Seafood Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196907
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Seafood Extracts Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Seafood Extracts Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players DSM, CP Kelco, FMC, Gelymar

Market Summary

The seafood extracts market is a specialized segment within the food and beverage industry, focusing on the production and distribution of value-added ingredients derived from various marine sources. These extracts are obtained through advanced processing techniques that concentrate the flavors, nutrients, and functional properties of seafood, including fish, crustaceans, and mollusks. The primary products include fish protein hydrolysates, shrimp powder, crab extracts, and oyster sauces, which serve as essential components in numerous culinary and industrial applications. The market is driven by the growing consumer demand for natural and umami-rich flavor enhancers, alongside the rising popularity of convenience foods and ready-to-eat meals. Manufacturers are increasingly investing in sustainable sourcing and clean-label production methods to align with evolving consumer preferences for transparency and environmental responsibility. The market exhibits a global footprint, with significant activity in regions boasting strong seafood processing heritage and robust food manufacturing sectors.

Key Highlights

The seafood extracts market is characterized by several key highlights that underscore its dynamic nature and growth potential. There is a pronounced trend toward the utilization of seafood extracts as natural alternatives to synthetic flavorings and monosodium glutamate (MSG) in the food industry, driven by health-conscious consumer behavior. Technological advancements in extraction and preservation methods, such as enzymatic hydrolysis and spray drying, have enhanced the quality, shelf life, and functional attributes of these products, enabling their use in a broader range of applications. The market is also witnessing increased investment in research and development to explore novel sources like krill and algae, as well as to improve the sustainability of production processes. Furthermore, strategic partnerships and mergers among key players are common, aimed at expanding product portfolios and geographic reach. The emphasis on traceability and certification, such as Marine Stewardship Council (MSC) approval, is becoming a critical differentiator in the competitive landscape.

Drivers, Opportunities & Restraints

The seafood extracts market is propelled by several drivers, including the rising consumer inclination toward natural and clean-label ingredients in food products, which boosts the demand for seafood-based flavor enhancers and nutritional supplements. The expansion of the global food processing industry, particularly in sectors like snacks, soups, and sauces, further accelerates market growth by incorporating these extracts for their unique taste profiles and functional benefits. Opportunities abound in the development of innovative applications beyond traditional culinary uses, such as in nutraceuticals, animal feed, and pet food, where the high protein content and omega-3 fatty acids of seafood extracts are highly valued. However, the market faces restraints including volatility in raw material supply due to overfishing concerns and climatic changes affecting seafood availability. Regulatory challenges related to food safety standards and labeling requirements across different regions also pose significant hurdles. Additionally, the high cost of production and processing can limit market penetration in price-sensitive segments.

Concentration Insights

The competitive landscape of the seafood extracts market is moderately concentrated, with a mix of large multinational corporations and specialized regional players dominating the industry. Key companies such as Hofseth BioCare, Copalis, and Bio-marine Ingredients Ireland have established strong positions through extensive product portfolios, advanced technological capabilities, and robust distribution networks. These players often focus on vertical integration, controlling everything from raw material sourcing to final product manufacturing, which enhances their market stability and quality assurance. Regional concentration is evident in areas with abundant marine resources and advanced processing infrastructure, such as North America, Europe, and Asia-Pacific. The market also features numerous small and medium-sized enterprises that cater to niche segments or local markets, often emphasizing organic or sustainably sourced products. Innovation and strategic acquisitions are common tactics employed by leading firms to consolidate their market share and expand into emerging geographic regions.

Type Insights

The seafood extracts market is segmented by type into various categories based on the source and form of the extract. Fish protein hydrolysates represent a significant segment, widely used for their high nutritional value and functional properties in sports nutrition and dietary supplements. Shrimp and krill extracts are popular for their strong umami flavor and are extensively utilized in seasonings, bouillons, and instant noodles. Crab and lobster extracts are prized in premium food products and gourmet cooking for their distinct taste and aroma. Oyster extracts, often available in liquid or powder form, are commonly used in sauces, soups, and condiments across Asian cuisines. Additionally, there is growing interest in extracts from underutilized species and by-products of seafood processing, promoting sustainability and reducing waste. Each type offers unique characteristics that cater to specific application needs, driving diversification within the market.

Application Insights

Seafood extracts find applications across a diverse range of industries, primarily within the food and beverage sector. In the culinary world, they are essential ingredients in soups, sauces, dressings, and ready-to-eat meals, where they impart deep, savory flavors and enhance mouthfeel. The snacks and convenience food industry leverages these extracts to create authentic seafood tastes in products like chips, crackers, and instant noodles. Beyond human food, seafood extracts are increasingly used in animal feed and pet food formulations due to their high protein content and palatability, which improve nutritional profiles and acceptance among animals. The nutraceutical and pharmaceutical industries utilize certain extracts for their omega-3 fatty acids and bioactive peptides, which support heart health, anti-inflammatory responses, and overall wellness. Additionally, these extracts serve as natural flavor carriers and masking agents in functional foods and beverages, addressing the demand for clean-label solutions.

