Seed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196912
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Seed Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Seed Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Bayer, Corteva, Syngenta, Limagrain

Market Summary

The seed market within the food and beverages industry represents a critical segment of the global agricultural supply chain, providing the foundational input for crop production that sustains food processing and beverage manufacturing worldwide. This market encompasses a diverse range of seed types, including conventional and genetically modified varieties, tailored for various end-use applications from direct human consumption to industrial processing. The industry is characterized by intensive research and development activities led by major agrochemical corporations, focusing on enhancing traits such as yield, nutritional content, and resistance to pests and adverse climatic conditions. The dynamics of this market are profoundly influenced by global population growth, shifting dietary patterns, and the increasing consumer demand for sustainable and traceable food sources. Companies operating in this space engage in complex value chains, from breeding and biotechnology to distribution and farmer support services, making it a highly specialized and technology-driven sector.

Key Highlights

A primary highlight of the seed market is the relentless innovation in biotechnology, which has led to the development of seeds with stacked traits offering multiple benefits like herbicide tolerance and insect resistance. This technological advancement significantly boosts agricultural productivity and farm efficiency. Another key aspect is the strengthening of intellectual property rights and patent protections, which shape competitive strategies and market access. The market is also witnessing a notable surge in the demand for organic and non-GMO seeds, driven by consumer preferences for natural and clean-label food products. Furthermore, strategic consolidations, including mergers and acquisitions among leading players, have redefined the competitive landscape, creating entities with extensive portfolios and global reach. The critical role of seeds in ensuring food security, especially in the face of climate change challenges, further underscores the strategic importance of this market.

Drivers, Opportunities & Restraints

The growth of the seed market is propelled by several powerful drivers. The ever-increasing global population necessitates higher agricultural output, directly fueling the demand for high-yielding and resilient seed varieties. Advancements in molecular biology and genetic engineering continue to unlock new possibilities for crop improvement, serving as a significant driver for market expansion. Concurrently, supportive government policies and subsidies in various countries encourage the adoption of improved seeds among farmers. The market presents substantial opportunities in the development of seeds for niche applications, such as functional foods and biofortified crops aimed at addressing micronutrient deficiencies. The expansion of contract farming and the potential in emerging economies offer additional growth avenues. However, the market faces considerable restraints, including stringent and evolving regulatory frameworks governing genetically modified organisms, which can delay product commercialization. High costs associated with research and development and the lengthy product development cycles also pose challenges. Furthermore, opposition from certain consumer groups and non-governmental organizations regarding GMOs presents a significant hurdle to market growth in specific regions.

Concentration Insights

The global seed market exhibits a high degree of concentration, with a handful of multinational corporations dominating a significant share of the industry. This oligopolistic structure is the result of decades of consolidation through mergers and acquisitions, which have allowed large firms to amalgamate valuable germplasm libraries, biotechnology traits, and distribution networks. These leading players possess extensive research and development capabilities and maintain a strong focus on proprietary technologies and patented traits, creating high barriers to entry for new competitors. The market concentration is most pronounced in segments involving genetically modified seeds for major row crops. Despite this dominance, the market also includes a vibrant segment of small and medium-sized enterprises, particularly those specializing in organic, heirloom, and regionally adapted seed varieties, which cater to specific consumer demands and local agricultural needs.

Type Insights

The seed market is segmented by type into two primary categories: genetically modified seeds and conventional seeds. Genetically modified seeds have been engineered using biotechnology to express desirable traits that do not occur naturally, such as resistance to insects, herbicides, or environmental stresses like drought. These seeds are predominantly used in large-scale commercial agriculture for crops such as corn, soybean, and cotton. Conventional seeds, on the other hand, are developed through traditional plant breeding techniques like cross-pollination and selection. This category encompasses a wide array of seeds, including open-pollinated varieties and hybrids. There is a growing and distinct segment for organic seeds, which are produced without synthetic chemicals and are certified for organic farming operations. The choice between seed types is influenced by factors such as farm size, desired crop characteristics, regulatory environment, and target market demands, whether for commodity processing or direct retail.

Application Insights

In terms of application, seeds in the food and beverages industry are utilized for a multitude of purposes. A significant portion is destined for direct human consumption, including grains like wheat and rice, pulses, and nuts. Another major application is oil extraction, with seeds such as sunflower, rapeseed, and soybean being crushed to produce edible oils for cooking and food manufacturing. Seeds are also fundamental as raw materials for processed food products; for example, corn is processed into high-fructose corn syrup, starches, and ethanol, while malted barley is essential for beer production. Furthermore, seeds are used for sprouting and microgreen production, catering to the health food and gourmet restaurant sectors. The specific application dictates the required seed qualities, such as oil content, protein levels, milling yield, or specific functional properties for industrial processing.

