Specialty Roasted Malt Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197397
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Specialty Roasted Malt Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Specialty Roasted Malt Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Malteurop, Briess Malt & Ingredients, Soufflet Group, Cargill, Muntons

Market Summary

The specialty roasted malt market is a dynamic and growing segment within the global food and beverages industry, primarily driven by the expanding craft brewing sector and rising consumer demand for unique and flavorful alcoholic and non-alcoholic beverages. Specialty roasted malts are grains, typically barley, that have been germinated and then roasted at controlled temperatures to develop specific colors, flavors, and aromas. These malts are fundamental ingredients, providing the essential character, color, and body to beers, whiskies, and a growing range of food products. The market is characterized by continuous innovation as maltsters develop new roasting profiles to cater to brewers and food manufacturers seeking differentiation. Key consumers include microbreweries, craft breweries, large-scale commercial breweries, and the food processing industry, which utilizes these malts in products like bakery goods, confectionery, and savory snacks. The evolution of consumer palates towards premium and artisanal products continues to fuel investment and development in this niche market, making it a critical area for suppliers and end-users alike.

Key Highlights

The specialty roasted malt market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the ingredient's irreplaceable role in defining the sensory profile of craft beer, including its color, flavor complexity, and mouthfeel. This has created a strong, symbiotic relationship between maltsters and craft brewers. Furthermore, there is a significant trend towards localization and sustainability, with many brewers seeking malt sourced from specific regions to promote terroir and reduce supply chain environmental impact. The application spectrum is also broadening beyond brewing into the culinary world, where chefs and food producers use roasted malts for their rich, toasted notes. Technological advancements in roasting equipment allow for unprecedented precision and consistency, enabling producers to meet exacting specifications. The competitive landscape is intense, with both large international corporations and smaller, artisan malt houses vying for market share through product innovation, quality assurance, and strategic partnerships with key end-users.

Drivers, Opportunities & Restraints

The growth of the specialty roasted malt market is propelled by several powerful drivers. The most significant is the global proliferation of the craft brewing industry, where demand for diverse and high-quality ingredients is insatiable. Consumer preferences are shifting towards premium, flavorful, and authentic beverages, which directly increases the need for specialty malts that can deliver unique characteristics. Additionally, the rising consumption of alcoholic beverages in emerging economies presents a substantial growth vector. However, the market also faces notable restraints. Fluctuations in the availability and price of raw barley, influenced by climatic conditions and agricultural policies, can impact production stability and cost. Furthermore, the market is susceptible to the regulatory environment governing alcohol production and sales, which can vary significantly by region and affect downstream demand. Opportunities abound in the exploration of new applications within the food industry and the development of organic and non-GMO malt variants to cater to the health-conscious consumer segment.

Concentration Insights

The global landscape of the specialty roasted malt market features a mix of large, established players and a growing number of small to medium-sized artisan maltsters. The market concentration is relatively high, with a few multinational corporations holding a significant share due to their extensive production capacities, broad distribution networks, and long-standing relationships with major brewing conglomerates. These include companies like Malteurop, Simpsons Malt, and Briess Malt & Ingredients Co. Conversely, the craft segment of the market is highly fragmented, consisting of numerous local and regional malt houses that cater specifically to microbreweries and craft brewers. These smaller operators compete on the basis of quality, uniqueness of product, local provenance, and personalized service. This dual structure creates a competitive environment where large companies leverage economies of scale, while smaller ones compete through specialization and agility, responding quickly to niche trends and custom requests from brewers.

Type Insights

Specialty roasted malts are categorized based on their degree of roast, which directly determines their color, flavor, and potential application. Lighter roasted malts, such as Munich and Vienna types, provide a deep golden to light copper color and contribute a rich, malty sweetness and toasted bread crust character to beers without significantly darkening them. Medium roasted malts, including varieties like Amber, Biscuit, and Aromatic malts, offer a more intense toasted flavor, nutty notes, and a reddish-amber hue. The most intensely roasted categories are chocolate malt and black malt. Chocolate malt imparts dark brown colors, along with flavors reminiscent of dark chocolate and coffee, while black malt, roasted at the highest temperatures, provides a sharp, roasted, and sometimes acrid character used sparingly for color adjustment and dryness in stouts and porters. Each type serves a specific purpose in a brewer?s recipe, allowing for immense creativity.

Application Insights

The application of specialty roasted malt is predominantly within the alcoholic beverage industry, serving as the backbone for beer and whisky production. In brewing, these malts are not used as base malts but are added in smaller proportions to influence color, aroma, and taste, enabling the creation of a vast spectrum of beer styles from pale ales to imperial stouts. The craft brewing segment is the most innovative and demanding application area, constantly seeking new malt profiles. Beyond brewing, the distilled spirits industry, particularly Scotch and craft whisky producers, utilizes roasted malts to define spirit character. A rapidly emerging application is in the food industry. Specialty roasted malts are ground into flour and used in baked goods for added flavor and color, incorporated into cereals and granolas, and used as a natural coloring and flavoring agent in various confectionery and savory products, expanding the market beyond traditional beverage boundaries.

