. However, the market faces restraints such as fluctuating prices of raw materials, which can impact production costs and profitability. Stringent regulatory frameworks governing food additives and modifications also pose challenges, requiring compliance with safety and labeling standards. Additionally, competition from alternative hydrocolloids and stabilizers may hinder market growth. Despite these restraints, ongoing research and development activities aimed at enhancing product functionality and sustainability are expected to mitigate challenges and foster market advancement.

Concentration Insights

The stabilized starch market exhibits a moderate level of concentration, with a mix of large multinational corporations and regional players dominating the landscape. Key companies such as Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry leaders focus on strategic initiatives like mergers, acquisitions, and partnerships to consolidate their market position and expand their geographic presence. Regional players also play a crucial role, particularly in local markets where they offer tailored solutions and competitive pricing. The market concentration is influenced by factors such as technological expertise, production capacity, and brand reputation. While the leading companies invest heavily in innovation and sustainability, smaller players often niche themselves by specializing in specific starch types or applications. This competitive dynamics foster a environment of continuous improvement and product diversification, benefiting end-users with a wide range of options.

Type Insights

Stabilized starches are categorized based on their source and modification type, with common variants including corn, wheat, tapioca, and potato starches. Corn-based stabilized starches are widely prevalent due to their abundance, cost-effectiveness, and versatile functional properties, making them suitable for a broad spectrum of applications. Wheat starches are also significant, particularly in regions where wheat is a staple crop, and are valued for their neutral taste and good thickening capabilities. Tapioca starches, derived from the cassava plant, are gaining popularity owing to their clean-label appeal and smooth texture, ideal for gluten-free products. Potato starches offer excellent binding and gelling properties, often used in soups, sauces, and bakery items. Each type undergoes specific stabilization processes, such as cross-linking or substitution, to enhance resistance to heat, acid, and mechanical shear. The choice of starch type depends on application requirements, desired functionality, and consumer preferences, driving continuous innovation and development in product formulations.

Application Insights

Stabilized starches find extensive applications across the food and beverages industry, primarily functioning as thickeners, stabilizers, and texturizers. In the dairy sector, they are used in products like yogurts, ice creams, and cheeses to improve consistency, prevent syneresis, and enhance mouthfeel. The bakery and confectionery segment leverages these starches to maintain moisture, extend shelf life, and provide structure in items such as bread, cakes, and candies. Processed foods, including ready-to-eat meals, sauces, and dressings, rely on stabilized starches for viscosity control and stability under various processing conditions. Beverages, particularly those with acidic or high-shear environments, utilize these ingredients to suspend particles and ensure homogeneity. Additionally, the growing trend towards healthy and functional foods has led to the incorporation of stabilized starches in low-fat, gluten-free, and organic products. This diverse application spectrum underscores the versatility and indispensability of stabilized starches in modern food processing, driving sustained demand and innovation.

Regional Insights

The stabilized starch market demonstrates varied dynamics across different regions, influenced by dietary habits, industrial development, and economic factors. North America and Europe are mature markets, characterized by high consumption of processed foods and stringent regulatory standards. These regions witness strong demand for clean-label and organic stabilized starches, driven by health-conscious consumers. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, increasing disposable incomes, and the expanding food processing industry. Countries like China, India, and Japan are key contributors, with rising adoption of convenience foods and bakery products. Latin America shows promising growth, supported by the thriving beverage and dairy sectors in nations such as Brazil and Mexico. The Middle East and Africa region is emerging, with growing investments in food processing infrastructure and changing consumer preferences. Each region presents unique opportunities and challenges, necessitating tailored strategies from market players to capitalize on local trends and demands.

Company Insights

Prominent companies in the stabilized starch market include Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res. These industry leaders are renowned for their extensive product portfolios, innovation capabilities, and global reach. Cargill focuses on sustainable sourcing and development of clean-label solutions, catering to the evolving demands of the food industry. Archer Daniels Midland emphasizes research and development to enhance starch functionality and application range. Ingredion Incorporated is known for its specialty starches and customer-centric approach, offering tailored solutions for diverse needs. Tate & Lyle PLC leverages its technological expertise to produce high-performance stabilizers and texturizers. Roquette Fr?res emphasizes natural and plant-based ingredients, aligning with the trend towards health and sustainability. These companies engage in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their product offerings. Their efforts in innovation and sustainability play a pivotal role in shaping the market's future trajectory.

Recent Developments

Recent developments in the stabilized starch market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Key players have launched new clean-label starch solutions designed to meet consumer demand for natural ingredients without compromising functionality. For instance, companies have introduced starches derived from non-GMO and organic sources, catering to the health-conscious segment. Technological advancements in modification processes, such as enzymatic treatments, have gained traction, offering improved efficiency and environmental benefits. Strategic collaborations and acquisitions have been prominent, with major firms partnering to expand their geographic presence and product portfolios. Investments in research and development continue to focus on developing starches with enhanced stability, texture, and application-specific properties. Additionally, sustainability initiatives, including water and energy conservation in production processes, are being prioritized to reduce environmental impact. These developments underscore the market's dynamic nature and the industry's commitment to innovation, sustainability, and meeting evolving consumer preferences.

Report Segmentation

This comprehensive report on the stabilized starch market is segmented based on type, application, and region to provide detailed insights and analysis. The type segment includes corn, wheat, tapioca, potato, and other starches, each analyzed for their market share, growth potential, and functional attributes. The application segment covers dairy products, bakery and confectionery, processed foods, beverages, and others, highlighting the usage patterns and demand drivers across these categories. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering a granular view of market dynamics, trends, and opportunities in each geography. The report also includes competitive landscape analysis, profiling key players and their strategies, along with recent developments and future outlook. This structured segmentation enables stakeholders to gain a thorough understanding of market nuances, identify growth avenues, and make informed decisions based on comprehensive and actionable insights.

FAQs

What are the main applications of stabilized starch in the food industry? Stabilized starches are primarily used as thickeners, stabilizers, and texturizers in various food products including dairy items, baked goods, processed foods, and beverages to enhance consistency, shelf life, and overall quality.

What drives the demand for stabilized starch? The demand is driven by the growing consumption of processed and convenience foods, increasing consumer preference for clean-label ingredients, and the need for improved product stability and texture in food formulations.

Which regions are key markets for stabilized starch? Key markets include North America and Europe due to high processed food consumption, and the Asia-Pacific region, which is rapidly growing owing to urbanization and expanding food processing industries.

Who are the leading companies in the stabilized starch market? Leading companies include Cargill, Archer Daniels Midland, Ingredion, Tate & Lyle, and Roquette Fr?res, known for their extensive product portfolios and innovation in starch solutions.

What are the recent trends in stabilized starch? Recent trends include the development of clean-label and organic stabilized starches, advancements in modification technologies for better functionality, and increased focus on sustainability in production processes.

Citius Research has developed a research report titled “Stabilized Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Stabilized Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Stabilized Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Stabilized Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Stabilized Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Stabilized Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Stabilized Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Stabilized Starch Market
• Cost and Gross Margin Analysis of Stabilized Starch Market
• Stabilized Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Stabilized Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Stabilized Starch Market Key Stakeholders

Below are the key stakeholders for the Stabilized Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Stabilized Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Stabilized Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Stabilized Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Stabilized Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Stabilized Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Stabilized Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Stabilized Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Stabilized Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Stabilized Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Stabilized Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Stabilized Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Stabilized Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Stabilized Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Stabilized Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Stabilized Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Stabilized Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Stabilized Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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