Soy Hydrolysates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195982
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Soy Hydrolysates Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Soy Hydrolysates Market

(Market Size)
$1.2 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.4 billion
Key Players ADM, Cargill, DuPont, Kerry, FrieslandCampina

Market Summary

The soy hydrolysates market is a significant segment within the global food and beverages industry, characterized by the enzymatic or acid hydrolysis of soy proteins to produce highly functional and nutritious ingredients. These hydrolysates are valued for their enhanced solubility, emulsification properties, and improved digestibility, making them indispensable in various food formulations. The market is driven by increasing consumer demand for protein-fortified products and clean-label ingredients, alongside the growing popularity of plant-based diets. Manufacturers are focusing on producing soy hydrolysates that cater to nutritional needs while maintaining taste and texture profiles acceptable to consumers. The versatility of soy hydrolysates allows their incorporation into a wide array of products, from sports nutrition and clinical nutrition to everyday food items, supporting overall market expansion. Continuous innovation in processing technologies and rising investments in research and development further underscore the dynamic nature of this market, positioning it for sustained growth and evolution in the coming years.

Key Highlights

The soy hydrolysates market is distinguished by several key factors that underscore its importance and potential. A primary highlight is the ingredient's role in meeting the rising global demand for plant-based proteins, driven by health, environmental, and ethical considerations. Soy hydrolysates offer a complete amino acid profile, making them a superior alternative to many other plant proteins. Another significant aspect is their functionality in food systems; they improve texture, stability, and flavor in various applications, which is crucial for product development. The market is also witnessing advancements in hydrolysis techniques, leading to products with reduced bitterness and enhanced nutritional quality, thereby expanding their applicability. Furthermore, the growing consumer inclination towards clean-label and non-GMO products is pushing manufacturers to innovate and offer transparently sourced soy hydrolysates. These factors collectively highlight the market's responsiveness to contemporary consumer trends and its strategic importance to stakeholders in the food and beverage value chain.

Drivers, Opportunities & Restraints

The growth of the soy hydrolysates market is propelled by several drivers, including the escalating consumer awareness regarding health and wellness, which fuels demand for protein-enriched food and beverage products. The shift towards plant-based diets and the increasing prevalence of lactose intolerance and other allergies are significant drivers, as soy hydrolysates provide a viable protein alternative. Opportunities abound in the development of specialized hydrolysates for clinical nutrition and sports nutrition segments, where targeted nutritional solutions are in high demand. Additionally, expansion into emerging markets presents substantial growth prospects due to rising disposable incomes and changing dietary patterns. However, the market faces restraints such as the potential for allergenic reactions in sensitive individuals, which can limit consumer adoption. Flavor challenges, particularly bitterness associated with certain hydrolysis processes, also pose formulation hurdles for manufacturers. Stringent regulatory frameworks across different regions regarding food additives and labeling claims can further impede market growth, necessitating compliance and innovation from industry participants.

Concentration Insights

The competitive landscape of the soy hydrolysates market is characterized by the presence of several key global players and numerous regional participants, creating a moderately concentrated market environment. Leading companies such as Archer Daniels Midland Company, Cargill, Incorporated, and FrieslandCampina DOMO hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong research and development capabilities. These industry giants often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical reach. Meanwhile, regional players focus on catering to local tastes and preferences, often specializing in non-GMO or organic soy hydrolysates to differentiate themselves. The market concentration is influenced by factors such as technological expertise in hydrolysis processes, access to high-quality raw materials, and the ability to meet diverse application demands. This dynamic ensures a competitive yet collaborative atmosphere driving continuous product improvement and innovation.

Type Insights

Soy hydrolysates are primarily categorized based on the method of hydrolysis employed: enzymatic hydrolysis and acid hydrolysis. Enzymatic hydrolysis is widely preferred in the food and beverages industry due to its ability to produce hydrolysates with specific functional properties, controlled molecular weight profiles, and minimal generation of undesirable compounds. This method uses proteolytic enzymes to break down soy proteins into peptides and amino acids, resulting in products that are less bitter and highly soluble, making them ideal for nutritional beverages and supplements. Acid hydrolysis, on the other hand, involves the use of acids like hydrochloric acid to cleave protein bonds. While this process is faster and less expensive, it can lead to the formation of monosodium glutamate and other compounds, potentially causing off-flavors and limiting its use in certain applications. The choice between these types depends on the desired end-product characteristics, cost considerations, and target application within the food industry.

Application Insights

Soy hydrolysates find extensive applications across the food and beverages industry, leveraging their functional and nutritional benefits. In the sector of clinical nutrition, they are crucial for formulating enteral and parenteral feeds, providing easily digestible protein for patients with specific dietary needs or malabsorption issues. The sports nutrition segment utilizes soy hydrolysates in protein powders, bars, and ready-to-drink beverages due to their rapid absorption and muscle recovery properties. Within infant nutrition, they serve as a key ingredient in hypoallergenic formulas designed for infants with cow's milk protein allergies. Furthermore, they are employed in the production of savory flavors, soups, sauces, and seasonings, acting as flavor enhancers and umami contributors. The bakery and confectionery industry also incorporates soy hydrolysates to improve product texture and nutritional profile. This diverse applicability underscores their versatility and indispensability in modern food technology.