Regional Insights

The demand and production for specialty roasted malt exhibit distinct regional patterns influenced by historical brewing traditions and contemporary market trends. North America and Europe are the established and dominant markets, driven by a mature and vibrant craft beer culture, particularly in the United States, United Kingdom, Germany, and Belgium. These regions are home to many leading maltsters and are centers of product innovation. The Asia-Pacific region is identified as the fastest-growing market, fueled by rising disposable incomes, urbanization, and the growing adoption of Western lifestyles, which includes an increasing appreciation for craft beer. Countries like China, Australia, and Japan are seeing a surge in microbreweries, creating new demand. South America and the Middle East and Africa are emerging markets with potential for growth, though currently held back by less developed craft beer scenes and different predominant beverage consumption habits.

Company Insights

The competitive environment in the specialty roasted malt market includes a diverse array of companies ranging from global agricultural giants to specialized family-owned maltsters. Prominent players such as Malteurop, Boortmalt, and Soufflet Group operate on an international scale, offering a wide portfolio of malts and serving large industrial clients. North American leaders like Briess Malt & Ingredients Co. and Canada Malting Co. have a strong foothold in their domestic markets and are significant exporters. The market also features highly respected specialist firms such as Simpsons Malt in the UK, which is renowned for its traditional floor malting techniques, and Weyermann? from Germany, famous for its high-quality specialty malts that adhere to the Reinheitsgebot. These companies compete through product quality, consistency, technical customer support, and the ability to provide custom roasting services to meet specific brewer specifications.

Recent Developments

The specialty roasted malt market has been active with strategic movements aimed at capturing growth and enhancing operational capabilities. A prominent trend among leading players is capacity expansion through the construction of new malting and roasting facilities or the modernization of existing plants to increase efficiency and output. There is a marked increase in investments dedicated to research and development, focusing on creating novel malt varieties with unique flavor profiles, such as those with notes of fruit, nuts, or specific spices, to help brewers create innovative beers. Sustainability has become a critical focus, with companies launching initiatives to reduce water and energy consumption during the malting process and promoting sustainable farming practices among barley growers. Furthermore, strategic acquisitions and partnerships are common, as larger firms seek to acquire innovative craft maltsters to diversify their product offerings and gain access to new customer segments.

Report Segmentation

This comprehensive market research report on the specialty roasted malt industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on type, which includes categories such as light roast, medium roast, and dark roast malts, detailing the characteristics and market dynamics for each. The application segment is thoroughly examined, covering the beer industry, distilled spirits, and the food industry, with sub-analysis for craft versus commercial scale operations. The report also provides a detailed geographical segmentation, breaking down the market into key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Each regional analysis covers demand patterns, key consumers, and competitive landscapes. Additional segmentation may include analysis based on nature, such as conventional and organic malt, providing a holistic view of the market structure and opportunities.

FAQs

What is specialty roasted malt used for?

Specialty roasted malt is primarily used in the brewing industry to add specific color, flavor, and aroma to beers, ranging from pale ales to dark stouts. It is also used in whisky production and is increasingly being adopted by the food industry as a natural flavoring and coloring agent in baked goods, cereals, and confectionery.

How does roasted malt affect beer?

Roasted malt profoundly affects beer by determining its color, from golden hues to deep black, and contributing a wide spectrum of flavors including toasted bread, biscuit, chocolate, coffee, and roasted notes. It also influences the beer's mouthfeel and aroma, making it a critical component for defining style and character.

What are the different types of specialty malt?

The main types of specialty malt are categorized by roast level. These include light roasted malts like Munich and Vienna, medium roasted malts such as Amber and Biscuit, and dark roasted malts including Chocolate malt and Black malt, each offering distinct colors and flavors for different brewing applications.

Who are the key players in the malt industry?

The key players in the malt industry include large multinational corporations like Malteurop, Boortmalt, and Soufflet Group, as well as significant regional players such as Briess Malt & Ingredients Co. in North America, Simpsons Malt in the UK, and Weyermann? in Germany.

Which region has the highest demand for specialty malt?

North America and Europe currently represent the regions with the highest demand for specialty malt, driven by their well-established and innovative craft brewing industries. However, the Asia-Pacific region is experiencing the fastest growth in demand due to the rapid expansion of its craft beer market.

Citius Research has developed a research report titled “Specialty Roasted Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Specialty Roasted Malt Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Specialty Roasted Malt Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Specialty Roasted Malt Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Specialty Roasted Malt Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Specialty Roasted Malt Market
• Research Methodology
• Executive Summary
• Market Dynamics of Specialty Roasted Malt Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Specialty Roasted Malt Market
• Cost and Gross Margin Analysis of Specialty Roasted Malt Market
• Specialty Roasted Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Specialty Roasted Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Specialty Roasted Malt Market Key Stakeholders

Below are the key stakeholders for the Specialty Roasted Malt Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Specialty Roasted Malt Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Specialty Roasted Malt Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Specialty Roasted Malt Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Specialty Roasted Malt Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Specialty Roasted Malt Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Specialty Roasted Malt Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Specialty Roasted Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Specialty Roasted Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Specialty Roasted Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Specialty Roasted Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Specialty Roasted Malt Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Specialty Roasted Malt Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Specialty Roasted Malt Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Specialty Roasted Malt Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Specialty Roasted Malt Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Specialty Roasted Malt Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Specialty Roasted Malt Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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