Regional Insights

The demand and production dynamics for seeds vary significantly across different geographic regions. North America represents a mature and technology-driven market, characterized by high adoption rates of genetically modified crops and a strong presence of leading seed companies. Europe presents a more fragmented landscape with diverse agricultural practices and stringent regulations concerning GMOs, leading to a stronger market for conventional and organic seeds. The Asia-Pacific region is anticipated to be a high-growth market, driven by large population bases, increasing meat consumption necessitating more animal feed, and government initiatives aimed at modernizing agriculture and achieving food self-sufficiency. Latin America is a major producer and exporter of oilseeds and grains, with countries like Brazil and Argentina being key markets for advanced seed technologies. The Middle East and Africa region shows potential for growth, focusing on developing drought-tolerant varieties to enhance food security in arid climates.

Company Insights

The competitive landscape of the seed market is defined by the strategies and portfolios of its key players. Prominent companies such as Bayer AG, following its acquisition of Monsanto, Corteva Agriscience, and Syngenta Group (a part of ChemChina) command a dominant position globally. These corporations leverage their massive research and development expenditures to innovate and protect a wide range of patented seed traits and technologies. Their business models often involve integrated solutions, bundling seeds with complementary agricultural inputs like crop protection chemicals. Other significant players include BASF SE, Limagrain, and DLF Seeds. These companies compete on factors including genetic yield potential, trait efficacy, germplasm diversity, brand reputation, and the strength of their distribution and technical support networks for farmers. The strategies often involve tailoring product offerings to meet specific regional agronomic challenges and consumer preferences.

Recent Developments

The seed industry is continuously evolving, with recent developments highlighting a focus on sustainability and digital integration. Major companies are increasingly investing in the development of seeds that require fewer inputs, such as water and fertilizers, aligning with broader sustainability goals. There is a marked uptick in research directed towards climate-resilient crops capable of withstanding extreme weather events. The digitalization of agriculture has also reached the seed sector, with companies developing data-driven tools and platforms that provide farmers with recommendations on the optimal seed choices for their specific field conditions. Furthermore, the industry has seen ongoing legal and regulatory developments concerning patent disputes and the approval of new genetically modified traits in different countries, which continue to shape market access and competitive dynamics.

Report Segmentation

This comprehensive market research report on the seed market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The report is segmented by type, distinguishing between genetically modified and conventional seeds, with further breakdowns into key crop varieties such as cereals, oilseeds, fruits, and vegetables. The application segmentation covers critical end-uses including direct consumption, oil extraction, processed food ingredients, and industrial applications. Geographically, the analysis is presented for key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Furthermore, the report includes a dedicated competitive landscape section, profiling leading companies, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand regional nuances, and assess the competitive environment effectively.

FAQs

What are the different types of seeds available?

The market primarily offers two categories: genetically modified seeds, which are engineered for specific traits like pest resistance, and conventional seeds, developed through traditional breeding methods. A growing segment includes organic and heirloom varieties.

Which companies are the leading players in the seed market?

The market is highly concentrated and dominated by a few major multinational corporations. Key players include Bayer AG, Corteva Agriscience, and Syngenta Group, among others.

What are the key applications of seeds in the food industry?

Seeds are used for direct human consumption as grains and nuts, for extracting edible oils, as raw materials for processed foods and sweeteners, and for specialty uses like sprouting and brewing.

What are the major drivers for the seed market?

Primary growth drivers include the rising global population demanding more food, technological advancements in seed breeding, and the increasing need for sustainable agricultural practices to enhance yield and resilience.

How are seeds classified based on their traits?

Seeds are classified based on traits such as herbicide tolerance, insect resistance, drought tolerance, and improved nutritional content, which are often stacked together in modern varieties.

Citius Research has developed a research report titled “Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Seed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Seed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Seed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Seed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Seed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Seed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Seed Market
• Cost and Gross Margin Analysis of Seed Market
• Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Seed Market Key Stakeholders

Below are the key stakeholders for the Seed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Seed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Seed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Seed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Seed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Seed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Seed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Seed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Seed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Seed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Seed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Seed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Seed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Seed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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