Regional Insights

The demand for soy hydrolysates exhibits distinct regional patterns influenced by dietary habits, regulatory landscapes, and economic development. North America and Europe represent mature markets, characterized by high consumer awareness of health and wellness, strong demand for plant-based products, and well-established food processing industries. These regions are hubs for innovation, with manufacturers focusing on premium and specialized hydrolysates. The Asia Pacific region is anticipated to witness significant growth, driven by rising populations, increasing disposable incomes, and a growing inclination towards western dietary patterns, particularly in countries like China and India. Latin America and the Middle East and Africa are emerging markets, where growth is fueled by urbanization and the expanding food and beverage sector. However, regional variations in raw material availability, particularly non-GMO soybeans, and differing regulatory standards for food ingredients can impact market dynamics and production strategies across these geographies.

Company Insights

Prominent companies operating in the soy hydrolysates market include Archer Daniels Midland Company, Cargill, Incorporated, FrieslandCampina DOMO, Kerry Group, and Tate & Lyle PLC. These players are recognized for their comprehensive product offerings, global presence, and commitment to research and development. Archer Daniels Midland Company leverages its extensive agricultural network to ensure a consistent supply of high-quality soybeans. Cargill, Incorporated focuses on sustainability and innovation, developing hydrolysates that meet clean-label demands. FrieslandCampina DOMO specializes in protein solutions, offering a range of hydrolysates for specific nutritional applications. Kerry Group emphasizes taste modulation technologies to overcome flavor challenges associated with protein hydrolysates. Tate & Lyle PLC provides texturizing and stabilizing solutions incorporating soy hydrolysates. These companies compete on factors such as product quality, technological expertise, price, and customer service, continually striving to enhance their market position through strategic investments and new product launches.

Recent Developments

The soy hydrolysates market has experienced notable recent developments focused on innovation, capacity expansion, and sustainability. Key industry players have been investing in advanced hydrolysis technologies to produce cleaner-tasting hydrolysates with improved functional properties, addressing the longstanding challenge of bitterness. There is a growing trend towards the production of non-GMO and organic soy hydrolysates to cater to the increasing consumer demand for natural and transparently sourced ingredients. Several companies have announced expansions of their production facilities to meet the rising global demand, particularly in the Asia Pacific region. Partnerships and collaborations between ingredient suppliers and food manufacturers are also prevalent, aimed at co-developing customized hydrolysate solutions for specific applications such as sports nutrition and elderly care. Furthermore, sustainability initiatives, including efforts to reduce water and energy consumption during the hydrolysis process, are gaining traction, reflecting the industry's commitment to environmental responsibility.

Report Segmentation

This comprehensive market research report on the soy hydrolysates market provides a detailed analysis segmented by type, application, and region. The type segmentation covers enzymatic hydrolysis and acid hydrolysis, delving into the production processes, characteristics, and respective market shares of each. Application segmentation includes detailed insights into key sectors such as clinical nutrition, sports nutrition, infant nutrition, flavor enhancers, bakery and confectionery, and others, analyzing the demand drivers and growth prospects for soy hydrolysates in each category. Regional segmentation offers a thorough examination of the market across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key consuming countries, and competitive landscapes. This structured segmentation enables a granular understanding of the market dynamics, providing stakeholders with actionable intelligence to identify growth opportunities, understand competitive scenarios, and make informed strategic decisions tailored to specific segments and geographies.

FAQs

What are the main applications of soy hydrolysates in food?

Soy hydrolysates are primarily used as flavor enhancers, nutritional supplements, and functional ingredients in various food products including soups, sauces, sports nutrition products, clinical nutrition formulas, and infant food due to their high protein content and solubility.

How are soy hydrolysates produced?

They are produced through the hydrolysis of soy protein, which involves breaking down the protein into smaller peptides and amino acids using either enzymes (enzymatic hydrolysis) or acids (acid hydrolysis), with enzymatic methods being preferred for food applications to avoid bitterness.

What is driving the demand for soy hydrolysates?

The demand is driven by the growing consumer preference for plant-based proteins, increased health consciousness, rising adoption of sports nutrition, and the need for allergen-free protein sources in various food and beverage applications.

Are there any health concerns associated with soy hydrolysates?

While generally safe for consumption, soy hydrolysates can cause allergic reactions in individuals sensitive to soy. Additionally, some acid-hydrolyzed variants may contain monosodium glutamate (MSG), which some consumers prefer to avoid.

What are the key trends in the soy hydrolysates market?

Key trends include a shift towards non-GMO and organic soy hydrolysates, technological advancements to reduce bitterness, expansion in application areas like clinical and elderly nutrition, and growing investments in production capacity, particularly in emerging markets.

Citius Research has developed a research report titled “Soy Hydrolysates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soy Hydrolysates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soy Hydrolysates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soy Hydrolysates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soy Hydrolysates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soy Hydrolysates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soy Hydrolysates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soy Hydrolysates Market
• Cost and Gross Margin Analysis of Soy Hydrolysates Market
• Soy Hydrolysates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soy Hydrolysates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soy Hydrolysates Market Key Stakeholders

Below are the key stakeholders for the Soy Hydrolysates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soy Hydrolysates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soy Hydrolysates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soy Hydrolysates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soy Hydrolysates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soy Hydrolysates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soy Hydrolysates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soy Hydrolysates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soy Hydrolysates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soy Hydrolysates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soy Hydrolysates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soy Hydrolysates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soy Hydrolysates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soy Hydrolysates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soy Hydrolysates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soy Hydrolysates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soy Hydrolysates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soy Hydrolysates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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