Regional Insights

The seafood extracts market demonstrates distinct regional dynamics influenced by cultural dietary habits, seafood availability, and economic development. Asia-Pacific is a dominant region, driven by high consumption of seafood-based products in countries like Japan, China, and South Korea, where extracts are integral to traditional cuisines and food manufacturing. North America and Europe are significant markets characterized by strong demand for natural ingredients and convenience foods, with manufacturers focusing on sustainable and certified products to meet regulatory and consumer standards. Latin America and the Middle East & Africa are emerging regions, showing gradual growth due to increasing urbanization, rising disposable incomes, and the expansion of food processing industries. Regional production hubs often align with major fishing areas, such as the Nordic countries for fish hydrolysates and Southeast Asia for crustacean extracts, influencing global trade flows and supply chain strategies.

Company Insights

Prominent companies in the seafood extracts market include Hofseth BioCare ASA, known for its innovative salmon protein hydrolysates and collagen products; Copalis, a leader in fish and shellfish extracts with a focus on sustainable sourcing; and Bio-marine Ingredients Ireland, which specializes in marine-derived ingredients for nutrition and health. Other key players include Janatha Fish Meal & Oil Products, which offers a wide range of fish meal and extracts, and Sea Harvest, involved in comprehensive seafood processing. These companies compete on factors such as product quality, technological innovation, sustainability credentials, and geographic reach. Many are investing in research to develop new extraction techniques and expand applications into nutraceuticals and functional foods. Strategic initiatives often include partnerships with food manufacturers, acquisitions of smaller firms, and obtaining certifications to enhance brand trust and market positioning.

Recent Developments

Recent developments in the seafood extracts market reflect a strong focus on sustainability, innovation, and expansion. Several leading companies have launched new products made from by-products of seafood processing, aligning with circular economy principles and reducing environmental impact. For instance, advancements in enzymatic hydrolysis technology have enabled more efficient extraction of proteins and bioactive compounds, improving yield and functionality. There has been increased activity in mergers and acquisitions, such as larger food ingredient firms acquiring specialized extract producers to diversify their portfolios and gain access to new markets. Additionally, companies are enhancing their sustainability profiles through partnerships with fisheries certified by organizations like the Marine Stewardship Council, ensuring responsible sourcing. Investment in capacity expansion, particularly in Asia-Pacific and North America, is also notable, addressing growing demand from the food, beverage, and nutraceutical sectors.

Report Segmentation

This comprehensive market research report on the seafood extracts industry provides detailed segmentation to deliver actionable insights for stakeholders. The report is segmented by type, covering categories such as fish protein hydrolysates, shrimp extracts, crab extracts, oyster extracts, and others, each analyzed for their market dynamics and growth potential. Application segmentation includes food and beverages, nutraceuticals, animal feed, pet food, and others, highlighting the diverse usage areas and trends within each segment. Geographic segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets such as the United States, Germany, China, and Japan. Additional segmentation may consider form (powder, liquid, paste) and distribution channel (direct, indirect). This structured approach enables a thorough understanding of market opportunities, competitive landscape, and regional variations.

FAQs

What are seafood extracts? Seafood extracts are concentrated ingredients derived from marine sources like fish, shellfish, and crustaceans through processes such as hydrolysis, drying, or fermentation. They are used to enhance flavor, nutrition, and functionality in various food, beverage, and nutraceutical products.

What are the health benefits of seafood extracts? Seafood extracts are rich in high-quality proteins, omega-3 fatty acids, vitamins, and minerals. They support heart health, reduce inflammation, improve joint function, and provide essential nutrients for overall wellness, making them valuable in functional foods and supplements.

What is driving the growth of the seafood extracts market? Key drivers include rising consumer demand for natural and clean-label ingredients, growth in the convenience food sector, increased use in nutraceuticals, and advancements in extraction technologies that improve product quality and sustainability.

Which regions are leading in the seafood extracts market? Asia-Pacific is a dominant region due to high seafood consumption and traditional use in cuisines. North America and Europe are also significant markets, driven by demand for natural ingredients and sustainable products.

How are seafood extracts used in the food industry? They are widely used as flavor enhancers in soups, sauces, snacks, and ready-to-eat meals, providing umami taste and reducing the need for artificial additives. They also serve as nutritional fortifiers in health-focused products.

Citius Research has developed a research report titled “Seafood Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Seafood Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Seafood Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Seafood Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Seafood Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Seafood Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Seafood Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Seafood Extracts Market
• Cost and Gross Margin Analysis of Seafood Extracts Market
• Seafood Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Seafood Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Seafood Extracts Market Key Stakeholders

Below are the key stakeholders for the Seafood Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Seafood Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Seafood Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Seafood Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Seafood Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Seafood Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Seafood Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Seafood Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Seafood Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Seafood Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Seafood Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Seafood Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Seafood Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Seafood Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Seafood Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Seafood Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Seafood Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Seafood Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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